Sarine the magazine june 2016 customer journey edition

4STAGES OFCUSTOMER

DIAMONDCONNECTION

How to maximize the diamond's potential

SARINESUMMER 2016

THE MAGAZINE

From rough topolished tolove story:THEDIAMONDEVOLUTION

SarineProfile™Get the world'sleading diamondsales platform towork for you!

EVERMORE…How to make customerrelationships that last

SeeSarineBehind the scenes

of diamond techdevelopment

The Cust

omer

Journey

Edition

JCK 2016, BOOTH #L118

Personalize Your

Sarine Technologies [email protected]

Sarine North America [email protected]

Sarin Technologies India PVT. Ltd.+(91)[email protected]

From mine to consumerSarine's advanced products touch millions of diamonds around the world

Sarine Technologies is the world's leading developer of technologies for the diamond industry. With three decades of experience in the global diamond trade, Sarine is serving the diamond retail arena with advanced, accurate tools designed to enhance the digital experience.

Sarin Hong Kong Ltd.(852) [email protected]

7 LETTER FROM THE EDITOR

CUSTOMER JOURNEY

9 THE CUSTOMER JOURNEY

10 THE EVOLUTION OF DIAMOND TECHNOLOGY

13 TAKE THE ROAD LESS TRAVELLED

15 HE AIN'T HEAVY, HE'S MY CUSTOMER

16 THE DIAMOND SEEKERS JOURNEY

An Infographic

SARINE PROFILE™ & YOU

20 Sarine Profile™:

A PLATFORM FOR SUCCESS

22 FOR EVERMORE:

MAKE YOUR CUSTOMER CONNECTIONS LAST

24 THE ONE THING THAT FINALLY MAKES BUYING

A DIAMOND EASIER, LESS SCARY AND MORE FUN

POWER & PRECISION

26 LIGHT PERFORMANCE AND ITS EFFECT ON A

DIAMOND’S BEAUTY

29 WHO'S WHO: SARINE TECHNOLOGIES LTD

30 DIAMOND IMAGERY – THE FULL VIEW

33 TRAINING TOWARDS SUCCESS

SARINESUMMER 2016

THE MAGAZINE

CONTENTSSEE SARINE

34 INSIDE SARINE: Behind the Scenes

36 SARINE AROUND THE WORLD

39 IN TOUCH: Offices & Distributors Contact Directory

EDITORIAL STAFF

Editor-in-Chief Uzi Levami, CEO Sarine Technologies Ltd.

Managing Editor Tamar Brosh, Marketing Manager

Editorial Coordinator Laura Kloot

Imaging Assistant Yaara Cohen

Graphic Design & Layout MorPro Studio

Publisher Sarine Technologies Ltd.

For editorial & marketing enquiries, email [email protected]

© Sarine Technologies Ltd. All rights reserved. No part of this

publication may be reproduced, stored in a retrieval system or transmitted

in any form or by any means without the prior written permission of the

copyright owner.

SARINE TECHNOLOGIES LTD.

4 HaHarash St, Hod Hasharon, Israel

T: +972-9-7903500 | F: +972-9-7903501

E: [email protected] | W: www.sarine.com

SARINE THE MAGAZINE SUMMER 2016 | 05

All the proof you need to sell her a beautiful diamond

Demonstrate naturalistic view, highly detailed 3D examination, and reveal ID inscriptions.

Prove each diamond’s unique Light Performance: Brilliance, Sparkle, Fire and Light Symmetry.

Present Hearts and Arrows pattern with its precision measured against perfection.

Explore every aspect of each diamond’s dimensions, proportions and symmetry.

Customer engagement powered by Sarine, the world leader in diamond technologyCall 646.727.4286 for a demonstration

Welcome to the summer 2016 edition of the Sarine Maga-

zine. This year, and especially at JCK Las Vegas, Sarine is

shining a laser sharp focus on the 'customer journey' in

the world of diamond jewelry commerce.

The customer journey is shaping up to be the key that

unlocks the door to the diamond buyer's heart. It's no

longer simply a matter of "Diamonds are forever".

Slogans and labels are just not enough anymore to draw

customers in, or to keep them coming back. Customers

long for an enriching experience with a brand, one that

gives meaning to their lived experience. A brand that they

can trust through life's special moments. One they can

recommend. One they can share with family and friends.

Yet, there's no denying it: the diamond still remains a

powerful symbol of love and commitment, even in our

online, consumer-oriented world. The diamond seller

must facilitate the connection between the diamond and

the customer's own love story. So too, the story of the

diamond must become a part of the customer, a part of

the story of 'him' and 'her'.

In the quest to sell diamonds, these are the three things to

consider: the diamond, the love story, and the customer

experience created by the retailer. At Sarine, we are

proud to take our place at the junction where these three

forces intersect. The Sarine Diamond Report combines

the essence of the diamond, with a digital customer

journey that intertwines with the customer's unique love

story. Read our magazine to find out how the Sarine

Profile™ diamond technology platform can empower your

diamonds and your customer's journey. And visit us at

JCK Las Vegas 2016 booth #L118 to experience the

Sarine journey for yourself. We look forward to joining

you on this exciting ride.

Sincerely,

Uzi Levami

Executive Director & CEO

Sarine Technologies

Letter from the Editor

Uzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzii Levami


CUSTOMER JOURNEY

THE CUSTOMER JOURNEY

ake a ride with us through the concept of the 'customer journey', bringing sales and marketing of diamonds

and jewelry to new levels. Enjoy a series of articles by Tzafrir Engelhard, VP Biz Dev at Sarine, continued on pages 13 and 15 of this magazine edition.

Once there were a few TV

channels. Then there

was cable television.

Once there was

dial-up internet.

Then there was

Wi-Fi, smartphones

and social media.

Suddenly, we are all

connected, with 24/7

access to the information

galaxy. Within one genera-

tion, we've become exposed

to every possible idea and

product choice, in every aspect of

our lives. There is no escape.

Yet here lies the irony: all these possibili-

ties have made life infinitely more complex –

and there is a body of scientific research that

shows how more options actually lead to a reduced

sense of happiness. Translated to the retail world, the complexity of

options creates confusion, wariness and indecision. Applied to the

diamond jewelry industry, where high price tag meets high emotion, it

is clear we are faced with an urgent challenge: how to create purpose

and meaning in the purchase process. And even more importantly, how

to connect to the individual customer, in order to build the trust that

leads to sales.

In professional marketing, there is a concept that helps to weave the

customer experience (CX) into an orderly, user-friendly pattern. It’s

called the 'customer journey'. Every brand or business provides a

journey for customers (whether they realize it or not!). It should incorpo-

rate a range of sales strategies and techniques, integrated with

purpose-built technologies for the diamond retail arena. In the world of

diamond jewelry, no less than any other retail sector, the time to define,

develop and deepen the customer journey is now. With three decades

of experience in the global diamond trade, Sarine Technologies is

disrupting traditional approaches to diamond

selling with advanced, accurate

tools designed to enhance the

customer journey.

Published at

JCKonline.com,

March 30, 2016.


CUSTOMER JOURNEY

CUSTOMER JOURNEY

eep in the earth under high heat and intense

pressure, a diamond is created. From the year

1000 BC to today, diamond technology has

grown tremendously. In 1000 BC, the power

of a diamond’s hardness was discovered, and

it was first used as a cutting tool.

