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Samil View In this issue: Doing Business in Mexico 핀테크가 금융 산업에 미치는 영향 엔터테인먼트•미디어 산업에 대한 전망 및 시사점 미신고 역외소득 및 재산 자진신고 프로그램 금융 산업의 디지털라이제이션 트렌드 Vol.15 / Winter 2016

Samil View - Winter 2016

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  • Samil View

    In this issue:

    Doing Business in Mexico

    Vol.15 / Winter 2016

  • S/N: 1601W-RP-024

    2016 Samil PricewaterhouseCoopers. All rights reserved. PricewaterhouseCoopers refers to Samil PricewaterhouseCoopers or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity.

    www.samil.com

  • Contents

    Vol.15 / Winter 2016

    page 2

    Doing Business in Mexico

    1

    page 20

    2

    page 32

    Assurance3

    page 44

    Tax3

    page 50

    3

  • Samil View2 / Vol.15 / Winter 2016

    1

    [email protected]

    Doing Business in Mexico

  • / 3Doing Business in Mexico

    , , , ,

    , , . , 12

    (Free Trade Agreements, FTA)

    (Trans-Pacific Partnership, TPP)

    . , 10

    KOTRA , 2015

    , 2014

    10 2

    .

    I. Why Mexico?

  • Samil View4 / Vol.15 / Winter 2016

    1. .

    1)

    a. (North America Free Trade Agreement, NAFTA)

    14 FTA 45 (

    )

    b. 8 , GDP 37%, 25%

    1 TPP (2015 10 5 )

    1 12 FTA 10 (, , , , , , , , , ) FTA

    2(, )

    Mexico 14 FTA

    NAFTA , 1994.1.1

    G3 ( 06.11 ) 1995.1.1

    - FTA 1995.1.1

    - FTA 1995.1.1(2010.7 )

    - FTA 1998.7.1

    - FTA

    27(, , , , ,

    , , , , ,

    , , , , , ,

    , , , , ,

    , , , , , )

    2000.7.1(15)

    2004.5.1(10)

    2007.1.1(2 )

    - FTA 2000.7.1

    TN FTA , ,

    2001.3.15()

    2001.6.1()

    2013.9.1()

    ALEC FTA , , , 2001.7.1

    - FTA 2004.7.15

    - FTA 2005.4.1

    - FTA 2011.1.1

    - FTA 2012.2.1

    - 5 FTA , , , , 2013.1.1()

    Source: , KOTRA

  • / 5Doing Business in Mexico

    2) 12,40

    60%

    Population Structure in Mexico, by gender and age, 2014 (million of inhabitants)

    Age

    90 & more85-8980-8475-7970-7465-6960-6455-5950-5445-4940-4435-3930-3425-2920-2415-1910-14

    5-90-4

    0.1 0.2 FemaleMale0.2 0.3

    0.4 0.50.7 0.8

    0.9 1.11.3 1.5

    1.7 1.92.2 2.5

    2.7 3.03.3 3.6

    3.8 4.24.1 4.6

    4.3 4.84.7 5.0

    5.2 5.45.6 5.5

    5.7 5.55.7 5.55.7 5.4

    Source: ProMexico with CONAPO data, 2015.

    Age

    90 & more85-8980-8475-7970-7465-6960-6455-5950-5445-4940-4435-3930-3425-2920-2415-1910-14

    5-90-4

    FemaleMale

    0.71.0

    1.72.6

    3.43.9

    4.34.7

    4.94.95.0

    4.95.05.05.15.15.15.15.1

    0.40.7

    1.32.0

    2.63.1

    3.64.1

    4.44.6

    4.74.7

    4.85.0

    5.25.3

    5.45.45.3

    Source: ProMexico with CONAPO data, 2015.

    Population Structure in Mexico, by gender and age, 2048 (million of inhabitants)

  • Samil View6 / Vol.15 / Winter 2016

    2.

    . ,

    .

    4 .

    1)

    a. ,

    Unitary labor manufacturing costs 2014 (thousand USD per annum)

    Source: ProMexico data from fDi intelligence based on Towers Watson Global Remuneration Planning Report 2014/15 and national statistics.

    Unskilled Operative

    Skilled Operative

    Highly Skilled Operative

    Mexico

    Rusia

    Brazil

    China

    Czech Republic

    Poland

    Korea

    USA

    Canada

    Germany

    0 10 20 30 40 50 7060

    Average compensation costs for manufacturing workers

    '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15

    $4.00 per hour

    China MexicoData: The Boston Consulting Group

    3.5

    3.0

    2.5

    2.0

    1.5

    1.0

    0.5

    b. 2014

  • / 7Doing Business in Mexico

    2)

    ,

    5.4 28.7 13.1 26.4 27.7

    3.7 15.9 19.9 25.8 14.6

    14 28.9 14.5 21.9 9.8 29.9

    16.9 2.8 31.7 12.6 13.4 2.3

    19.4 30.1 10.5 15.9 1.3

    Source: Sea rates 2013, ProMexico

    Productivity-adjusted labor rate

    '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15

    Data: The Boston Consulting Group China Mexico

    10

    8

    6

    4

    $12 per hour

    World Bank 2016 Ease of Doing Business Ranking

    Mexico 38

    Brazil 116

    Russia 51

    India 130

    China 84

    Korea 4

    3)

    WTO(World Trade Organiza-

    tion), APEC(Asia-Pacific Economic Co-

    operation), OECD(Organization for Eco-

    nomic Cooperation and Development)

