RUB DESIGN BOOK

RUB DESIGN BOOKRUSSIA UKRAINE BELARUS

Curated by Promote Design / Creativirus / Profi2profit

Editors:Anastasia Krylova / CreativirusMaria Tvardovskaya / Profi2profit

Translation:Ekaterina BagdasarovaElena ChepelAnastasia KantorovaAlexandra OsinaAnastasia KrylovaMaria Tvardovskaya

Graphic Design:Promote Design

Cover Project: Magy Lamp by Albina Basharova

Brand identity:Timofey Zhuravlev

Media Partners:

www.rubdesigners.com

First edition

All Rights Reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the author or publisher, except in the case of a reviewer, who may quote brief passages embodied in critical articles or in a review.

Printed in Italy / January 2014

EKATERINBURG

9 - 12.07.2014

9—12 July 2014 9—12 Июля 2014

In recent years, there is a noticeable movement of Russian,

Ukrainian and Belarusian designers contributing to development

and establishment of the creative industry in their countries,

with interior and graphic design studios, independent product

designers and local furniture, glass & porcelain brands. Only few

of them are recognized throughout Europe for their innovative,

eclectic spirit and functional projects. Unfortunately, there are

neither strong rooted dialogue and cooperation between design

and national production, nor the support of emerging industries

in the process of consolidation and opening to international

market, despite the fact that Russia, Ukraine and Belarus have

available materials, resources and export/import facilities.

If furniture and accessories come from Italy and France, glass

from Austria, cars and bathroom suites from Germany, high -

tech design and sports articles from the United States and Asia…

What has RUB design been known for and what prospects can

it have in the future? Nowadays, Russia is mainly considered

Introduction

as the leading raw materials exporter and one of the biggest

consumption market. Are there other sectors of economy

and creative industry that can drive people’s motivation

for national pride? Could it be “design” such an engine?

Asking these questions, it’s important to understand the

origins of national design. It all began with the industrial

and cultural revolution in the XVII century led by Peter The

Great who tried to replace the traditional medieval social

and political system with another one based on modern

scientific and Europe-oriented approach. He ordered to

translate the Dutch book about shipbuilding by Carel Allard

to create the imperial navy, and established the first Russian

newspaper “Vedomosti” for which the civil print different

from the former Church Slavonic graphic style was developed.

The industrial reforms required the skilled personnel and,

therefore, a school for applied and decorative art was

founded in Moscow in 1825. Later it was renamed to

Stroganov School for Technical Drawing which served as

foundation for many design schools in Russia. Stroganov

Moscow State Academy of Arts and Industry is one of them.

In 1829 the first industrial exhibition was open in St. Petersburg, later

it was held in various Russian cities with the increasingly growing

assortment of goods. In 1896 the largest industrial exhibition was

run in Nizhny Novgorod where mainly the articles of the applied

arts and crafts and machine-building products were presented.

The Russian Empire also participated in the international fairs.

From the middle of the XIX century and up to 1914, Russia came

up to the European economical level. In art and architecture the

most dominant direction was Art nouveau style (called “Modern”)

with the national ornamental and floral motifs, especially,

in book production, advertisements, magazines and labels.

The approaches and revolutionary concepts of avant-

garde, constructivism styles with the simplification of form

and use of geometry, the revitalized interest in traditional

folk art particularly influenced the forming of RUB design.

In 1920 “Vkhutemas” (Higher Art and Technical Studios) was

founded in Moscow. The workshops were established by a decree

of Vladimir Lenin with the intentions to prepare master artists

of the highest qualifications for industry like a center of the

Russian avant-garde movement. In 1927 it was reorganized in

“Vkhutein” (Higher Art and Technical Institute) where Vladimir

Tatlin, one of the most famous figures of Post-Revolutionary

Art, worked. He created the three-dimensional constructions

made of wood and metal recalling contemporary design

installations. The interesting fact that he began his art career as

an icon painter as many Russian avant-garde artists who were

inspired by traditional art and cultural heritage. The Institute

was dissolved in 1930 after political and internal pressures.

The Soviet government saw the need to use mass-media,

monumental architecture and visual art in the spread of

the Communist ideology that was expressed in thousands

of political posters, Stalin’s empire style buildings

and social realism movement. As a result, design and

branding of day-to-day Soviet items were subordinated

both to an aesthetic stand point and a propaganda tool.

The organisation of the national fairs and participation in the

international industrial exhibitions also took place in the USSR.

One of the most enduring and recognisable symbols of the Soviet

Union is the “Worker and Kolkhoz Woman” statue created by

Vera Mukhina for the 1937 international exhibition held in Paris.

In a theoretically non-consumerist and non-materialist society

the Soviet designers chose the national pride as their concept

that is why historic events and national achievements often

featured in packaging, public spaces and festive decoration.

One of the most significant examples is the Soviet metro

system opened in 1935 which was an enormous achievement

both in construction and interior design. But its luxurious

decoration was not a Soviet standard feature because the

transportation and product design remained rather faceless.

The movement, not the style, mattered. The aeronautical

design became a jewel in the crown after the first artificial

satellite was launched and the first man travelled into space.

Fantasy had an important role in Soviet design. Challenged to

think beyond boundaries, architects, engineers and artists had

the chance to give free reign to their imaginations and dreams.

‘We were born to turn fairy tales into reality,’ – with these words

the “March of the Aviators’ (1923) started which was sung at

parades across the country. While many design ideas were realised,

some only came close. The 1932 was the official approval of the

Socialist Realism school that left the avant-garde out of favour.

