SAC FASHION WEEK2011 PROGRAMF/W 2011 FASHION & COUTURE COLLECTIONS

SAC FASHION WEEK 2011

FASHION STRUTSDOWN THE CAPITOL

OPEN MODEL CASTING AT HOT ITALIAN. PHOTO BY: DAVE ICARANGAL

Fashion is emerging dramatically in the sunny city of Sacramento, California. Fashion is the forefront of our everyday lives, it’s what gives away who we are as an individual. Fashionably speaking, who are you? How do your fashion choices make you...well, you? 2010 has been the year of rich colors and chunky jewelry, did you add exciting hues to your wardrobe this year or exercise your right to accessorize? Last year’s Fashion Week featured designer, Victor Louis Couture is still being talked about around town! Who’s going to take the reigns this year?

Ceazar Cabreros, Melissa Kay and Tiana Vega are just a few of the creative designers displaying their talent and vision on the runway in this years Fashion Week! Come see what inspired all the featured designers of Sac Fashion Week 2011 and get inspired! What will you be wearing in 2012, better yet...who?!

ON THE COVERFashion starts with inspirtation, which is then translated into a sketch and finally the finished piece. A designer’s journey in the fashion industry is much like the process of making a masterpiece. It starts with an idea, which is continually built upon and refined until it becomes something to be proud of. Sac Fashion Week is now in it’s fourth year and with the support of our community and geneorous sponsors, this annual event will continue to grow and blossom into the masterpiece we wish to achieve. This was our inspiration for the cover. Thank you Sacramento!

Model: Ashley JonesAgency: Cast Images

Gown: Nelly SalogubStyling: SavannahMakeup & Hair: Javie WallbangerPhotography & Artwork: Umbrella Haus

For all of life’s occasionsFor all of life’s occasions

For all of life’s occasionsFor all of life’s occasions

MAKE-A-WISH FOUNDATION®

MAKE-A-WISH FOUNDATION® BENEFICIARY WITH SAC FASHION WEEK PRODUCERS AT SACFW 2011 PRESS PARTY. PHOTO BY: URMYART.COM

GRANTING WISHESTHROUGH FASHION

This year Magnum Opus will be producing Sacramento Fashion Week 2011 to benefit the Make-A-Wish Foundation® of Sacramento & Northeastern California.

The Make-A-Wish Foundation® of Sacramento & Northeastern California is a non-profit organization committed to helping children with life-threatening medical conditions by making their dreams come true. The Foundation now grants a wish to a sick child every 40 minutes.

www.makeawish-sacto.org

FROM LEFT: AUBREY JADE, FAATUI TOELE, MAISHA BAHATI, BRENDA VIE, KIRA MARTINSON BOTTOM: NKAUJER JULES THOR

AUBREY JADE

For the designer of Aubrey Jade, fashion has always been a necessity in her life; she compares it to that of water, to quench her artistic thirst. Her granny, who was once head designer and supervising pattern-maker for the French designer, Yves Saint Laurent (YSL) & Levi Strauss Company, is the source of her fashion roots. In November 2007, Aubrey Jade Clothing was officially born, in honor of the loss of a very close family member and best friend Jade. Aubrey Jade’s collections vary from everyday wear to custom couture pieces.

BRENDA VIE

Brenda Villalta’s, for Brenda Vie, inspiration comes from vintage fashion, men’s wear, and her relentless quest to find new ways of combining fun prints and colors to create harmony. Her fall 2011 collection, “Pink Tuxedo”, is a feminine take on the classic tuxedo, incorporating elements from the iconic men’s black tie attire and contrasting it with pink, floral prints, and soft fabrics, creating a collection of women’s cocktail mix and match separates that are playful and flirty.

EMERGING DESIGNERS

GET MORE DESIGNER INFORMATION AND PHOTOS ONLINE ATSACFASHIONWEEK.COM

FAATUI TOELE

Fashion has always been a passion for Toele who learned the trade from the ground up. His main interest has been as a Stylist and has only been designing for about a year and half. Toele has a goal and mission to accomplish. He has been secretly fighting Psoriasis which is a skin disease since 2003. He has hidden his flaws of bad skin behind his stylish clothes. With his fashion accomplishments he hopes to raise awareness for the younger generation who are fighting the disease. “I knows it is not easy living in our society today with the insecurity that you carry with you every day. I hope that I could be a voice for the younger generation and hopefully soon we will have a cure for our disease”.

