Research Report-Warid-Sana Gillani

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    Al-QuranAl-Quran

    In the name of Allah, the beneficent, the Merciful

    Say: If the ocean were ink (where with to write out) the words of my Lord,

    sooner would the ocean be exhausted than would the words of my Lord,

    even if We added another ocean like it, for its aid

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    Acknowledgement

    Praise to be Almighty Allah , Whose blessings and exaltation flourished

    our thoughts, enlightened our heart, thrive our ambitions and enabled us to

    contribute sincerely to the sacred wealth of knowledge. Special praises and

    regards for His last Prophet Hazrat Muhammad (PBUH) who is forever a tower

    of knowledge and guidance for humanity.

    I am thankful to Sir Rana Nadir for his indispensable guidance,

    patronizing concern and provision of facilities for this research work.

    I express omy profound and cordial gratitude to reverend and respected

    Atiq Khan; Regional Manager- HR Operations and HIna Zahid; Sr. Executive

    R&D, Warid Telecom Pakistan for their enormous cooperation and help.

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    Role of incentive in Performance Management

    Contents

    Page Number

    Chapter One Introduction1.1 Aims and Objectives. ...... 7

    1.2 Literature Review...7

    1.2.1 Performance......7

    1.2.2 Performance Management.....7

    1.2.2.1 Managing Performance Effectively......8

    1.2.2.2 Benefits of Performance Management...8

    1.2.2.3 Concerns about Performance Management..9

    1.2.3 Incentives...9

    1.2.3.1 Categories of Incentives....9

    1.2.3.2 What Incentives can do?.....................................................................10

    1.2.3.2.1 Theories on Incentive-Effort Relationship....11

    1.2.3.3 Incentives that impact on motivation of staff...14

    Chapter Two Theoretical Framework and Hypothesis Development

    2.1. Theoretical Framework.15

    2.2. Hypothesis Development16

    Chapter Three Data Collection

    3.1 Data Collection Methods ...17

    3.1.1 Interview......................................................................................................17

    3.1.2 Questionnaire..........................................................................................17

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    3.2 Data Collection.18

    3.2.1. Company Profile.....18

    3.2.1.1. Origin and History....18

    3.2.1.2. Vision.18

    3.2.1.3. Location.....18

    3.2.1.4. Market Share....18

    3.2.1.5. Financial Performance....19

    3.2.1.6. Size in Terms of Employees...19

    3.2.1.7. Roles and Positions in the Organization..19

    3.2.1.8. Communication channels20

    3.2.1.9. Control System.20

    3.2.1.10. Human Resources Management ..20

    3.2.1.11. Performance Management System..21

    3.2.1.12. Reward system.21

    3.2.1.13. Interdependencies among Various Departments ...22

    3.2.1.14. Perceptions, Attitudes, and Behavior of Organization Members..22

    Chapter Four Data Analysis

    4.1 Data Analysis...24

    Chapter Five Conclusions and Recommendations5.1 Conclusions..26

    5.2 Recommendations...26

    Appendix I ..28

    References .33

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    Chapter One

    INTRODUCTION

    This report comprises of the study of the role of incentives in performance

    management of the employees working in Warid Telecom, Pakistan. Both

    behavior and results are the two critical elements of what is known as

    performance. Managing employee or system performance facilitates the effective

    delivery of strategic and operational goals. Performance management includes

    activities to ensure that goals are consistently being met in an effective and

    efficient manner. Performance management can focus on the performance of an

    organization, a department, employee, or even the processes to build a product

    or service, as well as many other areas. 1

    Performance management which focuses on employees implies that being

    busy is not the same as producing results and that lot of hard work, strong

    1 http://en.wikipedia.org/wiki/Performance_management ; retrieved on 02-08-2010

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    commitment and training alone are not results. Hence performance management

    redirects our efforts away from busyness toward effectiveness.

    Organizations are facing challenges like never before. Increasing global

    competition among businesses has meant that all companies must developeffective strategies to remain competitive. Everyone (and everything) in the

    organization must be doing what they're supposed to be doing to ensure

    strategies are implemented effectively.

