A Message from the Dean

SBT eNewsletter School of Business & Technology

Office of the Dean

School of Business & Technology

The University of Wisconsin —

Parkside

357 MOLN Hall

900 Wood Road

Kenosha, WI 53141-2000

Phone: 262.595.2243

Fax: 262.595.2680

E-mail: ebeid@uwp.edu

Inside this issue:

Dean’s Message 1

Executive-in-

Residence

1-2

Speaker Series 2-3

In Memoriam:

Don Wandler

3

WISCAP & Ictect 3

Globalization 4-5

Faculty / Staff

Research

6

Students Excel 7-9

MATC 2+2

Agreement

10

Support the SBT 10

Volume 5, Issue 2 Spring 2012

As part of the University of Wisconsin-Parkside academic restructuring plan, the School of Business and Technology will become a College beginning July 1, 2012. Joining the Business and Computer Science departments in this renamed unit will be the Department of Economics, bringing an added dimension to the programs we offer and also a number of synergistic benefits. Approved this past December by the University of Wisconsin System Board of Regents, the plan will also divide the current College of Arts and Sciences into three entities over the next two years:

the College of Natural and Health Sciences, the College of Arts and Humanities, and the College of Social Sciences and Professional Studies. According to Provost Terry Brown, restructuring is “aimed at growing enrollments, increasing graduation

rates, and increasing the array of programs the university offers to meet the needs of the region.” The University of Wisconsin-Parkside, like most other higher education institutions nationwide, has been tested by tough economic times and budget cuts. However, as is evident in the articles included in this newsletter, the School of Business and Technology continues to find new and exciting ways to grow and move forward. We are committed to continuous improvement in an effort to prepare our students with the leadership, technical, communication, and critical thinking skills needed to succeed in the 21st century economy. To this end, globalization continues to be one of the school’s strategic priorities. Moreover, it should be as our students will participate in a global economy and be challenged for opportunities and employment by people from throughout the world. Demand for our programs and classes continues to be strong with job placement rates also remaining high. This spring semester, the SBT has experienced strong enrollments in its classes, especially at the undergraduate level. Currently, we have 669 declared business majors and 128 computer science majors. Our Master of Business Administration (MBA) have also remained strong, and the Master of Computer Information Systems (MSCIS) enrollments showed modest growth. Additionally, our student organizations continue to excel. The Parkside American Marketing Association (PAMA), the Accounting Club, Computer Club, and Sales Team have all been active in providing opportunities for growth and development to their members. The faculty and academic instructional staff members continue to challenge and inspire our students in the classroom, conduct important and innovative research, and provide important service to the campus and regional community. It is these tireless efforts by the faculty, staff, and students, augmented by advisory board members, alumni, and community supporters that make the SBT stand out within the region we serve. Thank you for your continued support of the School and University. As always, I invite you to share

your thoughts on this issue of the newsletter by sending an e-mail message to ebeid@uwp.edu. Fred Ebeid, Dean

School of Business & Technology

Visit us on the Web at http://www.uwp.edu/departments/business.technology/

Editor

Fred Ebeid

Contributors

Dave Buchanan

John Mielke

Connie Wheeler

EXECUTIVE-IN-RESIDENCE James A. Kettinger

President & Chief Executive IEA, Inc.

“Applied Leadership Lessons - Career and Business Success Essentials” Tuesday, April 3, 2012

9:30-10:45 a.m. & 11:00 a.m.-12:15 p.m. – Two consecutive duplicate sessions open to the entire student body, faculty, staff, Advisory Board, and Foundation Board

Cinema, Student Center

Page 2 Volume 3, Issue 1

Michael Haubrich had come full circle at UW-Parkside long before stepping on the Student Center Cinema stage as the School of Business and Technology (SBT) Executive-in-Residence (EIR). A 1988 graduate of the Kenosha campus with a degree in Business Management, Haubrich has served as a trustee of the university’s Foundation Board since 2005. As EIR, however, Haubrich had the opportunity to address two large groups of current UW-Parkside students and impart some of the wisdom he’s gained from 23 years in the financial planning industry, the last 21 of them as founder and president of Financial Service Group of Racine. His presentation was titled, “Career Sustainability and Your Financial Well Being.” Quoting George Bernard Shaw, he urged students to be uncompromising in their career choices. “Shaw tells

us, ‘Reasonable people adapt themselves to the world. Unreasonable people attempt to adapt the world to themselves. All progress, therefore, depends on unreasonable people,’” Haubrich said. “Unreasonable peo-ple have unreasonable expectations. Unreasonable people demand unreasonable performance from them-selves and others. Unreasonable people produce unreasonable results.”

Haubrich also offered students what he called his “career sustainability habits,” principles that work for people new to a career as well as seasoned professionals:

lifelong learning to stay current with new technology and market innovation;

benchmarking to set your value in the marketplace; and

Networking—“Get out there and be chosen,” he said.

During the question and answer session following his second presentation, Haubrich emphasized the importance of an internship, not just for the experience or the resume but to make sure a possible career is the right career. “You need to test drive a career and there’s no better way to do that than an internship,” Haubrich stated.

