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WATCH A look back at the activities delivered in 2015 by Sharks Community Trust Community Trust

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  • WATCHA look back at the activities delivered in 2015 by Sharks Community Trust

    Community Trust

    Community Trust

  • Sharks Community Trust was established in 2010 to develop the charitable work undertaken by Premiership Rugby club, Sale Sharks.

    THE TRUST WORKEDWITH OVER 15,000PEOPLE

    The Trusts objectives are to use the core values of rugby and sport to make a positive impact on the community by developing opportunities to improve education, health and social inclusion. This is done through a wide range of programmes in the classroom, on the pitch and out in the community.

    OVER 85% WERE AgED 8-18

    The last 12 months has seen the introduction of a range of new activities enabling the Trust to reach out into new locations and engage increased audiences. It has also seen our programmes receiving national accolades through a number of awards.

    Introduction

    PROVIDED COACHEDUCATIOn TO500 LOCAL RUgbyCOACHES

    1

  • OVER 1,000 CHILDREnAT SHARKS TRAInIngCAmPS

    Since becoming a charity, the Trust has gone from employing three staff to a workforce of 17 full time staff, two part time staff and a number of volunteers. This strong and experienced workforce means the Trust is able to work with around 15,000 people each year, yet we are always striving to help more people from more communities.

    2,000 yOUng PEOPLEPARTICIPATED In A mATCH DAy ACTIVITy

    Part of our success has stemmed from helping our partners achieve their CSR and engagement objectives and we would like to thank all our partners for their support and hope to grow our connections even more in 2016.

    OVER 6,000yOUng PEOPLEgRADUATEDTHROUgH nUmbERCRUnCHERz

    The Trust would also like to extend a huge thank you to the playing and coaching squad at Sale Sharks who have provided exceptional support for all our programmes.

    SHARKS HITzPROgRAmmE OPEnEDfOUR nEW EDUCATIOnCEnTRES

    With the support of staff, partners, Trustees and Sale Sharks we are excited and optimistic about 2016 and hope that our work will have an impact on more people than ever.

    Jonny AchesonHead of Community Operations [email protected]

    Community Trust

    2

  • Our schools programme helps to deliver numeracy, healthy eating and character building initiatives to schools alongside our flagship financial education programme, Number Cruncherz.

    Eat Well Play Safe To help bring healthy eating messages to local schools, Sharks Community Trust has been working with Cargill, a major local business delivering a six week primary school programme.

    HEALTH AnDWELLbEIngPROgRAmmE fORPRImARy SCHOOLSIn SALfORD AnDTRAffORD

    WORKED WITHAROUnD 1,300 yOUngCHILDREn In 2015

    The programme helps Cargill achieve their CSR objectives on a local level through educating children in Salford and Trafford about a healthy diet and lifestyle.

    Each participating child completes their own workbook over a six week period which looks at a range of subjects around nutrition, balanced diets and the benefits of taking part regularly in exercise and physical activities.

    Schools programme

    3

    Pupils studying the Eatwell Plate

  • Developing numeracy skills: Tackling Numbers

    USES RUgby TO HELPTEACH nUmERACyTO PRImARy SCHOOLPUPILS

    Tackling Numbers is a partnership between Aviva and Premiership Rugby using rugby to help promote numeracy amongst primary schools.

    OVER 1,000 CHILDREnTOOK PART In THEPROgRAmmE In 2015

    The programme focusses on developing key maths skills alongside general sports and movement skills through basic techniques such as passing, catching and evasion games.

    Pupils representing Sale Sharks also took part in a successful world record attempt to form the longest ever human maths equation at Twickenham prior to the Premiership Final in May 2015 which was attended by 80,000 people.

    Community Trust

    4

    Pupils taking part in the World Record attempt at Twickenham

  • Character Building:On The Front Foot

    USES THE COREVALUES Of RUgby TODELIVER CHARACTERbUILDIng EDUCATIOn

    On The Front Foot was launched in Spring 2015 as a partnership with Premiership Rugby and the Department of Education as part of their Character Building programme.