    These circumstances have put more emphasis on effectiveness that

    systems and processes in the organization must be applied in the right way to

    achieve desired results. All of the results across the organization must continue

    to be aligned to achieve the overall results desired by the organization for it to

    survive and thrive. Only then it can be said that the organization is actually

    performing. 2

    Since ineffective employees performance can lead to ineffective

    organizational performance on whole. Hence an effective performance

    management system needs to be in place and aliened with rewards system

    which positively enhance employees performance. Thus a study of the role of incentives in performance management of the employees would help to identify

    how far incentives are positively related to employees performance, which can

    be used to make recommendations and take necessary actions for improvement

    to make up for any gaps between current and effective performance

    management system.

    1.1. Aims and Objectives

    The objectives of undertaking this research are;

    To study the correlation between incentives and employees performance

    To analyze the results and findings.

    2 http://www.managementhelp.org/perf_mng/defntion.htm ; retrieved on 02-08-2010

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    To suggest necessary changes to improve the system to enhance

    performance of an employee as well as of organization on whole.

    1.2. Literature Review

    1.2.1. Performance

    Performance has two dimensions; behaviors and results. Performance

    can be thought of as actual results vs. desired results. Any discrepancy, where

    actual is less than desired, could constitute the performance improvement zone.

    Where performance improvement is any effort targeted at closing the gap

    between actual results and desired results. 3

    1.2.2. Performance Management

    Performance Management is a term used to improve team performance,

    based on the principles of measurement, appraisal, action and monitoring.

    However, it can be manifest in very different forms depending on whether the aim

    is to further improve good performers, or deal with underperformance.

    Performance Management can also apply to individuals, teams, groups or organizations. 4

    Performance management can be defined as "Taking action in response

    to actual performances to make outcomes for users and the public better than

    they would otherwise be." 5

    Employee performance management includes:

    Planning work and setting expectations

    Continually monitoring performance

    3 http://en.wikipedia.org/wiki/Performance_management ; retrieved on 02-08-20104 http://www.teamtechnology.co.uk/performancemanagement.html ; retrieved on 05-08-20105 http://www.idea.gov.uk/idk/core/page.do?pageId=4405770; retrieved on 05-08-2010

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    http://en.wikipedia.org/wiki/Performance_improvementhttp://www.opm.gov/perform/overview.asp#5http://www.opm.gov/perform/overview.asp#5http://www.opm.gov/perform/overview.asp#4http://en.wikipedia.org/wiki/Performance_managementhttp://www.teamtechnology.co.uk/performancemanagement.htmlhttp://www.teamtechnology.co.uk/performancemanagement.htmlhttp://www.idea.gov.uk/idk/core/page.do?pageId=4405770http://en.wikipedia.org/wiki/Performance_managementhttp://en.wikipedia.org/wiki/Performance_improvementhttp://www.teamtechnology.co.uk/performancemanagement.htmlhttp://www.idea.gov.uk/idk/core/page.do?pageId=4405770http://www.opm.gov/perform/overview.asp#5http://www.opm.gov/perform/overview.asp#4
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    Developing the capacity to perform

    Periodically rating performance in asummary fashion

    Rewarding good performance.

    1.2.2.1. Managing Performance Effectively

    In effective organizations, managers and employees have been practicing

    good performance management naturally all their lives, executing each key

    component process well. Goals are set and work is planned routinely. Progress

    toward those goals is measured and employees get feedback. High standards

    are set, but care is also taken to develop the skills needed to reach them. Formal

    and informal rewards are used to recognize the behavior and results that

    accomplish the mission. All five component processes working together and

    supporting each other achieve natural, effective performance management. 6

    1.2.2.2. Benefits of Performance Management

    The key Benefits of Performance Management are:

    PM focuses on results, rather than behaviors and activities.

    Aligns organizational activities and processes to the goals of the

    organization.

    Cultivates a system-wide, long-term view of the organization.

    Produces meaningful measurements.