In 300 BC, we find the first mention of

diamonds in ancient Indian manuscripts. Later,

diamonds were brought from India over to the Europe-

an continent where they became an integral part of Western Culture.

The years continued and in 200 AD, diamonds were traveling along the

Silk Road, the ancient trade route from India and China to the Mediterra-

nean Sea. While still being used as cutting tools, diamonds were also

being worn as adornments and to ward off evil. The Romans believed

diamonds held supernatural forces and forbade cutting them lest they

lose their powers.

In 480 AD the Roman Empire fell and took Europe’s diamond trade with

it. Centuries later the merchants of Venice reopened trade routes to the

East and the diamond trade rose.

Beginning in the year 1300 new approaches to diamond cutting were

slowly introduced. The point cut, one of the earliest cuts, was made by

cutting the diamond to create an octahedral shape. From there, the table

cut was developed, with a little less than one half of the octahedron cut

off. Later, the single cut was designed by adding four corner facets. The

diamond was then polished to remove blemishes and smooth out the

facets. By 1375, a guild of diamond polishers had been created in

Nürnberg.

THE EVOLUTION OF DIAMOND TECHNOLOGY

Diamond cutting and polishing systems continued to advance into the

1400s. Lodewyk (Louis) van Berquem of Bruges invented a device

called the scaife. This tool was used to create absolute symmetry of the

diamond facets. The polishing wheel was also invented at this time. The

technique of cleaving was discovered in this century.

In the 1500s, improvements were made to the scaife tool and it was

able to polish stones at speeds of 1000 rpm. Better faceting techniques

to maximize a diamond’s brilliance developed and primitive form

bruting was introduced.

The 1860s brought the discovery of the Eureka Diamond in South

Africa. Miners found incredible amounts of diamond deposits, attracting

crowds and drawing the attention of the diamond world.

Henry Morse and Charles Field invented the bruting machine, bringing

diamond cutting to America in 1870.

The 1900s arrived and the motorized diamond saw and the circular

saw were created, revolutionizing the rough diamond cutting industry.

In 1919, Marcel Tolkowsky realized that if the cut of a diamond is too

shallow or too deep, light is lost and brilliance is diminished. Using this

knowledge, he devised the “ideal cut” of a diamond based on mathemati-

cal and optical measurements of the brilliance and fire of a diamond.

This came to be known as the American Standard Cut.

In 1953, the Gemological Institute of America (GIA) developed the 4C

diamond grading scale, measuring the Cut, Color, Clarity, and Carat.

This became the universal guide to determine the qualities of a

diamond.

Sarine entered the scene with the DiaMension™ scanning technology in

1992. The DiaMension™ had the unique capability to automatically grade the

diamond’s cut, via instant and accurate measurements and proportions.

Wikipedia History of Diamond Cuts, Diagram by Juergen Schoner

10 | SARINE THE MAGAZINE SUMMER 2016


CUSTOMER JOURNEY

In 1995, Sarine sparked a revolution with the Advisor™. With automated

planning and guidance technology based on accurate measurements,

the Advisor™ offered proof to maximize the value of a rough stone.

The Diamark™ was introduced to the diamond world in 1999 as a laser

marking system for diamond cutting instructions that set a new industry

standard for rough planning and precision.

In 2009, the Galaxy™ arrived on the market, breaking through new

frontiers in diamond inclusion mapping. Sarine took rough planning to

heights never before reached.

With the arrival of 2013, the Sarine Light™ took diamond grading beyond

the 4Cs. Presenting powerful scientific measurement of light

performance, the definition of a diamond’s beauty was expanded to

include the Brilliance, Sparkle, Fire, and Light Symmetry.

Diamond technology has grown tremendously through the millenniums,

the greatest heights being reached within only the last few centuries.

Modern science allows us to learn more every day about diamonds,

inspiring the creation of better systems for more defined grading

scales. The new Sarine Profile™ shows us the whole story of the

diamond, proving we’ve traversed galaxies from the days of diamond

talismans during the Roman Empire.

“Diamond is the substance that possesses the greatest value not only

among the precious stones but of all human possessions…”

Pliny the Elder, Naturalis Historia

DiaMension™

Automatic cut grading.

Advisor™

Automated, accurate rough planning.

Galaxy™

New frontiers in diamond inclusion mapping.

Sarine Light™

Powerful scientific measurement of light

performance.

Sarine Profile™

The diamond buyer's customer journey.

1992

1995

2009

2013

2015

SARINE – EVOLUTION OF EXCELLENCE

Sarine Profi leTM

Grow Your Business

Sarine Profi le offers more channels to help your business spread out and thrive. Trade online with accurate digital imaging, precise light performance and cut assessment. Retailers can embed Sarine Profi le in their websites and double down with in-store devices to give customers a new view of the diamonds they’re considering. Images and reports are sent to mobiles and shared on social media, or attractively printed. Sarine Profi le is a whole new way to extend your reach.

Sarine North America Inc. +646.727.4286 [email protected]

Sarine Technologies Ltd. +972.9790.3500 [email protected]

Sarin Technologies India PVT. +(91)[email protected]

Sarin Hong Kong Ltd.(852) [email protected]

Inspire Confidence

www.sarine.com


TAKE THE ROAD LESS TRAVELLEDHow Building a Strong Customer Journey Leads to Success

echnology makes life easier, right? Think cars and – of

course – computers. But, hey, it's the 21st century.

Between smartphones, laptops, tablets, email, social

media and apps, at times it feels as if the customer is

out of reach, lurking somewhere behind an impenetra-

ble matrix of technologies.

According to a study conducted by SAP, 90% of people

move between devices to accomplish a goal, and 45%

of customers use social platforms on their mobile devices while in the

store to help their purchase decision. Today, customers don't just go to

your shop and buy. They go on a journey with your

brand. It may begin with the laptop on

the sofa at home, researching

diamond rings on your

website. Next stop is

social media on

the smartphone,

when she

shares her

f a v o r i t e s

with her

sister. It

doesn't even

end in store,

when the

couple finally

takes the plunge and

buys the ring. The

journey rolls on into the

post-sale zone, ripe with opportunities

to reach out to the customer, cement your relation-

ship, and sell more.

The customer journey is made up of a multitude of 'touchpoints'. These

touchpoints are all the online and real world interactions between your

brand and your customers, offering precious opportunities for engage-

ment.

How? By optimizing your customer journey. Communicating a unique

brand image. Strengthening your online presence. Connecting with

customers on social media. Personalizing your offerings to thrill the

customer. And by managing your marketing message across all

channels to create consistency and to build trust.

Ask yourself: What does my customer journey look like today? Use this

as the springboard to create the customer journey you want to offer

tomorrow.

Published at JCKonline.com, April 4, 2016.

CUSTOMER JOURNEY

Visit the Sarine Diamond Storybook @ JCK booth L118 to experience it for yourself

The best stories are thosethat touch the heart.

the diamond story.See

the diamond story.Sense

the diamond story.Touch


HE AIN'T HEAVY, HE'S MY CUSTOMER

here's a well-known saying, "Life is not a sprint; it's a

marathon". In other words, it demands sustained – and

sustainable – effort. The same can be said about the

customer journey.

Did you know that an existing customer is 70% more

likely to purchase than a new customer?* That's one

reason enough to invest in the customer journey.

When creating your customer journey, here's a few golden rules.

