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Results of the survey on social media 1

Results of the survey on social media

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Results of the survey on social media. Use of social media in EDIC’s activities. When did you start using a social media in relation to activities of your EDIC?. Main findings Very recent trend in the EDIC’s Network: 70% of the respondents started using the social media as from 2009. - PowerPoint PPT Presentation

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Page 1: Results of the survey on  social media

Results of the survey on social media

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Page 2: Results of the survey on  social media

Use of social media in EDIC’s activities

When did you start using a social media in relation to activities of your EDIC?

Main findings

Very recent trend in the EDIC’s Network: 70% of the respondents started using the social media as from 2009.

Only 12% have an experience longer than 3 years.

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Page 3: Results of the survey on  social media

Typology of media used by EDICs

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Page 4: Results of the survey on  social media

Most frequently used social media

Which one of the social media is the most regularly used by your EDIC? Main findings

Facebook: by far the most frequently used tool by EDICs (54%).

Youtube (13%), blogs (8%) and RSS technology and web feeds (7%) are the alternative tools used by EDICs.

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Page 5: Results of the survey on  social media

Frequency of use of the social media

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Page 6: Results of the survey on  social media

Main reasons for the use of social media

Which are the main reasons that your EDIC uses social media? Main findings

• 86% : raising awareness / promoting the EDIC’s activities

• 65% : disseminating information on EU activities

• 43% : reaching additional/wider groups

• 18% : proactive communication with its target groups

• 11% : using social media in cooperation with other EDICs

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Page 7: Results of the survey on  social media

Typology of information disseminated

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Page 8: Results of the survey on  social media

Interactive features including cooperation

Interactivity of the EDIC’s websites Interactive features of EDIC’s websites

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• Online forms to enable citizens to submit information requests (the most frequently reported feature)

• Possibilities to register for events• Possibilities to order information

material online• Consultations on topics of interest for

citizens• Feedback form on EDIC’s

events/services • Possibilities to post comments on

articles/blogs

Page 9: Results of the survey on  social media

Interactive features including cooperation

Cooperation with other EDICs Cooperation activities

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• information on activities/events of EDICs located in the same country including adding EDICs as friends

• collective Facebook pages• co-management of blogs• assistance to other members of the

national network• common creation of content for

different tools • cooperation with other EU Networks

at local level

Page 10: Results of the survey on  social media

Promotion of social media tools

Main findings

49% directly from their EDIC website45% through information on printed materials of the EDIC44% during events organized by the EDIC

but also 42% through the use of local/regional written media.

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Page 11: Results of the survey on  social media

Level of knowledgeFacebook - the only tool

which EDICs have an average or good knowledge: 37% report a good level of knowledge, 28% an average level, 21% a weak level 14% do not know how to use Facebook.

Other tools - poor level of knowledge for the majority of the EDICs

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Page 12: Results of the survey on  social media

Learning experience

Main findings

Self-learning process for the majority of the users (86%) and/or through exchanges with other users (40%).

Complementary impact of trainings provided by the Host Structure, DG COMM and the EC Representation at a smaller extent.

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Page 13: Results of the survey on  social media

Main opportunities in the use of social media

• Direct contacts and interactions with target groups • Possibilities to reach wider audiences • Possibilities to connect and communicate with youth • Saving time • Saving money• Better promotion of events (with lower costs) leading to more

participants to EDIC’s events• Cooperation/connections with other members of the Network• Possibilities to reach remote parts of the country• Quicker dissemination of information • No intermediaries (as it happens with traditional media)

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Page 14: Results of the survey on  social media

Main constraints in the use of social media

• Lack of time• Lack of knowledge• Policy of Host Structures to restrict/ban the use of social media

(Facebook) during working hours• Time constraints to ensure a regular/professional moderation• Constraints of the technical equipment/infrastructure• Lack of coordination between EDIC’s members• Absence of control on the comments of the users.

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