    1.2.2.3. Concerns About Performance Management

    Typical concerns expressed about performance management are that it

    seems extraordinarily difficult and often unreliable to measure phenomena as

    complex as performance. People point out that today's organizations are rapidly

    changing, thus results and measures quickly become obsolete. They add that

    6 U.S. Office of Personnel Management 1900 E Street, NW, Washington, DC, 606-2532

    10

    http://www.opm.gov/perform/overview.asp#2http://www.opm.gov/perform/overview.asp#2http://www.opm.gov/perform/overview.asp#1http://www.opm.gov/perform/overview.asp#3http://www.opm.gov/perform/overview.asp#3http://www.opm.gov/perform/overview.asp#2http://www.opm.gov/perform/overview.asp#1http://www.opm.gov/perform/overview.asp#3
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    translating human desires and interactions to measurements is impersonal and

    even heavy handed. 7

    1.2.3. Incentives

    An incentive is any factor (financial or non-financial) that enables or motivates a

    particular course of action, or counts as a reason for preferring one choice to the

    alternatives. It is an expectation that encourages people to behave in a certain

    way. 8

    Categories of Incentives

    Incentives can be classified into three broad classes:

    1. Remunerative incentives (or financial incentives ) are said to exist where

    an agent can expect some form of material reward especially money in

    exchange for acting in a particular way.2. Moral incentives are said to exist where a particular choice is widely

    regarded as the right thing to do , or as particularly admirable, or where the

    failure to act in a certain way is condemned as indecent. A person acting on a

    moral incentive can expect a sense of self-esteem, and approval or evenadmiration from his community.

    3. Coercive incentives are said to exist where a person can expect that the

    failure to act in a particular way will result in physical force being used against

    them, for example by inflicting pain in punishment, or by confiscating or

    destroying their possessions. 9

    1.2.3.1. What Incentives can do?

    7 http://www.managementhelp.org/perf_mng/benefits.htm; retrieved on 02-08-20108 Sullivan, arthur ; Steven M. Sheffrin (2003). Economics: Principles in action . Upper Saddle River,New Jersey 07458: Pearson Prentice Hall. pp. 31.9 http://en.wikipedia.org/wiki/Incentive ; retrieved on 02-08-2010

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    http://www.managementhelp.org/perf_mng/benefits.htmhttp://en.wikipedia.org/wiki/Arthur_O'_Sullivanhttp://www.pearsonschool.com/index.cfm?locator=PSZ3R9&PMDbSiteId=2781&PMDbSolutionId=6724&PMDbCategoryId=&PMDbProgramId=12881&level=4http://en.wikipedia.org/wiki/Incentivehttp://www.managementhelp.org/perf_mng/benefits.htmhttp://en.wikipedia.org/wiki/Arthur_O'_Sullivanhttp://www.pearsonschool.com/index.cfm?locator=PSZ3R9&PMDbSiteId=2781&PMDbSolutionId=6724&PMDbCategoryId=&PMDbProgramId=12881&level=4http://en.wikipedia.org/wiki/Incentive
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    There are three primary ways by which incentives can enhance organizational

    performance

    1. Motivational effect: Incentives could motivate more effort. 10

    2. Informational effect: Incentives provide people with information about

    what the organization values and what its priorities are. 11

    3. Selection effect: Incentives attract right kind o people and repel the

    wrong kind. 12

    The motivational effect is directly related to the employees performance. It

    encompasses the concepts of motivation and effort. Where motivation is theability of people to perform functions, solve problems and set and achieve

    objectives. Motivation leads people to put in effort in what they do. Effort has two

    directions towards a task or towards learning. Both will eventually lead to

    performance, but while effort towards a task (direction, duration, and intensity)

    results in immediate performance, learning delays performance and is an

    important characteristic of strategy development.

    10 Gabor A. (1990) The man who discovered quality, times book, New York.11 McCartney S. (1995) How to Make an Airline Run on Schedule, Wall Street journal12 Edward P. (2000) The Power of Incentives, The American Review, 410

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    1.2.3.1.1. Theories on Incentive-Effort Relationship

    Following theories show how incentives affect effort.

    Expectancy Theory

    People act to maximize expected satisfaction with outcomes.

    People are motivated by two things:

    1. What they think the payoff is for a particular behavior and (in this case,

    money)

    2. How much they value that payoff (research shows people value

    monetary payoff over non-monetary payoff).

