Richard Keddington Photography

Final Project

Outline

• Content Calendar

• Before and after implemented strategies

Monday: Infographic

Tuesday: Memes

Wednesday: Peoples day• Highlight: Ansel Adams. One of the greatest nature photographers of all time.

http://www.anseladams.com/

• Highlight: Robert Capa. Covered 5 different wars in his life time. From the Spanish civil war to WWII http://www.magnumphotos.com/C.aspx?VP3=CMS3&VF=MAGO31_10_VForm&ERID=24KL535353

• Highlight: Dorothea Lange. She was a photographer that seemed to humanize the people when they were in the moment. One of her most famous pictures is “Migrant Mother” http://www.biography.com/people/dorothea-lange-9372993

• Highlight: James Nachtwey. He was a wartime photographer. He was quoted as saying, “I have been a witness, and these pictures are my testimony. The events I have recorded should not be forgotten and must not be repeated.” http://www.jamesnachtwey.com/

Thursday: Trending & #TBT• Trending #TBT 1st picture with the new

Canon

Friday: Quizzes• Q:What is the sunny 16 rule?

A: Set the aperture to 16 on a sunny day and go wild. • Q: How do you capture the best night pictures?

A: Longer shutter speed and less ISO. • Q: Who created the term “Watch the Birdie!”

A: C.W. Davis used a live canary when he took pictures to keep people’s attention because it took so long to capture it.

• Q: What is the most important thing to remember when taking a good picture? A: Remove the cap.

Saturday: Promotion(Disclaimer, I haven’t had a chance to implement this yet. )

• Asking people to tag my Instagram in a picture they took in for a chance to win a picture that I took.

• Refer a friend to my Instagram to earn a chance to win a picture that took.

Sunday: Inspiration• Go to your happy spot and take a picture.

• What place inspires you?

• Take a picture of a rainbow

Before and AfterInstagram totals on average were around 2-4 likes per posting. And yes, my wife was always one of the likes. I hadn’t been utilizing the hastag feature and it really hurt my ability to get the likes I wanted to gain.

After our discussions on how to find those that would benefit from the pictures that I was

taking I changed my style and took to hashtags to increase

my viewership. My latest picture has gained 40 likes and

I have been consistent at around 30-35 each post I

choose to publish.

The thing that made the biggest impact is realizing that you can try to sell to everyone and waste your time, or

you can try to focus on those that are interested in what you are selling. If you’re advertising to everyone, you’re

advertising to no one.