Earning the title Certified Financial Planner in 1986 and having served as an Investment Advisor Representative with the Securities & Exchange Commission, Haubrich has practiced financial planning since 1979. School of Business and Technology Dean Fred Ebeid said both of Haubrich’s sessions drew among the largest audiences of students, faculty, and staff he has seen since his arrival at UW-Parkside in 2006. “Both programs were very well attended and audiences were riveted by what Mike had to say,” Dean Ebeid said. “This was definitely among the most successful EIR programs we’ve had.” The next Executive In Residence program features James Kettinger, president and chief executive of IEA, Inc., a Kenosha manufactur-ing company. Two sessions will be held Tuesday, April 3, in the Student Center Cinema.

Doug Miller, Senior Director of Infrastructure Services at Case New Holland (CNH) North America, spoke in Professor Steve Hawk’s MBA class on Globalization and Technology this past December, about the implications

of being involved in a truly global organization. Drawn from his real world experiences at CNH, Doug en-gaged the class in a discussion that focused on cultural, communication, and legal aspects of working globally. Martha Carrigan, President and CEO of Bigshoesnetwork.com, Wisconsin's leading Marketing Communications Placement Agency, gave a highly informative presenta-tion loaded with tips for upcoming graduates to secure career marketing positions. Ms. Carrigan spoke in Professor Peter Knight’s undergraduate Marketing 355 (Buyer

Behavior) class in November 2011. Dr. Knight also hosted Amanda Tiffany, former Regional Sales Manager for Ortho McNeil, a Division of Johnson and Johnson, and currently President of Aspire Beyond Consulting. Ms. Tiffany highlighted in her talk to

the Marketing 458 (Personal Selling) class the keys to career success in a corporate sales environment. Ron Kwasny, Vice President and Treasurer at Jockey International Inc., was invited by the Accounting Club to speak to the students in Professor Jamie Wang’s ACCT 301 (Intermediate Accounting) class on November 2, 2011. Mr. Kwasny, who specializes in Public Accounting, discussed with students the many different opportunities that exist in the Pub-lic Accounting sector. He also answered questions on how to accomplish career goals and what paths to take in order to remain com-petitive in the accounting profession. (Continued on page 3)

Volume 5, Issue 2 Page 2

Special Events

Haubrich to students: “Be Unreasonable”

Michael Haubrich Financial Service Group,

Inc.

Speaker Series

Doug Miller CNH North America

Martha Carrigan Bigshoesnetwork.com

Page 3 Volume 3, Issue 1

Volume 5, Issue 2 Page 3

In Memoriam: Don Wandler Don Wandler, a member of the School of Business and Technology (SBT) Advisory Board from April 2007 to Octo-ber 2009, passed away at his residence on November 15, 2011. Funeral services were held at the Maresh-Meredith and Acklam Funeral Home in Racine. He is survived by his wife, Judy Braun, and two daughters, Kim and Kris.

Don, age 76, died on the same day that the company he co-founded, Ruud Lighting, announced a major expansion, which will result in the creation of over 440 new jobs. An avid hunter and golfer, Wandler was known for his wonderful

sense of humor. He was also a very private person in life and remained so in death, requesting a short obituary and private funeral services.

The Accounting Club also hosted Laurie McDonald, site coordinator for Kenosha VITA (Volunteer Income Tax Assistance). Ms. McDon-

ald spoke in Professor Rizvana Zameeruddin’s ACCT 305 (Individual Taxation) class on November 8, 2011. She explained that VITA, a program offered through the Internal Revenue Service, offered an excellent opportunity for students to gain work experience while helping the community. Many employers, she noted, have been impressed by students who volunteer to complete tax returns for lower income families at no charge. At the end of the presentation, Laurie provided her contact information for students who wanted to sign up for the program.

Students in Professor Karen Crooker’s ENTR 350 (Entrepreneurial Leadership) course undertook eight projects for the Homeless Assistance Leadership Organization (HALO) in Racine during fall semester 2011. Projects were cho-sen with an eye toward extending services (e.g., developing facilities for group foster care), expanding client training (establishing a quick freeze operation for produce), and generating additional revenue and other re-sources for HALO (e.g., growing produce using hoop houses and aquaponics). Students presented their research and recommendations to a select group of HALO stakeholders on December 14, 2011. Earlier in October, students in the ENTR 350 and BUS 453 (Retail Management) classes had the privilege of hearing Robert Egger speak. Mr. Egger is the Founder and President of the DC Central Kitchen, the country’s first “community kitchen,” where food donated by local farms and hospitality businesses is used to fuel a nationally recognized culinary arts job training program. Additionally, unemployed men and woman learn marketable skills while converting donations into bal-anced meals. Egger spoke passionately about the opportunities inherent in social enterprise, where business strate-gies are applied to achieve philanthropic goals. That Mr. Egger made so much time for the students in the midst of his multiple commit-ments to the Center for Community Partnership’s 2011 Nonprofit Leadership Conference was greatly appreciated.