    The combination of these two factors is what motivates people. In other

    words, people make more effort when performance-based incentives are used

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    because they believe they will get money when they perform as expected and

    they really like money.

    Agency Theory

    Individuals have utility for increases in wealth

    Agency theory assumes that people are rational and will make choices

    based on the choices ability to increase either their wealth or leisure. If a task

    does not add to economic well-being, people will shirk the task.

    Goal-setting Theory

    proposes that personal goals are the primary determinant of, and immediateprecursor to, effort

    Goals have a main effect on effort, separate from expectancy, and are

    themselves affected by monetary incentives in that monetary incentives may

    cause people to set goals when they otherwise would not, set more challenging

    goals than they otherwise would and have higher goal commitment.

    Social-cognitive theory (self-efficacy theory)

    Self-efficacy directly affects effort when a person expends effort (direction,

    intensity, duration, and learning) on a task that he or she believes he/she is able

    to accomplish. The belief that one can achieve a task also indirectly affects effort

    via goal setting such as when people who believe they are able to accomplish

    much, set high goals for themselves, which according to goal-setting theory

    would immediately precede effort.

    1.2.3.1.2. Person Variables:

    Direct role of skill on incentives-effort-performance relation:

    Incentives may increase a persons effort, but that effort will not

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    necessarily lead to increased performance if the individual is lacking the

    requisite skills.

    Indirect role of skill on incentives-effort-performance relation: If a

    person has the requisite skills, then he/she should tend to believe that the

    task could be accomplished. As a result of increased self-efficacy, a

    person may then set higher goals and/or be more committed to those

    goals.

    1.2.3.1.3. Task Variables

    Effects of task complexity on the incentives-effort-performance

    relation: An increase in task complexity would ultimately lead to a

    decrease in the effect of monetary incentives impact on performance,

    unless a person has a high enough level of self-efficacy and skills to offset

    task complexitys effect.

    1.2.3.1.4. Environmental Variables

    Environmental variables are all the things surrounding the person who is

    doing a task and monetary incentives are one such variable. Additional variables

    that would include time pressure, accountability relationships, assigned goals,

    and feedback

    Effects of assigned goals on the incentives-effort-performance

    relation: Assigned goals have an indirect positive affect on effort by its

    positive direct affect on both personal goals and self-efficacy. However, if

    assigned goals are so extreme that they cannot be accomplished, then

    they will have a negative impact on performance. Furthermore, specificgoals lead to greater effort than vague ones. Monetary incentives,

    combined with assigned goals, can also affect all four dimensions of effort

    such as when compensation is tied to accomplishment of goals.

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    Effects of other environmental variables on incentives-effort-

    performance relation: Feedback can positively affect motivation,

    learning, and self-efficacy and it can interact with monetary incentives

    such as when people use feedback to increase their performance. Or, if

    information asymmetry exists, feedback can assist people in shirking. 13

    1.2.3.2. Incentives that impact on motivation of staff

    Pay, Salaries, efficiency wages etc.

    Direct financial benefits, such as Pension, illness/health/life

    insurance; allowances (clothing, housing, etc.), subsidies, gain

    sharing.

    Indirect financial benefits such as subsidized meals/clothing/accommodation/ transport, scholarships, tax breaks; etc., deferred

    compensation such as seniority pay.

    Flexible schedules, part-time/ temporary work; sabbatical, study

    leave, holidays, vacation, etc.

    Work environment/conditions, occupational health, safety,

    recreational facilities.

    Amenities, school access, infrastructure, transport, etc.Job security; Career/ professional development/ training

    opportunities

    Feedback, coaching, valued by organization

    Solidarity, socializing, camaraderie, affection, passion

    Status, prestige, recognition

    Sense of duty, purpose, mission

    Security, opportunities, stability, risk14

    13 http://maaw.info/ArticleSummaries/ArtSumBonnerSprinkle02.htm ; retrieved on 02-08-201014 UNDP Conference Notes #8 working draft (2006), incentive systems: Incentives, motivation, andDevelopment performance.

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    Chapter Two

    THEORETICAL FRAMEWORK AND HYPOTHESIS DEVELOPMENT

    2.1. Theoretical Framework

    Performance is the dependent variable, which is the variable of primary

    interest, which can be effected by various independent variables based on

    literature review:

    IncentivesMotivation

    Skill

    Task complexity

    Feedback

    Time pressure

    Assigned goals

    Higher incentives and feedback will motivate employees to performance

    better. As found in literature feedback affect motivation, learning, and self-

    efficacy positively and it can interact with monetary incentives such as when

    people use feedback to increase their performance for higher monetary gain.

    Higher the task complexity lower will be the performance as complex tasks

    would consume more time and performance in such case is highly dependent on

    motivation and self efficacy of the employees.High skill level and time pressures are positively related to performance

    given the elevated importance of reward for the employee as skill employees

    would perform on better pace as compared to unskilled one and timelines

    motivates employees to higher performance if results are associated with

    incentives which employee thinks are important.

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    Furthermore specific, clear, realistic and challenging assigned goal will

    lead to better performance.

    A schematic diagram of the theoretical framework is as follows;

    Independent Variable Dependent Variable

    2.2. Hypothesis Development

    Based on the above theoretical framework various hypotheses can bedrawn. The focal one is as follows;

    Incentives motivate people which leads to greater employee

    performance

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    Incentives

    Motivation

    Skill

    TaskComplexity

    Feedback

    TimePressure

    AssignedGoals

    Performance

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    Chapter Three

    DATA COLLECTION

    3.1. Data Collection Methods

    Data was collected by following methods:

    Review of national and international relevant literature on the subject was

    carried out in libraries and online search engines.

    Interview of the HR-Manager of Warid Telecom.

    Survey questionnaire filled by the HR-Manager of Warid Telecom.

    3.1.1. Interview

    A structured interview is a research tool in which questions are prepared

    in advance. Data could be analyzed later and report results based on analysis.

    A face-to-face interview is used in this study, which is based on a direct

    meeting between interviewer and interviewee. 155 Interviewer guides the questions

    and focuses the study.

    Face-to-face interview does not bore a respondent and ensures full and

    accurate data. Researcher can adapt the questions as necessary, clarify doubts

    and ensure that responses are properly understood by repeating or rephrasing

    questions.

    3.1.2. Questionnaire

    Questionnaire is also used to collect data. It is a written set of questions towhich respondents record their answers. Questionnaire formulated for this study

    is a blend of close ended as well as open ended questions.

    The interval scale (Likert scele) is used in which responses to various

    items measuring the variable can be tapped on a five-point sale.

    155 http://www.romir.ru/en/products/methods/face/; retrieved on 02-08-2010

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    3.2. Data Collection

    Data was collected through interview and questionnaire. Following is the

    information obtained based on data.

    3.2.1. Company Profile

    3.2.1.1. Origin and History

    Warid is operated by Abu Dhabi Group led by Sheikh Nahayan MabarakAl Nahayan. Warid started it services in Pakistan May 2005. Now is a joint

    venture between Abu Dhabi Group & SingTel Group. Abu Dhabi Group entered

    into a strategic alliance with Singapore Telecom. Subsequent to this transaction

    in July 2007, telecom giant SingTel acquired 30% percent equity stake in Warid

    Telecom, Pakistan, for US$758 million. This partnership is part of a strategy to

    support Warid Telecoms continued growth and to enhance its market position.

    3.2.1.2. Vision

    To become the primary service provider of all communication needs of

    subscribers in Pakistan, supported by exemplary customer care.

    3.2.1.3. Location

    Warid telecom has one head office in Lahore and three regional offices;

    Central region (Lahore being focal point)

    North region (Islamabad being focal point)

    south region (Karachi being focal point)

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    3.2.1.4. Market Share

    According to Pakistan Telecommunication Authority, Warid Telecom has

    18.14 million subscribers of 32 million in total as of July 2009. It is ranked as the

    fourth largest operator in Pakistan. Warid Pakistan claims it has the largest post-paid subscriber base in Pakistan. 1616

    3.2.1.5. Financial Performance

    Warid is one of the leading companies in Pakistan Telecom industry.

    Warid Telecoms revenue has been increased by 14% during the year 2008 -

    2009 as compared to its competitors; Ufones revenue increased by 4% and

    Telenors by 12%. On the other hand it is still lagging behind the Mobilink whoserevenue has been increased by 46% on the said year.

    3.2.1.6. Size in terms of Employees

    Total numbers of employees working in Warid Telecom are 1201 .

    3.2.1.7. Roles and Positions in the Organization

    Warid Telecom has three types of employees;

    Permanent

    Contractual

    Outsourced

    Following are the grade levels in Warid Telecom;

    Grade 5 - General Manager

    Grade 4 - Deputy General Manager/ Senior Manager

    1616 http://ptcltelephonedirectory.com/blog/about-warid-telecom.html ; retrieved on 05-08-2010

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    Grade 3 - Managers

    Grade 2 - Assistant Managers

    Grade 1 - Executives

    Below Grade 1 - Laborers, Patrols / guards

    Variable Grades Contractual

    3.2.1.8. Communication Channels

    Both formal and informal communication channels are in place in Warid

    Telecom.

    Formal communication channel include;

    Online communication using companys own intra-net

    E-mails

    Written memos

    Letters

    Notices

    Informal communication channels include;

    Meetings

    Presentations

    On job face to face conversation

    Telephone (calls / sms)

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    3.2.1.9. Control System

    Warid Telecom has various Formal Control Mechanisms;

    Code of conduct, which is frequently emphasized and clearly

    communicated to the employees. Penalty system is in place to ensurerealization of code of conduct

    Attendance management system

    Policies

    Performance objectives and targets

    3.2.1.10. Human Resources Management

    Warid telecom has a well organized human resource department which

    consists of a team of around 20 personal. The HR system has sound and

    comprehensive policies regarding various human resources management

    functions. The department has various technical facilities and competent work

    force which is managing human resources of the company effectively and

    efficiently. It is evident from the 14% increase in the revenue earned by the

    company during last year and the lower turnover and absenteeism rate as quoted

    by the head of HR- Operations.

    3.2.1.11. Performance Management System

    Performance management system in Warid Telecom involves;

    Goals and objectives setting of every employee by the supervisor in

    consultation with the employee concerned

    On going coaching, monitoring and feedback on the performance to

    ensure achievement of set objectives

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    Annual evaluation of the performance through performance

    appraisal

    3.2.1.11.1. Performance Appraisal

    Management by Objectives (MBO) format of Performance appraisal is

    being used in Warid Telecom.

    Weightage of job related factors personal characteristics is as follows;

    o Job related factors = 80%

    (e.g. knowledge of work , quality of work, quantity of work etc.)

    o Personal characteristics = 20%

    (e.g. interpersonal skill, interpersonal, leadership,

    communication skills, punctuality, decision making, coordination etc.)

    3.2.1.12. Reward system

    Reward system consists of both financial and non financial incentives. All

    financial incentives are strictly performance based.

    Financial incentives include

    Salary Increments

    Bonuses

    Leave fair assistance (LFA) which encompasses one additional basic

    salary and 5 days leave

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    Sponsored travel

    Accelerated promotion

    Sponsored recreation activities

    Special prizes

    Non financial incentives include

    Assignment of additional authority

    Ceremony arranged in recognition of performance e.g employee of the

    month award issuance of certificate of appreciation

    Recreational activities e.g.

    o Annual cricket match

    o Tours and trips

    o Annual night / concert

    o Bowling competition etc.

    3.2.1.12. Interdependencies among Various Departments

    Various departments/units of Warid Telecom are interdependent. The

    focal point of which is quality assurance department i.e. every department is

    dependent on each other through QA and the dependencies are clearly

    communicated.

    3.2.1.13. Perceptions, Attitudes, and Behavior of Organization Members

    Organization members/employees have partial participation in decision

    making

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    Warid Telecom has a strong team based culture and coworkers are

    helping and friendly

    Warid Telecom do offer opportunities for the advancement to its

    employees as it prefer internal recruitment for position filling and alsogive preference to its own employees over external candidates.

    Leaves: Warid do encourage employees to avail annual leaves which

    are for ten days in a calendar year. Other leaves include without pay

    casual leaves and fully paid maternity leaves for two months.

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    Chapter Four

    DATA ANALYSIS

    4.1. Data Analysis

    The data acquired show that Warid Managerial workforce have a clear

    understanding of the vision of the company, which is very important as

    effective performance managements utmost objective is to set individualgoals that are aligned with the company`s strategic objectives, and that every

    employees should contribute to the ultimate achievement of the company`s

    strategic objectives. For that matter a clear understanding of vision of the

    company plays a vital role, which provides direction and guideline for setting

    of individual goal in performance management. Hence in Warid Telecom

    Individual goals are developed on departmental goal which are in line with the

    organizational vision and mission statement.

    Warid Telecom has tied incentives with good performance. And the

    objectives and scheme of rewards based on performance is clearly

    communicated to the employees which would stimulate employees to perform

    well for the achievement of the desired reward.

    Warid Telecom is aware of the importance of incentives hence it grants its

    good performers with both financial and non financial rewards. As monetary

    benefits stimulate employees to perform well and it can retain higher performers. Non financial incentives results in higher employee satisfaction. It

    has also been revealed by the data that the Warid Telecom has designed and

    implemented a competitive reward system which also helps higher employee

    satisfaction and retention.

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    On part of the effectiveness or the performance based incentives data

    illustrate that the employees are satisfied with the current incentives offered

    by the company and that they think implementation and reinforcement

    mechanism are suitable. And they believe that only good performers should

    be rewarded which will create difference between good performers and

    average or bad performers and it will motivate other employees to perform

    well. Also the recognition of good performance plays a vital role in motivating

    others. Also Warids workforce believe that the PBI system can increases

    institutional competitiveness and they are satisfied with the system and

    believe that it can positively effect performance by increasing their motivation

    to perform well.

    Warid Telecom frequently distributes performance based incentives for

    example bonus, recognition and certificate for the Employee of the Month.

    Frequent and timely rewards are more effective in terms of motivating

    employees as compared to less frequent or delayed reward. It helps increase

    the rate on which other employees can be stimulated and motivated to

    perform well.

    The effectiveness of the PBI system depends on the clear understanding

    of the results/outcomes by the employees. Hence it is found that in Warid

    employees clearly understand what is expected of them as there are

    comprehensive job descriptions as well as continuous coaching and by the

    supervisor.

    Warid employees are also seemed to be satisfied with the competence of

    the supervisor who evaluate their performance and that they are objective

    and fair in their judgment.

    Furthermore Warid Telecom employees do not strongly agree that a fair

    budget is allocated to the PBI system to the employees. A problem indentified

    with the current PBI system in Warid is that that employees are not involved

    in the process, neither in the formulation of the type and amount of rewards

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    nor in the evaluation of the performance. This may leave employees less

    satisfied with the fair working of the system.

    Chapter Four

    CONCLUSION AND RECOMMENDATIONS

    5.1. Conclusion

    On the basis of the analysis of the data it can be concluded that the

    incentives play a vital role in managing and enhancing employees performance

    by increasing their level of motivation.

    Furthermore it can be said that the reward system which incorporates

    employees aspirations and consider their expectation is far more effective than

    the one which does not.

    It has been found that non-financial incentives increase employee

    motivation than financial incentives. Moreover non financial incentives alone are

    not enough to increase employee motivation; it is most effective when a blend of

    both is offered to the employees.

    5.2. Recommendations

    Based on the findings following recommendations can be made to improve

    the effectiveness of the PM system.

    Performance evaluation should be done bi-annually or quarterly.

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    Training should be provided to the appraiser to frequently upgrade and

    indentify KPI`s and goal setting with reference to current needs. As well as

    to evaluate performance objectively and impartially.

    Incentives should be provided which will directly contribute to theemployee development for example educational assistance, study leave

    etc.

    Employees should be involved in formulation of reward policies and

    evaluation of their performance.

    Sufficient budget should be allocated to the PBI system to increase its

    effectiveness in terms of greater employee motivation, satisfaction andretention.

    Frequent up gradation of the policies is recommended for incessant

    progress and growth.

    Employees aspirations, expectations and wants should be considered

    while designing the reward system.

    Underperformers should be provided with appropriate training to enhancetheir skill level and motivation.

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    Appendix I

    A study on THE ROLE OF INCENTIVES IN PERFORMANCEMANAGEMENT in WARID TELECOM PAKISTAN.

    Research Questionnaire

    Section One: Demographic and Attributes, Please tick the appropriate box

    0 Name of Employee/department: Atiq Khan

    1 Position/Designation: Head of Recruitment, Development & Regional HR Operations

    2 Qualification:

    Ph.D. M.Phil/MS Masters Bachelors

    3 Experience in Job (Years): Years with current Organization: 4+ years

    5 Age (Years):

    6 Gender :

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    Male Female

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    Section Two: Role of Incentives inPerformance Management Strongly

    agreeAgree

    Partially

    Agree/partially

    disagree

    DisagreeStro

    Ag

    7 I have a clear understanding of organizational vision and mission.

    8 In my organization, departmentperformance goals are developed in linewith Organizational vision and missionstatement.

    9 In my opinion, performancemanagement system is in existence inmy organization.

    10 I am aware of the objectives of currentperformance related reward offering.

    11 Following type of performance based incentives (PBI) are currently offered by the organization to boostmy performance

    Financial Non-financial Combination of both

    12 Following non-financial performance based incentives (PBI) are currently offered to me: (tick theapplicable box)

    Accelerated Promotion Salary increment Special prize Sponsored TravelSponsored Training And education Sponsored Recreation/entertainment Other

    13 Following non-financial performance based incentives (PBI) are currently offered to me: (tick theapplicable box)

    Assignment of additional charge/authority Issuance of certificate of merit/Honour/AppreciationEmployee of the year award Acknowledgement of performance in official publications

    Ceremony arranged in Recognition of performance Job enrichment/ Job rotation

    Employee of the spot/month / quarter Other. Please specify

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    35

    Stronglyagree

    agree

    Partially

    Agree/partially

    disagreedisagree

    Stron

    Disag

    14 I think that existing performancebased incentive system is compatiblewith other Organization in Pakistanknown to me.

    15 I feel satisfied with the currentavailability of performance basedincentives system.

    16 Implementation/reinforcement of performance based incentive systembased on performances suggested byHigher Management is suitable.

    17 In my view there should be a

    noticeable difference in rewardincreasing among employees basedperformance.

    18 -------------should be given higher weightage in my performanceevaluation.

    19 When an employee receives aperformance incentive, the other employees are motivated to exert

    extra effort.

    20 Performance based incentives aredistributed less frequently.

    21 My suggestions and reservationsrelating to PBI are duly considered bythe concerned authorities.

    22 I fully understand theresults/outcomes expected from me

    to do my job.23 My supervisor who evaluate my

    performance is competent enough todischarge such function with duecare.

    24 My supervisor who evaluates myperformance is generally biased andunfair.

    25 In my view, serious attempts aremade to mitigate the , risks and

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    REFERENCES

    1. http://en.wikipedia.org/wiki/Performance_management ; retrieved on 02-

    08-2010

    2. http://www.managementhelp.org/perf_mng/defntion.htm; retrieved on 02-

    08-2010

    3. http://en.wikipedia.org/wiki/Performance_management ; retrieved on 02-

    08-2010

    4. http://www.teamtechnology.co.uk/performancemanagement.html ; retrieved

    on 05-08-2010

    5. http://www.idea.gov.uk/idk/core/page.do?pageId=4405770 ; retrieved on

    05-08-2010

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    http://en.wikipedia.org/wiki/Performance_managementhttp://www.managementhelp.org/perf_mng/defntion.htmhttp://en.wikipedia.org/wiki/Performance_managementhttp://www.teamtechnology.co.uk/performancemanagement.htmlhttp://www.idea.gov.uk/idk/core/page.do?pageId=4405770http://en.wikipedia.org/wiki/Performance_managementhttp://www.managementhelp.org/perf_mng/defntion.htmhttp://en.wikipedia.org/wiki/Performance_managementhttp://www.teamtechnology.co.uk/performancemanagement.htmlhttp://www.idea.gov.uk/idk/core/page.do?pageId=4405770
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