As a result, having received the poor design of consumer goods,

in 1962 in Moscow the Soviet government established the

VNIITE (USSR Research Institute of Industrial Design) which was

divided into nine key divisions. Six of those (design theory, socio-

economic research, product testing, ergonomics, decorative materials

and finishes, information and documentation) sought to provide

research discoveries to designers working throughout the USSR.

The other three (interior and car design, machine tools, graphics and

packaging) were devoted to the most important design projects.

This was part of a wider Soviet governmental program to

improve design standards, further demonstrated by the

ruling requiring Soviet manufacturers to use trademarks

on their products. Nonetheless, the redesign of “non-

essential goods” had a low priority in an economy geared

to satisfying the needs of the military and heavy industry.

From 1964 VNIITE published the “Technical Aesthetics” design

journal with the information supplement on industrial design abroad

included. However, the most important in terms of external relations

was the link with ICSID (International Council of Societies of Industrial

Design), which VNIITE became an institutional member of in 1969.

Then postmodernism arrived with the falling of the Berlin Wall, and

the destruction of the Soviet Union, the establishment of the Russian

Federation, the Republics of Ukraine and Belarus that determined

the new artistic and design system of the independent countries.

Over the years RUB design turned into fresh phenomenon, without

the obligatory soviet iconography and adopted an international

outlook, but it has retained its cultural matrix. The new generation

of RUB designers seems interested in old stories, they are constantly

in search of the personality, trying to understand their role

within the international design scene, and how to promote and

make their products competitive, and create true innovations.

Now the design in RUB countries is to become a tool for

business promotion, brand differentiation and cultural

identity to connect contemporary consumer society with

the national pride and respect to the nature and to a

human being talented in any sphere of creative activities.

Taking into account all the above-mentioned, we decided to

launch RUB design community to unite the neighbour countries

with common historical background, mental, language and

artistic similarities. We believe that true talents and hard

working professionals are able to break into the world design

scene rubbing all the boundaries.

Anastasia Krylova & Maria Tvardovskaya

Inspirators of RUB DESIGN BOOK and founders of Russian Design Pavilion

PROJECT & DESIGNERRUSSIA UKRAINE BELARUS

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+7 965 914 84 54 +7 903 922 43 21 project01@inbox.ru Krasnoyarsk, RU

Anastasia Tarkhanova & Oleg MalykhinAnastasia Tarkhanova and Oleg Malykhin met and graduated from Siberian Federal University in Krasnoyarsk, department of Architecture in 2007. Having common views on design and on development of projects they easily set up an artistic duo which continues to work ever since. Anastasia and Oleg, as architects, created many interiors for private residences, apartments in Krasnoyarsk and other Russian cities, furniture projects and decorative accessories. They successfully participated together in Russian and international architectural and design competitions. Today Anastasia and Oleg have a long professional portfolio; among their clients are state organizations, as well as private entities. The artistic field of the duo, which defines their philosophy and concept of work, is public areas and exclusive objects, as well as industrial design, closely linked to interiors.

SANITARY OBJECTSConcept of the bathroom collection came from crystal forms. Materials may vary, from natural stone to acryl. Two color options: black and white. It is ideal for any interior. Ergonomically created objects include 2 types of baths (round and oval), washstand, toilet and bidet. Decorative surface can be flat or texturized, matt or glossy.

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Where did your passion for design come from? We got interested in design when we started reading design magazines and using design tools. Later classes in technical drawing helped greatly to formulate what we like.What’s your design philosophy? Where do you find the inspiration for your projects? We always create a professional dialogue, while working together. Above our conceptual, stylistic, functional approaches comes passion. We are inspired by simple things, sometimes even more often by situations. What’s most important for us is an emotional push!How can you characterize your approach to designing: as an engineering thought or art? We are constantly searching for new ideas and approaches, innovative solutions, technologies and textures.What would you like to design? What’s your dream project? It would be great to express our skills in all kinds of projects, otherwise, we wouldn’t have been interested in design.What famous designers would you like to work with and why? We appreciate work of Philippe Starck, Paola Navone, Patricia Urquiola, Palomba, Karim Rashid.Please define your expectations of publication in the “RUB DESIGN BOOK”. We would like to find new partners, producers, and show the world our projects and ideas in product – design.

SOFASofa is made of polyurethane foam and is covered with fabric or leather. Concept is derived from natural and organic forms with their smoothness and laconicism. Contrasting combination of different colors and fabrics with a decorative element of stitching give a modern look to any interior. Sizes can vary, depending on the client’s choice.

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STORAGE SYSTEMContemporary design of the system is perfect for living rooms, home or public libraries and offices. Modular structure with perforation holes, tubes or shelves is secured to the wall and can be customized in configuration and colors. It gives great opportunities to create different geometrical compositions and arrange unique interiors.

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LIGHT COLLECTIONDesign of the floor and table lamps is a combination of contemporary trends with minimalistic forms, functionality and classical style with the decorative elements. Made of aluminum and ultra thin glass. Adjustable illumination comes from LED strip inserted in the frame. Collection creates a unique atmosphere in any interior.