Thomas R Determan II, Senior Manager, Corporate IT, US Bank Corp, UW-Parkside Computer Science graduate, and UW-Milwaukee master’s graduate, presented to Tom Determan Sr.’s ACCT 403 (Advanced Cost Accounting) class on October 27, 2011. The topic was Excel Pivot Tables usage in a typical business setting. He demonstrated the value of pivot tables in the decision making process for budgets and cost containment.

Ictect, Inc recently announced the Intelligent Content Innovation Program in col-laboration with UW-Parkside. The program is funded in part by WiSys Technol-ogy Foundation, Inc. under the Wisconsin Small Company Advancement Program

(WISCAP). The goal of the program is to promote content innovation in organiza-tions to solve business content problems. Ictect and UW-Parkside will offer techni-cal assistance, resources, and an exceptional learning experience for participat-ing organizations.

The Ictect and UW-Parkside Content Architecture team will work with participat-ing organizations to develop a prototype for an identified business problem. Through participation in the program, the organization will expand their knowl-edge and awareness of intelligent content solutions. The program is for organiza-tions with 100 or more employees that need a better way to manage a large amount of content, and also to reduce the time, errors, and cost associated with all phases of the content production.

Ictect and UW-Parkside have assembled a team of expert and professional content architects for this project. They include Joe Goll-ner (www.gollner.ca)–the Content Philosopher, Joe Bonis–the Content Mathematician, Joann Walter–the Content Designer, and Ash-

lesha Pawar–the Content Intern. The team is guided by Professor Suresh Chalasani from UWP and Pradeep Jain from Ictect. Special support is provided by Aaron Petroski and Lisa Rupe from Ictect. Aaron recently graduated from UW-Parkside with an MBA. Further information on this program can be found at http://www.ictect.com/innovate.html.

Robert Egger

WISCAP Grant: UW-Parkside and Ictect, Inc. to promote intelligent content

(L-R) Pradeep Jain, Suresh Chalasani, Joann Wal-ter, Ashlesha Pawar, Aaron Petroski, and Joe Bonis.

Speaker Series (Continued)

Don Wandler

By Chancellor Deborah Ford Dean Fred Ebeid, Professor Zhemin (Jamie) Wang, and I are on our way to Beijing today (Thursday, November 3) following inspiring visits to Hong Kong, Shenzhen, and Zhuhai. Dr. Wang, accounting professor and director of School of Business and Technology’s Global Education Center, prepared an amazing trip and I recommend traveling with him on one of his study tours to China. Jamie has made this trip and visit with Chinese university partners a memorable learning experience for me and I am proud to be representing the University of Wisconsin-Parkside! On Wednesday, we visited the United International College in Zhuhai to discuss potential partnerships with President Ng Ching-Fai, Academic Vice President Sze-yong Zee, Associate Vice President Wendy Chan, Assistant

Professor Au Po Shu, and Deputy Director of International Development Bill Feng. The United International College was founded in 2005 through a partnership with Beijing Normal University and Hong Kong Baptist Univer-sity. Their vision is "to create an innovative international education model for China that can contribute to the welfare of the nation and the world."

The campus has been built during the past five years and serves as a new model for higher education in China. UIC has agreements with more than 28 universities around the world and is interested in further exploration with UW-Parkside. Specifically, we discussed the following ideas for partnership and when we return to campus next week, we will explore the feasibility of the partnership ideas: UIC is very interested in hiring graduates from UW-Parkside to serve as teaching assistants for English Language. All courses at UIC are taught in English and some of the students need additional support. The teaching assistants serve as members of the college's staff for 10 months. UIC is also interested in developing short-term summer programs for their students to study at UW-Parkside and experience the cul-ture of the Midwest. In addition, they welcome our faculty and students for exchange programs and are interested in attracting UW-Parkside faculty to serve as Artists in Residence. (Continued on page 5)

UW-Parkside Associate Professor of Marketing Mike Manion spent winter break doing what he does in Kenosha: teaching. The unusual thing about this break was the location Manion chose to teach: Sarajevo, Bosnia-Herzegovina. And even though he was a long way from home, the trip had a strong UW-Parkside connection. Manion taught strategic management at the Sarajevo Graduate School of Business (SGSB). SGSB has the only AACSB International-accredited MBA Program in the former Yugoslav republic and one of a few in Eastern Europe. Mike said he was impressed with the talents of his MBA students and with the culture and history of Sara-jevo. "The students are very bright, especially with quantitative skills, speak excellent English, and adapt to the case learning methods with little hesitation," said Manion. "Sarajevo is culturally diverse and predominantly Mus-lim, having been under the influence of the Turkish Ottoman Empire for centuries. Sarajevo's place in history is as-sured as the site of the 1914 assassination of the heir to the Austro-Hungarian Empire, which led to the First World

War." The UW-Parkside connection in Manion's journey is alumnus Armin Mehic (2008, Sport and Fitness Management; 2010, MBA). Mehic and his family hosted Mike during his visit, and introduced him to the recent history and complex politics of Bosnia-Herzegovina. "In the

mid-nineties, Sarajevo was the scene of the longest military siege in modern history, some buildings are still in ruins, and a secret tunnel has been preserved," Manion said. "Since that conflict, the United States has assured the military safety of the city." Mehic's family introduced Manion to the country's president, who was, in the professor's words "pleased to meet an American." Armin is building a career in Sarajevo's emerging tourism in-dustry, which capitalizes on its diverse culture, conflicted history, and of course, ski venues made famous by the 1984 Winter Olympics." Armin and the impressive students in my MBA course represent the future business leaders of their country," Manion said, adding Sarajevo was a great international teaching and learn-

ing experience.

