Sarah Tava Communications Portfolio

8/12/2019 Sarah Tava Communications Portfolio

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Portfolio Designs by Sarah Tava


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http://icanseeclearlynow130.wordpress.co

[email protected]

8108 Cambria Circle, Stanton, CA 90680

Sarah Tava

C ontact


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Table of Contents

BrochureMontageStationary

Business CardLogosPhotodesign

Web PageEvent AdLululemon Flier


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Brochure Description: The purpose of this project is to create a brochure with a du-plex layout and to apply an image with text wrapping and at least anotherimage that has been clipped using Photoshop.

Programs: Adobe Illustrator & Photoshop

Date : July 12, 2014

Course & Instructor: Comm. 130 - Emily Kunz

Objectives:Set up and align a two-sided, folded document.Create an original company logo and use it in a brochure.Incorporate quality images.

Process: The process starts with creating a template of the brochure using Indesign. The template was created by opening a new document with 2 pages, 18 x 12,and 0.5 margins. Then, the ruler is moved over 9 inches place on both pagesto create 4 panels. Next, copies of the images were obtained including thelogo that was created prior. Also, the text content was written of at least 250

words.

The design of the brochure was accomplished by creating the backgroundcolors using the rectangle tool. Then, the images were able to be positioned.However before doing that, they were edited in Photoshop using the selecttool to isolate the image I wanted to display and not the full original copy.Next, I put the text content and set the paragraph styles with the titles andbody the same font and size. Lastly, I used the text wrap tool to create a niceuniform effect between the banana picture and the text next to it.


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Montage Description: This image was created as in inspirational poster montage usinga composite of images and type. I chose Thailand as a background for this

poster piece as it represents a great deal of peace and tranquility for me. It ison our bucket list of places to visit in the next year. I chose two other imagesbeyond the background that I also felt that represented peace and the land of

Thailand.

Programs : Adobe Photoshop

Date : May 31, 2014


Objectives:Design an inspirational poster using pictures that blend together.Use the FOCUS design process with strong focal point and ow Unify a layout with a consistent theme and dominant messageUse a mask to apply a lter to one part of the image

Process:I rst pulled images of Thailand from the Google Search engine. I used apicture of an elephant, Buddha, and a background of beautiful ocean scen-ery. From there I used Adobe photo shop starting with the rst image of thebackground. Next, I opened another image of the Buddha. Using the lassotool and making sure the feather setting was on I pulled the image of Bud-dha and dragged it off to the side resting it on top of the image of the back-

ground. I used the brush tool and made sure the layer tool was being used tobe able to soften around the edges of the image making sure the were blurredand no longer detailed. 100% was the amount of feathering I used on theedges, then 25% all over the image to create the fade. I simply repeated theprocess with the second image of the elephant. Then I used the text box tocreate the title of Explore and the second text box to input the Dalai Lamasquote about travel.


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Stationary Description: Letterhead design

Programs : Adobe Illustrator, Adobe Indesign

Date : June 15, 2014


Objectives:Create a new logo to t a company or personal image.

Use the new logo to design consistent layouts for a letterhead. Letterhead should be 8.5x11, full-bleed optional, but trim only .125.Keep designs simple with light watermarks and drop shadows and plenty of white space.Include contact information: name, address, phone, and email on eachpiece. Use periods, bullets, or spaces in phone number; no parentheses/hyphens

Process:

Process begins by creating the logo using Adobe Illustrator. The logo was created bysimply creating a black rectangle shape, adding text on top of it, and then creating thebottle using the shape tool as well. Then it was saved and placed onto an Indesign docu-ment to create the letterhead. I used the brick color scheme and nished off the text in

white font. Then, I was able to create a business card using Indesign as well by placingthe same logo and text.


