(running like) clockwork orange key operating philosophies of the scorpion programJeff KahsenSeptember 28, 2013AgendaClub SnapshotVolunteersTraining & EducationHigh School OutreachImportance of FeedbackRecognitionParting Thoughts
2Scorpion snapshotFounded in 2001 by Steve Wahlrich, George Pereira, and Peter WorstellMarketed program in newspaper and through school flyersLive demonstrations at middle and elementary schools2001 Statistics:2 Teams, 40 players, 4 coaches2013 Statistics: 36 Teams, 680 players, 102 NCJLA Certified CoachesCurrently feeding 5 local high schoolsSan Ramon Valley High School (Danville)Monte Vista High School (Danville)De La Salle (Concord)California High School (San Ramon)Dougherty Valley High School (San Ramon)Zero marketing since 2006Growth achieved through word of mouth and excellence at the high school level
3Historic Registration Statistics
Started girls U9 and Boys U7 in 2010Interest was there but concerned about mixing with older groupsEstablished to focus on age-specific skillsets4Key operating philosophy #1leverage volunteersClub is 99% volunteer run.Variety of volunteer roles available in registrationOpt out available for $100 (increasing to $125 in 2014)Roles include: Team ManagerTeam-Assigned VolunteerScheduling CommitteeEquipment CommitteeEvents CommitteeSponsorship CommitteeFundraising CommitteeRoles & responsibilities document readily available in registration and on websiteCommittee leads receive full refund on registration feesTeam-assigned volunteer is used by team manager (scoring/timing, field setup, year-end picnic coordinator, sideline manager, etc)Establish committee leads for each group
5Key operating philosophy #1leverage volunteers (continued) Heavy reliance on Sign-up Genius
Havent tried LeagueAthletics volunteer module but I know it exists. Looking into it this year.6Key operating philosophy #2continually educate coachesThe players will only be as good as the coaching.
US Lacrosse education is a great resource but usually not enoughOne and done clinics dont give opportunity for the coach to evolveCEP is great for understanding and coaching the game but light on intangibles
Additional clinics provide critical knowledge and chance to reinforce key conceptsMonthly Coachs MeetingsGoalie ClinicAdditional all-in-one programs (Scorpion U, HoganLax, 3D, etc)Live Practice AssistanceMentor program (New for 2014)
Intangibles = practice planning, dealing with parents and players
7Key operating philosophy #3leverage technology to facilitate communication & educate at scaleWebsiteGoogle DocsGmail
All coachs docs referenced via website. Coaches who miss meetings or clinics can get information thereGoogleDocs ensures that were set up for the future, regardless of whos running the club, what website back-end were using (Sportability, LeagueAthletics, other)Gmail helps immensely with transition planning. Provides consistent email addresses for the club by role. No need to change website, email templates, marketing collateral, etc whenever we have resource turnover. 8Key operating Philosophy #4tap into local high school resources Strong ties to local high schools Scorpions feed five local high schools Its in the schools best interest to help ensure our program is successful. Most players involved in HS lacrosse are club alumni Its critical to leverage these resources whenever possible Leverage high school coaches for evaluations (SignUpGenius!) Leverage high school coaches for clinics and guest speaking opportunities Leverage high school players for evaluations (SignUpGenius!) Leverage high school players for assistant coach positions in Fall
Strongly recommend appointing board position specific to community outreach
9Key operating philosophy #5dont underestimate importance of feedback The club utilizes several inbound and outbound feedback mechanisms to help ensure strong communication between the board, coaches, parents, and players
Pre-season and post-season player evaluations
10Key operating philosophy #5dont underestimate the importance of feedback2) Coachs Surveys
$200/year. Well worth it.
Coach feedbackParent & Player Feedback (End of Fall and Spring)
11Key operating Philosophy #5dont underestimate the importance of feedback3) Parent & Player Club Feedback
Sent to all parentsProvides opportunity
12Key operating philosophy #5dont underestimate the importance of feedback4) Parent & Player Coachs Feedback
Coach evaluation sent to each head coach. INcludes
13Key operating philosophy #6Recognize those that go above and beyond Good people are hard to come by; Make sure you keep them happy Gift cards and club apparel means more to them than it does to you. Free registration is an easy win. Recognition provided through various methodsScorp Shout-OutsCoach of the YearCody Tatro AwardScorpion Lifetime Achievement Award
14conclusionDevelop a tight relationship with schools in our area.
Extend coachs training beyond CEP minimums; Extract mindshare from experienced coaches before knowledge leaves the organization
Leverage technology as much as possible; Be sure to have at least one tech-savvy resource on our board of directors.
Dont be afraid of receiving (and giving) critical feedback. Its the primary way we know how to improve.
Keep our volunteers happy. A little shwag goes a long way.Tight relationship with schools for recruiting, leveraging coaches, and players15