Volume 5, Issue 2 Page 4

Ni hao from China!

Chancellor Deborah Ford and Dean Fred Ebeid stand with two women from the Miao ethnic group at Splendid China.

Manion teaches MBAs in Sarajevo and learns from international experience

Mike Manion

Sarajevo is the capital and largest city in Bosnia and Herzegovina.

Volume 5, Issue 2 Page 5

University of Wisconsin-Parkside School of Business and Technol-ogy (SBT) Dean Fred Ebeid covered a favorite topic when the SBT's advisory board gathered Monday, January 23, 2012; the importance of a global education. It was the SBT's first meeting of business advisors since Ebeid, Chancellor Debbie Ford, and Global Education Director Jamie Wang made a fall semester trip to China to sign student partnership agreements with two universities in Beijing. The trip was further proof to Ebeid that UW-Parkside must be a global educator. "We are hoping to expand our international footprint," Ebeid stated. "Ideally, we'd like to send students over-seas for a semester or two. But the reality is that short-term trips —two or three weeks at a time—also work. They are not as daunting or expensive." The Dean said he is working to create a

fund to help students attain global educational experiences. Chancellor Ford called the trip to China, her first visit to that country, "rewarding and inspiring." She went on to say there was a great deal of interest among the Chinese students she met during an open house on studying at UW-Parkside. Ford then updated board members on the university's plans to adopt a four college model. She told them the SBT would become the College of Business and Technology with the current College of Arts and Sciences eventually dividing into three colleges. "This pro-posal had the full support of the UW System's Board of Regents and it is being done to enhance the university's effectiveness," Ford said. The Chancellor pointed out to the business group that UW-Parkside graduated 100 more students in 2010-11 than in 2009-10, a 20 percent increase. She also noted the praise U.S. Senator Ron Johnson gave the university during a recent stop in Kenosha saying the community should, "sit up and take note of the good work that is going on at both UW-Parkside and Gateway Technical College and to see these institutions as examples of not waiting around for help but taking up the initiative and moving things forward!" Also during the meeting, SBT advisory board members met new UW-Parkside Director of Development, David Diaz. They were also updated on the work at the Ralph Jaeschke Solution for Economic Growth Center where more than 50 projects have given nearly 300 students hands-on experiences in the past year. And Professor Peter Knight spoke about UW-Parkside's unique partnership with Pro-cubed and its "tremendously exciting" on-campus collaboration aimed at reinventing the wheelchair. During the meeting, the advisory board welcomed three new members: Steve Baumgartner of InPro Corp., Uline HR Director Danielle Gough, and banker Kam Buhler. The next meeting of the SBT advisory board is Thursday, April 26, 2012.

Lastly, we have been invited to present our MBA program and other graduate program opportunities to their students since over 70 percent of their graduates pursue advanced degrees around the world. Mr. Feng will be sharing the templates for their current agree-ments and we will share this with Provost Brown, Dean Yohnk, and the International Stud-

ies Committee for further exploration. For more information on the campus visit: http://uic.edu.hk/ido. Prior to our visit at UIC, we spent a night in Hong Kong and two nights in Shenzhen to learn about Chinese culture of the past and to visit places our students will enjoy during the summer 2012 study abroad trip. Dr. Wang is currently recruiting students for this trip in May 2012.

We are immersed in the culture and have an appreciation for the adjustments our inter-national students need to make while studying at UW-Parkside. We visited the Peak in Hong Kong to view firsthand the population density and expansive business district repre-senting companies from around the world. We also visited Splendid China and Folk Cul-ture Village to learn about Chinese history, culture, places of interest across the country, folk arts and customs, and living over the course of China's 5000-year civilization.

Today, Thursday, we will travel to Beijing to meet with our university partners at Beijing Technology and Business University (BTBU) and Beijing Information Science and Technology University (BISTU). During our visits in Beijing, we will meet with new campus leaders and sign updated agreements with BTBU and BISTU.

Ebeid to SBT Advisory Board: Expand our international footprint

Dean Fred Ebeid addresses SBT advisory board members.

Ni hao from China! (Continued)

Chancellor Deborah Ford and Vice-President Chaoxian Li sign partnership agreement. Jamie Wang, Dean Fred Ebeid, and Chaoneng Luo witnessed the signing.

Burri, Todd & Susan J. Lincke (2011), “Security Planning for Small Business: A Service-Learning Course,” IEEE Frontiers in Education Conference, October, F1E-1 - F1E-6 (10.1109/FIE.2011.6142823).