    DELIVERED InPRImARy SCHOOLS,SECOnDARy SCHOOLSAnD SPECIAL SCHOOLS

    The main aim of On The Front Foot is to use the core values of rugby to help young people deal with various transitions in life, such as moving from primary to secondary school and taking their GCSEs.

    The programme is delivered over a six week period with specific sessions dedicated to each of the core values; teamwork, respect, enjoyment, discipline and sportsmanship.

    Number CruncherzNumber Cruncherz is a free financial education programme for 11-13 year olds developed in conjunction with club partner MBNA offering classroom sessions, Touch Rugby and match day tickets to see Sale Sharks.

    A fInAnCIALEDUCATIOnPROgRAmmE fORSECOnDARy SCHOOLPUPILS

    The programme helps to deliver key CSR objectives for MBNA as well as delivering financial education, a compulsory element of the national curriculum to schools across North Wales and North West England.

    5

    Number Cruncherz classroom session

  • nOmInATED fORfIVE nATIOnALAWARDS

    It has been an immensely successful year for the programme, working with its 100th school, holding the first ever MBNA Number Cruncherz Touch Rugby tournament and being nominated for a number of national awards including being named best CSR programme at the Card and Payment Awards.

    WORKED WITH75 SCHOOLSAnD OVER5,000 PUPILSIn 2015

    Case study: Helping our partners achieve their CSR goalsNumber Cruncherz was developed in partnership between MBNAs charitable foundation and the charitable arm of Sale Sharks, the Community Trust.

    The programme helped to meet key CSR objectives for MBNA who as a responsible financial services company have an obligation to help educate people about making appropriate financial decisions.

    The programme received strong media coverage including,

    More than 71 mentions in national and regional media Profile across a range of media outlets including the Daily

    Mail, BT Sport, ITV Granada, The Rugby Paper, BBC Radio Manchester, Manchester Evening News and The Liverpool Echo (viewed by 4.16m people in total)

    Advertising Value Equivalent (AVE) in 2015: 287,000 National profile through being nominated for a

    number of national awards.

    Our partnership with Sharks Community Trust has enabled us to deliver an award-winning CSR programme that is exciting, meaningful and is helping thousands of young people across the region develop a better understanding of money management. Its a fantastic programme that continues to achieve wonderful things.

    Mark Elliott, Director of Corporate Affairs, MBNA

    6

    International CSR Award

    Number Cruncherz Touch Rugby Cup

  • Sharks Community Trusts activities on match days provide the opportunity for thousands of young people each season to experience professional live sport.

    Match days at Sale Sharks take place at the AJ Bell Stadium in Salford, and as part of each match, Trust coaches put on a range of activities both pre-match and at half time.

    This includes pre-match clinics providing clubs with an opportunity to receive expert coaching on different aspects of the game and Kids First Rugby Festivals, creating a safe, fun, non-competitive place for children to play and learn rugby

    Clubs and schools also get a chance to take part in small sided Tag on the main pitch at half time in front of thousands of fans, to help create memories to enthuse them to continue their positive participation in sport or physical activity.

    DURIng 2015,AROUnD 2,000 yOUngPEOPLE ATTEnDED ACOmmUnITy TRUSTmATCH DAy ACTIVITy

    Match day activities

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  • 8

  • A year in pictures

    Rugby 4 All programme launched

    HITZ business breakfast held

    Tackling Numbers pupils took pa

    rt in a world record attempt

    at Twickenham

    HITZ opens its first education

    centres in

    Carrington and Rochdale

    Coach education programme launc

    hed

    On The Front Foot is

    launched at FireFit, Liverpool

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    RC

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    9

  • Cargill Eat Well Play Safe progra

    mme commences

    Number Cruncherz nominated fo

    r a number

    of national awards

    Inaugural Inclusive Tag festival h

    eld

    at Carrington Training Ground

    Sharks largest ever camp took

    place at Carrington

    Sale Sharks team reaches semi-

    finals in the national

    Urban Rugby Squad event

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    DE

    CE

    mb

    ER

    Community Trust

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    bE

    RSE

    PTE

    mb

    ER

    JUn

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    JULy

    Christmas Kicking Masterclass he

    ld

    at Carrington

    10

  • The past 12 months has been a hugely successful period for the Sale Sharks HITZ programme, expanding its number of centres, delivering new business events and culminating with a number of learners celebrating their achievement at the national HITZ Awards.