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www.annasmurygina.com+7 926 371 08 52 an.erne@gmail.comMoscow, Pravdinsky, RU

Anna SmuryginaAnna Smurygina studied furniture design at Moscow State Art and Industry Academy named after S.G. Stroganov for six years. She successfully graduated with honours in 2011. Being a student she was trying to express herself in all kinds of design and literally fell in love with her future profession. Anna participated in important Russian and international exhibitions and competitions among which are Salone Satellite Moscow 2008, 2009 and 2010; New Design Generation, 2009, China; Russian Cabriole 2010 and 2012 (awarded in nomination Style generation NEXT). Her professional experience of working with manufacturing companies dates from 2009. She collaborated with several brands that specialize in series production creating office furniture and accessories, kitchen, bedroom and drawing-room suits, and designing home and retail interiors.

LOTOS Armchair is designed as an allegory of flower bud. Side-cushions and back are petals. A person plunges into the bud with his head on top of the back, arms and shoulders on elbow-rests. The metallic frame is filled with PU. Disk in the basis allows the armchair to rotate. There is no horizontal surface as it is formed only when someone sits down in the armchair.

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Where did your passion for design come from? As a curious child I explored objects around me, their shapes and contents.What’s your design philosophy? Where do you find the inspiration for your projects? My inspiration is people’s everyday life and philosophy is to followcontemporary trends and society.How can you describe your approach to design: rather engineering thought or art? I consider myself a creative engineer. I think a lot about materials and production. Daydreaming is a part of my work too but I realize limits and timing of it. What would you like to design? What’s your dream project? To design furniture which will be necessary in every house like a wheel or electricity. I want to make the world brighter and friendlier. What famous designers would you like to work with and why? Philippe Starck! I love his approach. I was at his talk in Moscow and I was struck by his way of speaking about the working process and concepts underlying it. He shared fantastic energy with the audience.Please define your expectations of publication in the “RUB DESIGN BOOK”.I hope the project will be a part of design history and lift up the iron curtain between CIS and Europe. This is my chance to make my ideas come true. I’d be happy if my projects were noticed by prominent manufacturers.

EGGThe sponge shaped structure consists of horizontal forms installed between two vertical ones that have oval niches for objects storage. Modular shelving system with its flexibility offers thousands of combination possibilities as room devider, design library, desk etc. Composition of open and closed parts creates a play of light and shade in the interior. Material is MDF.

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HONEY TABLE The asymmetrical and dynamic composition of different tables in height and colours decorates any interior as a bright and rich element resembling a flower meadow and makes it more stylish and modern. All elements with clear geometrical outlines are made of powder coated sheet metal and can be used separately or together as a working surface and a shelf.

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SHELF SNAKEThe modular shelving system of solid wood is designed for those who appreciate the beauty of natural materials. It provides a striking and flexible interior solution as library or room divider. “Snake” is a series of identical units that can be used separately as a hinged shelf or a desk to organize better any space. Each unit is connected with tenon box joint.

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www.annastrupinskaya.com+7 903 614 52 39 ann-id@yandex.ruMoscow, Mytishi, RU

Anna StrupinskayaAnna Strupinskaya (born in 1984) is a dynamic designer and interior architect capturing the attention with her conceptual approach and thoughtful use of form. Graduated from Moscow State Academy of Arts and Industry named after S.G. Stroganov, Faculty of Design in 2007, she continued the education at the Scuola Politecnica di Design (SPD) in Milan. In 2007-2008 during her studies Anna made projects in collaboration with Serralunga and La Murrina companies. After receiving MA degree in industrial design she has worked as a chief industrial designer at the SST company in Moscow, where she created and led the design process of making numerous manufactured products as well as exclusive interiors and exhibition designs. Anna also works as a freelance journalist for design magazines trying to explore and to change the boundaries of design as a discipline.

SYMPHONYConcept of the chandelier (L 800 x W 800 x H 400) researches the connection between light and sound waves which are visualized in 3 interlaced spatial ribbons to create outstanding color effects. The transparent tubes symbolically represent the theme of musical instruments. The material suggested is the injection moulded polycarbonat with a LED panel equivalent of 100W.

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Where did your passion for design come from? The interest for art came from my childhood when I used to visit many museums and exhibitions with my family and started to take drawing lessons. In teenage years it has grown into love for designing, making and creating. I`ve been absolutely passionate for the beauty and complexity of 3D objects and this craving still remains. What’s your design philosophy? Where do you find the inspiration for your projects? In my opinion it`s very important to look deeper into things, make creative research and try to find the core of a subject. Nature is always the best inexhaustible source of inspiration for me, then comes art and architecture.What famous designers would you like to work with and why? Ingo Maurer is a key figure in lightning design and it would be fantastic working with him. Also I love Olafur Eliasson’s works, but I`m not quite sure that it`s ever possible to participate in his projects in any way. If it is so, that would be great.Please define your expectations of publication in the “RUB DESIGN BOOK”. I expect my concept works to be seen by leading European manufacturers. And I hope they`d see my creative potential in a way that I can design something new and exciting that would manage their needs.

TREEANGLETable (L1100xW850xH900) has a big pillar leg that resembles a trunk of a tree. It`s asymmetry and bionic structure made of white compound material gives the object a unique sense of movement. The table top is made of solid wood by milling method and the pillar leg is mould cast of compound material. It’s suggested for the contract as well as for the home interiors.