Chong, John, Benjamin Tai, & Roby Rajan (2011), "A Study of Hong Kong Managers' Perceptions of Environmental Management and Ethics," Ethics & Critical Thinking Journal, Vol. 2011, Issue 4.

Dhumal, P., P.S. Sundararaghavan, & U. Nandkeolyar (2011), “Inventory Policies for Products with Bi-level Demand: Optimal and Heuristic Algorithms,” International Journal of Inventory Research, Vol. 1, Nos. 3/4, 288-321.

Eyisi, Emeka; Jia Bai; Derek Riley; Jiannian Weng; Yan Wei; Yuan Xue; Xenofon Koutsoukos; & Janos Szipanovits (2012), “NCSWT: An Integrated Modeling and Simulation Tool for Networked Control Systems,” Published at Hybrid Systems Computation and Contro l Conference, April (http://hscc12.hscc-conference.org/).

Freeman, Ina & Peter Knight (2011), “Double-Loop Learning and the Global Business Student,” Canadian Journal of Higher Education, Vol 41, No. 3, 102-127.

Freeman, Ina, Peter Knight, & Irfan Butt (2011), “A Tri-Continental Collegiate Marketing Project-Reflections and Recommendations,” Journal of Teaching in International Business (forthcoming).

Ghosh, K., P. Dhumal, & S. Chawla (2011), “Viability of Fee-based Email Service for Retail Customers,” Journal of Computer Informa-tion Systems, Vol. 52, No. 1, 56-65.

Griggs, Gerald, Ina Freeman, Peter Knight, & Norman O’Reilly (2012), "A vision of London in the 21st Century or just ‘Terrifying Monsters:’ A semiotic analysis of the official mascots for the London 2012 Olympic Games," Leisure Studies (forthcoming).

Hawk, Stephen; Kate Kaiser; Tim Goles; Christine Bullen; Judith Simon; Cynthia Beath; Kevin Gallagher; & Keith Frampton (2012), “The Information Technology Workforce: A Comparison of Critical Skills of Clients and Service Providers,” Information Systems Man-agement, 29:1, 2-12.

Jacob R, A. Kuruvilla, & P. Mahadevan (2011), “Product Attractiveness of Kerala Houseboats in Promoting Tourism - A Performance Analysis,”. Proceedings of the International Society of Travel and Tourism Educators (ISTTE) Conference, 20-22, October, Miami FL.

Kaiser, Kate; Tim Goles; Stephen Hawk; Judith C. Simon; & Keith Frampton (2011), "Information Systems Skills Differences Between High-Wage and Low-Wage Regions: Implications for Global Sourcing," Communications of the Association for Information Systems: Vol. 29, Article 32. Available at: http://aisel.aisnet.org/cais/vol29/iss1/32.

Kuruvilla, A; P. Knight; D. Baldwin; & M. Manion (2012), "Student Perceptions of Community Engaged Participatory Learning Pro-jects in Business Classes," European Journal of Business Research, Vol. 12, No. 1 (forthcoming).

Kuruvilla, A. (2011), “Sustainable Operations - Corporate America’s Response to the Environmentally Conscious Consumer,” Proceed-ings of the Advances in Business-Related Scientific Research Conference (ABSRC), June 1–3, Venice, Italy. ISBN 978-961-92917-1-9.

Kuruvilla, A. & Seth J. Hishmeh (2011), “Completing Cross-Country Projects Effectively – The Dynamics of Cultural Differences Among Virtual Teams,” Proceedings of the Advances in Business-Related Scientific Research Conference (ABSRC), June 1–3, Venice, Italy. ISBN 978-961-92917-1-9.

Kuruvilla, A., T. Stout, & S. Alexander (2011), “911 calls to predict trauma diversion – A Firstwatch model,” Proceedings of the Ad-

vances in Business-Related Scientific Research Conference (ABSRC), June 1–3, Venice, Italy. ISBN 978-961-92917-1-9.

Quevedo, J., U. & G. Erickson (2012), “XML Querying using Data Logic Structures and Primitives,” International Conference on Infor-mation Technology 2012, IEEE Computer Society, April (forthcoming).

Quevedo, J., U. & G. Erickson (2012), “Watermarking XML Structures using Multi-valued Dependencies,” International Conference on Information Technology 2012, IEEE Computer Society. April (forthcoming).

Rajan, Roby & John Chong (2011), "Institutional Reform For Improving Corporate Governance And Unethical Managerial Conduct: A Long and Bumpy Road Ahead," Leadership & Organizational Management Journal, Vol. 2011, Issue 3.

Riley, Derek (2012), “Using Mobile Phone Programming to Teach Java and Advanced Programming to Computer Scientists,” Pub-lished and presented at SIGCSE, March (http://www.sigcse.org/sigcse2012/).

Wang, Z., Z. Lin, and M. Liu (2011), “Signaling Efficiency of Forward-Looking Information under IFRS,” Proceedings of the International Conference on Financial Management and Economics, Hong Kong, July 2-3 (received the conference’s Excellent Paper Award).