    , 29

    *

    *

    Switzerland 1996

    Argentina 1998

    Netherlands 1999

    Denmark 2000

    Finland 2000

    France 2000

    Portugal 2000

    Germany 2001

    Austria 2001

    Sweden 2001

    Korea 2002

    Cuba 2002

    Greece 2002

    Italy 2002

    Uruguay 2002

    Belgium-Luxemburg 2003

    Czech Republic 2004

    Iceland 2006

    Panama 2006

    Australia 2007

    United Kingdom 2007

    Trinidad and Tobago 2007

    Spain 2008

    India 2008

    Slovak Republic 2009

    China 2009

    Belarus 2009

    Singapore 2011

    Bahrain 2014

    Source: Secretariat of Economy, 2015

    c.

    4)

    a.

    .

    2014

    ,

    b. ,

    ( ),

  • Samil View8 / Vol.15 / Winter 2016

    1988 LCD, PDP, LED TIJUANA

    LG 1988 ESTADO / MECICO

    1989 , TIJUANA

    1995 ESTADO / MECICO

    1995 (, , ) QUERETARO

    SDI 1995 TIJUANA

    1995 D.F

    1998 EPC D.F

    LG 2000 , MONTERREY

    LG 2000 LCD, PDP, LED REYNOSA

    2003 (,) QUERETARO

    - 2006 PUEBLA / S.L.POTOSI

    2007 ALTAMIRA

    KOMEX-GAS( ) 2008 D.F

    KMS(, , ) 2008 MANZANILLO

    2009 , , D.F

    KST(,,) 2010 Chihuahua

    2011 ALTAMIRA

    2012 San Luis Potosi

    LG 2013 LED,, QUERETARO

    2014 D.F

    2015 D.F

    II. Where are we?

    2005~2015 297

    .

    , LG,

    .

    2015 8

    600 .

    2014 8

    10

    30

    2016

    .

    2011

    100.4

    2012

    129.1

    2013

    403.7

    2014

    285.6

    2015.1Q

    366.2:

    ()

    : KOTRA

  • / 9Doing Business in Mexico

    1.(PTU)

    .

    123

    117~131

    1)

    10%

    2)

    3

    47%

    120

    9

    123

    10% 50% ,

    50%

    /

    D-3, 105

    staff memo(IFRIC 10)

    III. What to consider?

    , , 3

    .

  • Samil View10 / Vol.15 / Winter 2016

    .

    Operative Company (Standard Method)

    $ 25050 $ 300

    :

    100503020 (200)

    Other costs abroad:, 70 (70)

    Taxable Net Income $ 30

    Services Company (Standard Method)

    $ 50

    :

    (IMSS)

    201010 (40)

    Taxable Net Income $ 10

    ESPS (10%) $ 1

    3

    5

    6

    Abroad

    Mexico

    Distribution

    Steps

    (Mexico Operative,

    MO) (HR Services, HS)

    MO ,

    HS . HS

    MO Outsourcing

    (

    )

    HS

    MO

    (

    )

    , ,

    ( )

    MO

    (

    )

    4

    MexicoOperative

    (MO)

    1

    HR Services(HS)

    1

    3

    2

    Headquarter

    6

    , MO HS .

    2012

    (, )

    1) Reference: Jurisprudence

    precedent I.3.T.J./28,

    published in the Weekly

    Bulletin and its Gazzete, Book

    V, Volume 3, February 2012.

    2) :

    ,

    ,

    16 unidad economica

    MO

    MO HS

    MO HS

    HS

    HS

    HS

  • / 11Doing Business in Mexico

    2.

    .

    IMMEX PROSEC Maquiladora Regla octava

    , ,

    (Formento de la Industria

    Manufacturera, Maquiladora, y

    de servicios de EXportacion)

    (los PRO-

    gramas de promocion SEC-

    torial)

    Principal

    NAFTA

    ,

    ( : VAT

    )

    (0%~5%) .

    Maquiladora

    PROSEC

    USD 50

    10%

    ,

    22

    (:

    M&E 30% principal

    ) Maquila fee ,

    100%

    PROSEC

    IMMEX 18

    .(, VAT certification )

    (CTM

    )

    (VIRTUAL PEDIMENTO )

    (CTM )

    IMMEX

  • Samil View12 / Vol.15 / Winter 2016

    VAT certification (Partners), (Legal Representative) ?

    Infrastructure , ?

    IMMEX (, update) ?

    ?

    SAT , CSD(, Digital Stamp) ?

    ?( 60~80% )

    IMSS , ?(Outsourcing )

    ?

    VAT certification

    IMSS

    , (Partners),

    , ,

    VUCEM ,

    , CTM

    Tax

    Credit

    CAAT

    VAT certification

    .

    VATcertification

  • / 13Doing Business in Mexico

    PROSEC

    .

    3.

    .

    13

    ( 76 IX)

    A:

    B: 3

    1) AB:

    2) AB:

    B A

    3

    ( 28 XXVII)

    (BacktoBack

    Loan)

    ( 11 V)

    (Manufacturing Process)

    (Final Product)

    PROSEC

  • Samil View14 / Vol.15 / Winter 2016

    IV. Next steps

    ,

    .