    In 2015, Sale Sharks opened four new centres in Partington, Rochdale, Leigh and Salford in conjunction with our education partner, YMCA Training. Four new HITZ Officers joined the team working with around 80 new learners, with around 75% of them progressing onto a job, apprenticeship or place at college.

    HITZ also established new partnerships with Trafford College, The Manchester College and Newall Green High School, supporting young people in alternative education provision.

    HITZHITz IS THE AWARD WInnIngPROgRAmmE DEVELOPED byPREmIERSHIP RUgby OffERIngEDUCATIOnAL AnD SPORTIngOPPORTUnITIES

    11

    THE PROgRAmmE ISSPOnSORED nATIOnALLyby bARCLAyS, COmICRELIEf, WOODEn SPOOnAnD LAnD ROVER

    HITZ participants on a work experience visit

  • Case study: Lacey MarshallLacey had a tough start to life, living in an all-girls hostel after being unable to live at home. She was permanently excluded from two schools but finished the HITZ programme with a Level 2 in English and Maths and a Level 1 Award in Lifestyle Management.

    Lacey completed a work placement as part of her programme with Premier Inn before securing a job as a receptionist and duty manager at a city centre hotel.

    Her success was recognised at the national HITZ Awards in London where she won the HITZ Champion Award and was also shortlisted for the HITZ Ambassador Award.

    HITZ Business BreakfastThe first HITZ Business Breakfast was held in April, bringing together local businesses to learn about HITZ and how they can help by providing learners with work placement opportunities, apprenticeships or employment.

    Hosted by the Escalator Club, in central Manchester, in association with Barclays, the event was attended by around 80 people alongside former Sale Sharks and England players, Mark Cueto and Jason Robinson, both keen supporters of the programme.

    Celebrating successThe year ended on a high for the HITZ programme, with two learners winning an award at the national HITZ Awards, and a number of other learners being shortlisted, recognising the difference the programme has made to the lives of the young people involved.

    12

    Jason Robinson and Mark Cueto at the Business Breakfast

    Lacey Marshall

    Antony Morris Kendall Morris Katie McGrory

  • WIGAN

    BOLTON

    BURY

    ROCHDALE

    OLDHAM

    TAMESIDE

    STOCKPORT

    MANCHESTER

    TRAFFORD

    SALFORD

    Our HITZ CentresHITz LEIgHLocation: Leigh Sports VillageHITZ Officer: Chris JohnstonHITZ Leigh opened in December 2015 and is working closely with two key partners, Groundwork and Trust in Leigh.

    HITz ROCHDALELocation: Rochdale RUFC

    HITZ Officer: Andrew FosterHITZ Rochdale opened its doors in

    February 2015 and has subsequently worked with around 30 young people.

    One of the learners, Joe Slattery won one of the Mayor of Rochdales Youth

    Awards and another learner, Katie McGrory won the Community Impact

    Award at the national HITZ Awards.

    HITz mAnCHESTERLocation: The Manchester College

    HITZ Officer: Henry BakerDuring the year, HITZ Manchester moved

    from YMCA in Piccadilly to working with BTEC students at The Manchester College. One of the learners at YMCA,

    Kendall Morris was shortlisted for the Young Achiever Award at the national

    HITZ awards

    HITz TRAffORDLocation: Trafford CollegeHITZ Officer: Henry BakerThe partnership began in November 2015 working with both BTEC Level 1 sports studies learners and Foundation Learning students across the college.

