res.cloudinary.com...followers. I don't care about followers. I don't care how many followers you have. How many followers you have does not dictate how much money you can make. In

© COPYRIGHT SHE SOCIAL, LLC - 2020 - ALL RIGHTS RESERVED

H A S H T A G F I L E S S O C I E T Y | S H E S O C I A L . C O

INSTAGRAMSUPERSTAR

20202020HOW I SPEND 30-

MINUTES A DAY TOGET A CONSTANT

FLOW OF NEWLEADS - BEING

SOCIAL ON SOCIALMEDIA!

MODULE 7

COPYRIGHTDISCLAIMER

CreditThis document was created using a template from SEQ Legal(https://seqlegal.com). Copyright noticeCopyright © 2020 - SHE SOCIAL, LLC We control the copyright and other intellectual property rights in this ebook. Subject to the license below, all these intellectual propertyrights are reserved. License to use ebookSubject to your payment and membership of The Hashtag Files Society, compliance with the restrictions below and the other terms of thisdisclaimer, We grant to you [a worldwide, non-exclusive and non-transferable license] to:(a) download a copy of the ebook;(c) store and view a single copy of the ebook on a single ebook reader; and(d) print a single copy of the ebook solely [for your own personal, domestic and non-commercial use]. You must not in any circumstances:(a) publish, republish, sell, license, sub-license, rent, transfer, broadcast, distribute or redistribute the ebook or any part of the ebook;(b) edit, modify, adapt or alter the ebook or any part of the ebook;(c) use the ebook or any part of the ebook in any way that is unlawful or in breach of any person's legal rights under any applicable law, orin any way that is offensive, indecent, discriminatory or otherwise objectionable];(d) use the ebook or any part of the ebook to compete with us, whether directly or indirectly; or(e) use the ebook or any part of the ebook for a commercial purpose. You must retain, and must not delete, obscure or remove, all copyright notices and other proprietary notices in the ebook. The rights granted to you by this disclaimer are personal to you, and you must not permit any third party to exercise these rights. If you breach this disclaimer, then the license set out above will be automatically terminated upon such breach (whether or not wenotify you of termination). Upon the termination of the license, you will promptly and irrevocably delete from your computer systems and other electronic devices anycopies of the ebook in your possession or control, and will permanently destroy any paper or other copies of the ebook in your possession orcontrol. Digital rights managementYou acknowledge that this ebook is protected by digital rights management technology, and that we may use this technology to enforcethe terms of this disclaimer. Pirate copiesIf you have bought or received a copy of this ebook from any source other than us, then that copy is a pirate copy. If this has happened toyou, please let us know by email to [email protected] You can buy a genuine copy of the ebook from joining The Hashtag Files Society at https://shesocial.co/hashtagfilessociety No adviceThe ebook contains information about Instagram and Digital Marketing. The information is not advice and should not be treated as advice. You must not rely on the information in the ebook as an alternative to legal, medical, financial, OR business advice from an appropriatelyqualified professional. If you have any specific questions about any such matter you should consult an appropriately qualified professional.

No adviceIf you think you may be suffering from any medical condition you should seek immediate medical attention. You should never delayseeking medical advice, disregard medical advice, or discontinue medical treatment because of information in the ebook. You should never delay seeking legal advice, disregard legal advice, or commence or discontinue any legal action because of information inthe ebook. Limited warrantiesWhilst we endeavor to ensure that the information in the ebook is correct, we do not warrant or represent its completeness or accuracy. We do not warrant or represent that the use of the ebook will lead to any particular outcome or result. In particular, we do notwarrant or represent that by using the ebook you will grow your business, Instagram or company. To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to this ebook andthe use of this ebook. Limitations and exclusions of liabilityNothing in this disclaimer will:(a) limit or exclude any liability for death or personal injury resulting from negligence;(b) limit or exclude any liability for fraud or fraudulent misrepresentation;(c) limit any liabilities in any way that is not permitted under applicable law;(d) exclude any liabilities that may not be excluded under applicable law; or(e) limit or exclude any mandatory rights that you have as a consumer under applicable law. The limitations and exclusions of liability set out in this disclaimer:(a) are subject to the preceding provision; and(b) govern all liabilities arising under this disclaimer or relating to the subject matter of this disclaimer, including liabilities arising incontract, in tort (including negligence) and for breach of statutory duty, except to the extent expressly provided otherwise in this disclaimer. We will not be liable to you in respect of any losses arising out of any event or events beyond our reasonable control. We will not be liable to you in respect of any business losses, including (without limitation) loss of or damage to profits, income, revenue,use, production, anticipated savings, business, contracts, commercial opportunities or goodwill. We will not be liable to you in respect of any loss or corruption of any data, database or software. We will not be liable to you in respect of any special, indirect or consequential loss or damage. Trademarks "Hashtag Files Society:, "Instagram Superstar", our logos and our other registered and unregistered trade marks are trade marks belongingto us; we give no permission for the use of these trade marks, and such use may constitute an infringement of our rights. The third party registered and unregistered trade marks and service marks that feature in our ebook are the property of their respectiveowners and, unless stated otherwise in this disclaimer, we do not endorse and are not affiliated with any of the holders of any such rightsand as such we cannot grant any license to exercise such rights. Law and jurisdictionThis disclaimer shall be governed by and construed in accordance with Oregon, USA law Any disputes relating to this disclaimer shall be subject to the exclusive jurisdiction of the courts of Washington County in Oregon, USA.