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Antonina Lantsova

+7 968 634 17 90 lantsova.antonina@yandex.ruMoscow, RU

Antonina Lantsova was born in 1991 in Moscow. Upon graduating from high school, she received good knowledge of Spanish and English languages. At the same time Antonina graduated from Art School where she decided to become artist and designer. In 2008 she entered Moscow State Art and Industry Academy named after S.G. Stroganov, department of furniture design where she was specializing in industrial design. Antonina actively participates in various design contests. She is a winner at “Nayada Archchallenge” for a concept of a table “Kasvot”, and in the competition “Fresh Collection” for a project of a hanging bed-swing. Antonina took part in the 7th edition of “Furniture Club”, and in St. Petersburg Design Week 2012. As she says, it is only the beginning of a long journey. In addition to design and studies, Antonina loves photo-shooting, cycling, traveling and reading.

AIRYIt looks like a paper layout but is in fact a solid and stable chair. Frame is made of thin sheet of steel covered by fabric with soft filling, and is leaning on slim legs. It gives a sense of lightness and evanescence. Elegant lines with the unusual upholstery attract attention. Soft seat makes a chair comfortable. It is designed both for interior and exterior. Size: 450x210x700h mm.

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Where did your passion for design come from? It was very interesting to be involved in creating an environment around me. Even coloring wallpapers with crayons is a part of this process.What’s your design philosophy? Where do you find the inspiration for your projects? I love simple organic things, made in accordance with nature. I call it sensual minimalism. I get inspired by nature and design perfection.How can you characterize your approach to designing: as an engineering thought or art? I always try to combine these two things. Design is a symbiosis of an engineering thought and art. Sometimes I follow the specifics of materials and contemporary trends, as it was with my project “Miau!”.What would you like to design? What’s your dream project? Now I only look around me and try to get my own style. Of course, I’d love to see my projects in mass production, create something innovative for consumers.What famous designers would you like to work with and why? I am interested in Karim Rashid’s works. I love his approach to design, his work with material. I am a follower of his 50 commandments.Please define your expectations of publication in the “RUB DESIGN BOOK”.I would like to show my projects in Europe and find a producer for my furniture.

MIAU!Light, ergonomic and simple chair in a form of a cat can be suitable for many places: from outdoors to a child’s room or a modern exhibition hall. Made of methacrylate sheet, bended in five places or plywood. Chair is foldable, easy to use and rather inexpensive. It is available in different colors and can be covered with stickers to create a new look . Size: 850x500x450h mm.

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www.desi-gn.ru+7 916 121 28 27 mail@desig-gn.ruMoscow, RU

Bureau GN (Nataliya Vishnyakova & Georgy Morozov)

MOSAICCrystal - shaped chair is designed for the contemporary home and retail interiors, and outdoors. Geometric lines of metal frame with bright color of hexagonal seat make a chaotic placed group of the chairs look like a part of an ornament, or mosaic. A version without a chair back is available. Innovative design and structure still keeps the traditional functions of a chair.

Nataliya Vishnyakova and Georgy Morozov both graduated from Stroganov Moscow State Academy of Arts and Industry, specializing in product and interior design. They are successfully working together on projects for private and public interiors, furniture, light collections, art objects and small architectural forms. Nataliya and Georgy developed different concepts for residential areas and buildings. They took part in preparation and design for city celebration events and festivals in Moscow. Some of their furniture and light projects won awards at national and international design competitions. Set of office furniture “Horizon line” received a first prize in “Design at Work” contest and was launched by a major Finnish furniture company ISKU in 2010. Nataliya and Georgy continue to collaborate actively with this famous brand.

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Where did your passion for design come from? We are curious people and are eager to know how things are done. Working together allows us to create beautiful and innovative projects.What’s your design philosophy? Where do you find the inspiration for your projects? We love to formulate the right questions and look for answers for them. Unsolved problems inspire us greatly.How can you characterize your approach to designing: as an engineering thought or art? We believe design is a synthesis of many ideas and visions. So our professional approach is in combination of these two things.What would you like to design? What’s your dream project? We are interested in creating interior and exterior objects. Our dream is to explore opportunities to improve the world around us and then use these tools.What famous designers would you like to work with and why? We would like to work with well-known American designers Charles & Ray Eames, who had created famous pieces of furniture, which outlasted their authors and still remained popular and modern. This can be a dream of any designer.Please define your expectations of publication in the “RUB DESIGN BOOK”. We would be happy to find European manufacturers and like-minded people to work with in the future.

ZIGZAGArmchair is patented as a design innovation. It is made of simple elements: a metal frame, a futon, and fabric straps. The goal for the object was to create a non-expensive modular construction, which would contain a minimum of components and look nice. Armchair suits for childcare centers, as it is easy to assemble and modify. Soft armpads are optional.

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HISTORY White Nights — Colorful Design! St. Petersburg Design Week is a successful international event in the world of design, traditionally held in the end of May. Already for three years it has been hosting thematic meetings in different formats with professional architects and designers from Russia and abroad. During each week wide range of events is held in different city spots.Moreover, from 2012 the St. Petersburg Design Week project is not only included in the official city program of St. Petersburg Anniversary Celebration, but it also acquired the status of socially important event. A list of international speakers since 2011 is quite impressive: Karim Rashid, Marco Piva, Charlotte Moss, Stefan Lindfors, Prospero Rasulo, Dzhamel Klush, Bertrand Lemoine, Bernd Polster, Gianni Tanini, Eero Aarnio, Paolo Nava, Carlo Giorgetti, Dipak Pant. USA, France, Italy, Germany, the Netherlands, Finland, Estonia, Great Britain, Switzerland, Canada have participated in international project St. Petersburg Design Week. A series of business and public events was suggested to the professional design community by such brands as Devon & Devon, Jacuzzi, Gessi, Tikkurila, Ferrari, Hotel W, Elle Decoration, Vitra, Bulthaup, Marangoni Institute, Goethe Institute and many others.