  • / 15Doing Business in Mexico

    Appendix

  • Samil View16 / Vol.15 / Winter 2016

    Step 01

    Step 04

    Step 07

    Step 02

    Step 05

    Step 08Step 06

    ID(RFC) ,

    2

    PwC Service

    ,

    PwC Service

    PwC Service

    PwC Service

    .

    3 PwC

    PwC Service

    PwC Service

    (), () ,

    Step 03

    PwC Service

    PwC Service

    2 , , / , // ,

  • / 17Doing Business in Mexico

    Contabilidad Electrnica( )

    2012 (International Financial Reporting Standard,

    IFRS) . IFRS

    (NIF) IFRS .

    ,

    .

    2014 2015 2016

    XML

    mapping

    (LMV 104)

    Package opinion

    ,

    ( 173).

    9

    : ( 5 )

    : (

    )

    (CUB

    187)

    Dictamen Fiscal

    Dictamen Fiscal

    (CFF 52)

    Books Systems Accounting records

    Work papers

    Bank Account Statements

    Special accounts

    Official books and records

    Inventory control

    Valuation method

    Means of storage

    Electronic tax recording equipment or systems

    Supporting documentation

  • Samil View18 / Vol.15 / Winter 2016

    .

    Tax Description Tax Rate

    , ISR

    (Impuesto So-

    bre la Renta)

    ( 17) ( 3

    31)

    2 15

    30%

    , IVA

    (Impuesto al

    Valor Agre-

    gado)

    (-=)

    ( 17),

    (5 )

    16%

    : SIAVI site HS code

    (0%~35%, 3%~20% )

    : , , , , ,

    (3%~160%)

    Var.

    ( )

    , .

    Tax Description Tax Rate

    , ,

    30~90

    2%

    .

    1 , 1

    (3 1 10% , 2 1 15%

    )

    0.01%~0.03%

    .

    - ,

    3%

    3%

  • / 19Doing Business in Mexico

    ,

    .

    Tax Description Tax Rate

    (PTU)

    10%

    60 ( 5 31)

    50% , 50%

    10%

    /

    (IMSS): 4

    (INFONAVIT): SBC() 5%36.7%

    .

    130,000 MXN ( 175,000 MXN).

    ,

    +

    /

  • Samil View20 / Vol.15 / Winter 2016

    1.

    ,

    (Fintech) .

    2010 19.8 2014

    122 ( 13 1,244 )

    5 6 .

    2008

    ,

    ,

    ,

    (,

    ) (),

    (Lending Club, )

    ,

    .

    IT

    IT

    .

    IT

    .

    ATM 1990

    ,

    .

    2

    [email protected]

    ?

    125

    2008

    9.3

    2010

    19.8

    2012

    27.0

    2013

    29.7

    2014

    122.0

    105

    85

    65

    45

    25

    5

    (: )

    : CB insights

    . ,

    (Provider)

    .

    , (Customer)

    . ,

    (Service)

    (Tool) ,

    ,

    .

  • / 21

    2. ?

    ,

    ?

    .

    (Finance)

    (Technology) .

    1)

    (Client experi-

    ence) 2)

    3)

    4)

    .

    ,

    .

    .

    (Finance)

    (Technology)

    , (Non-

    Financial) (Technol-

    ogy) (Financial)

    .

    ,

    .

    , , , ,

    ,

    .

    .

    ,

    ?

    ?

    ,

    .

    ,

    ,

    .

    ,

    .

    .

    ,

    (Amazon, Aliexpress )

    ,

    ,

    .

    ,

    ,

    .

    . ,

    ,

    .

    (Finance) (Technology)

    , (Non-Financial)

    (Technology) (Financial)

    .

  • Samil View22 / Vol.15 / Winter 2016

    3.

    .

    .

    , , ,

    . ,

    , , ,

    ,

    , , . 4

    , IT .

    . IT

    .

    ,

    . ,

    , P2P ,

    .

    (: Paypal, ,

    )

    (: Transferwise,, )

    P2P (: Lending Club,

    Rate Setter)

    (Payment Gateway)

    1

    3

    2

    1

    ,

    2

    P2P

    3

    Full Coverage

    Service

    4

    Low High

    4

  • / 23

    1.

    or PC

    Data Big-data

    IT Cloud

    IT

    1 .

    , .

    , . ,

    .

    ,

    .

    , , ,

    .

    : ,

    : , , ,

    : Transferwise

    : , P2P

    : Lending Club, Ondeck, FidorBank,

    : Wealthfront, Betterment, FutureAdvsior

    : ,

    : Discovery Life, Tune Insurance, Friendsurance

    : , ,

    : CREDScore, Wealthfront, OnDesk

    : Markit, MarketRiders, Mint

  • Samil View24 / Vol.15 / Winter 2016

    .

    .

    2 .

    10 MMF

    ,

    .

    2015

    Economist The Fintech Revolu-

    tion

    .

    ,

    .

    ,

    .

    .

    ,

    P2P

    .

    .

    ,

    , ,

    3

    ,

    , 200

    .

    .

    ,

    ,

    ,

    .

    .

    .

    ,

    ,

    .

    2.

    2003 C2C

    2004 ,

    2013

    MMF

    2014 ( )

  • / 25

    4.

    (, ,

    , ) (

    ) (,

    , ATM )

    , 2012

    90%

    .

    (Channel transformation)

    .

    ,

    ,

    . 2015

    (Account transfer)1

    ,

    2,

    3, ,

    4

    .

    .

    1.

    , ,

    . ,

    A B B

    .