KIRA MARTINSON

Kira’s design esthetic is women’s street fashion with a feminine and somewhat eclectic sense of style. She focuses on the details of every piece, and includes unique jewelry into the overall look. “For this next line I am designing for winter 2011/2012, and it is composed of stylish coats, day dresses, unique pants, and fantastic jewelry”. They are the type of pieces that can be worked into any outfit, but they are unique enough to be noticed for their great sense of style. Kira hopes that her clothes will be enjoyed by many different types of women and no matter who wears them, they will feel beautiful, individual, and trendy.

MAISHA BAHATI

Maisha Bahati’s designs are inspired by women that want look and feel good in their clothing. Maisha designs are fabulously eco-chic because she uses textiles made of rayon, organic cottons, spandex and bamboo. Maisha loves designing creations made of bamboo and jersey-knit fabrics because it drapes female silhouettes effortlessly. MaishaDahati designs are ready-to-wear and the fabrics are simplistic and stylish. She has created designs for celebrities, boutiques, and bridal events. She believes all women of all sizes should look and feel great therefore her clothing can be worn by women that are a size 2 – 14.

NKAUJER JULES THOR

This designer has kept her heritage alive in her designs. While growing up she wanted to escape from the hardship of trying to be Hmong and American. She used music to help her cope with the issue of communication gap. Listening to music made designing easier for her. She was inspired by strong and independent female artists whose words and actions spoke out loud. This is line is dedicated to the female artists and her culture who motivates her every day.

NOOGNUV THAO

Noognuv Thao was born and raised in Stockton, California. She currently resides in Sacramento pursuing a psychology major in hopes of becoming either a psychologist or a therapist. Although she isn’t majoring in fashion design and marketing, Noognuv has been pursuing this industry for the past three years. The majority of the skills and techniques that she has acquired beyond beginning sewing have been self taught. Her particular interest is in avant gaurde and couture clothing. Head pieces and costume wear she also considers beautiful works of movable art.

FROM LEFT: CEAZAR CABREROS, TIANA VEGA, ESHONNA TRICE, RACHEL (LINZEL), JANELLE CARDENAS, NELLY SALOGUB, MELISSA KAY, LINDSAY (LINZEL)PHOTO CREDITS: L STREET LOFTS PENTHOUSE, FURNITURE PROVIDED BY FURNITALIA

CEAZER CABREROS

Ceazar’s true love is in illustration and design. The creative talent in arts that he possesses has led him to the direction to pursue a career in the field. His admiration for beauty and technical construction of clothes provided him the option to be an aspiring fashion designer. He attends San Joaquin Delta College in Stockton, where he developed his skills and acquired most of his knowledge. And in Spring 2011, he hopes to attend the Fashion Institute of Technology in New York to further his education and ultimately reach his career goal as a creative director.

ESHONNA TRICE

Her design style is fun, at times funky, sexy and colorful. In junior high she went to an all girl’s Catholic school and wore uniforms with blazers and skirts that were below the knee. “I would sit in class and draw clothes and even tried to draw a better uniform. Now I’m persuing my life long dream of creating garments for women of all sizes. Eshonna also loves designing for all body types and states “Every woman deserves to look beautiful”. Her goal is to have a contemporary plus size line, a couture line, and a ready to wear budget line for all size ranges.

FINALE DESIGNERS

LOVE BY JANELLE CARDENAS

Inspired by icons like Marilyn Monroe, Audrey Hepburn, and Twiggy you can expect Love by Janelle Cardenas designs to inspire you with classic lines combined with feminine fabrics, texture, and contrast. Lush satin, animal prints, and vivid colors matched with clean line glamour are Love signatures. Her collection has been dubbed as “Old Hollywood glam with a touch of funk and intensity.” With her classy and intricate designs she adds a sophisticated touch to the sexiness of her fashions. Love by Janelle Cardenas is her developing vision of a line that embraces a classy lady’s quirkiness.