For St. Petersburg Design Week 2013 the organizers summed up the following numbers: 8 countries-participants, 15 guests from abroad, 16 Russian designers, 47 commercial projects, 22 locations, 2 competitions, 4 exhibitions, 22 lectures, 5 round tables, 2 movies nights, 10 secular events in best interior showrooms of Saint Petersburg and over 10 000 visitors. And the numbers are tending to be increasing! The motto for St. Petersburg Design Week 2014 is Design 4 LIFE that unites all the spectrum of human needs reflected in design and architecture.DESIGN 4 MIND – lectures and master-classes, round tables and discussions on hot design topics.DESIGN 4 BODY – fashion, jewelry, body art.DESIGN 4 HOME – everything about interior design and decoration.DESIGN 4 CITY – architecture and design that surrounds us on the streets (landscape design, urban design, transport infrastructure, green and eco-friendly architecture).

Organizing Committee — FineStreet Media GroupMedia Partner — Living SpaceMedia Partner — 4’roomTo apply for participation — www.spbdw.com

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PROFILEDepst — is a special place where creative and progressive people work. We are always ready to realize the most crazy design idea and work over its implementation together with the author.

When you open the door to Depst the first thing you notice is the pleasant, relaxing atmosphere and you find yourself in the cosy space with a small cafe where time flies.

The assortment of concept store varies from tableware and clothes to bicycles.

You can also purchase different items of Russian and foreign designers displayed along with antiques, modern objects and gadgets. Shopping in Depst is a kind of entertaining experience that brings you to the desired thing which is waiting for you.

DEPST www.depst.ru

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www.darkdesign.ru+7 917 342 12 54 ipalichev@gmail.comUfa, RU

DarkDesignGroup (Igor Palichev) DarkDesignGroup is a creative group of 7 high-qualified designers founded in 1991 at the “Archproekt”. It covers such areas of design as architecture, interior, graphics, and branding. Igor Palichev (born in 1964), the founder and the leader of the group, used to worked for State Construction bureau of Bashkortostan Republic, and now he is among the top 100 Russian designers due to international experts. Larisa Mamleeva (born in 1983), and Guzel Gabdrahimova (born in 1987) both studied Architecture at the Ufa State Petroleum Technological University. They are coauthors of many successful projects with the international awards: Opus Design Awards 2003, Japan; Festival of Design COW 2009, Ukraine, winner; iF design Awards 2011, Germany. In total the group has been awarded with more than 10 world-class prizes including “Pentawards” in 2009, 2010, and 2012.

JACKETHOUSEClothes tree for jackets and coats has a form of nesting box. It is both a practical piece of furniture and an art object still retaining of its utilitarian functions. Clothes tree is a design accent of any interior. Made of MDF plates. All elements are fixed with dowels and glued. The finish can be of natural or painted veneer sheet.

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WATER MIXER BOOL-BOOLDesign is inspired by a form of a water drop and recalls pure harmony of nature. It is simple to use. When perpendicular to the wall, it is off. To turn water on you need to turn the drop down. To make it warmer or colder you need to turn it right or left, respectively. Water mixer is made of brass covered with chrome and polyurethane.

Where did you passion for design come from? Igor speaks: In the 80s I was a teenager and drank «Fanta» for the first time. I liked the label a lot so I unsticked it and kept for many years. Then after studying architecture and working in that field I decided to take up design in 1991.What’s your design philosophy? Where do you find the inspiration for your projects? It’s different with every project and depends on my emotions. Our motto is «use, durability and beauty» and objects should fit into it. Creating comfortable and beautiful environment is what I would call our philosophy and our inspiration at the same time.How can you describe your approach to design: rather engineering thought or art? I would characterise it as a symbiosis of engineering and art. Design is born on the boundary of art and technics.What would you like to design? What’s your dream project? My dream is to design one of the most wonderful things in human life – a chair.What famous designers would you like to work with and why? I’d like to work with Philippe Starck very much. I’m interested to see how maestro works.Please define your expectations of publication in the “RUB DESIGN BOOK”. I’d like to meet manufacturers from different countries and collaborate with them.

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MEBEL PROFESSIONAL MAGAZINEIt’s the international magazine created to extend co-operation in the area of the furniture trade and retailers. The main target is the professional audience from Russia and CIS.The magazine is dedicated to leading furniture manufacturers and exporters, furniture accessories and components. “The Furniture Professional” was established by Nickolay Bulankin in 2010 after twelve years of his work experience in the international furniture market. The magazine has all necessary information about national and foreign furniture markets, companies and furniture suppliers from Russia to Western Europe and vice versa.The purpose of publications is to reflect the current marketing situation and world trends including furniture development, production and sales, also to assist in business promotion of European companies for Russian and CIS markets. The magazine is focused on manufacture and sales process, from design developer planning to realization of a final product for a customer with the special attention to design, production, logistics, marketing, management, retails. The information is based exclusively on the practice methods.The content of the magazine consists of copyrighted materials by experts involved in furniture market in professional way: chief executives of enterprises, branch directors, designers, engineers and

independent consultants. “Furniture Professional” is the unique edition presented in more than fifteen annual core trade shows in such countries as Russia, Belarus, Ukraine, Kazakhstan and Western Europe (Italy, Germany). Within the territory of CIS it is the only business magazine with the officially certificated circulation. The magazine is published in the printing company well known for high quality in Moscow. Periodicity is 6 numbers in year. Circulation is 10.000 copies. Circulation is certified by The National Circulation Service Agency of Russia.

