Sales & Marketing

The Association of Business Executives (ABE) is a professional membership body and an examination board. ABE qualifications provide progression routes to degree and Masters programmes worldwide.

ABE was founded by a group of politicians, educators and businessmen in 1973 and since remain specialists in business qualifications and now have students and members in over 100 countries. ABE are committed to offering qualifications that are relevant, recognised and respected.

Academic Level QCF Level 4 – 6

Entry RequirementsDiplomaApplicants must have obtained one of the following:

� Two level 3 passes (‘A’ level standard) � A level 3 qualification, or above, as notified on the NQF or QCF of the United Kingdom. Such qualifications should entail a similar number of learning hours to that of the ABE certificate. ***

� Overseas qualifications, as judged by UK NARIC, to be equivalent in standard to a level 3 qualification in the UK, and entailing a similar number of learning hours to that of the ABE certificate.***

Diploma in Marketing

The Association of Business Executives (ABE)

t: +44 (0) 208 863 4624f: +44 (0) 208 863 4130e: [email protected]: www.mabm.co.uk

10 Oxford RoadWealdstone, HarrowMiddlesexHA3 7RG

� In addition ABE welcomes applications for student membership from intending Diploma candidates who, although not holding a formal entry qualification, have been in appropriate employment for at least two years. A signed reference letter from employers must accompany all such applications

***ABE reserves the right to reject such qualifications if they are deemed to have insufficient subject relationship

Graduate Integrated & Extended DiplomasApplicants must have attained one of the following qualifications:

� Two GCE A levels or any Level 3 equivalent together with four GCSEs at Grade C or above, including English and Mathematics

� BTEC National Diploma � Three passes at LCCI level 3

Sales & Marketing

Course Commencement:January and September

Assessment:3 hours written examinations

Course Summary

Please note the costs of ABE registration and examination entry are NOT included in MABM tuition fees.

Progression Route: (Source: http://www.abeuk.com/afterabe/progression/)

Year Two Relevant 3 Yrs Degree Programme

ABE Diploma (QCF/NQF Level 5)

Masters Programme inc. MBA

ABE Post Graduate Diploma

(QCF/NQF Level 7)

Year Three Relevant 3 Yrs Degree Programme

ABE Advanced Diploma

(QCF/NQF Level 6)

Year One Relevant 3 Yrs Degree Programme

ABE Certificate (QCF/NQF Level 3)

� City & Guilds/Pitman qualifications – three passes at professional/NVQ Level 3

� An ‘Access’ Certificate from a UK College of Further Education

� Any NVQ qualifications at Level 3In addition, ABE welcomes applications for student membership from intending Diploma candidates who, although not holding a formal entry qualification, have been in appropriate employment for at least 2 years. A signed reference letter from employer(s) must accompany all such applications

Full information on the entry criteria, syllabus, equivalent entry qualifications, exemptions, examination and registration on the ABE website at: http://www.abeuk.com/registration/entryrequirements/For all other queries about the ABE contact our Administration Team by email [email protected] or [email protected] phone +44 (0) 208 863 4624

English RequirementsPlease refer to the English language requirements.

Course StructureDiploma Level 4

� Introduction to Business � Introduction to Marketing � Introduction to Quantitative Methods � Introduction to Business Communication

Higher Diploma Level 5 � Marketing Policy, Planning and Communication � The Business Environment � Organisational Behaviour � Managing the Customer Relationship � Principles of Marketing � Marketing Information Systems

Plus Two optional units from: � Principles of Business Law � Quantitative Methods for Business Management � Sales Management � Economics for Business

Graduate Diploma Level 6 � International Marketing � Contemporary Issues in Marketing � Integrated Marketing Communications � Strategic Marketing Management

Plus One Optional Unit from: � Corporate Strategy and Planning � Project Management

Duration:2 years 6 months

Extended Diploma in Marketing Management (QCF Level 6)

� Marketing Policy, Planning and Communication � The Business Environment � Organisational Behaviour � Managing the Customer Relationship � Principles of Marketing � Marketing Information Systems � International Marketing � Contemporary Issues in Marketing � Integrated Marketing Communications � Strategic Marketing Management

Plus Two Optional Units from Group A: � Principles of Business Law � Quantitative Methods for Business Management � Sales Management � Economics for Business

Plus One Optional Unit from Group B: � Corporate Strategy and Planning � Project Management

Duration:2 years

The Institute is the leading professional body for Commercial and Business Development Managers. Supporting career and personal development as well as mobility, the Institute’s educational programmes and qualifying examinations provide recognised qualifications for persons to work in the commercial management business and industrial sectors. Membership is open to those who complete the relevant degree level qualifying examinations.The Institute is also a recognised international examining and awarding body for students undertaking general business and management studies and examines and certifies candidates to an internationally consistent standard.