According to Ernst & Young research, brand loyalty measures below

25% as a determining factor in the purchase decision. Being a brand

name is no longer enough. The key to the customer's heart is delivering

the right information to enhance their experience and create

confidence, at every point along the journey. The journey lasts for years

and perhaps even a lifetime. Rule number 1: The customer journey is a

long haul.

The 'long haul' may seem overwhelming, but there's an upside: tons of

different opportunities to reach customers. And you can build the

journey any which way. Online, offline or both? Emailer, social media

ad, or in-store giveaway? The

choices are endless, and the

journey can be adapted fast to meet

changing needs. Rule number 2:

Make every moment of the journey

count.

How? By leveraging all the

channels available in our connected

world. Ten years ago, this meant

having a website. Today, with social

networks, mobile apps, and data

analytics available 24/7, there's

much more that businesses can do

online to spark a dialogue with

customers, improve the in-store

experience, and optimize

post-sales activity. Rule number 3:

Digital can take you to places you never dreamed of.

The road is long, but the rewards are within reach. With this inspiration

in mind, the marathon can be won.

Source: MarTech Advisor

Published at JCKonline.com, May 2, 2016.

CUSTOMER JOURNEY

Diamond Seekers Journey

THEThere are 50 million members of the millennial generation in the US alone.

™ is designed to connect you with contemporary customers at every stage of their love story – from desire, to diamond decision, and beyond.

DESIRE SEARCH &EXPLORE

SEE &COMPARE

Sources: US Chamber of Commerce Foundation, The Millennial Generation Research Review, 2012 / https://en.wikipedia.org/wiki/List_of_coffee_drinks / Source: The Knot 2015 Jewelry Engagement Study / Perspectives of the Diamond Industry, McKinsey & Company, September 2014 / The Global Diamond Industry 2015: Growth Perspectives amid Short-Term Challenges, Bain & Company, December 2015 / http://www.forbes.com/sites/sap/2016/02/17/customer-experience-

DIAMONDS = LOVE

The millennial generation’s highest priority: Being a good parent and having a successful marriage.

=

EXPLORE THE DIAMOND STORY ONLINE

Nothing compares with seeing their actual diamond choices online with every aspect of each diamond revealed interactively.

ANYWHERE, ANYTIME

accurate diamond information is aways TM technology

that tells the complete diamond story.

27They switch attention between platforms 27 times per hour. They live online and don’t favor traditional media.

61% search diamond rings online

80% ‘Beauty’ and ‘Rarity’ of diamonds are the most important to them (80%).

360º viewing

45% use social networks in-store to help with purchase decisions.

They can rely on friends’ opinions by sharing online 3D

The Diamond Story provides proof of their diamond’s beauty and its uniqueness.

86% are willing to share opinions and brand preferences online.

They visit an average of 7 jewelry stores before deciding.

™ presents a precise visual & sensual experience with every Diamond’s Story.

89% of grooms used the words “Will you marry me?”

83% buy wedding jewelry too…

with their hearts and minds. They will enjoy the

PRESENT THE DIAMONDSTORY IN-STORE

ONE OF A KIND

They view an average of 25 diamond rings.

DECIDE PROPOSAL & SHARING

EVERMORE

FOR A DEMONSTRATION OF SARINE PROFILE CALL 646.727.4286 or visit JCK BOOTH L118

79% share their proposal on social media.

Hearts & Arrows and Lab Report.

Diamond ring purchase process takes an average of 8.5 months.

7

!

!!

!

!

!

!

love

like

love

™ is a powerful digital sales platform that offers consumers instant access to a diamond’s unique

25

Visit Sarine @ JCK booth L118 to become a part of your customers' love story

Life is about the special momentsthat you never forget.

Make them count with

HAPPYHOUR2

Don't miss out! Join us at booth no. L-118

Brought to you by Sarine

Two opportunities to relax

with complimentary beer, wine & snacks

Friday, 3rd June, 4:00pm – 5:00pmSunday, 5th June, 5:00pm – 6:00pm


Sarine Profile™: A Platform for SuccessMake Your Customer Experience Count

s technology evolves, so do contemporary sales

systems and approaches. The Sarine Diamond

Report, powered by the Sarine Profile™

platform, offers the perfect blend of technolo-

gy and romance that today’s diamond

buyers are searching for.

How does the Sarine Profile™ integrate with all of the upcoming

technology?

The Sarine Profile™ is designed to tell the diamond story, and it is made

up of various ‘chapters’ that expose the diamond's unique appearance

and character, based on Sarine world-renowned diamond measure-

ment technologies.

The Sarine Diamond Report includes the diamond's Light Performance,

Diamond Imagery, Hearts & Arrows, Cut & the gem lab report with 4Cs

information. Diamond sellers can also add integrated video or images to

the Sarine Report, to enhance their brand positioning and differentiate

their diamond offerings. Sarine Profile™ gathers all the diamond

information and transforms it into a user-friendly, intuitive diamond

story experience that can be enjoyed by your guests in store or online.

How do the parts of the story work together?

Light Performance by Sarine Light™

What is light performance? When you see that flash of fire and sparkle

as the light interacts with a diamond; that is the light performance. Light

enters, refracts and exits a well cut diamond, creating a dazzling

twinkle. Launched in 2013, Light Performance by Sarine Light™ grades

the light performance of every diamond using four parameters:

Brilliance, Sparkle, Fire, and Light Symmetry. The light performance

grade is entirely dependent on the cut of the diamond. Marcel Tolkowsky

is credited for having discovered the importance of the cut and

craftsmanship of the diamond. The Sarine Light™ is based on light

performance research to understand how light performance works and

how to best grade it. Over 20,000 stones were examined during the

development of the Sarine Light™. The results of the research and

testing means Sarine Light™ offers a reliable, comprehensive grading of

the diamond’s light performance.

Diamond Imagery by Sarine Loupe™

What if your guest could view a diamond from their mobile device and

feel as if they are physically holding in their hand while looking through

a loupe? This is exactly what Diamond Imaging by Sarine Loupe™

accomplishes. Launched in 2014, the Sarine Loupe™ presents the

consumer with an accurate visual presentation of the diamond. The

Sarine Loupe™ system takes 360 degree scans of the diamond and

creates a shareable digital file. There are several views created by the

Sarine Loupe™. Real View allows the viewers to experience the

diamond virtually, offering a look at the overall appearance of a

diamond, including the tinge and inclusions. Top View shows the viewer

what the diamond looks like when seen from above, as if wearing it on

the hand. 3D View offers a comprehensive visual of the diamond,

including 3D manual rotation and magnification. ID Inscription View



gives the customer an easy sighting of the diamond ID and personal

engraved message.

Cut and Hearts & Arrows by DiaMension™ HD

A key criteria when selecting a diamond is the Cut & Craftsmanship.

Because the cut grade so completely affects the visual beauty of the

diamond, it is crucial that there be accurate measuring and analysis

behind the cut. The Sarine DiaMension™ technologies were first offered

in 1992 and have maintained cutting edge precision throughout the

years. The Sarine DiaMension™ technology supports both polished and

semi-polished diamonds of all shapes and sizes with accurate measure-

ment results. The DiaMension™ HD uses a high resolution camera that

is specially designed with interchangeable optical lenses for a precise

3D modeling of the diamond. These images also enable the DiaMension™

HD to accurately measure and reproduce the Hearts & Arrows pattern,

revealing the diamond’s hidden symmetry secret, and deepening the

diamond story experience. Apart from the romance of the diamond

story, DiaMension™ HD delivers all-important peace of mind to your

guests, enhancing trust and confidence during the purchase process.