MEBEL PROFESSIONAL MAGAZINE+7 (915) 137-59-72 | editor@mprorussia.ru | www.mprorussia.ru

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Katerina Papush

Moscow, RU +7 915 375 42 90 klika10@mail.ru

Katerina Papush started to think about decorating areas around her in early childhood. She made sketches about interior and woman apparels. Later she got interested in graphic art, and visited courses in drawing, painting and composition. These creative and technical skills helped her to formulate a goal – to enter Moscow State Art and Industry Academy named after S.G. Stroganov, department of furniture design. In 2012 she graduated from the Academy and took an internship in Milan Academy of Design. Since then Katerina participated in international and national exhibitions and competitions in product design. She has experience working on private and public interiors; she successfully completed several furniture collections. Katerina loves to work with colors, forms and materials and watch what an impression it leaves on people.

BERESTA Unusual modular bench for outdoor and home interiors is inspired by a form of the birchbark and includes eleven structural elements with dynamically cut frame. It can be combined differently to change a silhouette and organize any space. Material is fibrous concrete which is solid, light, not very expensive and durable. Thickness of each cut section is 18 – 20mm.

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BUBBLE GUM Flexible storage system is made of 7 wavy elements of different sizes and colors. It is ideal for each situation: library, room divider, desk, etc. Big modules include drawers, medium and small boxes have swing doors with push-to-open mechanisms. All functional and decorative units are made of transparent and non-transparent plastics. System will complement any space or design.

Where did your passion for design come from? I am very interested in art and once I formulated for myself that I want to do something that takes you away from monotonous life. I like to communicate with world through contemplation.What’s your design philosophy? Where do you find the inspiration for your projects? Innovative technologies and materials give new thoughts. Some architectural constructions and new places inspire for creative ideas. Even a dark urbanistic landscape has its beauty.How can you characterize your approach to designing: as an engineering thought or art? For me it is more of an art. First come forms, colors, texture. I need a piece of paper, a pencil and a laptop to fix it.What would you like to design? What’s your dream project? I would be happy to create a modern art gallery. This gives an endless source of ideas. Or transfer a huge garbage dump into a park or a scientific center.What famous designers would you like to work with and why? Gaetano Pesce, Giulio Cappellini, some other famous fashion designers and architects.Please define your expectations of publication in the “RUB DESIGN BOOK”. I want to show my works to more people. Thus, I will get more inspiration to create for the future.

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PI KITCHEN Frame of the kitchen consists of a set of the functional islands: washing machine, stove, add-on islands above the stove, with mounted hood and shelves. Each island is a combination of boxes with different textures designed for storing dishes and other kitchen utilities. Set also includes a “home garden” with drainage system to grow greens or flowers. Material is Corian.

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ZAZAUnusual form of the armchair recalls a tropical insect, but initially its concept has appeared while bending gummy sweets. Basic material is curved plywood. Soft parts are made of polyurethane foam and covered with thick fabric of different colors and textures. Legs are painted metal bars welded to a solid frame. It is comfortable to sit both for adults and kids.

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+7 950 659 23 15 varege4ka@mail.ru www.chebanova.comEkaterinburg, RU

Olga ChebanovaOlga Chebanova was born on 22nd of February 1986 in city of Sverdlovsk (now Ekaterinburg). She showed interest to drawing since early childhood and achieved considerable results by her teen years. In high school Olga was awarded with various prizes and diplomas on graphics and illustrating including one from UNESCO. She continued her studies in Ural State Academy of Visual Arts and Architecture, department of Industrial design. Olga started her career with designing sofas and armchairs, switching to interior design later. At the moment she works as interior designer, occasionally creating items of furniture, art objects and abstract paintings. Olga likes learning, following new trends and be open to interesting job opportunities and projects. She takes part in various design competitions and would like to work as product designer.

CLOUDCloud-shaped floor lamp and chandelier are made of translucent nylon and metal wires which allow to transform lampshades having recieved a desirable silhouette. The low glare light emanating from clouds brings a new and elegant impression to any space. The flexible textile shades, visually delicate, can be taken off and washed. Size: Ø 600 mm, H 1400 mm.

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Where did your passion for design come from? Since I was three I remember always holding a pencil. I wanted to illustrate books but after entering the Ural State Academy took interest in product design. What’s your design philosophy? Where do you find the inspiration for your projects? My concept is to reflect in objects for interiors the individuality of people ordered them. How can you characterize your approach to designing: as anengineering thought or art? First of all, I consider myself as an artist that’s why I pay more attantion to aesthetics, beauty and elegance. What would you like to design? What’s your dream project? I like to design the three-dimensional objects. I don’t dream of creating any particular thing but I prefer to continue my work on furniture and light design.What famous designers would you like to work with and why? I would like to work with Philippe Starck. He is an outstandingly universal designer and shows his mastership in any object – shoes, glasses or architecture. It is a combination of fantasy, irony and stylistic harmony I haven’t seen anywhere else.Please define your expectations of publication in the “RUB DESIGN BOOK”. Besides receiving new proposals I would like to compare myself with other designers and see whether I should develop further as interior or product designer.

RITMOThe concept of wall clocks embodies the idea of instantaneity of time. The decorative disc with a function of second hand is carved enough for hour and minute hands to be seen through. Material is plastic and metal. Clocks are available in different sizes (Ø 280mm, 350mm and 500mm) and colours where hands are always contrasting against spinning disc.

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Arseny Leonovich is an architect, industrial designer and modern artist. He graduated in 1998 from Moscow Architectural Institute and took the internship in TU Delft (Rotterdam). In 2001 together with his partner Nikita Tokarev he opened an architectural bureau “Panacom”, which functions in Moscow, Sochi, London, Munich. Arseny is the author of various installations, landscape projects, the finalist of architectural competitions. He is collaborating with the following companies Valli&Valli (Italy), Piiroinen (Finland), Light Technology (Russia), Viabizzuno (Italy), Atelier Sedap (France), Artemide (Italy). Arseny prepared a collection of tables “Isles” for a firm Nayada (Russia), which was displayed in exhibitions in Cologne (2012) and Milan (2013). He has many prestigious awards in industrial design, including Design International Award 2013.

+7 916 677 45 76 monoleon@yandex.ru www.pana.com.ruMoscow, RU

Panacom (Arseny Leonovich)

KOSATKIContemporary light system is inspired by sea slick. Plastic lampshades have a form of the sailing pod of whales. 1.5-meter dynamic composition with LED lights and opal diffuser are designed for high-ceiling interiors, street installations, bars, restaurants, and offices. Water-resistant material. Collection is easy to transport and exploit.

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Where did your passion for design come from? It started from the proposals of non-standard ideas for architectural projects. Constant creation of unique objects turned into the interest for industrial design.What’s your design philosophy? Where do you find the inspiration for your projects? My endless source of inspiration is in relationship between a man and the nature. I love to watch, compare, find poetics in their connections.How can you characterize your approach to designing: as an engineering thought or art? I consider it art. But I also think about functional part of an object. It gives me pleasure to formulate a role of engineering structure in design.What would you like to design? What’s your dream project? I am dreaming about an endless collection of furniture, which will be suitable for everyday life: work, leisure, studies, travelling.What famous designers would you like to work with and why? Antonio Citterio. I am very interested in this architect, artist, publicist, designer. His energy allows him to be a top professional.Please define your expectations of publication in the “RUB DESIGN BOOK”. I would like to get a feedback from professional community, get them interested and possibly start new projects.

VERTIGOLight collection includes the ceiling lamps made of thin metal wires, which are carefully fused, and constitute curvilinear rotating bodies of various forms and colorful cords. Their diameters range from 50 to 100 cm. Semitransparent lampshades create optical illusions by crossing the edges of framework. Light structure made from different alloys is painted in RAL colors.

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KOCHKI SOFAFrame of the lounge sofa reminds of pebbles and hillocks which are made in colorful fabrics or leather. They are to be located on wooden basement on different heights. Each soft element is independent, levels are movable to create zones for chatting. Flexible structure allows to change a composition expanding the sofa or making seats more compact. It is made of MDF and wood.

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RANDOTable lamp reminds of a Roly-poly toy, a rattle or a dandelion. One side of the metal tube has a flexible “head” with LED lights, the other is based on a group of wooden and metal beads on legs, which remain steady in all directions. The height of the lamp: 400-600mm. Materials are wood, plastic and metal. It is assembled as a construction kit without sharp edges, easy to produce.

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HISTORY MINSK DESIGN WEEKIn 2012 and 2013, a series of activities related to the development of design were organized in Minsk. At the moment, niche of design in Belarus is free, young and talented designers are looking for production of their products, promotion and presentation themselves.

Minsk Design Week is the best way to start in the world of design. It is a great opportunity to show the ideas and skills.

We will not only showcase the Belarusian Design. We are looking forward to work with countries where the design is an important instrument.

In 2012 Minsk Design Week has been attended by designers from Poland, Lithuania, Ukraine and Russia.

At the exhibitions held in different locations of the city we have presented the products of industrial design, architectural design, graphics, posters, logos and organized lectures and film screenings about design.

We also set up different competitions and participate as partners in the

national and international design events.We are always happy to cooperate with designers from different countries.Minsk Design Week is looking for sponsors, partners and people who believe in design and know what it is.

MINSK DESIGN WEEKLena Karpilova, curatorlenakarpilova@gmail.com | www.designweekminsk.com

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PROFILEKyky.org is online magazine about the heroes, young minds, creative industries in different spheres of life in Minsk and Belarus in general.

The site is focused not only on the local reality but also pays attention to the international news and trends. Kyky.org has started as an art-zine and has gradually turned into a large-scale media project including the magazine, the events poster and the blogging platform.

KYKYwww.kyky.org

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DREAMIt’s a simple and clear project with philosophic idea that our dreams and expectations can take the shape and develop into a new and beautiful design which will grant pleasure and light. The main materials are wood and plastic, and assembly is fast and easy. This allows to arrange the low cost production of Dream table lamps.

+7 923 613 98 39 i@ivanov-design.com www.ivanov-design.comKemerovo, RU

Vladimir IvanovVladimir Ivanov was born in 1980. He graduated from Tomsk State University of Architecture and Building, faculty of industrial and civil engineering. After work as architect, Vladimir plunged into the world of design and now is developing in this direction. He creates simple and clear design for the objects using such materials as concrete, wood, metal, clay, glass. Vladimir participates in various design competitions and exhibitions. He is the winner of international contest “NAYADA Archchallenge 2012”, the 4d place award in SaloneSatellite WolidWide Moscow 2012 with the Postcard project. His Boulder project was estimated highly by the British designer Ross Lovegrove, it reminded him the works of the great Japanese architect and sculptor Isamu Noguchi. Participant of Russian Design Pavilions both in Moscow (2012) and Florence (2013) and Saint Petersburg Design Week 2013.

