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 Newsletter DOWNING-FRYE REALTY , INC. OCTOBER 2010  AROUND FLORIDA: Closed sales of existing Florida homes rose 1 per- cent in August (a total of 13,997 homes sold state-  wide compared to 13,908 homes closed in August 2009), according to the latest housing data released by Florida Realtors®. Statewide existing home sales in August increased 3 percent over statewide sales activity in July. Florida’s median sales price for existing homes in August 2010 was $134,000; a year ago, it was $146,500 for a decrease of 9 percent. (Te median is the midpoint; half the homes sold for more, half for less.) Note: Te rise in closed sales coupled with a decrease in the median price indicates more sales occurring in lower price ranges. SALES UNDER $300,000 DOMINATE THE SOUTHWEST FLORIDA MARKET NAPLES: he median closed sales price for the Naples market was $160,000 in August 2010 compared to $170,000 in August 2009, and closed sales are up by 30 percent for that same time period. hese figures strongly support that sales in the Naples market are following the same trend as sales across Florida and the nation: that the sales of more affordable homes remain strong despite the discontinuation of the first-time home buyer tax credit. “As of August 31, 2010 we have already closed over 2,000 transactions for the year,” said Mike Hughes, Vice-President of Downing-Frye Realty, Inc. “I think the second half of 2010 will be good but it will still be hard to beat the second half of 2009 for company closings. In any event, we are well on our way to exceed $1 billion in closed sales vol- ume for 2010.” For the 12 months ending August 2010, overall  pending sales in the Naples market increased 22 per- cent, overall closed sales increased 30 percent, sin- gle-family pending sales increased 14 percent, and the overall available inventory declined 4 percent. BONIT A SPRINGS: his market is also following the trend with 85  percent of the overall closed sales for August 2010 selling under $300,000. he Bonita Springs –Estero Association of Realtors® reported 126 overall closed sales and only 19 of those were over $300,000. here contin ues to be a steady number of luxury properties ($1 million+) sold with the top ten sales reported in he Colony, Bonita Bay, he Brooks and Pelican Landing. he number of single- family homes coming on the market in August 2010 increased slightly from the previous month, as did sales of the same during that same period. Condos listed and sold during August 2010 declined from the previous month, due in part to seasonal buying patterns. INTEREST RATES REMAIN LOW A 30-year fixed-rate mortgage averaged 4.43 per- cent in August, down from the 5.19 percent aver- aged in August 2009, according to Freddie Mac. DOWNING-FRYE REALTY , I NC. POISED FOR A STRONG FUTURE “We’re in a strong position for the upcoming sea- son,” said Mike Hughes. “Our company continues to dominate the local market in numbers of listings and sales. hat strength, along with historically low interest rates, is a perfect combination for a win-win situation for our clients.” THE NATIONAL SCENE: Exceptional service   for over 45 years. Nationally , the housing sector is in for a slow and gradual recovery , according to Law- rence Yun, chief economist for the National Association of Realtors® (America’s largest trade association with 1.1 million members). “The housing market is trying to recover on its own power without the home buyer tax credit. Home values have shown stabilizing trends over the past year, even as the economy shed millions of jobs, because of the home buyer tax credit stimulus. Now that the economy is adding some jobs, the housing market needs to steadily improve and eventually stand on its own.” Sources: The Bonita Springs-Estero Assoc. of REALTORS®, Naples Area Board of REALTORS®, National Assoc. of REALTORS®, Florida REALTORS® 3411 Tamiami Trail N Naples, FL 34103 d f www.RuffRealtyNaples.com direct:  239-633-6527   fax: 239-263-4218 email: [email protected] Patrick J. Ruf BROKER-ASSOCIATE

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 Newsletter 

DOWNING-FRYE REALTY, INC. OCTOBER 20

 AROUND FLORIDA:

Closed sales of existing Florida homes rose 1 per-cent in August (a total of 13,997 homes sold state-

 wide compared to 13,908 homes closed in August2009), according to the latest housing data releasedby Florida Realtors®. Statewide existing home salesin August increased 3 percent over statewide salesactivity in July.

Florida’s median sales price for existing homesin August 2010 was $134,000; a year ago, it was$146,500 for a decrease of 9 percent. (Te medianis the midpoint; half the homes sold for more, half for less.) Note: Te rise in closed sales coupled witha decrease in the median price indicates more salesoccurring in lower price ranges.

SALES UNDER $300,000 DOMINATE 

THE SOUTHWEST FLORIDA MARKET 

NAPLES:he median closed sales price for the Naples

market was $160,000 in August 2010 compared to$170,000 in August 2009, and closed sales are up by30 percent for that same time period. hese figuresstrongly support that sales in the Naples market arefollowing the same trend as sales across Florida and

the nation: that the sales of more affordable homesremain strong despite the discontinuation of thefirst-time home buyer tax credit.

“As of August 31, 2010 we have already closedover 2,000 transactions for the year,” said MikeHughes, Vice-President of Downing-Frye Realty,Inc. “I think the second half of 2010 will be goodbut it will still be hard to beat the second half of 2009 for company closings. In any event, we are wellon our way to exceed $1 billion in closed sales vol-ume for 2010.”

For the 12 months ending August 2010, overall pending sales in the Naples market increased 22 per-

cent, overall closed sales increased 30 percent, sin

gle-family pending sales increased 14 percent, andthe overall available inventory declined 4 percent.

BONITA SPRINGS:his market is also following the trend with 85

 percent of the overall closed sales for August 2010selling under $300,000. he Bonita Springs –EsterAssociation of Realtors® reported 126 overall closedsales and only 19 of those were over $300,000. hercontinues to be a steady number of luxury propertie($1 million+) sold with the top ten sales reportedin he Colony, BonitaBay, he Brooks and

Pelican Landing.he number of single-

family homes coming on the market in August2010 increased slightlyfrom the previous month,as did sales of the sameduring that same period.Condos listed and soldduring August 2010 declined from the previoumonth, due in part to seasonal buying patterns.

INTEREST RATES REMAIN LOW 

A 30-year fixed-rate mortgage averaged 4.43 percent in August, down from the 5.19 percent averaged in August 2009, according to Freddie Mac.

DOWNING-FRYE REALTY, INC. POISED

FOR A STRONG FUTURE 

“We’re in a strong position for the upcoming season,” said Mike Hughes. “Our company continueto dominate the local market in numbers of listingand sales. hat strength, along with historically lowinterest rates, is a perfect combination for a win-winsituation for our clients.”

THE NATIONAL SCENE:

Exceptional service 

for over 45 years.

Nationally, the housing sector is in for a slow and gradual recovery, according to Law

rence Yun, chief economist for the National Association of Realtors® (America’s larges

trade association with 1.1 million members). “The housing market is trying to recover on its

own power without the home buyer tax credit. Home values have shown stabilizing trends

over the past year, even as the economy shed millions of jobs, because of the home buye

tax credit stimulus. Now that the economy is adding some jobs, the housing market needs

to steadily improve and eventually stand on its own.”

Sources: The Bonita Springs-Estero Assoc. of REALTORS®, Naples Area Board of REALTORS®, National Assoc. of REALTORS®, Florida REALTORS®

3411 Tamiami Trail N

Naples, FL 34103

df

ww.RuffRealtyNaples.com

direct: 239-633-6527  fax: 239-263-4218

mail: [email protected]

Patrick J. Ruf BROKER-ASSOCIATE