Integrating With the Latest Technology

How does the Sarine Profile™ work with the latest trends? Consumers

are more often researching diamonds online, and the Sarine Diamond

Report tells the diamond’s full story. From diamond imaging to Light

Performance grading, to cut measurement and Hearts & Arrows

renditions, the Sarine Diamond Report wraps the diamond in a unique

cloak of diamond information to help your guests make the right choice

and to advance your sales.

The age of digital technology and the personality of the new consumer

means that jewelry store guests are more wary than ever when it

comes to making those large ticket, once-in-a-lifetime purchases. When

a diamond is purchased, it is a gift of love and appreciation with a high

price tag. Reliability and trustworthiness are top priority. Sarine Profile™

offers the accurate diamond story. And since the information remains

available in a cloud-based server, the owner of the diamond can

experience the diamond story over and over again, and even share it

with family and friends on social media – anytime, anywhere.

Rough OriginsExperience images of the original rough diamond that birthed

the beautiful polished gem. Unique Sarine imaging allows

customers to visually experience the raw origins of the

diamond, as it was after it was mined and on its journey to the

beautiful world of diamond jewelry.

CraftsmanshipDiscover precise images of the diamond during the cutting

process, as it transformed from its rough origins to the polished

gem it is today. Only Sarine has the capability to present diamond

views along the entire journey from rough to polished, helping

customers feel the ongoing essence of the diamond story.

DocumentationThe Sarine Diamond Report is the ultimate result of all the

diamond data gathered and analyzed by Sarine precision

technology. It provides a trustworthy, accurate and objective

description of the diamond's appearance and character, making

the diamond's unique personality stand out, enabling customers

to truly fall in love with their choice.

ConnectionOnce the diamond choice is made, the customer's connection to

the diamond grows and deepens. As the diamond becomes part

of the love story, customers share their diamond story online

and on social media. And they connect with you, the jewelry

seller, over and over again, as the Sarine Profile™ diamond story

continues to be a part of their lives, and a lasting link between

you and your customers.

The 4 Stages of Diamond

Customer Connection


FOR EVERMORE: MAKE YOUR CUSTOMER CONNECTIONS LASTHow Technology and Social Media Can Help You Create Long-Term Customer Relationships


FOR EVERMORE: MAKE YOUR CUSTOMER CONNECTIONS LASTHow Technology and Social Media Can Help You Create Long-Term Customer Relationships

here are many new trends emerging in the retail environ-

ment, but time and again they all lead back to one

primary and predominant factor: the customer

experience. The popular phrases "customer journey"

and "customer experience" point to the idea that today’s

customer expects a streamlined and seamless

experience. With online purchasing becoming more and

more popular, customers are able to shop whenever

and wherever they want, even across the world.

Therefore creating an easy and frictionless experience will help

maintain brand loyalty and create long-term customers that will return

over and over to your business, because they know they will get what

they need, and they will get it easily.

In today’s age of online shopping and advertising as well as social

media, reaching your target audience may seem even more difficult and

further away than ever before. Especially in an industry which is quite

often considered to be traditional. But in order to thrive in this technolog-

ical day and age, it’s necessary for jewelry businesses to keep up with

the new generation customer. The trick is finding a balance, and

pinpointing simple ways for traditional diamond retailers to appeal to the

new era of customer experience, customer connection and the need for

long-term lasting relationships that lead to future sales.

Toot Your Own Horn

Highlight the features that make your business special. Use all social

media and traditional marketing channels that are available to you. From

your website, social media profiles and blog, to the in-store experience

and post sales marketing efforts, make your unique message stand out,

and make sure it is reflected throughout your entire customer journey.

Go Social

The younger generation lives on social media, and to reach them, you

must as well. Social media marketing software, available online, provides

a centralized location for your social media activity, so that you can run

all your sites out of one place, making it easier to manage. In addition,

sites such as Instagram require less work to maintain because the posts

are comprised of pictures rather than word content, and are highly

popular with the younger generation, comprising more than 300 million

users who spend an average of 21 minutes daily on the site. A simple

post, such as a well-known celebrity wearing a diamond pendant next to

a similar pendant from your store might do the trick. Or even something

cute like a smile made out of jewelry – two rings for the eyes and a

necklace for the mouth with the hashtag #DiamondsMakeMeSmile.

Blog, Blog, Blog, Blog, Blog

It can’t be said often enough: Connecting with potential customers is

key. A weekly blog can help your business in many aspects. First, it

creates a voice for your company and creates a level of authority about



Retailer apps take up the most of

consumers’ time at

Of the 70% of shoppers who used a

mobile phone while in a retail store during the holidays, 62

percent accessed that store’s site or app and only 37 percent

of respondents accessed a competitor’s site or app. (Source:

ForeSee, 2013)

Retailer apps with store mode gather 5 times more

engagement. (Source: Point Inside, 2013)

27% , followed by online marketplace at

20%, purchase assistant at 17%, price comparison at 14%,

and daily deals at 13%. (Source: AdMedia Partners, 2013)

Consumers spent 6 times as much time in retailers’

apps in December compared to a year earlier.

(Source: Flurry, 2013)

80% of smartphone owners want more

mobile-optimized product information while they’re shopping

in stores. (Source: Moosylvania, 2013)

62% of shoppers search for deals

digitally for at least half of their shopping trips

(Source:GMA/Booz & Company Shopper Survey)

over 21 million, or 36 percent, plan to make purchas-

es directly from their mobile devices.

(InMobi Holiday Mobile Shopping Study)

Not only will consumers use mobile to

research products but,

Retail on Mobile:

The Facts & Figures

the service you offer. It also creates content that is easily shared on

social and other sites via a link to your blog. It helps build loyalty and

serves in the customer connection dynamic, and best of all, it helps your

rankings on Google, whose bots love new, fresh and original content.

And blogs can be very inexpensive to manufacture.

The truth is that nothing stays the same forever, and although it may

seem hard, changing with the times is necessary for business growth

long-term. This doesn’t mean that businesses must take a radical

approach in order to survive. Merely changing a few key items could put

you well on the road to improving your communication with your target

audience and helping your business find its voice.

Go Mobile

Just when you thought that you had conquered the online shopping

market, we are about to turn your website up-side down. This transition

is all because of a 5.5 inch gadget, the mobile phone. The iPhone 6+,

Note, and other “phablets” have taken online shopping to another level,

making it accessible everywhere and anywhere and at any time of the

day or night. Mobile devices enable people to get access to online data

no matter where they are, which means jewelry retailers have almost

endless opportunities to build and strengthen their customer relation-

ships. People are now turning to their mobiles when considering

purchases even when they are already in a store. Some statistics point

to a figure of up to 57 percent of website visitors are accessing the

website via a mobile device. With numbers such as this, mobile can

simply not be ignored.

And remember, understanding your customer and how they interact

with your business both directly and indirectly is of the utmost

importance when it comes to driving improved value, increasing custom-

er base, ensuring loyalty and longevity of relationship and creating

repeat customers.

