Ruler Analytics - Overview

www.RulerAnalytics.com


What is Ruler Analytics? Ruler Analytics tells you what Google Analytics can't.

Ruler Analytics is a sales and marketing tool that allows you to see the exact source of every lead, sale, and phone call generated on your website as well as the

companies who are looking at your website.


How are your leads and sales generated?

Ruler Analytics ‘closes the loop’ between marketing and sales by matching real customer data against the exact marketing source from which it was generated. Utilising visitor level journey tracking to definitively calculate ROI for every marketing channel.


What makes your phone ring? Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.


Individual Visitor Journeys Ruler shows every individual visitors journey on your website including:

Page views Visit duration Geographical location Device used Marketing campaign Operating system Browser Conversion & phone call details


Companies looking at your website Ruler shows you real companies that have visited your website, what they looked at and how they got there. Ruler can even provide the companies contact details and full financial history. Prospect new leads you didn’t know you had.


Ruler is different… Hits, clicks, bounce rate, engagement, reach - analytics products are full of

buzzwords like this, they are interesting to some extent but how much do they matter? What can you actually do with these metrics? At Ruler we felt that the most important figures were missing and that's why we set out to “Measure

What Matters”.

Ruler gives you the individual visitor level information Google Analytics is missing - leads, sales, phone calls, revenue and companies for the real people looking at your website presented in a simple, actionable and intuitive way—all

on one screen in real time.

At Ruler we believe analytics should be about useful information that will benefit everybody in the business, not just your web designer or techies—

giving you the insight you need to make better decisions, optimise your marketing campaigns, reduce spend and improve your financial performance.


Features Redefining analytics – website analytics you will

actually use. Ruler Analytics provides simple, useful, actionable insight for your business.


Dashboard

Ruler’s Dashboard provides a top line view of your website and marketing performance.

The report details visits, conversions, phone calls, companies and revenue for every marketing source whether it be search engine, social media or a referring site. You can click any figure to drill down for more detailed reports.

The Dashboard report allows you to identify at a glance which marketing channels are working for you business - in terms of conversions, phone calls and revenue and in turn optimise and improve your activity based on successes or areas for improvement identified.


Visitor Detail

The Visitor Detail page shows you additional information about that visitor and their multiple journeys, this includes:

Conversion details such as e-mail, order number, over value & revenue Phone call details including the callers number, duration and call recording Company details including links to employee and financial listings Marketing campaign source such as Search Engine or Social Media Location Duration on site Device, Browser & Operating system Operating system Multiple individual visits and page journeys


Sources

The sources report makes it easy to identity which are you most effective and least effective marketing channels by matching real customers information such as visits, conversions (leads or sales), phone calls and revenue (if applicable) against the exact marketing source from which it was generated such as:

PPC - including the keyword SEO Social Media - including the post or tweet Email - including the link the user clicked Other Websites - including the exact page

This allows you to:

Identify at a glance which marketing channels are working and which are not Gain the insight you need to optimise your campaigns and improve performance Reduce waste from ineffective campaigns Calculate a definitive Return on Investment (ROI) figure


Recent Conversions

The Recent conversions report shows your most recent leads or sales via your website including the date, time and revenue (if applicable).

Clicking through takes you to a more detailed report providing information about the visitor including what they did and the marketing campaign source.


Recent Calls

The Recent calls report shows you your most recent phone calls in real time including the callers number, the date and time of the call, the duration of the call and a button to listen a recording of the call.

Clicking through takes you to a more detailed report providing the marketing campaign source, whether the call was answered or not and how long it took to answer.

This allows you to:

Identify which marketing campaigns are delivering phone calls.

Make operational improvement by identifying when calls are missed and take too long to be answered.

Analyse the quality of inbound calls by listening to the recording to ensure calls are answered promptly and dealt with effectively.


Recent Companies

The Recent Companies report shows you real companies that have visited your website as well as the pages they where looking at.. Ruler also provides the companies contact details and links to view the employees and financial history.

Clicking through takes you to a more detailed report providing the marketing campaign source and the individual journey of the company visitor.

This allows you to:

Target potential companies that didn't convert on your website

Validate marketing campaigns based on their relevancy and the quality of visits that they are generating.


Source Breakdown

The source breakdown report provides a top line view of your website and marketing performance across all channels rather than individual sources as with the Sources report.


Pages

The Pages report allows you to see the most popular pages on your website. This is based on not only pages that have the most visitors but also pages that generate the most conversions, phone calls and revenue.

This is useful for quickly identifying effective pages that convert well and pages that don’t. As with other reports, you can drill down to analyse the quality of the conversion and/or phone call and therefore base potential strategic changes to any pages on quality of the end result. It also makes it straightforward to split test landing pages based on their effectiveness as well as conversion and phone call quality.


Referrals

View the websites that drive traffic to your website and in turn generate conversions, phone calls, sales and revenue. As with other reports you can drill down to analyse the conversions and phone calls in more detail. You can even click through to see the page on the referring site that delivered the traffic.

The Referrals report is particularly useful for measuring the effectiveness of partner sites and advertising sites which driving traffic to your website.


Keywords

The keyword report allows you to see the exact keywords that are driving visits, conversions, phone calls and revenue to your site.

This in turn enables you to optimise your marketing campaigns based on the real outcome rather than traffic or a conversion count. This is particularly useful when your sale value or lead quality can vary greatly.


Phone Call Stats

The Phone Call Stats report allows you to see an overview of the detail of your phone calls received including the number of calls, the number of missed calls (and percentage of), the average call duration and the average time to answer. Clicking on the numbers allows you to drill down into the detail of the phone calls. This report is particularly useful for operations to ensure that marketing efforts are not going to waste.

Documents

Ruler Analytics - Overview