Entry RequirementsThe Institute operates an ‘Open Entry’ policy in respect of many of its vocational programmes but prospective students should note that the following entrance qualifications are recommended for those wishing to undertake this programme:

The minimum age for registration is 17 and applicants should possess one of the following:

� The ICM Business Studies Group Certificate � One GCE A-level plus Three GCSEs (or equivalents)

� Five GCSEs at grades A, B or C (or equivalents) � A suitable BTEC National Award

Any qualification equivalent to one of the above, applicants over the age of 21 who do not hold one of the recommended entrance qualifications may also register for the programme providing they have been in full-time employment for a minimum of two years.

Full information on the minimum entry criteria, syllabus, equivalent entry qualifications, exemptions, examination and registration for each country on the ICM website at: www.icm.ac.uk/icm-qualifications/professional-courses/ marketing-diploma-advanced-diploma-graduate-diploma-associate-degree/


Course Structure

Diploma Part 1 � International Business Communications � Marketing � Advertising � Public Relations � Quantitative Methods for Managers

Advanced Diploma Part 2 � Marketing Management � Customer Service (New) � Buyer Behaviour & Consumerism � Management Theory & Practice � IT for Marketing Management

Graduate Diploma Part 3 � Managing Computer Systems � Hardware & Operating Systems � Networks � Feasibility Study

Graduate Diploma in MarketingInstitute of Commercial Management (ICM)

Duration:2 years

Course Commencement:January, May and September


Course Summary

Please note the costs of ICM registration and examination entry are NOT included in MABM tuition fees.

Progression Route: (Source: http://www.icm.ac.uk/icm-qualifications/progression-routes/)

Year Two Relevant 3 Yrs Degree Programme

ICM Diploma (QCF/NQF Level 5)

Masters Programme inc. MBA

ICM Post Graduate Diploma

(QCF/NQF Level 7)

Year Three Relevant 3 Yrs Degree Programme

ICM Advanced Diploma

(QCF/NQF Level 6)

Year One Relevant 3 Yrs Degree Programme

ICM Certificate (QCF/NQF Level 4)

The London Centre of Marketing is an international awarding body providing high quality global education and training services, which raise performance standards for business, encourage lifetime learning and provide professional status for individuals. This course is designed for those who wish to embark on a career in Sales and Marketing, and need to obtain a recognised qualification.


Entry RequirementsApplicants must have obtained:

� Marketing or Business qualification (or other related subject) at level 3 or higher.

For direct entry to Higher Diploma, applicants must have obtained:

� Diploma in Sales & Marketing Management or equivalent.

For direct entry to Professional Diploma, applicants must have obtained:

� Higher Diploma in Sales & Marketing Management or equivalent.

For direct entry to Graduate Diploma, applicants must have obtained:

� Professional Diploma in Sales & Marketing Management or equivalent


Course StructureCandidates must attempt a minimum of four modules per level. Three modules are mandatory, and the candidate must complete at least one of the two optional modules successfully before the Award can be issued.

Qualification StructuresHigher DiplomaThree Mandatory Subjects:

� Social Marketing � Integrated Marketing Communications � Brands & Branding

Plus One from: � Financial Management � Tourism Management

Professional DiplomaThree Mandatory Subjects:

� Business Law � Services Marketing � Marketing Research

Plus One from: � Public Relations � Principles of Economics

Graduate DiplomaThree Mandatory Subjects:

� Strategic Marketing Management � Business-to-Business Marketing � Entrepreneurship

Plus One from: � International Marketing � Internet Marketing

Graduate Diploma in Sales & Marketing Management

London Centre of Marketing (LCM)

Duration:2 years 6 months or less time if applicant gains direct access onto Higher Diploma, Professional Diploma or Graduate Diploma stages

Course Commencement:January, May and September


Course Summary

Please note the costs of LCM examination entry are NOT included in MABM tuition fees.

Progression Route (Source: www.lcmuk.com)Once the candidate has completed a London Centre of Marketing Graduate Diploma, the candidate is eligible for Direct Entry onto a number of undergraduate and postgraduate degree programs at various Universities within the UK and abroad.

t: +44 (0) 208 863 4624f: +44 (0) 208 863 4130e: [email protected]: www.mabm.co.uk

10 Oxford RoadWealdstone, HarrowMiddlesexHA3 7RG

Documents

Sales & Marketing