Retailer apps take up the

most of consumers’ time at

Of the 70% of shoppers who used a

mobile phone while in a retail store during the holidays, 62

percent accessed that store’s site or app and only 37 percent

of respondents accessed a competitor’s site or app. (Source:

ForeSee, 2013)

Retailer apps with store mode gather 5 times more

engagement. (Source: Point Inside, 2013)

followed by online marketplace at 20%, purchase assistant at

17%, price comparison at 14%, and daily deals at 13%. (Source:

AdMedia Partners, 2013)

Consumers spent 6 times as much time in retailers’

apps in December compared to a year earlier.

(Source: Flurry, 2013)

80% of smartphone owners want more

mobile-optimized product information while they’re shopping

in stores. (Source: Moosylvania, 2013)

62% of shoppers search for deals

digitally for at least half of their shopping trips

(Source:GMA/Booz & Company Shopper Survey)

or 36 percent, plan to make purchases directly from their

mobile devices.

(InMobi Holiday Mobile Shopping Study)

Not only will consumers use mobile

to research products but, over

27%

21 million,

Retail on Mobile:

The Facts & Figures



iamonds are a girl’s best friend – and a

stressful purchase decision.

When a couple enters a jewelry store, or surfs

an online diamond retail website, they are

often overwhelmed by the choices before

them. Of course, with prior research, they

know what diamond shape they like, what their

budget is, and the approximate carat weight they

can afford. But this is not enough to really know the

diamond, in the most intimate way, to ensure their choice is the right

one.

The diamond story begins with the birth of the rough stone.

Producing a polished diamond from the rough is an art and a science.

A diamond is beautiful because of the way it appears in the light to the

human eye. However, the diamond’s unique appearance is a direct

result of the skill of the diamond cutter, who transforms the rough

diamond, with its unique natural form and inclusions, into a polished

gem displayed in a jewelry store.

This is where Sarine Profile™ comes in.

Sarine Profile™ is a comprehensive online platform to enhance the

diamond buying process. It uses cutting-edge technologies to provide

an accurate, objective and science-based story of the diamond’s appear-

ance, qualities and character – presented in a fun, user friendly, interac-

tive way: the Sarine Diamond Report. With the launch of Sarine Profile™,

a new age of diamond buying has begun.

THE ONE THING THAT FINALLY MAKES BUYING A DIAMOND EASIER, LESS SCARY AND MORE FUN



Once upon a diamond….The Diamond Story

With a few clicks of the mouse, or a few swipes of the touchscreen of a

tablet or mobile device, the Sarine Diamond Report presents the individ-

ual diamond’s story – including its Light Performance grading, Diamond

Imaging that offers magnified views of every millimeter of the

gemstone, the hidden internal Hearts & Arrows pattern that indicates

the diamond’s symmetry, the dimensions and proportions that demon-

strate the Cut & Craftsmanship of the diamond, the authorized Lab

Report information, and the diamond seller's integrated marketing

media, whether video or images, to strengthen brand identity and

differentiate their diamonds. Together, this information provides all the

detail about the individual stone that reveals its character, true appear-

ance and desirability. Completely buildable and personalizable, diamond

sellers can choose to include those parts of the story that best meet the

needs of the customer, the brand identity and the marketing goals.

Sarine Diamond Report can be tailored in terms of the components, and

also in its graphic display and branding theme. With Sarine Profile, the

Diamond Report is your own to give to customers, based on the

outstanding accuracy and reliability of objective diamond information,

powered by world-leading Sarine technology.

The Sarine Diamond ReportMore than the Sum of its Parts

DIAMOND IMAGERY

The customer views the virtual diamond with accuracy from every

angle, for an intimate and comprehensive display. Based on Sarine

Loupe™.

LIGHT PERFORMANCE

The world's most comprehensive light performance grade that reveals

the diamond's unique light beauty. Based on Sarine Light™.

HEARTS AND ARROWS

Presents the hidden hearts & arrows

pattern with total precision, to give the

customer a deeper understanding of

the diamond symmetry. Based on

DiaMension HD™.

CUT

World leading accuracy delivers the

diamond's dimensions and propor-

tions in a user-friendly graphical

display. Based on DiaMension™ HD.

LAB REPORT

The 4Cs and other diamond informa-

tion, presented in the lab report from

an authorized gem lab, such as GIA.

INTEGRATED MEDIA

Video or images supplied by the

retailer, promoting their brand and

differentiating their diamonds within

the Sarine Diamond Report.

Take the Diamond Story with you

The beauty of the Sarine Profile™

diamond story is its accessibility and

shareability. The diamond story is

stored online in the ‘cloud’, so diamond buyers can go back to the

diamond story anytime they want to, simply by entering the Diamond

Report number at www.sarineprofile.com. Also, the diamond story can

be shared with family or friends on all social media sites, so buyers can

get all their loved ones involved in the excitement of the diamond

purchase.


What makes a diamond so priceless?

Rarity, difficulty of sourcing, color?

Sure, all of these things are key

when it comes to choosing the

perfect diamond, but one of the most

important factors is the light

performance the diamond exhibits. It is

one of the first things a customer will

notice, what catches their eye and draws

them in, and it is one of the most important characteristics they will

consider when they are buying a diamond. If a diamond doesn’t exhibit

proper light performance, the light leaks out of the stone, instead of

reflecting back, making the stone look dull and unattractive, rather than

bright and sparkly.

Refractive index (RI) and dispersion are the two attributes used when

calculating the light traveling through a diamond. Unlike other

gemstones, a diamond’s beauty is based on its interaction with light:

brilliance, fire, and scintillation. These measurements are highly

dependent on the cut. The better the cut, the better the light

performance of the diamond.

A diamond cutter by trade and an engineer by education, Marcel

Tolkowsky is known as the father of the round brilliant diamond cut.

Tolkowsky realized that if a diamond is cut either too shallow or too

deep it results in light loss and diminishes the brilliance of the

diamond. He developed mathematical calculations using both the

brilliance and fire of the stone to determine the optimal cut. His specifi-

cations came to be known as the American Standard or the American

Ideal Cut.

Beyond Tolkowsky’s revolutionary research, the Sarine Light™ is a

comprehensive light performance grading system. Development of

the Sarine Light™ is based on examination of over 20,000 diamonds,

computer analysis, process of trial and error, plus comparison with

traditional grading results to ensure consistency and a sensible result.

The Sarine Light™ uses a patented zig-zag pattern of black and white

zones of equal total areas within a hemispherical chamber to calculate

the light performance. During the measurement the hemisphere

rotates so that the light hitting the white portion of the hemisphere is

returned as diffused white light to the diamond, while the other half of

the light is absorbed by the black areas. During any phase of the

rotation some portion of the diamond will get just white light, some no

light, and the rest partial light.

While the hemisphere is rotating the Sarine Light™ is generating

multiple images. For each pixel in a digital image, three components

knowns as YUV are recorded.

Using this data, the Sarine Light™ is able to determine the light

performance grade based on four parameters: Brilliance, Fire,

Sparkle, and Light Symmetry.

Brilliance is calculated as the average

grey level (Y component) of the composite

image of the diamond.

Symmetry is calculated by measuring the

difference between the grey level (Y) of 8

pixels at specific intervals around the

image and their average grey level, adding

the differences for every pixel group, and

then adding the total sum. The higher the

total value, the lower the overall symmetry


LIGHT PERFORMANCE AND ITS EFFECT ON A DIAMOND’S BEAUTY

POWER & PRECISION

Fire is derived by first calculating a ‘fire

value’ for each pixel in the multiple

images, based on color magnitude. If it is

above a pre-defined threshold, it is a

legitimate pixel for assessing ‘fire value’.