LINZEL COUTURE

Linzel considers themselves artists, using fabric in the same way an artist would use a canvas, to create one-of-a-kind pieces of art. Their designs speak for themselves, exuding strength and femininity. It’s plain to see detail plays a constant role in their designing process. Linzel is couture, with a hint of avant-garde. It is their mission to create designs that no one has yet to experience, something that will stop people in there tracks and take their breath away. They use the finest fabrics in every timeless modish design complimenting and enhancing the natural beauty of all women.

MELISSA KAY

Melissa Kay has always been infatuated with art, fashion, and creativity. Her inspirations come from all cultures, eras, music, art, everyday life and experiences, and her son Adonis. She uses a different inspiration and fabric for each piece with makes each creation purely unique. Her signature trademark is the unexpected detail on the back of the garment.

NELLY SALOGUB

Nelly Salogub was born in Russia in 1981. She got her diploma in 2002 from the Moscow Government College in design and technology for woman’s clothing. During which time she practiced at a “Moda-House” a custom sewing salon in Moscow. After graduating from college her family moved to the United States and settled in Sacramento. Nelly began work as a seamstress, and then moved on to sketching designs for “Seema-Bridal Salon.” She worked for Macy for 4 years as alteration person. She now has her own custom sewing boutique and is ready to launch her collection of woman’s clothing.

TIANA VEGA COLLECTION

FIDM Alumni, Tiana Vega’s inspiration for this collection stems from the roots of her grandmother Margaret who has recently left us, leaving an abundance of love and a lifetime of memories. The Margaret Mary collection is composed of elegant fabrics and intricate beading to create sheik, one of a kind pieces to accentuate every woman. Grandma Margie who was an artist herself, passed on an array of jewelry and other antique treasures to Tiana in hopes to one day continue her legacy. Incorporating these gifts truly paved the way for the Margaret Mary Collection to evolve from concept to collection. Grandma Margie, this one’s for you.

GET MORE DESIGNER INFORMATION AND PHOTOS ONLINE ATSACFASHIONWEEK.COM

DONG SHENDong is an Associate Professor and a faculty advisor for the Apparel Marketing and Design program at CSU Sacramento. She has been teaching for 10 years and has taught over 12 different classes. She has over 15 publications in CTRJ Clothing and Textile Research Journal, and locally won several teaching awards and was recently nominated for a Teaching Award at CSU Sacramento. Her international and professional experience has allowed her to bring an international perspective of the fashion industry and informative curriculum which she teaches to all her students.

GERRY SIMPSONGrowing from an instructor at Barbizon to the Co-Owner of Styles a Models Workshop, Gerry grew both as an educator and entrepreneur. He worked as a stylist for Nordstrom for 4 years and was promoted to visual merchandising manager for 8 years. Gerry also taught classes at American River College and has been teaching for over 10 years sharing his experiences and expertise with his students. Currently he has some of his pieces displayed at the Crocker Art Museum

COURTNEY HURLEYCourtney has more than 8 years of professional experience in the Modeling & Media industry. As a graduate of V.I.P’s Cat Academy she is also certified in make-up artistry and hair design. Courtney is a former director and owner of Poised Image Studios and is carrying on her vision of enabling the empowerment of women. She is now teaching courses quarterly to spread her knowledge of makeup artistry and certification!

CAREN TEMPLETCaren specializes in custom and ready-to-wear women’s clothing that comes in eight different sizes. She personally designs everything in the store, from her luxurious hand-painted couture dresses down to her signature belt buckle. Caren chose to start her first store after living for 2 years in San Francisco, where she received a degree in fashion design from the Fashion Institute of Design and Merchandising. Sacramento helps her focus on her clothing without getting “caught up in the drama” of a place like New York or Los Angeles.

AMBER COLLINSAmber heads of the fashion division at Cast Images. She works diligently to build the fashion and lifestyle client base and by placing models nationally and internationally. She has parlayed her 20 years of experience as an intalentantion model into a behind-the-scenes career casting models for fashion shows in Spain, and ultimately heading a San Francisco agency’s fashion board for the past four years. Amber has worked with local, national, and international clients that include Calvin Klein, Trussardi, Abercrombie, Nordstrom, Saks Fifth Avenue, Macy’s, Neiman Marcus, Kohl’s, and many others.

