SAP Predictive Analytics - sapbeluxevent.besapbeluxevent.be/.../2015/09/INNO-IT-2_Waldemar-Adams_Predictive.… · Predictive Analytics Solutions from SAP Transactions SAP Predictive

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 1

SAP Predictive Analytics

What’s the best that COULD happen?

Bringing predictive analytics to the end user

SAP Forum Belgium – September 9, 2015

Waldemar Adams @adamswSVP & GM Analytics SAP Europe, Middle-East & Africa


Predictive Analytics - Best of times during challenging times!

Prediction is very difficult, especially when it is about the future

(Niels Bohr 1885-1962)


It’s No Longer Sense and Respond …

Ever Faster Decision Cycle

AnalyticalSkill Gap

“Demand for deep analytical talent in the US

could be 50 to 60% greater than its projected

supply by 2018”McKinsey Global Institute

1 11

Transactions

Conversations

Machines

MassiveAmount of Data

Gartner


How Business Analytics need to evolve!Enabling decision making across your business

End-to-end loop

Easy adoption

Easy to use

Time to value

Business focused

Self-service enabled

Transact in real-time

RawData

CleanedData

Standard Reports

Ad Hoc Reports &

OLAP

Agile Visualization

Predictive Modeling

Optimization

What happened?

Why did it happen?

What will happen?

What isthe best that

could happen?

Co

mp

eti

tiv

e A

dv

an

tag

e /

Us

er

En

ga

ge

me

nt

Maturity of Analytics Capabilities

Self Service BI

Generic Predictive Analysis

Pre

dic

tiv

e I

ns

igh

t

Predict and actSense and respond


The Secret To Predictive For The Masses

Business Intelligence Advanced Analytics

Predictive PrescriptiveDescriptive DiagnosticExploratory

Analytics

Powered By HumansFor Humans

Powered By MathsFor Processes

Powered By MathsFor Humans


Classic Analytics

Address All the Business Questions

Which products are being sold?

Who is buying them?

Advanced Analytics

What is a good customer? Which types of customers do I

have? Which products are sold

together?

Which customers are likelyto buy our products?

Which customers are likely to leave?

Which customers are likely to be frauders?

How many products are we likely to sell?

Which machines are likely to need maintenance?

What product should I propose?

Which customer should I target?

When should I maintain my machine?

What is the next best action to perform?


Anticipate What Comes Next and Drive Better Decisions… Today!

Social Network

Customer DataAutomobiles Machine

DataSmart Meter Point of Sale MobileStructured

Data Click Stream Location-based DataText Data

IMHO, it’s great!

RFID

68% of organizations that used predictive analytics realized a competitive advantage

Ventana Research

52% use predictive analytics to increase profitability

55% use predictive analytics to create new revenue opportunities

45% use predictive analytics for customer services

43% use predictive analytics for product recommendations


There is a disconnect between the BI and Advanced Analytics world

Today, Predictive Analytics is an Island

EIMBI

PMDM

PA

Cleaned Data

Raw Data

Reporting

Analysis

Discovery

Dashboards

ChasmSp

ecia

lizat

ion

Sophistication / Skill Set

LOBETL

ETL


BI

EIMBICleaned Data

Raw Data

Reporting

Analysis

Discovery

Dashboards

Spec

ializ

atio

n

Sophistication / Skill Set

“Invisible Analytics” in BI

PMDM

PAAutomated Predictive

LOBETL

Bringing Predictive Analytics To Business Users is Key


SAP Analytics Solution Portfolio

Discover

CloudAny Device

Social Collaboration Big Data

EnterprisePerformanceManagement

Governance,Risk, and

Compliance

Inform

Anticipate Plan

BusinessIntelligence

PredictiveAnalytics

Real-timeBusiness


“I’m building churn models for every region”MS Statistics, Berkeley

Data Scientist

.01%

“I need explain to the CEO why sales are down in EMEA”MBA, U of Pennsylvania

Data Analyst

~3% 97%

Business User

“The app needs to tell me what offer to make in real time”BS French Literature, UC Davis

Opportunity to Broaden Access to Predictive


Ask yourself: Your Potential for Business Optimization

:-)Brand Sentiment / Marketing Mix /

Channel Affinity

Optimize the action plans for medical visitors

Product Recommendation /Market Basket / Cross- & Up-Sell

Customer Attrition Mgt / Win Back Strategy / Churn

Real-time Demand/Supply / Sales Forecast

Predictive Maintenance / Quality Control / Manufacturing Process

Optimization

Fraud Prevention & Detection / Collection Mgt

Network Optimization Insider Threats

Risk Mitigation / Compliance Mgt

Predictive Asset Management /Supply Chain Optimization

Satisfaction Management /HR Developmet


Challenges

Forecasting

KeyInfluencers

Trends

Anomalies

Relationships

How do historical sales, costs, key performance metrics, and so on, translate to future performance? How do predicted results compare with goals?