    2015 7 1

    (www.payinfo.or.kr)

    . 2015

    10

    , 2016

    2 . ,

    2

    .

    ,

    .

    , (EU)

    .

    2.

    3

    ,

    X

    . 3 18

    ,

    .

    3.

    5 18 22

    .

    , ,

    ,

    , 2015 12

    .

    FinTech

    (Account transfer)

    ,

    2000 2012

    90%

    (Off-line service)

    (On-line service)

    / 25

  • Samil View26 / Vol.15 / Winter 2016

    4.

    .

    .

    ,

    ,

    . 1990

    ,

    2000 .

    2015

    .

    (2015.6.18)

    :

    4% 50%

    ( )

    :

    1 500

    :

    , ,

    : ,

    Basel Basel I

    ()

    30 , 300

    , ,

    6, 2015

    2

    , 2016

    .

    .

    ,

    IT

    .

    , .

    .

    .

    ,

    .

    , .

    2008

    (ICT)

    .

    .

    .

    2015.6

    2 2~3

    2015.9 2016.3 2016.6 2016.9

    (6.18)

    (7.10)

    1 2

    26 /

  • / 27

    2015 9 30 10 1 2015

    11 29 2 , 2016

    2016 2017

    .

    4%

    10 , e-Commerce, , ,

    .

    As-is

    To-Be

    ,

    ,

    , ,

    (PB)

    :

  • Samil View28 / Vol.15 / Winter 2016

    2015

    . .

    .

    .

    .

    .

    .

    .

    .

    .

    3.

    ICT

    :

    , ICT

    ICT :

    ICT ICT

    :

    ICT, ,

    :

    ICT

    , ICT

  • / 29

    5. .

    ,

    .

    .

    ,

    .

    .

    (e-Commerce)

    ,

    . ,

    . ,

    ,

    .

    .

    (Uber)

    , ,

    ,

    .

    .

    (Customers satisfaction)

    ,

    , (Providers

    profitability)

    .

    .

    Customer

    , , , ,

    ,

    Core Banking

    ProductManagement

    Transaction Processing

    Operations IT FinanceRisk

    ManagementHR

    Customer

    Branch ATM Call Center Internet Mobile

    Channel

    ,

    .

    ,

    (On

    line) ,

    .

    Channel transformation(

    ),

    Branch out(

    ), Smart call center(

    )

    .

  • Samil View30 / Vol.15 / Winter 2016

    6. .

    ,

    .

    . ,

    ,

    .

    ,

    , ,

    , ,

    ,

    .

    ,

    (Information Asymmetry)

    .

    ,

    .

    ,

    ,

    .

  • / 31

    7.

    ?

    ,

    ,

    .

    ,

    .

    ,

    .

    ,

    .

    .

    ,

    ,

    .

    ,

    .

    , ,

    ,

    .

    .

    , ,

    .

    .

    .

    IT ,

    IT

    ,

    .

    ,

    ,

    .

    ,

    .

    , , , ,

    ,

    .

  • Samil View32 / Vol.15 / Winter 2016

    Assurance3

    [email protected]@samil.com

    Bloomberg , 1 2

    ,

    .

    , , PC

    ,

    (Entertainment & Media, E&M)

    .

    E&M

    . ,

    (One Source Multi Use,

    OSMU) .

    E&M PwC 54, 13

    5 Global entertainment and media outlook

    2015-2019 ( E&M Outlook 2015-2019) , E&M

    .

    E&M Outlook 2015-2019 E&M , ,

    , ,

    .

    PwC Global Entertainment and Media Outlook 2015-2019

    Global entertainment and media out-

    look 2015-2019

    PwC E&M Outlook 2015-2019

    TV , TV , , , ,

    , , , ,

    , , , B2B

    13 E&M 53

    1 ( ) 2010

    2014 2015 2019

    .

    : ,

    : , , ,

    , , ,

    ,,: , ,

    , , ,

    , , , , ,

    , , , ,

    , , ,

    , , , ,

    , , , , ,

    , ,

    : , ,

    , , , ,

    , , , , ,

    , , ,

    Samil View32 / Vol.15 / Winter 2016

  • / 33

    E&M

    E&M

    . , 5 5.1% 2014 1

    8 2019 2 3 .

    E&M

    2,600,000

    1,000,000

    2010

    1,494,648

    2011

    1,576,942201

    4~201

    9 CAGR

    =5.15

    %

    2012

    1,652,913

    2013

    1,737,672

    2014

    1,835,292

    2015(E)

    1,929,294

    2016(E)

    2,031,978

    2017(E)

    2,134,845

    2018(E)

    2,246,454

    2019(E)

    2,358,900

    1,200,000

    1,400,000

    1,600,000

    1,800,000

    2,000,000

    2,200,000

    2,400,000

    Source: PwC Global E&M Outlook 2015-2019

    Global E&M Industry : USD millions

  • Samil View34 / Vol.15 / Winter 2016To

    tal E

    &M

    Rev

    enue

    201

    4 (U

    S$m

    n)

    CAGR 2010-14(%)