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Business Card Description: Business Card design

Programs : Adobe Illustrator, Adobe Indesign



Objectives:Create a new logo to t a company or personal image.Use the new logo to design consistent layouts for a business card. Business cardshould be 3.5 x 2 and printed above center on a vertical page.Keep designs simple with light watermarks and drop shadows and plenty of white space.Include contact information: name, address, phone, and email on eachpiece. Use periods, bullets, or spaces in phone number; no parentheses/hyphens

Process:Process begins by creating the logo using Adobe Illustrator. The logo was creat-ed by simply creating a black rectangle shape, adding text on top of it, and thencreating the bottle using the shape tool as well. Then it was saved and placed ontoan Indesign document to create the letterhead. I used the brick color scheme and

nished off the text in white font. Then, I was able to create a business card us -ing Indesign as well by placing the same logo and text.between the banana pictureand the text next to it.


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Logos Description: Three different logos created for one company

Programs : Adobe Illustrator

Date : June 7, 2014


Objectives:Create three completely different, original logos to t a company or personalimage that will appeal to the audience. Do not imitate existing logosor use previous designs.Use only the Illustrator tools to create and draw your logos. (No Illustratorpre-fabricated ares, symbols, etc.. No photos or live-tracing. You may use an image or drawing as a guide to trace it with the pen/pencil, butdelete the image before submitting.)Gather opinions from at least ten people about which logo appeals mostto them.

Process:Using Illustrator, i used the path nder tool to create shapes out of logo #1and then color lled the shapes. In addition, i used the shapes tool to create the

wheel designs.


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Photodesign Description: This is a design using Adobe Photoshop. Since we are applyingfor a job where our photo editing skills will be put to the test. They yer is

intended to showcase our Adobe Photoshop skills.

Programs : Adobe Photoshop

Date : May 25, 2014


Objectives:Choose a color scheme, take a photo to match those colors, then incorpora-tethe colors into the layout.Use a digital camera to take a quality image, then download it.

Adjust image levels, saturation, color balance, sharpen tool on separatelayers for NDE (non-destructive editing.)Size and crop the image, then place on an 8.511 page layout.Use layers to design text, and repeating graphic elements in Photoshop.

Print with full-bleed margins. Trim only 1/8 (0.125) from all four sides.

Process: The process is rst started by choosing a color scheme and then by taking aphoto that aligns with the color vision originally chosen. Then you begin toedit the photo in which Used Adobe Photoshop to create the layers and light-ing. Once creating a new tab and dragging the photo over you can use an eyedropper which allows you to start to create the yer based on the colors in

your photo. From there you can add text boxes to create your message andyour color swatches.


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Event Ad Description: : Full Bleed Event Ad for Grit Cycle Fundraiser bene ting the

John Wayne Cancer Foundation. This yer was created using only a scannerand Microsoft Word.

Programs : Microsoft Word

Date : May 17, 2014


Objectives:Comprehend image sizing (how pixels and inches work together)Find, scan and import a high-quality image.Create a full-bleed design.Choose a color scheme and typeface(s) that work for your message andaudience.Learn to use only Word design features without using any Adobe programs,including Photoshop.

Process: I rst scanned an image that I cut out of the May issue of Womens Healthalong with the John Wayne Cancer Foundation logo. I then used only Micro-soft Word to create the above yer. I created the majority of the yer usingtext boxes with I lled with color in order to make the information stand out.I chose my fonts speci cally because the looked positive to the eye and whendealing with a topic like cancer I wanted for the yer to be more than appeal -ing. I added a circle shape and lled them in just like I did with the above textboxes.


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Lululemon Flier Description: Black & White promotional ier to promote a mens event atLululemon Athletica in South Coast Plaza.

Programs : Adobe InDesign


Course & Instructor: Not Applicable

Objectives:

Complete a ier incoportating a Jack Daniels template Add text to state the facts of the eventsIncorporate Lululemon Athletica logo

Process:I developed the template by importing an existing one from a google search.

Then I shading out all the original text with the black rextangle tool. Afterthat, I added text using the Jack Daniels font that I had to acquire from a

website that offers the font. Lastly, I was able to crop out the Lululemon Ath-letica symbol and place onto the ier.


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The Art of ShavingSwag Bag

Bring your favorite Wing Man for anight of apparel fitting, fun, and...

Good EatsWhiskey

Thursday July 17th6 pm to 8 pm

lululemon athletica South Coast Plaza invites you to

You Dont Know Jack

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Sarah Tava Communications Portfolio