    HITz SALfORDLocation: Eccles Rugby ClubHITZ Officer: Aaron PhelpsHITZ Salford opened in December 2015, close by to the AJ Bell Stadium, the home of Sale Sharks.

    HITz PARTIngTOnLocation: The FuseHITZ Officer: Scott BriggsThe centre was established in February 2015 and has worked with around 20 young people. In addition to Laceys success at the HITZ Awards, Antony Morris who was also shortlisted for Best Rugby Performer.

    13

  • Rugby 4 AllRugby 4 All aims to make rugby more inclusive to people who have not previously played the game, specifically women and girls, and black, Asian and other minority communities.

    2,000 WOmEn AnDgIRLS TOOK PART InTHE SHARKS RUgby4 ALL SESSIOnS

    The programme, backed by Premiership Rugby and the Equality and Human Rights Commission enabled Sharks Community Trust to help develop players at the same time as developing coaches from different communities.

    3,300 yOUng PEOPLEInVOLVED fROmTHE bmE COmmUnITy

    One of the most innovative projects developed as part of Rugby 4 All at Sale Sharks was Crickby, in partnership with Lancashire County Cricket Club. This was a unique mixture of rugby and cricket which was launched in August to encourage more young people to take part in rugby from ethnic minority communities.

    nEW gAmE OfCRICKy DEVELOPEDWITH LAnCASHIRECOUnTy CRICKET CLUb

    Rugby Development

    14

  • Urban Rugby SquadUrban Ruby Squad was a new initiative in 2015 to help broaden the traditional appeal of rugby by taking the game into non-traditional rugby communities.

    PARTICIPAnTSRECEIVED EIgHTRUgby bASED SESSIOnSALOngSIDE LIfE SKILLSWORKSHOPS

    The programme developed by Premiership Rugby, BT Sports The Supporters Club, and Restart gave young people the opportunity to participate in regular sporting activity and personal development workshops.

    AROUnD 70 yOUngPEOPLE TOOK PARTIn THE PROgRAmmEfROm THE REgIOn

    Following initial training sessions, participants got the opportunity to compete in the Sale Sharks Urban Rugby Squad Festival at the AJ Bell Stadium, which was won by Wigan Youth Zone who went on to represent Sale Sharks at the national finals in October, held at the Twickenham Stoop.

    WIgAn yOUTH zOnEREACHED THE SEmIfInAL Of THE nATIOnALTOURnAmEnT

    All Inclusive FestivalSale Sharks Community Trust were delighted in 2015 to develop its current disability work by holding their first Inclusive Tag Rugby Festival, supported by Wooden Spoon and Sale Sharks Supporters Club.

    The festival was held at Sale Sharks Training Ground in Carrington and attracted 80 local children from special educational needs schools.

    15

  • All participants received a complimentary t-shirt and medal from Sale Sharks Ambassador Mark Cueto, who spent a considerable amount of time talking to the children about the day, signing t-shirts and having pictures taken with the children.

    Rugby Training Camps

    25 CAmPS TOOK PLACEDURIng THE yEAR

    2015 saw the largest number of rugby camps put on by the Trust, with 25 camps taking place across the North West including camps at Kendal in the north and Stafford to the south. In total over 1,000 budding young rugby players took part on a camp, with over 100 children attending just one camp alone at Carrington.

    OVER 1,000 yOUngPLAyERS TOOK PART

    The camps provided an opportunity for participants to improve their skills, based on our strong coaching philosophy focusing on core skills, decision making and games for understanding. Sale Sharks players also volunteered their time to pass on their expert knowledge.

    40 SHARKS PLAyERSATTEnDED A CAmP

    As well as camps, development days and masterclasses were held to help young people improve in particular areas of the game. This included a bespoke Breakdown Masterclass hosted by former England International and Sharks community coach, Hendre Fourie.

    Coach DevelopmentIn addition to encouraging player participation, Community Trust staff, who are part of the RFU education team, are committed to passing on their knowledge to coaches based at local rugby clubs across the region.

