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Risk Communication by Social Media in Korea
29 June 2012
Ministry of Public Administration and Security
Seong Ju KANG([email protected])
2
Response for Japan Earthquake
o Awareness - Media including social media - Governmento Monitoring - Tzunami - Nuclear level and facilitieso Preparedness - Strengthening construction and maintenance criteria - Drillo Resilience - Help rescue - Reserve stockso Review of DRM - TF by the Prime Minister
• Send CBS text message in emergencies including heavy rain and snowstorm
• CBS is not a Mass Media. It Selects Specific Users • CBS for 4G will be implemented in 2012
Risk Alert Systems in South KoreaRisk Alert Systems in South KoreaCellphone Broadcasting System
KMA
Message Genera-
tion
Other min-istries
Local GOV.Autonomy
Central Disaster Situation Center
DisasterEmer-gency
KMA: Korea Metrological Agency
Special Weather Condition
3 major Commercial Mobile Company
DisseminationRequest
• Currently installed in total 317 sites (240 sites for earthquake, 77 for usage with civil Defense purpose)
• Mainly installed in east and south coastal areas
Tsunami Warning System
Central Disaster Situation Center
Local Disaster Situation Center
Local warning broadcast System
Risk Alert Systems in South KoreaRisk Alert Systems in South Korea
• Automated warning system based on the flash flood in
mountainous area
• 1,708 Sites in 227 local governments
Flashflood warning system
[Water Level Cen-ter]
[Rainfall Center]
[Control Center]
[Observation Cen-ter]
[Alert Center]
Location of Each Sys-tem
Risk Alert Systems in South KoreaRisk Alert Systems in South Korea
• Purpose– To disseminate the real time disaster situational in-
formation to public– To disseminate weather and other risk information to
public
• Background– Implemented by MOPAS and NEMA– Announced the development plan in Sept. 2011– Available in Android version (iphone version will be re-
leased in Jan.2012
• Functions – Emergency and disaster information dissemination – 119 reporting function – Behavior procedures under the disasters and emer-
gencies – Shelter information and hospital , police station etc.
information
Development of Mobile Disaster & Safety Center (1)Development of Mobile Disaster & Safety Center (1)
<Main screen> <119 reporting screen>
The AppDevelopment of Mobile Disaster & Safety Center (2)Development of Mobile Disaster & Safety Center (2)
<Installed App><Log in screen><Disaster Information>
<Message Generation>
Disaster Situation Dissemination AppDevelopment of Mobile Disaster & Safety Center (3)Development of Mobile Disaster & Safety Center (3)
Apps for Smartphone by Government Apps for Smartphone by Government
<Safe guard App by the city of Seoul >
<Safe water leisure appBy NEMA>
<Fire reporting appBy National Forest Agency>
Apps for Smartphone by Private Sector Apps for Smartphone by Private Sector
<when war occurs> <Other apps>
Blogs by Government Blogs by Government
MOPAS and NEMA run the blogs for risk communication and public education
Provide valuable in-formation to public including emergency procedures, emer-gency kits, and disas-ter information
However, not much participation from public and this re-sults in one way communication
<NEMA Blog>
Risk Communication using Social Media in Korea Risk Communication using Social Media in Korea
• Government is the main driving force in risk communication and disaster man-agement area using social media
• Current usage does not fully cultivate the web 2.0 features – One way communication : mainly providing risk and
disaster situational information to public – Mainly focused on warning and alert functions
• Using highly advanced information technology infrastructure
• Disseminate real time disaster situa-tional information using location-based GIS – Lessons learned from torrential rain accidents in
2011– Disseminate the risk areas information to public
based on the real time disaster situation– Send the real time disaster information to naviga-
tions in cars and mobiles device to not to approach the risk areas to public (Advancement of CBS, DMB and Apps)
– Focused on two way communications
Future Direction for Better Risk Communication using Social Media in KoreaFuture Direction for Better Risk Communication using Social Media in Korea