    MatureLower-Growth, smaller-scale

    Spain

    GreeceSingapore

    Romania

    BelgiumSouth Africa

    Vietnam

    Kenya

    Indonesia

    China

    Argentina

    Brazil

    IndiaMexico

    Russia

    Japan

    UK

    US

    South Korea

    Next WaveHigher-growth,

    larger-scale

    Slow GrowingLower-Growth, smaller-scale

    Up & ComersHigher-growth,

    smaller-scale

    $1,000,000

    $1,000

    $20,000

    $100,000

    -10% -5% 0% 5% 10% 15% 20%

    2014 E&M

    Source: PwC Global E&M Outlook 2015-2019

    2019 E&M

    Source: PwC Global E&M Outlook 2015-2019

    Tota

    l E&

    M R

    even

    ue 2

    019

    (US

    $mn)

    CAGR 2014-19(%)

    MatureLower-Growth, smaller-scale

    Spain

    Greece Singapore

    Romania

    Belgium South Africa

    VietnamKenya

    Indonesia

    China

    Nigeria

    Brazil

    IndiaMexicoRussia

    Japan

    UK

    US

    South Korea

    Next WaveHigher-growth,

    larger-scale

    Slow GrowingLower-Growth, smaller-scale

    Up & ComersHigher-growth,

    smaller-scale

    $1,000,000

    $1,000

    $20,000

    $100,000

    -10% -5% 0% 5% 10% 15% 20%

    E&M

    15.1% , 0.9%

    . 2019 7,714

    , 5(, , ,

    , )

    , 46

    .

    ,

    , , ,

    .

    ,

    . 2010

    TV

    2019 ,

    20% 5

    .

    (

    ) 2010

    16.6%

    2019 38.7%

    .

  • / 35

    ,

    ,

    .

    ( ) , E&M

    .

    .

    2014 E&M , (1, 32.8%) (2, 8.9%)

    20 E&M 87.7% . 7

    2.9%, 4.3% . (3, 8%),

    (9, 2.4%), (15, 1.4%) (

    10.46%, 10.17%, 10.55%) , .

    32.7%USA

    5.06%CAGR

    10.46%

    10.3%China

    CAGR

    2.8%

    4.30%CAGR

    South Korea

    2014 2019(E) 2014-2019

    CAGR

    1,835,292 100.0% - 2,358,900 100.0% - 5.15

    USA 602,800 32.8% 1 771,432 32.7% 1 5.06

    Japan 162,907 8.9% 2 171,900 7.3% 3 1.08

    China 147,258 8.0% 3 242,170 10.3% 2 10.46

    Germany 111,453 6.1% 4 121,858 5.2% 4 1.80

    UK 99,437 5.4% 5 116,597 4.9% 5 3.24

    France 79,556 4.3% 6 93,292 4.0% 6 3.24

    South Korea 53,415 2.9% 7 65,934 2.8% 8 4.30

    Canada 45,470 2.5% 8 58,469 2.5% 9 5.16

    Brazil 43,770 2.4% 9 71,025 3.0% 7 10.17

    Italy 40,363 2.2% 10 48,868 2.1% 10 3.90

    Australia 35,497 1.9% 11 44,492 1.9% 11 4.62

    Spain 28,785 1.6% 12 33,799 1.4% 15 3.26

    Mexico 25,670 1.4% 13 35,523 1.5% 13 6.71

    Russia 25,518 1.4% 14 34,720 1.5% 14 6.35

    India 25,048 1.4% 15 41,354 1.8% 12 10.55

    Netherlands 21,515 1.2% 16 25,065 1.1% 16 3.10

    Switzerland 17,454 1.0% 17 19,752 0.8% 17 2.51

    Sweden 16,250 0.9% 18 19,511 0.8% 18 3.73

    Belgium 13,806 0.8% 19 15,415 0.7% 24 2.23

    Austria 13,224 0.7% 20 15,295 0.6% 25 2.95

    Top 20 1,609,196 87.7% 2,046,471 86.8%

    Source: PwC Global E&M Outlook 2015-2019

    E&M : USD millions

    CAGR(Compound Annual Growth Rate):

  • Samil View36 / Vol.15 / Winter 2016

    E&M

    TV , TV , , , , , , ,

    , , , , B2B 13 E&M

    12.12%, 8.83%

    .

    ( TV , TV )

    (0.78%) ,

    3.53%, 4.14% .

    TV .

    , , ,

    . TV (Over-The-Top,

    , , OTT)

    . TV 2010~2014

    5.3% 2015~2019 3.4%

    .

    OTT TV

    (code cutting package) TV

    . TV

    .

    .

    TV OTT

    OTT TV .

    100,000

    200,000

    300,000

    400,000

    500,000

    600,000

    700,000

    800,000

    -TV

    subscriptions and licence fees (3.14%)

    TVadvertising

    (4.08%)

    Filmed entertainment

    (4.14%)

    Music(0.78%)

    Video games(5.65%)

    Internet advertising(12.12%)

    Internet access(8.83%)

    Out-of-home advertising

    (4.55%)

    Radio(2.52%)

    Magazine publishing

    (0.44%)

    Newspaper publishing(-0.31%)

    Book publishing

    (1.33%)

    Business-to-business(3.69%)

    2014 2019(E)

    Source: PwC Global E&M Outlook 2015-2019

    E&M : USD millions

  • / 37

    OTT TV . 2014 TV

    TV TV 97% , 2019

    94% . OTT

    (Netflix) (Amazon Prime)

    , OTT TV TV

    .

    (4.6%) (14.5%), (11.5%),

    (6.1%) 2019 4.14% .

    ,

    ,

    . DVD

    (Physical home video) ,

    (Electronic home video) .

    , , PC

    .

    ,

    2019 0.8% .

