Retail IoT Innovation Plan

Mobile solution company

eBest Innovation Project Retail IoT Solution Plan

Tony Ye, 10 Nov, 2014

Agenda

2015/1/16 eBest | Mobile solution company 2

• Project Timesheet

• Short Term Vision

• Medium Term Vision

• Long Term Vision

• Visitor Oriented Solutions


Project Timesheet

Version Delivery Date Functionality

Demo App 1 to 3 months • Message Pushing• Shopping Guidance• Shop & Product auto-discovery• Direction guidance• Tracking capability

Short Term Vision Around 1 year Shopping:• Shopping guidance• Shops auto-discovery• Subscriptions• Sales off & promotions

Tracking:• Interests• Shopping Behaviors• Shopping routes

Retailer:• Customer Interests• Target Promotions• Sales Analysis


Project Timesheet

Version Delivery Date Functionality

Medium Term Vision 1 to 3 years • Targeted user base reports• Targeted Sales Channels• Business Proposals• Subscriptions• Purchase • Payment• Social Engagement• Online & Offline activities

Long Term Vision 2 to 3 years • Analytical Data Report• Business Proposals• P2C• Solutions

Targeted user: Top clients

Short Term Vision


Short Term Vision：

1. Provide customers an App for shopping guidance, auto-discovery, promotion and sales off message pushing, subscriptions, payment etc.

2. Provide retailer more straightforward guidance on making promotion plans and sales off plans to increase their sales.

Retailer

Customer

Business Data Cloud

• Interests

• Shopping Behaviors

• Shopping routes

• Customer Interests

• Target Promotions

• Sales Analysis• Shopping guidance

• Shops auto-discovery

• Subscriptions

• Sales off & promotions

Medium Term Vision


Medium Term Vision：

1. Provide customers coupons and sales off for free, support purchase and payment offline and online.

2. Provide retailer targeted user base analysis, targeted sales channels, business proposals and so on.

Retailer

Customer

Business Data Cloud

• Interests


• Shopping routes

• Tracking capability

• Targeted user base

reports

• Targeted Sales Channels

• Business Proposals • Purchase

• payment

Long Term Vision


Long Term Vision：

We have many Top 500 clients, we should have the capability to analyze our big data to make sales target, to guide our customers. We should be able to provide professional analytical data report for clients to make business strategies and to make business decisions.

Now we retrospect our vision, maybe it could inspire us to go further.

Retailer Customer

Business Data CloudBusiness Proposals

• Customer Interests

• Target Promotions

• Sales Analysis

• Interests


• Shopping Routes

• Consumption Habits

Clients

Analytical Data Report Where & What

Product, price, POC etc.

P2C

Visitor Oriented


Visitor Oriented：

We can integrate our resources to develop a visitor oriented App, this App could push POC, product info, sales off, user subscriptions and so on to visitors’ smart device. For retailers, they can push latest product information to visitors. For visitors, they can easily find what they want.

Food

Entertainment

BeverageRest

Room

Clothes

Sales Off

New colors, sizes, styles

are available

Subscriptions

Social Engagement

Auto-discovery


Auto-discovery, more detailed information：

POCs, products nearby would be pushed to visitors’ smart devices with much more detailed information. Visitors even don’t need to visit some of them, they would know detailed styles, prices, colors, sizes, sales off, promotions etc. Visitors can subscript updates of the products they want. We push latest product updates to visitors’ smart devices as well as email box they interest even when they stay at home and have no time for shopping.

Entry

Entry

Subscription updates

Get coordinates of visitors in a room


Get coordinates of a visitor in a room：

Three points to get coordinates of a visitor in a room now is available with Beacon Tech. We map Beacon ID with Location (maybe a counter), with three beacons in a room, we should be able to get related coordinates of a moving visitor in real time and duration a visitor taking around the given locations.

For instance, with locations of points A, B, C, we should be able to get this visitor’s coordinates related to this room. And we can also get durations he spend on each counter. With finally deals, we can suspect what products this visitor interests most, if he doesn’t buy, there are some reasons we can suspect too, such as price is too high; colors, sizes, styles are limited etc.

B

CA DE

F

Track visitors’ shopping behaviors


Get visitors’ shopping behaviors via tracking visitors’ route：

Customers mean everything to us. The question is how to know what their thoughts are. Survey? Questionnaires? Watching? No. Now we have a good way to do that. That is, we get visiting routes of visitors, we analyze visitors’ interests based on visiting routes and duration they spend on checking products. If we know customers’ interests, business would be much easier.

Plan our promotions


Plan our promotions based on visitors’ shopping behaviors：

With customer visiting routes and duration, we can plan our promotions. Based on customers’ interests, we push latest product information to customers’ smart devices or mailbox with sales off, prices, colors etc. We can also plan our promotions based on those analytical data, how to attract customers is not so difficult now with targeted promotion plans.

Sales Off 50% !!!

Full sizes !!!

New colors and styles !!!

Increase sales


Manage our promotions + Analyze consumption habits + Increase Sales：

For backend systems, we should provide detailed reports related to given promotions, that is, we should make sure whether our promotion plans really work, whether those targeted promotions increased sales.

0

5

10

15

Pro 1 Pro 2 Pro 3 Pro 4

Sales

Series 1 Series 2 Series 3

Engagement


Social Engagement + Customer Experience Sharing：

Social Engagement: Find friends with same interests nearby, invite friends to join you together, join virtual communities to make new friends.

Customer Experience Sharing: If you find some amazing places, and you may would like to share them with your friends. If you have some great experiences and you’d like to share, you can share them among your friends.

Amazing Places

Great Experiences ……..


Documents

Retail IoT Innovation Plan