What are the main influencers of customer satisfaction, customer churn, employee turnover, and so on, that impact success?

What are the trends: historical/emerging, sudden step changes, unusual numeric values that impact the business?

What are the correlations in the data? What are the

cross-sell and up-sell opportunities?

What anomalies might exist and

conversely what groupings or clusters

might exist for specific analysis?

High Value Use Cases for Predictive Analytics


Big Data

Discovery

SAP HANA (Hadoop…)

SAP Predictive Analytics

SAP Lumira

Innovate with data, across the enterprise


SAP Predictive Analytics Approach

SAP PredictiveAnalytics


SAP Predictive Analytics – The Difference

Before SAP PredictiveAnalytics

After SAP PredictiveAnalytics

Answer any/all questions with any/all data sources –

No limits!

In-database automateddataset production -No data movement!

Automated modeling and tuning process -

Focus on accurate results,

not algorithms or code!

Native in-database and application/process

deployment -Embed and consume for

immediate results!

On-going model management and recalibration -

No rework necessary!


Instant insight for decision makers No learning curve Access from a browser or your mobile

Understand and preparing your data with Lumira

Agility for business analysts Access and mash up data from multiple sources Visualize data and share your insights

Scale and trust for IT and management Scale to thousands of users with BI Platform Govern access to data and assets


SAP Lumira Overview

Mash up data• Access data from corporate, personal and web sources• Quickly cleanse, combine, and enrich data

Visualize and discover insights• Visually explore you data • Rich library of visualizations, extensible with SDK• Get faster insights with suggested visualizations and

key influencers

Share your story• Build engaging stories using storyboards and infographics• Share insights on mobile, web, and desktop


SAP Predictive Analytics Overview

Insert predictive algorithms into business processes

Extensive predictive library plus R and Hadoop integration

Packaged business applications

Optimized for SAP HANA

Cloud-ready services

Agnostic big data aware

SAP BW

Integrated in business apps (cloud services, SDK, API, APL)


Predictive Analytics Solutions from SAP

Transactions

SAP Predictive Analytics 2.x

Data Preparation

Expert Analysis

Automated AnalysisVisualization

RecommendationScoring Social

SDK/API Model Management

Connectors

Cloud / On-Premise

Predictive Analysis Library

Automated Predictive Library R-Scripts

In-Memory Processing Engine 25+ Industries 11+ LoBs

O&G, Manufacturing

& Utilities

Public Sector & Healthcare

Financial & Insurance Services

TelecommunicationsRetail & Consumer Products

Predictive ApplicationsSAP HANA

Relational Databases Big Data Sources CRM/ERP Stores Cloud ServicesApplications

Any Data Source

R


Key Messages Simplified

http://scn.sap.com/servlet/JiveServlet/showImage/38-128021-738491/PB+and+J.jpg

http://scn.sap.com/servlet/JiveServlet/showImage/38-128021-738491/PB+and+J.jpg


SAP as the Market Leaderhttp://discover.sap.com/leading-in-predictive-analytics

Hurwitz

Victor“fast time to value and

ability to supportvery large data sets.”

Victory Index Report

Forrester

Leader“SAP is a leader due to a

strong architectureand strategy.”

Big DataPredictive Wave

Howard Dresner

Top Vendor“The top vendors for advanced

and predictive analyticsinclude SAP.”

The Wisdom of Crowds

Thank you! [email protected] @adamsw

SAP PREDICTIVE ANALYTICS

Anticipate risks & opportunities in real-time

REAL-TIME PREDICTIVE ANALYTICS FOR BIG DATA

Productive predictive solutions for all

DEMOCRATIZE PREDICTIVE ANALYTICS

Incorporate Predictive Analytics into Industry LoB Apps & business processes

EMBED PREDICTIVE ANALYTICS

mailto:[email protected]


Legal Disclaimer

The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

Documents

SAP Predictive Analytics - sapbeluxevent.besapbeluxevent.be/.../2015/09/INNO-IT-2_Waldemar-Adams_Predictive.… · Predictive Analytics Solutions from SAP Transactions SAP Predictive