    2015

    ,

    ,

    .

  • Samil View38 / Vol.15 / Winter 2016

    USA 211,482 1 168,262 1 28,159 1 15,061 1

    Japan 32,780 2 22,363 2 5,934 3 4,483 2

    UK 30,809 3 20,058 4 6,476 2 4,275 4

    China 26,765 4 20,910 3 5,065 4 790 12

    Germany 26,433 5 18,039 5 3,970 5 4,423 3

    France 18,873 6 13,175 7 3,909 6 1,789 5

    Brazil 16,280 7 13,754 6 2,027 10 500 19

    Canada 15,227 8 10,935 8 3,067 8 1,225 7

    India 12,691 9 10,464 9 1,888 11 339 24

    Italy 12,638 10 10,339 10 1,384 14 915 10

    South Korea 11,034 11 7,072 12 3,219 7 743 14

    % of Global Total 2.1% 1.7% 3.6% 1.6%

    Australia 10,101 12 6,134 14 2,735 9 1,232 6

    Mexico 9,680 13 7,683 11 1,562 12 435 21

    Russia 7,947 14 5,487 15 1,415 13 1,045 8

    Middle East & Africa

    7,708 15 6,350 13 1,019 17 340 23

    Spain 6,519 16 4,673 16 1,241 15 606 15

    Netherlands 5,235 17 3,332 19 931 18 972 9

    Switzerland 4,887 18 3,372 18 619 21 895 11

    Sweden 4,496 19 3,090 21 634 20 771 13

    Belgium 4,223 20 3,135 20 573 22 515 18

    Top 20 475,810 358,628 75,828 41,354

    % of Global Total 88.4% 88.1% 85.8% 90.1%

    Global Total 538,139 406,860 88,343 45,881

    Source: PwC Global E&M Outlook 2015-2019

    : USD millions

    E&M 13 , (TV ), ,

    5,381 . , (1, 39.3%)

    (2, 6.1%) (3, 5.7%) 20

    88.4% .

    11,

    12, 7, 14 2.1%, 1.7%,

    3.6%, 1.6% .

  • / 39

    (TVsubscriptions,licensefeesandadvertising)

    TV TV .

    TV

    .

    TV , 2010 15

    TV 2014 14

    , .

    TV IPTV 2014 1

    . IPTV

    .

    2014 4 CJ CJ TV

    . SKT 3 , 2015

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    (Filmedentertainment)

    E&M ,

    . 2014

    1,095 , 17

    . , , ,

    4 .

    2019 3.6%, 3.9%

    . CJ E&M,

    , PC, IPTV, TV

    2019 15.1% .

    , DVD

    .

    , K-pop

    ,

    2019 0.7% .

    , 2.38%

    ,

    .

  • Samil View40 / Vol.15 / Winter 2016

    , , , ,

    ,

    .

    ,

    (2009.07) .

    , , 2013 2015 3

    4.6% , 6.1% .

    K-Pop

    17% , K-Pop

    . 50% ,

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    , 2.4% . ,

    .

    , ,

    .

    , 5.9% ,

    .

    , OTT , ,

    , ,

    .

    2013 2014 2015 3QCAGR

    ('13-'15)

    1

    252,821 57% 295,952 55% 229,443 50% 10.0%

    190,705 43% 246,623 45% 227,492 50% 26.1%

    443,526 100% 542,575 100% 456,934 100% 17.2%

    2

    281,682 15% 277,367 16% 221,499 16% 2.4%

    1,537,957 85% 1,497,473 84% 1,179,671 84% 1.1%

    1,819,639 100% 1,774,840 100% 1,401,170 100% 1.3%

    534,503 24% 573,319 25% 450,942 24% 6.1%

    1,728,662 76% 1,744,096 75% 1,407,162 76% 4.2%

    2,263,165 100% 2,317,415 100% 1,858,104 100% 4.6%

    E&M :

    1 SM, JYP, FNC , YG, ,

    2 , KBS, , SBS , , NEW, , CJ E&M,

    IMBC

  • / 41

    01E&M

    E&M

    . ,

    ,

    . ,

    , .

    E&M

    (outstanding and personalized user experience)

    . E&M

    .

    , .

    ,

    .

    .

    , .

    ,

    .

    .

    , .

    , ,

    .

    02E&M E&M 3, 10.46%

    140 2019 2 . ,

    K-Pop, , ,

    .

    , K-Pop, , , ,

    , ,

    ,

    .

    ,

    ,

    , ,

    .

  • Samil View42 / Vol.15 / Winter 2016

    03 , ,

    , , .

    , . , ,

    , .

    .

    .

    , ,

    .

    ,

    .

    , , (Creative Industry)

    ,

    .

  • / 43

    04

    05

    ,

    .

    FTA

    .

    .

    , Huace Media NEW,

    , Suning Universal

    .

    .

    .

  • Samil View44 / Vol.15 / Winter 2016

    2012 NGO Tax Justice Network

    7,790 ( 888 )

    3 .

    .

    ,

    .

    2010

    . ,

    .

    OECD

    ,

    .

    ,

    2014 2015

    , , , 2016 9

    . , , , 90

    , 2017 2018

    .

    10 1 3 31

    6 .

    .

    Tax3

    [email protected]@samil.com

  • / 45

    1.

    ,

    .

    . ,

    ,

    .

    , .

    ,

    .

    2. , ?

    1831

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    1 15.1.1. 183 1 .

