What’s Inside

TidePoolGhosts and GravestonesMyCatchRampantSt. Johns County LibraryRobot TypingMe & My MonsterUnderwater UnoPublix Brand Medicine

Ghosts and GravestonesBranding | Web | Advertising

OverviewGhosts and Gravestones is Old Town Trolley’s nightly ghost tour that originated in Boston. Due to the popularity of the concept, Ghosts and Gravestones expanded into other cities across the country. The company has been featured on the today show, sci-fi channel and the travel channel as a popular tourist attraction.

ChallengeTo create a new brand identity which appeals to the company’s existing target market. This includes sci-fi enthusiasts looking for authenticity, people looking for a good scare, and families looking to have fun.

SolutionThe final logo solution was inspired by the story of the haunted lighthouse in Saint Augustine where two sisters drowned and are thought to still roam the grounds. In order to launch the companies rebrand a website was developed in both desktop and mobile platforms. This led to advertising materials to be placed in visitor centers, glow in the dark stickers for patrons to wear on the train, and a business package for internal marketing affairs.

MyCatchBranding | iPhone Application | Advertising

OverviewMyCatch is an interactive application intended for use by fishermen of all ages. This app allows the user to post photos of their catches, interact with other users, look up fish in a comprehensive database, find hot spots close to them, and maintain their user profile.

ChallengeBrand the application and build out five areas of navigation. The app must also include a location-based component. To accompany the prototype design an advertising campaign to bring in new users. The ads will be placed in fishing magazines.

SolutionThe solution was to create a social network purely for people who love to fish. The name “MyCatch” is inspired by fishermen bragging about their catch of the day. The ad campaign was designed to catch the reader’s eye and inspire a desire to be in the featured location. The ads feature the main navigational screen of the app, showing the user how to scout out ideal fishing locations before even stepping out the door.

RampantMarketing Materials | Infographic

OverviewFlagler College’s in-house agency (a Fall 2014 start-up) is an interdisciplinary team of professionals and students dedicated to telling the College’s story in the most refreshing, relevant and innovative ways.

ChallengeThe challenge for this project was to create several different marketing matterials for use by different areas of the campus. All work produced with Rampant must meet Flagler College’s brand manual requirements.

SolutionThe solution for each component stands on its own as a completed piece. At the same time, when seen together, all the components are cohesive.

Team MembersLeticia Martin: Director, CopywriterPorsha Jones: Copywriter

$218Million

ECONOMIC IMPACT

A recent independent study demonstrated

that Flagler’s economic impact on

the First Coast is $218 million

annually.

3000Alumni

ALUMNIWORKING

Flagler College has more than 3,000

alumni working in the Northeast

Florida community today.

400People

EMPLOYMENTOPPORTUNITIES

The College provides full and part time

employment opportunities for

more than 400 people.

$18Million

NEW MONEY

Visitors who came to St. Augustine

because of Flagler College brought more

than $18 million in new money to

Northeast Florida.

$60Million

HISTORICPRESERVATION

The College is committed to

historic preservation and has spent more than $60 million on

its historic buildings.

Writers in Residence

We invite authors from around the

world to attend free conferences.

Ideas & Images

Flagler College brings in international

artists and authors free to the public.

COM Week

Flagler’s COM week is an event once a year that

brings in speakers. An event free to the public.

Legacy Tours

2400 free Legacy Tours were given to St. Johns

County residents in

the last year.

Flagler Forum

Flagler College hosts 6 educational forums,

free and open to the whole community.

St. Johns County LibraryBranding | Advertising

OverviewSt. Johns County Library has five different branches across the historic city of Saint Augustine and the surrounding areas. The Main Library is located in the heart of downtown directly next to a city park and carrossel.

ChallengeTo create a new brand identity for the library that is friendly and appealing to the library’s wide target audience, which ranges from children to the elderly. In conjunction with the new identity, a multimedia advertising campaign will target elementary age children in order to increase library patronage within that demographic.

SolutionThe final logo solution revolves around an owl, a classic symbol of literature, emerging from a book. The ads invite children to become engaged with literature by showing them as lead characters in stories that would appeal to them. The app furthers this concept by putting the action of the story in the hands of the user. At the end of each game book suggestions pop up to encourage the user to read books about the subjects they’re interested in.