OBJECTIVETo obtain a management career in the field of marketing and design that allows for creative problem solving and professional growth.
SARAH SHRIVERshriver.email@example.com | 419 262 3274 portfolio: shriversarah.wix.com/graphicdesign
MORRISON FAMILY YMCA - YMCA of Greater CharlotteSenior Marketing Director, October 2015-present
Responsible for developing a strategic marketing and communication plan across four YMCA branches that included program development, membership sales, healthy living initiatives, corporate wellness to align with association initiatives Developed strategic marketing plans that included unique social media elements for large scale community events that resulted in registration increases up to 58% from previous year Led initiatives to focus on external marketing that resulted in significant program registration increase Implemented new project management system and process that improved department efficiency and productivity Developed creative brand marketing solutions for new programs and initiatives for four branches Responsible for creating branch facility signage, visuals and merchandising for four branch facilities Provided leadership to comprehensive marketing and communication plans for the opening of a new YMCA facility which included social media, promotional pieces, public relations, and grass root experiential marketing Responsible for all internal and external communications and member messaging Create and analyze metrics that support marketing efforts to track effectiveness of marketing tactics Responsible for managing a marketing budget of over $350,000 Proven experience in planning a diverse advertising schedule and buying processes for print and web for print, ability to track sales, manage and responding to retention data by working with other departments and teams Provide leadership to all social media voice, content, promotional video work, and public relations Demonstrated and successful leadership to a marketing and communication team that included project manager, creative managers, social media and web director that led to more than 70% increase in social media following, substantial branch staff participation Collaborated and established trust with association leaders, branch executive and senior leaders Ability to make informed decisions in a fast-paced environment and industry
MORRISON FAMILY YMCA - YMCA of Greater CharlotteProduction Design Manager, August 2013-October 2015
Responsible for design conception and layout for print and digital graphic for YMCA programs and services Planned, organize and build electronic email communication to membership database of over 5,000 members Created and wrote promotional print materials for programs, campaigns, and special events Led department training for HTML coding and troubleshooting and Adobe CS6 programs Coordinated and execute photo shoots for marketing promotional pieces Responsible for maintaining relevant program marketing and signage throughout the branch
THE ELECTRIC QUILT COMPANY | Corporate Office - World leader in quilt design software Marketing Director, Graphic Designer, Electronic Marketing Coordinator (2006 - 2012) Contracted hire working from Charlotte, NC (2012-2013)
Responsible for creating and implementing marketing and communication plans for a product products and services including an upgrade program that resulted in more than 50% ROI compared to previous product versions Designed architectural structure for product website, e-commerce website, community engagement website, blog and technical support website that all integrated with seamlessly Worked closely with President of the company to outline investments and product development Strategically budgeted a diverse media advertising schedule, budget and buying processes for print and web Responsible for developing company branding and communications process Prepared critical and tactical resale materials for our brick and mortar wholesalers Responsible for maintaining rapport with wholesalers and distributors Built on-going relationships with major publications and successful industry bloggers Obtained and authored multiple reoccurring and complimentary articles in popular industry publications including Better Homes and Garden Stratigized and created electronic email communications Designed product packaging and copy write Implemented and tracked website and marketing effort analytics
FREELANCE DESIGN 2007 - present
Design special occasion print materials Maintain excellent customer service Provide budget management according to client expectation
THE TOLEDO MUD HENS - Detroit Tiger MILB AffiliateVideo Graphics, 2007
Designed broadcast and stadium big screen graphics Filmed and edited promotional videos
ACCOMPLISHMENTS 2016 HARRY BRACE SCHOLARSHIP YMCA of Greater Charlotte Granted to employees of the YMCA of Greater Charlotte who exhibit the servant leadership characteristics exemplified by Harry Brace (Association President 1983-1999). PR & PUBLISHED CONTRIBUTOR Obtained multi-paged, monthly features in leading industry publications including Better Homes and Gardens brands.
2016 YMCA R.O.S.E. AWARD WINNER Recognition of Superior Excellence from my peers and colleagues.
YMCA SERVE LEADERSHIP ACADEMY Completed November 2014 Explored and studied leadership traits and put them into practice through large scale team projects.
YMCA LOYALTY MENTOR Completed February 2014 Completed education and then served as a peer team leader.
EDUCATION & AFFILIATION BOWLING GREEN STATE UNIVERSITY BA in Visual Communication Technology Graduated May, 2008
AMERICAN MARKETING ASSOCIATION Member since 2013
PROFICIENCYInDesignIllustratorPhotoshopDreamweaver PublisheriMovieFinalCut Pro Camtasia
Google AnalyticsMicrosoft Office SuiteProject Incite Exact Target MailChimpPOMMOSQL Server
Self motivated Adaptive Systematic Collaborative Objective
Characteristics snapshot from Birkman Report, Gallup Strengths Finder report and formal evaluation.
CreativeHighly organizedInnovativeRelationship BuilderExcellent Communicator