Retail Graphic Display and Visual Merchandising

Retail Trend:

Presented by : Nicole A. Thomas

Elements of Design

Shapes Texture Color Materials Lighting Placement

Retail Graphic Display and Visual Merchandising

The primary purpose of Display Graphics and Visual Merchandising is to establish and maintain a retail image.

Key uses of Graphic Display: Promote Sales Inform Customers Display Photos and Videos Entertain Guide Shoppers

Formats & Platforms

Retail Signs Business Signs

Awning & Fascia Signs

Pylon Signs

Window Signs Reception Signs

Point of Sale 3-D signs

Digital Printing Illuminated Signs

Floor Graphics Pull-up Banners

Technology is Fueling the Trend

Factors Shaping the Trend

75% of U.S.

Retailers believe developing a more engaging in-store experience is going to be critical to success.

1 in3 retailers currently use digital signage.

22% plan to

implement it soon.

Factors Shaping the Trend

Technology Customer

Expectations Competition for

Dynamic Customer Experiences

Examples: Gap & Apple

Above: Customer engages with a an interactive catalog and display inside a GAP

in NYC

Below: Customers participate in an interactive launch of the iPad

2

Example: Verizon

Above: Verizon uses design and lighting elements in their curved interactive product

bar.

Example: Target

Target uses employee uniforms, large format photos, curvature, lighting and color. There is even a digital display above registers.

Best Practices & Recommendations

1. Establish goals for customer engagement.

2. Create a strategy that is aligned with business goals.

3. Select the medium and the location.

4. Create content with distinct calls-to-action.

5. Implement6. Monitor & Evaluate7. Adapt

Resources

BishopFixtures.com RickSegal.com Scala.com RetailCustomerExperience.com 360Signs.com SignageSolutionsMag.com DigitalSignageToday.com