Wang, Z., Z. Lin, J. Tan, M. Liu, Y. Li, & F. Zhang (2011), “Credibility of Prospective Information under IFRS,” International Journal of Trade, Economics, and Finance, Vol. 2, No. 6, December, 489-494.

Volume 5, Issue 2 Page 6

Faculty/Academic Staff Research

Cedric Ray, a talented School of Business and Technology (SBT) Business Management major student, had the opportunity to participate in a social media internship during the Fall Semes-ter 2011. Under the supervision of Marketing Professor Peter Knight and Academic Advisor Trudy Biehn, Cedric was charged with maintaining and updating SBT Facebook and LinkedIn pages, and marketing and promoting SBT and Parkside American Marketing Association (PAMA) events. Additionally, ten new student success stories and photos were added to the website, all a result of Cedric’s amazing photography talents. Since Social Media is such a highly successful marketing tool, Cedric gained valuable experi-ence and marketing skills for future employment by completing the internship. “I enjoyed my internship and the Social Media aspect of communication to faculty, staff, and students on

what is happening weekly in the School of Business and Technology.” One of those happenings turned out to be Cedric’s greatest internship accomplishment. Along with eight other SBT Out-reach Intern students, a YouTube video was created to promote the School of Business and Technology. The video was used by the students as an opening presentation while visiting with area high school students. Cedric used his talents to create images and a video that relays a

unique story about the excellence of UW-Parkside’s School of Business and Technology program.

University of Wisconsin-Parkside business students Christopher Baratki and Matthew Vidas recently became the latest recipients of scholarships from the Treasury Manage-ment Association of Chicago (TMAC). Both received $3,000 scholarships for their aca-demic excellence and community service.

Baratki has earned a 3.96 GPA while working full time and holding executive posi-tions with the Accounting Club and Collegiate Entrepreneurs Organization. He is the spring semester financial management intern at the Center for Community Partnerships supervised by Mark Gesner. Baratki expressed excitement about attending his first TMAC educational session and dinner in Chicago. "We were introduced and net-worked with a number of financial executives [and] we heard an expert speaker on foreign bank account reporting. I'm looking forward to TMAC's Windy City Summit in June, where we will be introduced to over 2,000 attendees at a Scholarship Honors Lunch." Baratki, a May graduate, said, "This scholarship is a great start for my career."

Vidas has a 3.75 GPA in Business with finance and accounting concentrations. He achieved this while running track and cross country and working in the Student Activities Office. He is the spring semester financial management intern for Wisconsin Women's Business Initiative Corp. (WWBIC) and is supervised by Heather Lux. Vidas, who graduates in May, said a story on the UW-Parkside web site about student Craig Leszczynski receiving a 2011 TMAC scholarship got him interested. "Reading about the valuable experience Craig gained made me eager for this year's opportunity. I wanted the opportunity to get real life work experience, learn more about financial management, and network with treasury professionals in Chicago," Vidas said. Leszczynski now works in the Treasury De-

partment at Modine Manufacturing.

"I am very proud of the accomplishments of these two Stand Out students, as they rep-resent the academic excellence the School of Business and Technology and the university seek to achieve," said UW-Parkside SBT Dean Dr. Fred Ebeid. Community engagement is a hallmark of UW-Parkside and this is the first time we have placed TMAC scholars with two not-for-profit organizations, WWBIC and CCP. We are very pleased with this community collaboration."

Congratulating Vidas and Baratki on becoming UW-Parkside's ninth and tenth TMAC scholars since university involvement in the program began in 2007, Professor Michael T. Manion said, "Each of our TMAC Scholars has exemplified academic excellence, but more importantly they have achieved success as students, interns, and professionals through perseverance and hard work. Our TMAC Scholars represent our university well at events in Chicago, they work at—and learn from—their internships, and like Craig Leszczynski at Modine Manufacturing, they find employment at top-notch companies."

Ebeid and Manion thanked TMAC for its generosity. TMAC support has brought more than $27,000 in scholarships to UW-Parkside.

Volume 5, Issue 2 Page 7

Cedric Ray succeeds at SBT Social Media Internship Students Excel

Cedrick Ray

UW-Parkside students earn TMAC scholarships

(L-R) Mark Gesner, Chris Baratki, & Fred Ebeid

(L-R) Heather Lux, Matt Vidas, and Fred Ebeid

Volume 5, Issue 2 Page 8

Student sales team snags Top 10 finish in Indiana

The first sales competition of the 2011-12 academic year is in the books and the faculty member involved said UW-Parkside's participation "proved to be a great success." Marketing Profes-sor Peter Knight led the School of Business and Technology team of Bernadette Jankowski, Stephanie VanDerBunt, Will Cray, and Brian Hill to a 6th place finish at the National Team Sell-ing Competition held recently at Indiana University. Knight said the fact that all four UW-Parkside student represen-tatives were first-time competitors and the elite caliber of the universities in the competition left him "tremendously pleased." UW-Parkside finished sixth among 21 teams, tying UW-

Madison for that spot behind first-place Michigan State, the University of Washington, Syracuse, and two teams from Baylor. Schools completing the top 10 were host Indiana in eighth place, ahead of the University of Toledo and St. Cath-erine University. Knight said the Indiana showing set the stage for the team's future success. "All four students are now well positioned to

maintain our legacy of excellence as individual competitors at the National Sales Challenge in New York City and the National Col-legiate Sales Competition in Atlanta," he stated. Congratulations to our students on an exceptional team effort.

One of the cardinal rules of marketing is: never miss an opportunity to promote your product to people who can make "The Buy." Members of the Parkside American Marketing Association (PAMA) made the most of their promotional opportunity during Monday's, January 23, 2012, meeting of the School of Business and Technology (SBT) advisory board. The board's members include area business executives. Dean Fred Ebeid introduced Marketing Professor Peter Knight, PAMA's faculty advisory, and the four-person delegation which included current PAMA President Stephanie VanDerBunt, Executive VP David Kirkeby, Past President Sierra West, and Future President Brian Hill. VanDerBunt talked briefly about the organization's history and about its promo-tional work this academic year with Parkside Student Government and WIPZ, the university's student radio station. The PAMA representatives then told SBT advisory board members

about their plans to attend the American Marketing Association's 34th International Collegiate Conference March 22-24 in New Orleans. That's when David Kirkeby made "The Pitch." "We'll be printing 100 T-shirts to identify ourselves as representing UW-Parkside during the conference. The shirts will say 'Parkside American Marketing Association' on the front," Kirkeby said, showing advisory board mem-bers a sample of the garment during his PowerPoint presentation. "On the back of the shirt there's room for advertising and we want to give you the first opportunity to put your company name and logo on the back of our shirts." Advisory Board Chair Jerry Uick, an executive with Elm Grove Investment Group, then helped PAMA meet its immediate objective of making "The Sale." He was joined by Ron Kingen, president of the Lighthouse Group, and Tom Nelson, retired VP of Racine Feder-ated, in committing to a T-shirt ad. Other advisory board members also expressed an interest in helping PAMA. PAMA plans to take 8 to 10 students to the conference in The Big Easy. It is the first time a UW-Parkside contingent will attend the gathering.

Pictured from left, Brian Hill, Stephanie VanDerBunt, Will Cray, Bernadette Jankowski, and Professor Peter Knight.

(L-R) David Kirkeby, Stephanie VanDerBunt, Sierra West, and Brian Hill.

PAMA makes sales pitch to SBT Advisory Board

Helping high school and community college students under

stand the challenges and rewards of a university education

Improving marketable skills

Gaining experience

Strengthening resumes

These were just some of the benefits SBT students and students at area secondary and post-secondary institutions received from a fall semester Ranger Link program sponsored by the UW-Parkside School of Business and Technology (SBT). Under the supervision of Marketing Professor Peter Knight and Academic Advisor Trudy Biehn, a group of nine students proudly repre-sented the SBT during visits to local schools and during UW-Parkside Experience Days held here on campus.

"The School of Business and Technology nominated nine students, representing all areas of study, to develop an outreach program

to promote relationships with area secondary and post-secondary institutions," Biehn said. "The project was also intended to help stu-dents improve professional and presentation skills to enhance qualifications for future careers."

Students who visited five high schools and a two-year institution were: Business Management majors Ana Garcia, finance and market-ing concentration; Brian Hill, marketing concentration; Cedric Ray Jr., general business concentration (he also served as the group's photographer and as the social media intern); Christina Schmitz, human resources concentration; Jenna Stengert, accounting concentra-tion; Stephanie VanDeBunt, marketing concentration; and Longyun Zhou, finance concentration. Management Information Systems ma-jors were Yuni Nfor and Janeal Power, who also represented computer science.

The students created a YouTube video and what Trudy called "an exceptional Power Point presentation" to highlight UW-Parkside and showcase SBT's programs to students at Kenosha Bradford, Westosha, Wilmot, Greendale, and Oak Creek high schools as well as the College of Lake County. They also attended four UW-Parkside Experience Days.

The UW-Parkside fall 2011 Ranger Link program was made possible by a grant from the Mary Frost Charitable Trust.

Page 9 Volume 5, Issue 2

SBT, Ranger Link take UW-P message on the road

Computer Science students find success in Madison The UW-Parkside Computer Science Department took three teams to the ACM Regional Programming contest in Madison during November 2011. And all three—the Parkside Bears, Parkside Nerds, and Parkside Rangers—performed well. The contest was won by the team from UW-Madison, which solved all 10 of the problems posed, turning in their final answer with less than a minute to go in the contest. No other team of the 220 that participated solved more than 6 problems.

"All three UW-Parkside teams did an excellent job," said Computer Science Associate Professor Stu Hansen. "The Parkside Bears, con-sisting of Chris Elliott, Todd Wierzchowski, and Spencer Vanderpoel, and the Parkside Nerds, consisting of Paul Deleanu, Ruslan Kise-lev, and Enzo Yuen, both finished in the top 25 percent of the teams by solving 3 of the 10 problems. The Parkside Rangers, consisting of Adam Nelson, Lalo Cabiro, and Trevor Warren, finished mid-pack, solving 2 problems."

