In what ways does your media product use,

develop or challenge forms and conventions of

real media products?

conventions you discovered when

researching music videos?

The codes and conventions of music videos are the different techniques used to construct meaning in them.These techniques can be

divided into two types; technical and symbolic.

Technical TechniquesTechnical Techniques are how meanings are conveyed using

technical equipment e.g the way the way camera angles are used,

different types of shots, sound either diegetic and non-diegetic

sound, the pace and style of editing, and the genre in the

music video in the music video psychosocial by slipknot there general image is key to there

music as its monstrous and this focused through out the music video with a lot of close ups of

there masks.they also use a lot of time editing as theres a lot of slow

motion used which is quite disorientating, with some clips speed up to create a psychotic feel to the characters in shot

referring back to the title. they also use a lot of overlays to create

a almost ghost effect with inanimate/dead objects which is

connotates there monstrous image.

Symbolic techniques

Symbolic techniques are ways of showing meanings beyond what you can see for

example through, facial expressions, gestures, poses and mis en scene. for example......

in the music video do it like a dude by jessie jj she often portrays her body language in a way a man would referring to the title of the song,

groping her crotch and testosterone filled facial expressions.

why do we have codes and conventions in music

videos This is so the audience can become familiar with a particular genre, as they get use to recognising the

different conventions within that genre it makes it easy to know what your going to get from generic music

videos of this genre. It also helps to build a structure that the audience can understand and familiarise with.The conventions are great as they ensure the lyrics of the song fit in with the video to relate genre with content.

Colours Shown through almost everything in a music

video, lighting, costumes, hair, makeup, locations, the way the camera is angled also plays a part in positioning the colours we see

in music videos. Colours are used in everyday things and we generally see the

use of colours throughout music videos displaying normal things. However colour can also be used to represent a feeling or

mood or to signify a certain thing. For example some videos can be in black and

white showing no colours, this can be a way of showing a time lapse like flash backs, and

suggest something that happened in the past. It can also be purposely done to show

an emotional scenario and connotate a emotion in some way black can be related to

anything dark , depressing or even old, another great colour is red it can connotate

love, danger and even a country like england. Lil B - Black And White is a great example as the use of colour relates to the

title and the content of the song as its honest and dark.

Notion of lookingNotion of looking elaborates upon stereotypes

and labels that you may associate with a certain artist or group. These stereotypes are

usually taken advantage of in many music videos in order to appeal to the target

audience ,the portrayal of the stereo types are often exaggerated or further stylised to

become clear and attractive to the audience. A great band for this is N Dubz relative to there stereo type of singing “chav” Music

there dress sense portrays this too. for example Dappy’s hat became a iconic fashion figure for his target audience ,which leads us

to star image.

Star ImageDyers Theory

dyer said that The terms "pop performer" and "pop star" have become interchangeable in media terms they are not the same thing,the distinction be

made between those who are simply known for performing pop music and those who are known for being pop stars, who have an identity or persona

which is not restricted solely to their musicianship. what dyer is saying is that in media texts based on persona a person can be portrayed simply for there talent for example in a music video they will just play there instruments and

the focuses is on the band entirely however if there is a pop star element there will be a focusses on a certain aspect of the individual lead vocalist ,seen

mainly with solo pop artists in there pop music videos or pop bands like the script focus will be on danny, with a pop artist there will be a certain aspect of them which makes them different and more appealing then every one else for example lady gaga and david bowies obscure styles are portrayed in all there

media texts.

The Style of music videos Performance

Performance Video is when the music video consists mainly of the artists performing in the video. A good example of this is Decade -Its Good To Be A Vampire were the video shows the artist continuously performing the song basically in a

garage and there is no narrative what so ever or any other scenes in the video. This style of music video isn’t as

common, in pop music as it is for videos played on Scuzz which these are key(rock genre) as music videos that are

solely dedicated to performance are not that popular in pop music because target audiences would not be able to engage

or relate with the video, however this example has used lighting to display the performance in a creative way making it more interesting to watch, which most performance videos in any genre usually

do.