    1 .

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    (OECD 4 2)

    1 (Permanent Home)

    2 (Center of

    Vital Interest):

    3 (Habitual Abode)

    4 (National)

    5 (Mutual Agreement)

  • Samil View46 / Vol.15 / Winter 2016

    , , ,

    , ,

    .

    3.

    ?

    , ,

    5 31

    .

    .

    ,

    .

    ,

    ,

    . , 2014

    ,

    ( 20%) (

    10%) .

    [1]

    ()

    183

    (2014 12 31

    1 )

    ()

    6 1

  • / 47

    , 2010

    6 ,

    , .

    .

    [2]

    2 10

    , ,

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    2 100 20

    , ,

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    Statement of Specified

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    Report of Foreign Bank and

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    5

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    10 50%

    ,

    2 2013 6 10

    3 26 U.S. Code 6038D

    4 Bank Secrecy Act of 1970.

    5

  • Samil View48 / Vol.15 / Winter 2016

    4.

    () .

    2015 10 1 2016 3 31

    , .

    [4]

    2016 3 31 . ,

    1 30%

    3

    100 30

    ( ) ,

    ,

    ,

    ,

    .

  • / 49

    ,

    .

    .

    . ,

    ,

    . ,

    .

  • Samil View50 / Vol.15 / Winter 2016

    . ,

    PruProtect, Discovery, John Hancock

    Vitality , Vitality

    .

    .

    ,

    10 PwC U.S. John Hancock

    , John Hancock 3 Vitality .

    (From Death to Life)

    Vitality

    , ,

    .

    ,

    Vitality

    . ,

    ,

    .

    . , ROI

    . ,

    . PwC

    .

    [email protected]

    IT .

  • / 51

    ?

    . ,

    .

    , Digital

    . .

    .

    .

    , ,

    ,

    .

    PwC ,

    ,

    , .

    .

    Source: PwC, Industry Digitalization Index, 2013

    43.9

    ,

    0 10 20 30 40 50 60

  • Samil View52 / Vol.15 / Winter 2016

    :

    .

    ,

    .

    1 ,

    ,

    2004

    . 2004 2%

    2010 67% ,

    .

    .

    ,

    .

    .

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    .

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    SNS .

    HNW(High Net Worth)

    .

    HNW

    , HNW

    ,

    . HNW ,

    , .

    ,

    .

    .

    Source: Annual Reports, Consumer Intelligence

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    78% 20% 2%

    66% 27% 7%

    63% 27% 10%

    38% 47% 15%

    27% 49% 24%

    9% 31% 60%

    8% 25% 67%

  • / 53

    PwC

    , , , ,

    , 5

    .

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    , .

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    &

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    &

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    &

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    /

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    -

    ATM Video

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    Video Conference

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    Peer

    -

    SNS

  • Samil View54 / Vol.15 / Winter 2016

    ?

    ,

    .

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    , .

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    13

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    .

  • / 55

    .

    ,

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    .

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    Barclays. 5

    Cercle Premier

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    SNS

    .

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    .

    .

    :

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    :

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    Charles Schwab Fidelity

    . Charles Schwab

    Client Speaks FA

    .

    Fidelity ,

    ,

    .

    .

    .

    :

    :

    .

    :

    Covestor. Covestor 150

    1

    .

  • Samil View56 / Vol.15 / Winter 2016

    .

    .

    : LinkedIn

    . LinkedIn

    to-do

    : LinkedIn

    .

    Facebook

    :

    SNS

    Morgan Stanley Ameriprise.

    Morgan Stanley

    FA LinkedIn

    , 600 FA

    Ameriprise LinkedIn

    .

    (, )

    .

    ,

    .

    .

    ,

    ,

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    .

    Cold

    State, Warm State, Hot State

    . ,

    ,

    Hot State

    URL

    IP

    Departing URL

    ,

    SNS

    eCRM

  • / 57

    .

    Cold State

    URL

    Warm State

    .

    (

    )

    Hot State

    Identity

    , CRM

    ,

    .

    Omni Channel (

    )

    .

    (41%),

    (20%), (39%)

    .

    ,

    ,

    .

    (loyalty tool)

    .

    .

    .

    ,

    .

    ()

    Internet- Illiterate Insecures

    27%

    Amateur12%

    Order-Seeking Internet

    Post-materialistic

    Sceptics10%

    Responsibility Oriented

    Establishment10%

    Efficiency Oriented

    Performer14%

    Digital Sovereign

    15%

    Carefree hedonists

    12%

    SNS

    .

    .

    (Foot Print)

    .

    PwC

    ,

    .

    .

    , (Context

    based) ( )

  • Samil View58 / Vol.15 / Winter 2016

    ?

    . ,

    .

    LV=

    ;

    Allianz home inventory

    Link4

    .

    . 5%

    NRMA CTP Greenslip

    ,

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    ,

    Zurich Home and Motor Claim

    3 ;

    ,

    Discovery

    . Discovery

    &

    &

    Youis Wall

    Youi

    ,

    Allianz

  • / 59

    AAMI

    ,

    Facebook

    . ,

    T

    . AAMI Claim

    Assist 1,782%

    76%

    .

    Friendsurance

    .

    ,

    .

    10 ,

    50% .