In offering the teams congratulations, School of Business and Technology Dean Fred Ebeid said the university is "very proud of your strong efforts and performance" at the programming contests, adding "You represented UW-Parkside and the Department of Com-puter Science well in this exciting competition." This contest was hosted by Epic Systems in Verona, Wisconsin. Hansen said students were impressed with the facilities and that several expressed an interest in working for Epic after they graduate.

Four exchange students from the Università della Calabria (UNICAL) in Italy participated in Professor Michele Gee’s Strategic Man-agement class during Fall Semester 2011. Fabiola Montalto is a doctoral student majoring in finance; Stefania Nicoletti and Luigino Ianni are MBA graduates; and Francesca Franzese is an undergraduate business student. Dr. Carmel Ruffolo at UW-Parkside facili-tated the Italian exchange. Marketing students will engage in six new community-based projects under the auspices of the Ralph C. Jaeschke SEG Center and Director Tim Knautz. Professor Knight's Market Research class will conduct projects for Kenosha Achievement Center, Racine Soccer Association, and Oasis Youth Center. Professor Manion's Promotions Management course will work on projects for the Town of Somers, Danish Brotherhood, and Kenosha Public Library. The two classes will also handle projects for a variety of internal clients.

SBT host Italian exchange students and engage in community-based projects

SBT students (L-R), Cedric Ray Jr., Yuni Nfor, Brian Hill, Ana Garcia,

Stephanie VanDeBunt, Christina Schmitz, Jenna Stengert, Longyun

Zhou, and Janeal Powell.

Volume 5, Issue 2 Page 10

Alma Lomeli is not the first student from Milwaukee Area Technical College (MATC) to pursue a bachelor's degree at UW-Parkside. But upon her arrival on campus Thursday, December 1, 2011, she became the first student to take advantage of the new 2+2 UW-Parkside/MATC Business Management degree completion program. And she can't wait to get started. "I'm really excited. I really like the school. This is my first time here on the campus. I thought this day would never come and it's actually here. So, I'm excited and looking forward to getting a degree from Parkside," Lomeli said. The 2+2 Business Management degree completion program was one of the

credit transfer agreements UW-Parkside signed with area technical colleges in 2010 and 2011. The agreement sets a clear pathway for students to transfer credits from MATC to UW-Parkside and spells out the courses that they need to complete a bachelor's degree.

UW-Parkside School of Business and Technology Academic Advisor Trudy Biehn called the agreement "unprecedented in the Univer-sity of Wisconsin System and the first of its kind" during a luncheon Thursday to welcome Lomeli to campus. MATC faculty member Neil Slough, who serves as Lomeli's advisor, suggested she look at UW-Parkside as a place to continue her education. "I've had many students that have gone to MATC, come to Parkside, and succeeded here, and liked coming to Parkside," Slough stated. "Alma is my advisee...and I mentioned Parkside to her." Lomeli also consulted with a neighbor who attends UW-Parkside and felt comfortable with the university's smaller classes and spacious campus. "We are happy to welcome you, Alma, to our campus and we know you're going to do well here," School of Business and Technology Dean Fred Ebeid told Lomeli during the luncheon. "We've had many MATC students come to our campus and find success here. We're looking forward to helping you succeed, as well." Lomeli plans to study business management or computer science, and in her words, "finish what I started" by earning a baccalaureate degree.

Become a part of the School of Business and Technology (SBT) by taking a class that enhances your career, pursuing your MBA or MSCIS degree, hiring our stu-dents, or giving back through a charitable gift to support student scholarships, aca-demic programs, or faculty initiatives. For information about our graduate programs, contact Dr. Dirk Baldwin, Associate Dean and Director of Graduate Programs at (262) 595-2046, or email him at baldwin@uwp.edu. To hire our students, contact Bryan Hughes, the Employer Rela-tions Coordinator, at (262) 595-2016, email him at hughesb@uwp.edu, or see

http://www.uwp.edu/departments/advising.career/employer.cfm. If you wish to make a gift to the SBT, kindly make your check payable to the UW-Parkside Benevolent Foundation and send to UW-Parkside, University Advance-ment, 900 Wood Road Box 2000, Kenosha, WI 53141-2000. Alternatively, you can make a gift online directly at https://www.uwp.edu/departments/university.relations/giving/. Many alumni & friends of UW-Parkside work for com-panies that encourage their employees to contribute to institutions of higher education by matching their gifts. Check your company to see if they have this plan. If you would like your gift to go to a specific scholarship, the School of Business & Technology, the Department of Business, the Depart-ment of Computer Science, or for another specific use, select “Other” near the bottom of the page and so designate your intention. Within a few days, the Foundation will acknowledge your gift in writing, which is tax deductible as provided by law. Your support is important to the continued success of the School and will be used to enhance the high quality programs that we offer. No contribution is considered too small and every gift is deeply appreciated.

Become a part of the School of Business and Technology

School of Business and Technology

First MATC/UW-Parkside 2+2 student arrives

(L-R) Neil Slough, MATC faculty member, Alma Lomeli, and Trudy Biehn, SBT Academic Advisor.