8/9/2019 Sample Tactical Plan Template
1/4
Taking RootCommunicating the College- and Career-Ready
Agenda
1775 Eye Street NW, Suite 410 Washington, DC 20006 P
202.419.1540 www.achieve.org
SAMPLE STRATEGIC TACTICAL PLAN
Target
AudienceDefne the target audience with specifcity: STUDENTS
Objectives Defne the outreach objectives: To increase the number
o students who completethe college- and career-ready curriculum by
50%.
Key TargetMessages
Outline the tailored messages or this target group:
Completing a college- and career-ready curriculum will help you
get into and succeed in
college and good, well-paying jobs.
Completing this curriculum opens doors today and keeps them open
or tomorrow.
We believe in raising expectations because we believe in you:
all kids are college material.
Channels/
Vehicles
Identiy the kinds o earned, paid and new media channels to reach
this audi-ence: Students will be targeted through:
A series o interviews with recent high school graduates on how
well-prepared they elt
when they started college posted on the state department o
educations Web site and onYouTube. [New media; low-cost]
Email all students at the beginning and end o each school year
(starting with 7th grade)
with tips or staying on track to college and career readiness
and links to national or state
resources on college and career planning. Post these same tips
on all middle and high
school Web sites [New media; no-cost]
A year-end awards ceremony / certifcate or all students who
completed the curriculum.
[Potential or earned media; cost TBD]
Oer a contest or students to create their own campaign (be it
print, video, audio, etc.)
around the importance o rigorous graduation requirements.
Publicize the contest and
winners and use material on Web sites and new media outlets.
[New media; no cost,
potential or earned media. Possible paid media: cost TBD]
Measuring
Success
Defne what actions the target audience could take to show
success:
Monitor and publicly report annually on the increase in the
number o students enrolling in
the college- and career-ready curriculum.
Monitor how many students are viewing the state/national college
and career planning
resources being emailed to them.
8/9/2019 Sample Tactical Plan Template
2/4
1775 Eye Street NW, Suite 410 Washington, DC 20006 P
202.419.1540 www.achieve.org
SAMPLE STRATEGIC TACTICAL PLAN
Target
Audience
Defne the target audience with specifcity:
Objectives Defne the outreach objectives:
Key Target
Messages
Outline the tailored messages or this target group:
Channels/
Vehicles
Identiy the kinds o earned, paid and new media channels to reach
this audi-ence:
Measuring
Success
Defne what actions the target audience could take to show
success:
8/9/2019 Sample Tactical Plan Template
3/4
1775 Eye Street NW, Suite 410 Washington, DC 20006 P
202.419.1540 www.achieve.org
SAMPLE STRATEGIC TACTICAL PLAN
Target
Audience
Defne the target audience with specifcity:
Objectives Defne the outreach objectives:
Key Target
Messages
Outline the tailored messages or this target group:
Channels/
Vehicles
Identiy the kinds o earned, paid and new media channels to reach
this audi-ence:
Measuring
Success
Defne what actions the target audience could take to show
success:
8/9/2019 Sample Tactical Plan Template
4/4
1775 Eye Street NW, Suite 410 Washington, DC 20006 P
202.419.1540 www.achieve.org
SAMPLE STRATEGIC TACTICAL PLAN
Target
Audience
Defne the target audience with specifcity:
Objectives Defne the outreach objectives:
Key Target
Messages
Outline the tailored messages or this target group:
Channels/
Vehicles
Identiy the kinds o earned, paid and new media channels to reach
this audi-ence:
Measuring
Success
Defne what actions the target audience could take to show
success:
