Rihanna

Brand Identity

Rihanna’s First and Recent Albums

Brand Identity

Rihanna here is being quite controversial, this shows she is looking quite 1980’s, rock chick style. The fact she is wearing a leather jacket may come across that she is being quite rebellious. The font here is very bland, hard to come across and very simple.

Rihanna here is looking very pop, she comes across as quite polished and hip hoppy. The font is very girly and pop styled, and her clothing is very pop, 1970’s jazz type.

What has stayed the same?Brand Identity

On all of Rihanna’s Albums, Rihanna is the dominant image, this is because she is shown as her own brand identity and is showing she is important.

What has changed??Brand Identity

Over the years of each album being released, Rihanna is showing a different message each time on her album. Over the albums Rihanna has become more self conflicted, and showing off her body more. Rihanna has ‘the figure’ which many people crave for, this will give her fans and maybe show her as an inspirational character or role model. Rihanna is representing her self as a independent, fearless, talented women.

Rihanna’s MerchandiseBrand Identity

All of Rihanna’s T-shirts either have a picture of her in the centre again showing she is her own character and her own identity, or alternatively Rihanna has a set ‘font’ which is placed at the front of the T-shirt with the letter R, this allows people to recognise that this is her Merchandise and she is representing herself.