HASTI KASHFIAA Celebrity & Fashion Stylist and Owner & Editor-In-Chief for MODE Bay Area, Hasti’s career has expanded beyond styling the every day woman. She strives on making each individual woman she works with feel unique, beautiful, and comfortable in their own skin. What sets Hasti apart is her relationships with leading designers and personalities in the fashion world, and her keen eye for up and coming styles and designers.

SARAH KREUTZImmersed in the Fashion Industry for nearly 20 years, Sarah’s “eye” for Style has been honed by working in Paris for Fashion Designers Issey Miyake, Commes de Garçons and Junya Watanabe. Her experience has been further enhanced while in San Francisco working for such Designers as Vera Wang, Emanuel Ungaro, Louis Dell’ Olio and Calvin Klein. She has been the in-house Stylist for Macy’s Fashion Shows throughout the Northern California region and has personally assisted Clinton Kelly. She has contributed to the publications of Mademoiselle, 17 Magazine, “Sacramento Magazine” and “Our Wedding” magazine.

FASHION FORUM HOSTED BY THE STUDENT FASHION ASSOCIATION OF SAC STATE UNIV.

Stop by and visit with IADT during Sacramento Fashion Week andlearn more about our Fashion Design and Merchandising Degree!

Fashion Design & MerchandisingBachelor’s and Associate Degrees

Call 916.285.9468www.iadtsacramento.com

IADT does not guarantee employment or salary. CEC2372876 2450 Del Paso Road, Sacramento, CA 95834

WE WOULD LIKE TO GIVE SPECIAL THANKS TO THE FOLLOWING SPONSORS FOR THEIR CONTRIBUTIONS

PROGRAM CREDITS

Executive Editor: Duane RamContributing Authors: Nekita Smith & Emily Allred

Art Director: Will RodriguezPhotography: Alex Trujillo

Stop by and visit with IADT during Sacramento Fashion Week andlearn more about our Fashion Design and Merchandising Degree!

Fashion Design & MerchandisingBachelor’s and Associate Degrees

Call 916.285.9468www.iadtsacramento.com

IADT does not guarantee employment or salary. CEC2372876 2450 Del Paso Road, Sacramento, CA 95834

THE TEAMBEHIND THE WEEK

Producer:Duane Ram Chairman:Grace Ballesteros Associate Producer: Dave Icarangal Production Assistant: David Alcarez Creative Direction & Marketing:Umbrella Haus

Motion Graphics & Visuals:Alex TrujilloJon Nutting

Camera Crew:Advantage Presentations

Music Coordination:Will Rodriguez

Audio, Staging, & Lighting:Advantage Presentations

Showcase Host:Kristin Marshall

Public Relations:Anne Zavala In-House Photography:Chris JohnsonDave IcarangalUmbrella Haus

Model Management: Savannah Rodriguez

Contracts & Legal: Stacey Poon Christen West Media Relations: Sarah Carballo Shelby Campbell Katie Toepke Writers & Bloggers:Stephanie VeraDominique Th omasEmily Allred Gift Bags: Angel VelezDominique Th omas VIP & Media Hospitality: Lisa Nordstrom Tamara Aboud

Intern Coordinator: Maria Serquen

Stage Manager: Maria SerquenRamon Nevarez Jr. Video Host: Veronica Castro Victor Louis Linda Saeturn

Emerging Showcase Hair & Makeup:Paul Mitchell Academy

Finale Showcase Hair & Makeup:Allure Salon

TV Stylist:Destiny Bruno

Backstage Stylist Coordinator:Shannon Davis

Emerging Showcase Performers:A.M.P.E.D.

Volunteers:Abigail CajumomAmara Carey Bianca WebbDevone AgursFiona LauGigi MensesJohanna RenvisktJulian GutierrezKendall S. NicoleKimberly WilliamsLorie OzbaniMarisa RodriguezNai SaeteurnNashay BouieNatalie ReynonRamon Nevarez Jr.Shantel SahayShahirah AhmedSophia AshleyStacy Saelee

VIP Catering:Rubino’s RestaurantPiatti Ristorante & BarShari’s BerriesBeach Hut Deli

Chairs:Classic Party Rentals

Go behind the scenes at umbrellahaus.com/sacfashionweek

Creativity has never looked so good.

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