NarrativeA Narrative music video follows a story line which often relates to the content of the lyrics .There are two types of narrative Linear and Fragmented, a linear narrative starts a story at the beginning, goes on through the

middle, and ends at the end. giving the story a easy to follow and clear narrative however a fragmented

narrative is one that doesn't. An example of a linear narrative is bloc party talons which has a narrative of the lead vocalist literally running through a building

from beginning to the exit which plays the story from the beginning to the end.

Mixturewhich is a combination of performance and

narrative this is usually found in music videos as it is hard to have a pure performance or

narrative, as this can some times cause some loss of interests depending on genre, by using both performance and narrative the video can

be made more interesting and enjoyable to watch for the audience and is a safe bet in

appealing to fans of narrative and performance based music videos an example

of this is courage my love bridges,as they perform in the scene of the narrative plus act

out the narrative.

CameoCameo is were a band or artist features in the narrative

but does not perform . A good example of this is Ed Sheeran-Drunk were The artists in this case play apart in

the narrative with a cat but does not perform.

My music Videohow have I used them?

in my music video i strongly focus on colour and star image to create a connection with what the lead vocalist is singing using a lot of close ups

on his facial expressions and eye contact with the camera. I chose a performance based music video all in black and white to create a focus on the use of lighting and editing, which is often seen in my particular

genre of punk rock /pop punk which is played often on the channel Scuzz which constantly plays these music videos.The up beat tempo of the song is definitely reflected in my music video as i use quick edits of

the video, with cropping and zooming. i also used a circle overlay to portray the major key in contrast with the minimal colour used in the main image to connate the melancholy tone of the lyrics. the circles

based strongly in the middle of the clip emphasis what is inside of the colour (the musicians)also. I have also tried to create a sense of band synergy in my music video as some band members where band tees of artists they have played which and are in the same genre to promote that band as well as theres. Using symbolic techniques myself as the vocalist in the music video i portrayed feelings and what is being said

through my body language and facial expressions a particular lyric i did this well in was “shield my eyes as we undress” covering one of my

eyes and looking down in shame, also during the instrumental parts of the music video the band members show joy and happiness relating to the tone of the song being in a major key. technical codes i used where that i used a lot of cropping of bad footage to focus in on the important

parts of that shot like rhythmic guitar playing. The use of Star Image and notion of looking in my media product is key as i asked people to

perform with similar dress sense to that musical genre, i got performers all wearing skinny jeans,band t shirts and checkered shirts being

generally stereotyped as the attire of fans of this genre of music. also had the lead vocalist have a elaborate hair style which is related to the punk genre and focused on his star image.After reviewing my original cut of the video i decided that my video looked too much like a direct rip off of bloc partys “banquet” so i decided to get feedback from the

audience after taking off the video they said something was missing its too plain with out the overlays and said i could improve my video

through editing effects so i thought long and hard about what videos i liked and aha take on my came to mind and combined both of these

videos with a Grundge/punk influence to the video.

how i challenged them/developed them?its quite hard to say how i challenged the codes and conventions of

previous music videos, but i defiantly developed on a lot of ideas. The way i believe i challenged the codes and conventions of music videos was not

by purpose but was by accident as we had a lot of inconvenience and people dropping the subject in my group i had to film the whole music video by myself with no support from media students which caused my

footage to be still and did not have much movement with in the technical codes which is not the norm for a music video as all music videos have some sort of panning tracking and zooming with in there music videos

mine did not which is defiantly not common then i remembered the music video for “Banquet By Bloc Party” which also did this too with the use of

overlays of just the performers being neutral and having no emotions with some performance but minimal. i decided to take this idea and develop it because i thought the images had a unique style and turned the idea into a pure performance based music video with lots of energy and variation in mood and took out the overlays so my video wasn't a direct rip off of bloc part’y original which i then took and combined it with A-has take on me which i made the video look like a note pad drawing but almost a dirty

version when making the levels on contrast to the maximum with also a strong filter of sharpen to create this effect.

influences

resultsOriginal

cutfinal cut

Bloc Party-Banquet A-HA-Take On Me