    One Connection15 Payback

    Five Connections75 Payback

    Ten Connections150 Payback

    Source: Friendsurance

    (P2P)

    : Rhonda and Ketut

    TV, ,

    AAMI YouTube AAMI Rhonda

    Ketut

    AAMI Facebook

    Rhonda

    Rhonda

    eBay

    AAMI

    TeamKetut TeamTrent

  • Samil View60 / Vol.15 / Winter 2016

    ASB

    .

    12

    . 0.4% 2.1%

    42.4%

    .

    .

    Pro-

    gressive Snapshot

    . Progres-

    sive Snapshot device

    30 .

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    30%

    5

    . Snapshot

    .

    AXAdent

    . AXAdent

    ,

    AXA

    .

    (

    ) 2 AXA

    .

    34%

    15%

    .

    .

  • / 61

    ?

    (, , )

    .

    KT K

    .

    .

    (P2P)

    Tool

    ( )

    .

  • Samil View62 / Vol.15 / Winter 2016

    :Betterment

    Betterment

    . 2008

    TV

    , ,

    Robo Advising,

    .

    Betterment

    .

    .

    :CBAMy

    Wealth

    CBA MyWealth

    (SMSF)

    . MyWealth

    . , ETF,

    ,

    , (

    )

    .

    (NetBank)

    NetBank IDs

    .

    :CharlesSchwab

    Charles Schwab

    ,

    .

    .

    .

    , , , ,

  • / 63

    ? . Use Case ,

    .

    Use Case ,

    Enablement Mapping . Enable-

    ment .

    1.UseCase

    Use Case

    . ,

    .

    , ( )

    .

    2.

    Approach

    ( R&R

    )

    Analytics Approach

    Assessment /

    Analytics Approach Analytics Approach

    Assessment /

  • Samil View64 / Vol.15 / Winter 2016

    Model Model typeData

    sourceContact

    Level ofEffort

    Validationgroup

    M1 T1 Internal Name L2 VG1

    M2 T2 Client Name L5 VG3

    M3 T2 Internal Name L4 VG2

    M4 T1 Internal Name L2 VG1

    M5 T1 Client Name L3 VG4

    M6 T1 Internal Name L2 VG1

    M7 T3 Client Name L3 VG5

    Model Type 1 Type 2 Type 3

    M1 Well

    M2 Redevelop

    M3 Well

    M4 Refresh

    M5 Sunset

    M6 Refresh

    M7 Redevelop

    ?

    , ,

    ?

    Performance

    ,

    ,

    ?

    Top leads L-Rate apps A-Rate funds F-Rate

    1 Model #064

    50,000 2,052 4.10% 256 0.51% 44 0.088%

    100,000 3,501 3.50% 435 0.44% 83 0.083%

    150,000 4,658 3.11% 613 0.41% 121 0.081%

    2 Model #065

    50,000 1,453 2.91% 175 0.35% 28 0.056%

    100,000 2,536 2.54% 331 0.33% 61 0.061%

    150,000 3,487 2.32% 454 0.30% 90 0.060%

    3 Model #066

    50,000 1,725 3.45% 216 0.43% 32 0.064%

    100,000 2,961 2.96% 363 0.36% 62 0.062%

    150,000 3,989 2.66% 518 0.35% 89 0.059%

    4 Model #067

    50,000 1,164 2.33% 156 0.31% 29 0.058%

    100,000 2,009 2.01% 294 0.29% 58 0.058%

    150,000 2,850 1.90% 414 0.28% 84 0.056%

    5 Model #068

    50,000 1,864 3.73% 309 0.62% 53 0.106%

    100,000 3,134 3.13% 504 0.50% 92 0.902%

    150,000 4,259 2.84% 670 0.45% 128 0.085%

    6 Model #069

    50,000 1,394 2.79% 206 0.41% 27 0.054%

    100,000 2,445 2.45% 363 0.36% 49 0.049%

    150,000 3,400 2.27% 489 0.33% 76 0.051%

    Model #073

    total leads L-Rate apps A-Rate funds F-Rate

    N

    1 74,511 2,555 3.43% 422 0.57% 77 0.103%

    2 126,249 2,728 2.16% 383 0.30% 82 0.065%

    2 168,100 2,919 1.74% 396 0.24% 95 0.057%

    4 196,011 2,703 1.38% 388 0.20% 90 0.046%

    5 212,502 2,575 1.21% 340 0.16% 69 0.032%

    6 130,748 1,607 1.23% 226 0.17% 59 0.045%

    7 120,485 1,295 1.07% 154 0.13% 40 0.033%

    8 119,782 1,236 1.03% 160 0.13% 47 0.039%

    9 120,484 1,112 0.92% 129 0.11% 35 0.029%

    10 118,358 779 0.66% 83 0.07% 24 0.020%

    1,387,230 19,509 1.41% 2,681 0.19% 618 0.045%

    4.5%

    Rat

    e

    Drop Month

    4.0%

    3.5%

    3.0%

    2.5%

    2.0%

    1.5%

    1.0%

    0.5%

    0.0%

    2011

    -01

    2011

    -02

    2011

    -03

    2011

    -04

    2011

    -05

    2011

    -06

    2011

    -07

    2011

    -08

    2011

    -09

    2011

    -10

    Leads Rate Apps Rate Fund Rate

    . , , , ,

    . ,

    .

    3.(Governance)

  • Vol.11 / Winter 2013

    1. Global Innovation Survey 2013:

    2. M&A : M&A,

    3.

    4. , (Base of Pyramid)

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    Samil View www.samil.com

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