Say it with presentation

How to design and deliver successful

business presentation

Define The Situation

Why are you giving this presentation?

Whom do you want to convince?

How much time do you have for the presentation?

What medium should you use?

The 10 commandments of media

Why are you giving this presentation?

목적 정의명료성 : 한 문장으로 축약 가능현실성 : 현실적인 가능성행동성 : 실제 행동으로 옮겨질 수 있어야 한다 .

Example : You want the company founder to approve the strategy aimed at closing the two plants

잘 정의된 목적프리젠테이션의 필요성 결정청중의 주의와 에너지의 결집발표자 위주의 생각에서 청중 위주의 생각으로 전환목적 달성 정도는 유일한 프리젠테이션에 대한 척도

Whom Do You Want to Convince?

Think more about your audience rather than about

your presentation

의사결정자청중의 인지도청중의 관심 정도청중의 태도 : Will they be for or against the recommendations?

발표자료에 대한 이해도

How much time do you have for the presentation?

More often than not, you have no choice

What if time does not allow you to meet your objective?

Problem

Provide introductory handout & summarize highlights

Provide supplementary handout at the end of presentation

Set priorities for segments of your presentation: No. 1 & No. 2

Make a new agreement with the audience

Solutions

What medium should you use?

Media options for the different situationLap visuals

adequate participants:2 ~ 4 people

purpose: to check on the accuracy of facts, to surface issues, to gain commitment for action programs

OHP

adequate participants:4 ~ 40(or more)

advantages: easily change the sequence of/omit/add backup visuals etc.

new medium emerged

onscreen presentation(add animation/sound/video/links)

The 10 commandments of media

Given the pros and cons of media options, you should remind as follows;

CREATING VISUALS

I. Thou shalt keep the design of visual

s simple

II. Thou shalt ensure legibility to the p

erson sitting the farthest from the scre

en

III. Thou shalt use color with purpose,

not for decoration

IV. Thou shalt keep special effects to a

minimum

V. Thou shalt provide reasonable pro

duction deadlines

PRESENTING

VI. Thou shalt rehearse, rehearse, reh

earse before the presentation

VII. Thou shalt arrive extra early at t

he presentation site and work closely

with the technical professional

VIII. Thou shalt bring backup visuals

IX. Thou shalt project a blank screen

during lengthy transition, while enteri

ng into discussion

X. Thou shalt try to follow 7 of the 10

Commandments most of the time

Design the presentation

Determine your message

Craft the story line

Write the introduction

Plan the ending

Make the most of visuals

Build a storyboard

Determine your message

4-hour presentation “only one minute”

The “what’s so” & “so what” in one minute“To counter the limited potential for growth at home, J.J. Ltd. Should proceed with its efforts to tap the significant growth opportunities in the United States”

“To do effective presentation, you should design the presentation”

That’s your message

Craft the story line

Dear Shirley,

Remember last Saturday afternoon when I was playing in the park with my boyfriend and you came over, and he told me that when my back was turned, you kissed him?

And also, on Sunday when you came to my house and my Mom made you a tuna fish salad for lunch and you said:”Yech! That’s the worst salad I ever ate!”?

And yesterday, when my cat brushed against your leg, you kicked her and threatened to sic your dog ”monster” on her?

Well, for all of these reasons, I hate you, and I no longer want to be your friend.

Lucy

Dear Shirley,

I HATE you. Here are my reasons:

1. You stole my boyfriend.

2. You insulted my mother.

3. You scared my cat

Lucy

Conclusion/recommendation up front? In the middle? At the end?

Depend on the situation & the audience members

Write the introduction

Most introduction of presentation lull you to sleep!

PIPPurpose: “My purpose today is to present a portfolio of practical suggestions to help you overcome the nervousness that comes with delivering presentations.”

Importance: “this is most timely, because you’ll be presenting your recommendations to the Community Board nest week.”

Preview: “In the hour we have together, we’ll discuss the steps required to plan, design, and deliver successful presentations”

Plan the ending

Summarize the major pointsConclusions, trends, arguments, whatever

Spell out the recommendationOne more time

Present your action programSpecific steps or actions required to make the recommendation happen

Ask for agreement and for commitmentBe bold, be direct, be specific

Close off with “next steps.”The ending should signal that everyone is looking forward to working together in the future

Deliver the Presentation

Project confidence, conviction, enthusiasm Rehearse : the search for imperfection Set up the facilities and the equipment Apply delivery skills

Confidence, Conviction, Enthusiasm

Know your selfKnow your self

Know your audienceKnow your audience

Successful PresentationSuccessful Presentation

Know yourMaterial

Know yourObjective

Rehearse : the search for imperfection

Conquest of fear

A note to rehearsers be sensitive : give me a chance to warm up before puncturing my confidence

be constructive : don’t state a problem without a suggested solution

be objective : reserve your comments for things I do or say or show

be realistic : help me concentrate on only those changes we can do

Fear

• Making a mistake

• looking bad

• losing face

Wrong belief

• have to be perfect

• must speak in fluid, grammatically correct sentences

• should have a brilliant answer

Set you the facilities & the equipment

Advice for preparation in the presentation site

you may as well arrive at the presentation site at least 40

minutes early and take total responsibility

The tip of the iceberg for all that can go wrong

Facilities

• the light panel

• temperature controls

• the window shades

• the microphone

Projector• position of On-Off switch

• the level of brightness

• spare bulbs

• cleanness of projector

Screen

• the sizes of screens

• the surface types

Apply delivery skills(1/2)

Concentrate on breathing it is to overcome the nervous tension

take a breath whenever you feel the need to relax

Establish eye contact eye contact is a psychological handshake

it makes the members of audience feel engaged

Talk naturally Let’s be natural and speak the way we normally speak

Refer to notes to be sure you don’t forget important material

type the script in a type size that will make the words easily legible and highlight the words you want to emphasize

Use full vocal range Your voice should be a bit louder to emphasize the important points

Apply delivery skills(2/2)

Stand with weight on both feet, hands waist-high stand evenly balanced on both feet

keep your hands in front of you about waist-high

Stand beside the screen where to stand is a issue

you can stand beside the screen, turning your body at a 30-degree angle

Don’t use a point unless necessary you have enough things in your hands(notes, remote control, microphone cord..)

use your arm and your hand to point directly on the screen