Static Fire is the total effect of fire,

represented by the sum of all colour

magnitudes from all the images.

Dynamic Fire is calculated according to

how each legitimate pixel belonging to a

cluster changes with different illumination

at different positions of the hemisphere.

Overall Fire is calculated from the sum of

the static and dynamic fire values.

Sparkle is derived from calculations of

contrast. Each pixel is analyzed to see if its

luminance (Y) is above a certain threshold,

and if so it is marked as having a contrast.

Then the system divides the number of

pixels showing contrast by the total

quantity of pixels in the stone. The higher

the result, the greater the contrast.

Sparkle is the combined measure of

contrast and dynamic fire.

These four light performance parameters have a range of possible

values.

For easy comparison between stones for traders, retailers and

consumers, Sarine developed a single light performance score based

on a combination of these four parameters. The Sarine Light™ promis-

es repeatability and reliability which, when combined, creates a consist-

ent grading system.

Now, with the Sarine Light™ there is a numerically-based standard for

light performance. This official grading system is based on scientific

algorithms. There is a total of 70 parameter combinations and 9

possible overall light performance grades.

Light Performance in the Sarine Diamond Report

Based on the Sarine Light™ Light Performance measurement and

grading, Light Performance is a vital component of the Sarine

Diamond Report.

Knowledge is Key

Often customers will have read about what they

should look for when purchasing a diamond.

They know about Brilliance, Fire, Scintillation

and Contrast, but only in a textbook fashion. They


aren’t experts, and sight-wise, all

they consider when they pick up

the diamond is how sparkly it is in

the light.

The truth is, most diamonds look

good when under bright lights,

but the greater percentage of

those appear dull or average

when viewed in “normal”

conditions. The best diamond is

one that continues to dance and

sparkle no matter what setting it

finds itself in.

Skill, Talent and CultivationSome of the credit for the light performance goes to the natural

attributes of the stone itself, but the larger portion is due to the skill of

the cutter, as well as the amount of effort given to producing the

finished product that ends up on a store shelf, including the polish and

shine. The number of facets cut into the diamond, as well as the skill

and design in which they are cut all yield a light performance factor

that affect the quality of the diamond.

Tools of the TradeThere are many tools experts use in order to attempt to understand

the true beauty of the diamond. However, many times these tools are

complex, only giving part of the true diamond story, and they are made

for experts, making it difficult for customers to use them properly.

Other tools, such as the Sarine Diamond Report, present an accurate,

user-friendly light performance view and grade, without the need to

actually handle cumbersome measurement tools.

The Diamond DecisionMake it Easier with Light PerformanceA customer is not as educated as the retailer about diamonds. They

may read extensively online, but they will never have the knowledge a

professional does, nor would you expect them to. They will often rely

on your knowledge to fill in the gaps. However, their biggest inspira-

tion will come from the product itself. The attraction and awe the

customer will notice when viewing the light refraction emanating from

the diamond will make the decision for them.

POWER & PRECISION

Stand Behind Your Diamonds

With Sarine Profile, a body of innovations deliver precise assessments of diamond cuts, light performance and imaging online. No information is left to chance. Data remains consistent from measurement to measurement. Backed by Sarine, you can be assured when your present your stock, you can stand behind your offering with confidence.

Sarine North America Inc. +646.727.4286 [email protected]

Sarine Technologies Ltd. +972.9790.3500 [email protected]


Sarin Hong Kong Ltd.(852) [email protected] Inspire Confidence

www.sarine.com

TELL YOUR OWN STORY OF EACH DIAMOND WITH SARINE PROFILE

UZI LEVAMI WITH HIS GRANDDAUGHTER

4 DIAMOND EXPLORATIONS DEMONSTRATED BY SARINE PROFILE

ADVERTISEMENT

WH

O’S

WH

O: S

ARIN

E TE

CHN

OLO

GIES

LTD

.

SARINE TECHNOLOGIES LTD: Inspiring Confidence

Number of years in the biz: Nearly 30.

Number of employees: 600 worldwide.

Number of locations: Global.

Elevator pitch on your company: In

the never-ending quest for the perfected

diamond, Sarine brings together world-

class engineering and intensive diamond

knowledge to maximize the value and

beauty of every diamond we touch. Sarine

leverages a progressive mindset and

technical prowess to benefit the diamond

industry by elevating the process of

diamond production and trade to ever

greater heights.

What’s new and exciting at Sarine?

Today’s consumers demand more

sophisticated and compelling diamond

purchase experiences, based on accurate

information they can trust. Sarine Profile™

is a multichannel digital sales platform

that integrates the in-store and online

experiences for trade and consumers alike.

Retailers can now display the complete

diamond story to customers in a fun,

interactive, user-friendly way, powered

by Sarine’s proven, science-based

measurements and imaging technologies.

Where do you see your company in 10 years? In the world of high-tech,

10 years is like a lifetime. We can only

dare to imagine the sophistication of the

diamond technologies that will exist in

2025. At Sarine, daring to imagine is what

we do. I see Sarine as continuing to be the

leading developer of solutions that enhance

the beauty and magic of the diamond for

generations to come.

Describe the inspiration for your technology: My inspiration is simple—to

view the true beauty of the diamond, and to

create technologies that enable the highest

level of vision possible.

Single piece of technology you’re most proud of: Sarine Profile™, our

online diamond sales system that displays

the complete story of the individual

diamond to consumers, either in-store as

a tablet-based application, or embedded

in jewelry retail websites. Sarine

Profile™ merges our advanced imaging,

measurement, and analysis technologies to

deliver the most accurate diamond story in

the world today.

Your best-selling technology: Our

Galaxy™ inclusion mapping system for

rough diamonds. Galaxy™ is a prime

example of advanced technology harnessed

to create diamond beauty and perfection. It

is where the polished diamond is born, and

where all the potential futures of the rough

diamond can be seen.

Best piece of advice you’ve ever received: “Be true to yourself.”

Worst piece of advice: “Be opportunistic.”

How did you get started in the diamond technology business?

Many years ago, I was practicing as an

engineer and computer scientist in the

world of high-tech. I was approached by

acquaintances in the gemstone industry

who invited me to assist in developing a

gemstone manufacturing machine. And I’ve

never looked back.

What advice would you offer someone who wants to break into the business?

Be in it for the long haul. Follow your passion,

and time will fly. The rewards are endless.

Favorite pastime: Books. I’m an avid

reader.

Guilty pleasure: Watching old reruns on

TV.

How do you unwind? I listen to rock

music.

Book you’re reading: The Silo series, by

Hugh Howey. Superb science fiction, highly

recommended!

What are you watching on TV? So You

Think You Can Dance.

Personal motto: “First, give. And only

then, take.”

Biggest joy in your life: Grandchildren.

