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Results of the survey on social media. Use of social media in EDIC’s activities. When did you start using a social media in relation to activities of your EDIC?. Main findings Very recent trend in the EDIC’s Network: 70% of the respondents started using the social media as from 2009. - PowerPoint PPT Presentation
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Results of the survey on social media
1
Use of social media in EDIC’s activities
When did you start using a social media in relation to activities of your EDIC?
Main findings
Very recent trend in the EDIC’s Network: 70% of the respondents started using the social media as from 2009.
Only 12% have an experience longer than 3 years.
2
Typology of media used by EDICs
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Most frequently used social media
Which one of the social media is the most regularly used by your EDIC? Main findings
Facebook: by far the most frequently used tool by EDICs (54%).
Youtube (13%), blogs (8%) and RSS technology and web feeds (7%) are the alternative tools used by EDICs.
4
Frequency of use of the social media
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Main reasons for the use of social media
Which are the main reasons that your EDIC uses social media? Main findings
• 86% : raising awareness / promoting the EDIC’s activities
• 65% : disseminating information on EU activities
• 43% : reaching additional/wider groups
• 18% : proactive communication with its target groups
• 11% : using social media in cooperation with other EDICs
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Typology of information disseminated
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Interactive features including cooperation
Interactivity of the EDIC’s websites Interactive features of EDIC’s websites
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• Online forms to enable citizens to submit information requests (the most frequently reported feature)
• Possibilities to register for events• Possibilities to order information
material online• Consultations on topics of interest for
citizens• Feedback form on EDIC’s
events/services • Possibilities to post comments on
articles/blogs
Interactive features including cooperation
Cooperation with other EDICs Cooperation activities
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• information on activities/events of EDICs located in the same country including adding EDICs as friends
• collective Facebook pages• co-management of blogs• assistance to other members of the
national network• common creation of content for
different tools • cooperation with other EU Networks
at local level
Promotion of social media tools
Main findings
49% directly from their EDIC website45% through information on printed materials of the EDIC44% during events organized by the EDIC
but also 42% through the use of local/regional written media.
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Level of knowledgeFacebook - the only tool
which EDICs have an average or good knowledge: 37% report a good level of knowledge, 28% an average level, 21% a weak level 14% do not know how to use Facebook.
Other tools - poor level of knowledge for the majority of the EDICs
11
Learning experience
Main findings
Self-learning process for the majority of the users (86%) and/or through exchanges with other users (40%).
Complementary impact of trainings provided by the Host Structure, DG COMM and the EC Representation at a smaller extent.
12
Main opportunities in the use of social media
• Direct contacts and interactions with target groups • Possibilities to reach wider audiences • Possibilities to connect and communicate with youth • Saving time • Saving money• Better promotion of events (with lower costs) leading to more
participants to EDIC’s events• Cooperation/connections with other members of the Network• Possibilities to reach remote parts of the country• Quicker dissemination of information • No intermediaries (as it happens with traditional media)
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Main constraints in the use of social media
• Lack of time• Lack of knowledge• Policy of Host Structures to restrict/ban the use of social media
(Facebook) during working hours• Time constraints to ensure a regular/professional moderation• Constraints of the technical equipment/infrastructure• Lack of coordination between EDIC’s members• Absence of control on the comments of the users.
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