@M R S TE V EN H I LTON # R I C S B U I LD I N G

ST EV EN H I LT O N C ON S U LT I N G

R I C S BU I LD I N G S URV EY I N G C ON FE R EN C E 2 0 16

P RAC T I C A L P R

C L IE N T S , PAS T AN D P R E S EN T

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ST RAT E G I C C O N T E XT ?

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ST RAT E G I C C O N T E XT

# R I C S B U I LD I N G

PR needs to be part of your marketing and BD strategy

Marketing and BD strategy should align to your business

plan

Business plan is designed to achieve the firm’s objectives

W H AT I S PR ?

#R IC S BU I LD I N G

M E D I A R E L AT I O N S

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W H AT M A K E S A G O O D ST O RY ?

#R IC S BU I LD I N G

F I VE T I PS FOR G ETT I NG COV ERAG E

#R IC S BU I LD I N G

Is your story REALLY newsworthy?Are you pitching to the right outlet? Right person?

Do you know how to pitch?

Have you tried to build relationships?

Is your timing right?

G R E AT P R I S G R E AT !

#R IC S BU I LD I N G

– UN KN OW N

“If you don’t tell your story, someone else will.”

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T E L L M E M O R E @ S T E V E N H ILT O N C ON S U LT I N G . C O. UK

@M R S T E V E N H ILT O N

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