In its journey from deep in the earth to a retail store, nearly

every diamond in the world has been touched by Sarine

Technologies. Every step of the way, Sarine solutions

maximize a diamond’s inherent value and beauty. Sarine

leads the diamond industry with a unique combination of

scientific prowess, engineering excellence and a passion

for advancement to benefit manufacturers, gem labs,

diamantaires and diamond retailers. The technological

signature of Sarine is intrinsic to the life cycle of every

diamond it touches. Whether mapping inclusions for the best

possible cut, creating impossibly accurate images for display

in-store, or perfecting a new standard of Light Performance,

Sarine is the world leader in diamond technology. UZI LEVAMI, EXECUTIVE DIRECTOR & CEO

S24 JCK DECEMBER 2015–JANUARY 2016 jckonline.com

DIAMOND IMAGERYTHE FULL VIEW

etail is a dynamic business and retailers are

always looking for newer and better ways to

build brand loyalty, increase their customer base

and enhance sales – without spending a lot of

time and effort.

The Sarine Profile is a quick and effective method

for fulfilling all these needs simply and easily,

enhancing your business’s efficiency and

promoting smoother diamond sales. The

Sarine Profile is a complete diamond story package that includes all

aspects of a diamond, in a visual, interactive format, from its color,

quality, cut and brilliance, to its dimensions, inclusions and more. It

provides the customer with a tangible and expert way to view diamonds

in high-depth detail as an expert in the diamond industry would, by

viewing from a range of virtual settings, but without the technical

expertise needed to complete such a difficult task.

The Sarine Profile diamond imagery component is based on the Sarine

Loupe, and the diamond images are stored online. Customers are able

to use the Diamond Imagery component of the Sarine Diamond Report

to view the diamond as if they were actually holding it in their hand,

whether or not the diamond is in your store, in the comfort of their own

home, or even on the go on their mobile device.

Easily embedded into a retail website via a digital link, Diamond Imagery

can be used as an in-store sales tool, and can also be offered to custom-

ers prior to coming into your retail outlet, through your website, in order

to draw them in and provide them with an option generally not available

from a large portion of retailers.

The Sarine Diamond Report Diamond Imagery works as a magnifier of

the diamond story, providing a visual display of outstanding precision.

The customer can then manually control the view of the diamond by

rotating and tilting the picture vertically and horizontally, in order to

obtain the most in-depth and well-rounded view of the entire stone,

including the girdle, all its facets and imperfections, from every possible

angle.

Sarine Diamond Imagery offers multiple ways to view a diamond as

part of the Sarine Diamond Report.

Real View allows you to experience a gently moving image of the

diamond, exactly as it appears in real life. Its visual sparkle and unique

appeal can be clearly seen. Real View shows the diamond's true beauty

as it interacts with light in a natural light setting, as if wearing it on your

hand.

Top View shows you what the diamond looks from the crown, as if

viewing through a loupe in a fluorescent light setting – just like a

professional jeweler. It provides a clear understanding of all the

diamond's features in plain, precise detail, including tinge and

inclusions.

3D View presents a comprehensive visual of the diamond. Perfect

for trade customers, the information includes an in-depth inspection of

the girdle, the facets and imperfections, and provides 3-D manual

rotation and magnification at almost microscopic levels.


POWER & PRECISION

ID Inscription View See diamond ID engraving exactly as it

appears on the diamond girdle engraved on the stone’s surface in tiny

characters that are unreadable by the naked eye.

There is no simpler method for providing the customer with all the

necessary tools to become fully informed and invested in their

diamond’s story. A new technology for a new generation of customers,

the Sarine Profile Diamond Imagery can help bring your business into

the new age.

Sarine Diamond Imagery


Sarine Diamond Imagery

A World of Visual Excellence

Sarine Loupe™ images offer an objective and

comprehensive visual display of the diamond from

multiple angles.

Consumers can experience the full visual story of

the diamond online – no need to see or hold the

physical diamond.

No prior experience with a jeweler's loupe is

required – intuitive, user-friendly interface.

Provides a visual guide to the diamond that goes

way beyond the 4Cs and certification information.

Enables visual comparison of diamonds to help

differentiate the product.

Enhances the diamond sales process – opens the

customer conversation to help close the sale.

POWER & PRECISION

Sarine North America [email protected]

Sarine Technologies Ltd. [email protected]


Sarin Hong Kong Ltd.(852) [email protected] Inspire Confidence

Sarine ProfileTM

The Shape of Things to Come Sarine Profile innovation never stops advancing. Now with Light Performance reports that go beyond round cuts. Modular, flexible and customizable, Sarine Profile continues to lead with advanced solutions for more effective trading.


POWER & PRECISION

TRAINING TOWARDS SUCCESSThe Sarine Profile™ platform is key to diamond selling success. Discover training and support programs and materials to help you make the most of the Profile approach to diamond jewelry sales.

ou've seen the statistics and you get the picture.

We live in a digital world, and online solutions are

no longer just a 'nice-to-have' part of the retailer's

business and sales strategy. They are an inherent

and inseparable element of the jeweler's brand

identity. Just as the logo, store design and sales team

characterize and set apart the jewelry store, so too the

digital presence of the retailer software can make the

difference between an appealing contemporary sales

approach, and a tired, old fashioned one. And that makes the difference

when it comes to sales.

Being up to date once meant having a nice-looking website. Those days

are over. In every aspect of life, customers expect various elements of

online convenience and functionality. Today's jewelry retailers, no less

than any other market sector, must provide it. For some customers, this

may mean being able to find out the store address and opening hours

online. For others, particularly the younger generation of consumers, it

will mean a much more advanced and comprehensive experience. It

will demand ultra-updated solutions that totally integrate with the

jeweler's sales strategy and day-to-day business activities, giving the

retailer smarter business intelligence and more fluent access to custom-

er information, while giving customers an enhanced instore and online

experience with the brand.

Of course, this requires the retailer and sales associates to know just

how to use the software solutions to their benefit. And to understand

that, it is vital to understand how the software works – not just the

technical ins and outs of the program, but how and why it enhances the

sales process. Training for the Sarine Profile™ diamond and jewelry

sales system is made fun and interactive with a multimedia educational

package supplied by Sarine to users of the system. The training course

contains a range of audio-visual information that is packaged in a

user-friendly modular, online program that retailers and sales staff can

use at their leisure. Chapter by chapter, the training package, designed

as a 'storybook', includes videos, timelines, infographics and images to

demonstrate exactly how to implement the Sarine Profile™ into the daily

sales approach, how to use it instore and online, how to expand invento-

ry with the virtual approach, how to streamline sales activity with social

media, and much more.

With this understanding, retailers can use Sarine Profile™ to maximize

every moment of the sales pitch, from selecting the right diamonds to

show, to demonstrating the diamond's unique beauty, and finally to

targeted post-sales communication with the customer.

Behind the scenes in New York filming for the Sarine Profile™ training

storybook, with Brad Campbell, VP Sales, Sarine North America.

INSIDESARINE

Take a look at Sarine behind the scenes, at work,

at play, and helping the community - in Israel,

New York, India and all over the world

Good Deeds Day 2016 at Sarine headquarters in Israel. Assembling

toy cars for children with special needs. (L) Avi Kerner, VP R & D,

(R) Tomer Lev, Director of Software Development

Sarine @ the Hong Kong International Diamond & Jewellery

Show. L-R: Ron Dan, Sarine Distributor in China, Michael Goren,

Managing Director Asia Pacific, Sarin Hong Kong Ltd, & Yoav

Efrat, Director Program Management

Sarine @ AGS Conclave 2016 exhibition, Washington DC. (L)

Sammy Kaufman, Sales Manager and (R) Brad Campbell, VP

Sales Sarine North America

Purim celebrations at Sarine headquarters, Israel. The

Operations team dressed up as a rollercoaster ride, and won the

group competition for best costume.