    To help facilitate this, the Trust established a Coach Engagement Programme, in which members of the coaching team attend coaching workshops around the region. The programme was launched in May, and during the subsequent seven months, around 40 workshops were delivered by Trust coaches working with around 500 local coaches.

    16

  • Whilst Sale Sharks might have its roots firmly placed in North West England, it also has a reach that travels much further than this, with coaches spending time working with communities in South America.

    Try Rugby: Colombia

    Sharks community rugby coach, Darren Lamon visited South America in March as part of Try Rugby Colombia, organised by Premiership Rugby.

    The aim of the programme was to promote rugby in the area through coaching and education and to use sport as a tool to help engage children at risk. The programme also helped participants to develop English language skills.

    Whilst in Colombia, Darren spent the week travelling across the country, visiting six different towns and working with around 650 young people and a further 150 coaches.

    This was an amazing experience, seeing how rugby can make a difference around the world, especially in countries and communities not always associated with the game Darren Lamon

    Try Rugby: VenezuelaFollowing Darrens visit to Colombia, community coach, Vicky Irwin got the chance to visit Venezuela in October in partnership with Premiership Rugby and the British Council.

    The aim of the visit was to increase participation and also to utilise rugbys culture and core values to initiate health, education and social outcomes.

    During Vickys five day tour around Venezuela she worked with around 3,000 young people across six schools in three different areas of the country.

    A stand out highlight from the trip for me was visiting Mesuca in the barrio of Caracas, deep in the heart of the most dangerous area of Venezuela, I witnessed first-hand the change that sport can play in society Vicky Irwin

    Our International work

    17

  • Despite its most successful year to date, Sharks Community Trust is committed to ensuring the organisation continues to develop to help both people and communities whilst helping partners achieve their CSR and engagement objectives.

    Topics below are themes that we are looking to expand our work in for 2016.

    Enterprise The aim is to develop a new programme looking at enterprise and how businesses function and develop, using a professional rugby club as a focus and model.

    Health and wellbeingHealth is a major priority for the nation with increasing obesity rates and the increase in conditions such as diabetes and heart disease. The Trust is keen to develop a programme that addresses nutrition and the benefits of physical activity alongside mental health issues and social isolation, especially amongst the elderly.

    Resilience and character The core values of rugby provide the ideal platform to help young people develop resilience and character, particularly at times when they face major changes in their life. The aim of this programme would be to develop a series of workshops for schools, pupil referral units, young offender institutes and youth clubs to help motivate and empower a future generation.

    Literacy The Trust currently runs a number of numeracy based programmes but does not currently have a literacy programme. This new programme will focus on sports reporting and journalism where young children will write up mock interviews, match reports and even get a chance to write up an interview with one of Sale Sharks players.

    Environment Green issues, climate change and sustainability will continue to be a major issue for the country and the Trust would like to develop a programme to raise awareness around this subject amongst young people.

    Developing disability rugby The Trust would like to help make rugby and sport accessible to all, so the development of an All Inclusive programme for people with disabilities is a priority.

    We are always looking for businesses to work with us to develop exciting new programmes. If you would like to discuss how the Trust can help you achieve your CSR objectives, raise your profile in the community or how you can support us, please get in touch.

    Future Priorities

    Community Trust18

  • Sharks Community Trust would like to thank all the individuals and partners that have helped contribute to the success

    of the Trust during 2015. Each of our partners support and commitment has meant that we have been able to work with more people than ever before, allowing us to use rugby and

    sport to help develop both people and the game as a whole.

    Please get involved and support the work of Sharks Community Trust. We want to work with more partners and businesses

    during 2016 to help reach out into new communities with new projects and activities.

    Contact Email: [email protected]

    Telephone: 0161 667 7518Address: Sharks Community Trust, Carrington High Performance

    Training Centre, Carrington Lane, Sale, M31 4AE

    Community Trust

    With thanks to our partners

    Registered Charity Number: 1142956