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RESUME _ Michele Parry

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Page 1: RESUME _ Michele Parry

Michele ParryRoseville, CA 95661

916) 878 -8991

[email protected]

MARKETING D IRECTOR / WEB DESIGNER / BRAND DEVELOPER

Distinctive career as an entrepreneurial leader recognized for a “feet on the ground” approach to mixed platform marketing, concept development, strategic methodology and a unique design style to produce multi-million dollar results within a broader market share. Expert in developing focused marketing and social media campaigns creating lead generation by building a strong social presence and brand awareness amid the chaos of fast-changing business environments. Exceptional communicator and negotiator talented in fostering partnerships, securing grant funding, and obtaining client buy-in boosting revenue growth and strong ROI on marketing incentives.

Professional Experience

Kaneski Associates - Roseville, CA Feb 2014 - Present Marketing Director Introduced brand management to further develop and sustain marketing communications and creative direction for products and services targeting physicians and medical professionals within Western U.S. and Texas. Cross-coordinate with Advertising and Public relations to strategically plan, organize and prioritize assignments that enhance and connect with targeted clients for new business and revenue growth.

Lead and support social media and digital marketing

Successfully pioneered an online branding and marketing campaign creating a strong social mediapresence for New York Life promoting $1B in asset management and investment programs.

Converted 12% of online audience to paid clients within 10 months by designing and integrating digitalmedia, website content, newsletters and all financial education workshops for online and in-personeducation programs, exceeding expectations.

Bolstered branding footprint by maximizing online consumer engagement through recorded educationalworkshops and video webinars generating new business partnerships.

Boosted 10% client conversion rate through focused LinkedIn social media campaigns targeting medicalcommunities for financial education workshops.

Drove higher emarketing digitalized sales by managing analytics for Twitter, YouTube, Facebook andLinkedIn recognizing consumer behaviors to achieve higher engagement.

Contribute to successful marketing and public relations efforts

Active in awarding $1,000 scholarships to over 200 students in a “We’re Doing our Part” themed BreastCancer Awareness Stamps campaign raising awareness and donations for ongoing breast cancerresearch.

Boosted brand awareness and community involvement through participation in 2014 Sutter Annual GolfTournament creating equitable leads with Sutter Hospitals creating new business.

Awarded $20,000 by New York Life, (highest award given to up to 3 organizations) by writing acommunity-impact grant that supported the financial needs of Serotonin Search, a non-profit charity.

Conceptualized and launched an expansion campaign using Treetop Perspective to introduce 10 newsatellite offices in Washington state, California, Oregon, Arizona, Utah and Texas to capture strategicpartnerships with healthcare provider and medical membership associations.

Continuously improve educational opportunities

Bolstered workshop attendance and participation 50% by strategically aligning branding campaigns tohealthcare provider membership-based associations.

Doubled new client partnerships within 1 year by coordinating trade shows to introduce products andservices via visual branding opportunities and educational workshops.

Increased membership by 8,000 by hosting structured workshops at Hawaiian conference for CaliforniaSociety of Anesthesiologist and inserting a branded flyer to giveaway gift bags.

Page 2: RESUME _ Michele Parry

Michele Parry Page 2

Bushnell Industries Inc. – Granite Bay, CA April 2010 – Aug. 2013 Director of Marketing & Web Development Spearheaded organizational development and program logistics developing strategic planning, goal setting and profitability gains through social media, event planning and a broader brand awareness. Facilitated strong project management for marketing campaign effectiveness and ROI driving sales and community involvement through website design, strong lead generation and online event promotion using Facebook, Twitter and Instagram.

Led and contributed to web development and brand marketing

Introduced Bushnell as a one-stop-shop for gardening and landscape needs via specialized pruningclasses in partnership with Placer Grown. Event brought sold out product sales for all vendors and 250+on-site attendees.

Doubled iron shop ornamental jobs, increased web traffic 25% and web clicks 110% via a partnershipwith HGTV landing 8 segments of televised yard crashers.

Accelerated website clicks 300% by converting backyard for presentations on HGTV and DIY network,generating an online store that bolstered sales gains 110%.

Sustained profitability through strategic partnerships and planning

Nurtured and leveraged relationship with Ahmad Hassan, host of Yardcrashers, as spokesperson boosting business growth 100% and cash sales 50%; introduced an exclusive merchandise line.

Spearheaded Christmas Open House event partnering with local wineries to host yard displaysgenerating $10K in merchandise sales within 3 hours 1st year; increased sales 50% in 2nd year.Introduced tree decorating classes 3rd year increasing sales $1,000 in 2 hrs. after workshop.

Delivered a $400K landscape project locally following alignment with an exclusive European castingcompany featured in local print media and company website, on-site nursery display enhanced brand.

Piloted promotional Spring perennial plant sales enhancing plant maintenance by partnering with ARSPruning tools, which bolstered attendance and 200% in sales growth.

High Hand Inc. – Loomis, CA Aug. 2005 – Nov. 2009 Director of Marketing & Public Relations Directed business transformation by launching a garden emporium restaurant pre-opening event. Planned and designed marketing collateral, public relations strategies and implemented online advertising campaigns focused on trend analysis and consumer demographics. Broadened community awareness and brand identification via marketing to exclusive retirement community and partnering with travel and tourism agencies creating an exclusive travel destination.

Restaurant consistently sold-out daily seating from opening day forward.

Cross-marketed with local nursery securing discounts for customer waiting for dining.

Expanded this historical property into an exclusive travel destination location by introducing vintagevendors, wine tasting rooms, specialty shops; bolstering nursery sales 200% from $5M to $10M.

Increased web traffic and event attendance 300% by featuring local farm products and hosting exclusiveannual events that generated local print and media coverage, including Sunset Magazine and a 6-pagefeature in Lawn & Garden Magazine.

REL EVA NT EXP ER IE NCE

Freelance Social/Media and Branding Developed content strategy, corporate positioning and branding, public and press relations, and managed projects to enhance social media presence using Twitter, Facebook, LinkedIn and Pinterest for contracted clients. Clients included: Constant Contact – Northern California; Ahmad Hassan Celebrity Landscaper, eTech Resources, Placer Grown-non-profit organization, The Art of Real Food, Placer County Real Food, and Festival de la Familia.

Education

Bachelor of Science in Sociology -- Minor: English: Brigham Young University - Provo, Utah

Web Design and Interactive Media Certification: Art Institute of Sacramento - Sacramento, CA