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Where did your passion for design come from? It came from the nature which I admire. There is so much beauty, textures and smells around us! It is difficult not to become a designer!What’s your design philosophy? Where do you find the inspiration for your projects? I prefer to get satisfaction from my work and the result is very important. I am inspired by everything which is around me. A leaf of a tree or dew on grass can easily lead to good design.How would you characterize your approach in designing: closer to engineering thought or to art? I use both in my practice. What would you like to design? What’s your dream project? A chair or an armchair, actually no matter what. The main thing that its design will be necessary and people will love it.What famous designers would you like to work with and why? I would like to work with Benjamin Hubert. I share his approach to design and admire his ability to find the necessary proportions, to select the materials for creating simply excellent things.Please define your expectations of publication in the “RUB DESIGN BOOK”. It is my first publication in such an edition. So my expectations are certainly very positive. Also, I am sure the project will be sucessful, therefore, I look forward to further co-operation!

SHAINEForm of the lamp represents a single unit with a play of light and shadows like the rays struggling through the clouds. Plafond is made of metal petals of different length and width which are located in the multi-level planes and fixed by magnetic elements. Design of the lamp is dynamic and mobile, its assembly is very simply and quickly.

Index

Introduction

Albina Basharova

Alexandra Sizinceva

Alex Petunin

Anastasia Tarkhanova & Oleg Malykhin

Andrey Kalmykov

Ann Malyakina

Anna Kharchenko

Moscow Design Week

Anna Sergeeva

Anna Smurygina

Anna Strupinskaya

Antonina Lantsova

Aotta Design

Arseniy Lubkov

Bureau GN

Saint Petersburg Design Week

Depst

ART 1

DarkDesignGroup

Denis Azarov

Dmitry Ochakov

Dima Sukharev

Ekaterina Dekhtyarenko

Ekaterina Ershova

Architector.ua

SALON Magazine

I see design

Elena Cheburashkina

Elena Sidorova

5 - 6 - 7

10 -13

14 - 15

16 - 19

20 - 23

24 - 25

26 - 27

28 - 31

32 - 33

34 - 35

36 - 39

40 - 41

42 - 43

44 - 45

46 - 47

48 - 49

50 - 51

52

53

54 - 55

56 - 57

58 - 59

60 - 61

62 - 63

64 - 65

66 - 67

68

69

70 - 71

72 - 73

Elina Bilous

Elizaveta Putyatina

Elvira Akopyan

Evgeniya Matsukevich

Galina Sorokotyaga

SVIT Form

MEBEL Professional

Iana Kozak

Julia Merkusheva

Julia Nizamutdinova

Karina_Kartina

Katerina Papush

Katya Stepanova

Ksenia Chernyakova

Ksenia Ladatko

Kseniya Trofimova

Maria Altukhova

Maria Marshchuk

Maria Todorashko

Marina Petrova

Nadya Semchishina

Natalia Rumyantseva

Natali Danilova

Nikita Medelets

Nikolay Korenkov

Olga Chebanova

Olga Kryukova

Panacom

Polina Privalova

Potap Frez

74 - 75

76 - 77

78 - 79

80 - 83

84 -85

86

87

88 - 89

90 - 91

92 - 93

94 - 95

96 - 99

100 - 101

102 - 103

104 - 107

108 - 109

110 - 111

112 - 113

114 - 115

116 - 117

118 - 119

120 - 121

122 -123

124 - 125

126 - 127

128 - 129

130 - 133

134 - 137

138 - 139

140 - 141

Minsk Design Week

Kyky.org

Redo Studio

Sergei Gusarov

Serge Nejman

Sergey Shashmurin

Sergey Smirnov

Sofya Zhukova

Tatyana Demenchuk

Tembolat Gugkaev

Timofey Zhuravlev

Valeria Zelenova

Vladimir Ivanov

Vladimir Litvinov

Vladimir Tsoy

Vladislav Karpushin

Yury Veredyuk

Enzo Carbone

Promote Design

Design For

Artistar

Anastasia Krylova

Maria Tvardovskaya

Russian Design Pavilion

Domus Academy

Istituto Marangoni

142

143

144 - 147

148 -149

150 - 151

152 -153

154 - 155

156 - 157

158 -159

160 - 163

164 - 167

168 - 169

170 - 171

172 - 173

174 -175

176 - 179

180 - 181

184

185

186

187

188

189

190

191

192 - 193

RUB DESIGN BOOK is the first publishing project which connects Russian, Ukrainian and Belarusian designers with the European manufacturers to give innovative design proposals and open new markets.

Over the years RUB DESIGN turned into fresh phenomenon, without the obligatory Soviet iconography and adopted an international outlook but it has retained its cultural matrix.

BOOK includes 65 designers and studios profiles, 158 projects, more than 500 images, interesting interviews, biorgaphies, presentations of Moscow, Sait - Petersburg, Minsk design weeks and important Kyiv exhibitions, national design magazines and websites, concept stores, Russian design pavilion, and leading Italian design schools with introduction dedicated to the cultural and historical origins of Russian, Ukrainain and Belarusian design and its perspectives.

€ 30,00

Saint Petersburg,