Celebrating International Women’s Day with manicures at Sarine

headquarters, Israel. Pictured: HR Director Lilach Stoler.

SEE SARINE


Sarine exhibiting @ IJGME show, Mumbai, India. Pictured at

center: Beenita Ritesh Chaurasia, VP Sales, Sarin India

Sarine headquarters moved to new offices

in Hod Hasharon, Israel. May 2016

Traditional Diwali celebrations at Sarin India

Sarin India hosts a training seminar for users of

our Instructor cut grade analysis software

Behind the scenes filming our

Customer Journey video.

SEE SARINE


SEE SARINE


USA&

CANADA

NEW YORKSarine North America Inc.

DISTRIBUTORS & SERVICE REPS

SUBSIDIARIES

HEADQUARTERS

SEE SARINE


SARINE AROUND THE WORLDPublicly traded on Singapore's Mainboard exchange, Sarine's headquarters, R&D and production facilities are located in Israel, with regional sales and support centers in India, the United States and Hong Kong. An international network of distributors, service reps and service centers provide local support and service in all major diamond trade centers.

RUSSIAN FEDERATION

BELGIUM

ITALY

CHINA

TAIWAN

NAMIBIA

SOUTH

AFRICA

BOTSWANA

THAILAND

AUSTRALIA

JAPAN

SOUTHKOREA

RAMAT GANService Center in the Israel Diamond Exchange

DALTONGalatea Ltd

INDIASarin Technologies India PVT. Ltd.Mumbai, Surat & Jaipur

HONG KONGSarin Hong Kong Ltd.

HOD HASHARONSarine International Headquarters

Light Grading Certifi cation Diamond Imaging Cut and Craftsmanship

The World’s Most Accurate and Engaging Presentation of Diamond Information for Consumers

Bringing you information from the most knowledgeable, accurate, scientifi c source

Visit us at JCK Las Vegas 2016 Booth L118 to discover more

Austra

lia

Euro

pe

Mid

dle

East

Afr

ica

Am

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cas

Asia

AustraliaAustralian Jewellers Supplies Pty Ltd. & House of Jewellery Pty Ltd.1st Floor, Dymocks Building, 428 George St., Sydney, NSW, 2000T. +61-2-9233-1683 F. +61-2-8257-2666E. [email protected]

Headquarters - IsraelSarine Technologies Ltd.4 Haharash St., P.O.B. 7182Neve Neeman, Hod Hasharon, Israel 4524075

ChinaGuang Zhou Shang Rui Gong Si Suite 1503, Guo Xin Building363 dong feng zhong lu Yuexiu District, GuangzhouGuangzhou, 510000T. +86-20-38821034F. +86-20-38821636E. [email protected]

South KoreaEasy CorporationYangchonku Mogdong SeoRo 287 DongMo Vision 1512Seoul 157-070Korea (South)T. +82-2-2654-1936F. +82-2-2654-1937E. [email protected]

TaiwanProapex, Inc.9F-5, 206 Songjiang RoadTaipei 10467T. +886-2-25671230 ext. 312F. +886-2-25643260E. [email protected]

ThailandLeoblu Ltd.LEO BLUSTEIN213/1-4 Soi Sainamthip 2Sukumvit Soi 22, Klong-Toei, BangkokT. +66-81-902-4877F. +66-2-259-1696E. [email protected]

Parksian CompanyRoom 304, Peter Building58 Queens Road, centralT. +852-2845-6888E. [email protected]

USA & CanadaSarine North America Inc. 50W 47th St., Suite 1008 IGT Building New York, NY 10036 T. +1-646-7274286 F. +1-646-7274301E. [email protected]

BotswanaIndochine Botswana (pty.) Ltd.Suite MF 106, Diamond Technology ParkP.O. Box AB 65, ABC, GaboroneT.

+267-3901945 Direct

F.

+267-3901626

E. [email protected]

Kassoy LLC101 Commercial St.,Suite 200Plainview NY 11803T. 1-800-452-7769F. +1-516-933-6878E. [email protected]

Authorized Galaxy Service Centers

BelgiumAerodiam (Antwerp) NVThe Shop, Hoveniersstraat 48 B-2018 AntwerpenT. +32-3-226-5586F. +32-3-231-7842E. [email protected]

Russian FederationSRN Technologies – Russia & CISSuite 3036,12 Smol’naya St.,Moscow, 125493T. +7-495-978-2031F. +7-495-978-2031E. [email protected]

T. +972-9-7903500F. +972-9-7903501E. [email protected]

BelgiumAerodiam (Antwerp) NVDiamant BourseHoveniersstraat 51 (box 149)

Antwerpen 2018T. +32-3-226-5586F. +32-3-231-7842E. [email protected]

ItalyBottazzi Tech SRLViale S. Agostino 44036100 VicenzaT. +39-444-963666F. +39-444-961616E. [email protected]

Russian FederationSRN Technologies Suite 3036,12 Smol’naya St.,Moscow, 125493T. +7-495-978-2031F. +7-495-978-2031E. [email protected]

IndiaSarin Technologies India Ltd.

A-704, Tanvi’s Diamoda Indl., Premises Co-op. Soc. Ltd.,Novelty Silk Mill compound, S. V. Road, Dahisar (East),Mumbai 400068T. +91-226655555F. +91-2266555566E. [email protected]

JapanAP Co., Ltd.11-4 Taito 4-ChomeTaito-Ku Tokyo 110 0016T. +81-3-5818-0361F. +81-3-5818-0369E. [email protected]

NamibiaNuska Investments (Pty) Ltd. T/A Diamond Tech Nickel Street Pros ritaDresma Platz97378 WHK T. +264-812600222F. +264-61304003E. [email protected]

NamibiaNuska Investments (Pty) Ltd. T/A Diamond Tech 74 Nickel St., Unit 4A Prosperita,P.O. Box 97378 Windhoek T. +264-61300502F. +264-61304003E. [email protected]

Sarin Technologies India Ltd.

Brink’s Arya HouseOpp. Zenith MillsVasta Devdi RoadKatargam, Surat 395008T. +91-261-2532640F. +91-261-2532651E. [email protected]

South Africa3 Diam Technologies SA225 Main St., Jewel City, SA Diamond Centre,

Johannesburg 2094T. +27-11-334-1059F. +27-11-334-6224E.

South Africa3 Diam Technologies SA225 Main St., Jewel City, SA Diamond Centre,

Johannesburg 2094T. +27-11-334-1059F. +27-11-334-6224E.

USA & CanadaSarine North America Inc. 50W 47th St., Suite 1008 IGT Building New York, NY 10036 T. +1-646-7274286 F. +1-646-7274301E. [email protected]

IndiaSarin Technologies India Ltd.

A-704, Tanvi’s Diamoda Indl., Premises Co-op. Soc. Ltd.,Novelty Silk Mill compound, S. V. Road, Dahisar (East),Mumbai 400068T. +91-226655555F. +91-2266555566E. [email protected]

Sarin Hong Kong LimitedSuite 911-912, 9/F, Tower 2, Silvercord, 30 Canton Rd,Tsim Sha Tsui, Kowloon, Hong KongT. +852-3753-7590E. [email protected]

Hong Kong

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Sarine the magazine june 2016 customer journey edition