COPYRIGHTDISCLAIMER

MODULE 7 | PAGE 4 | INSTAGRAM SUPERSTAR

COPYRIGHTDISCLAIMER

TABLE OF CONTENTS

MODULE 7 - VIDEO TIMELINE

MODULE 7 - SUMMARY

PAGES #2-3

PAGE #4

PAGES #5-7

PAGES #8

THE EXACT TIME MARKERS OFTHE MODULE BROKEN DOWN

A QUICK TEXT BREAKDOWN OF THEMODULE + WHAT WE WILL COVER

NOTESPAGES #26

THESE PAGES ARE DEDICATED TO ANY AND ALLNOTES YOU WANT TO TAKE FOR THIS MODULE

MODULE 7 - TEXTBOOKPAGES #9-25

A TEXTBOOK VERSION OF MODULE 7 BROKENDOWN (MEANT FOR THOSE WHO WOULD

RATHER READ THAN WATCH VIDEO)

TABLE OF CONTENTSM O D U L E S E V E N

HOMEWORKPAGES #27

THIS SECTION IS DEDICATED TO YOUR HOMEWORK + ANYOTHER NOTES YOU MAY WANT TO TAKE

MODULE SEVEN


BEING SOCIAL ON SOCIAL MEDIATIME BREAKDOWN OF MODULE 7

[ 0 : 2 8 ] - B E I N G S O C I A L O N S O C I A L M E D I Awhy it matters + my exact strategy that will get you engaging consistently.

[1 :30] - THE BIGGEST MISTAKE I SEE PEOPLE MAKINGWhat most people do + why you should not be doing that

[ 3 : 0 8 ] - W H A T A C T U A L L Y W O R K Sand how I spend less than 30 minutes a day on Instagram and still get leads

[ 4 : 2 2 ] - W H A T I S E N G A G E M E N T ?Engagement by IG’s terms: Likes, comments, shares, saves, follows, and DMs

[6 : 17 ] - INCREASING YOUR ENGAGEMENTORGANICALLY

My 3 steps to increase engagement

[7:55] - TRACKING + CALCULATING YOUR ENGAGEMENT

[ 9 : 3 6 ] - S H O W I N G Y O U H O W T O U S E T H EE N G A G E M E N T C A L C U L A T O R I N S I D E T H E H F S

[13:00] - LET’S GET BACK TO THE BASICS OFENGAGEMENT BEFORE WE TAP INTO STRATEGY

Cold, warm, and hot leads

[ 1 4 : 0 0 ] - A C O L D L E A D

[ 1 5 : 0 8 ] - A W A R M L E A D

Someone who doesn’t know who you are + where you can find them

Someone who’s maybe purchased from you before, possibly follows you, and is aware of you andwhat you’re selling

[ 1 6 : 5 9 ] - A H O T L E A DSomeone who you chat with often in DMs, who has purchased from you before, and is a loyal follower

MODULE SEVEN



[ 1 9 : 4 1 ] - S H O W I N G Y O U O N M Y O W N I N S T A G R A MH O W T O F I N D C O L D , W A R M , A N D H O T L E A D S

[24:28] - 30 MINUTES A DAYMy step by step plan to help you engage organically + strategically

[ 2 4 : 3 0 ] - D E C I D E Y O U R E N G A G E M E N T S C H E D U L Estart treating Instagram like it’s your job

[ 2 6 : 1 4 ] - C R E A T E Y O U R E N G A G E M E N T F O L D E RI show you how to do this step by step

[28 :30] - WHAT TO DO BEFORE YOU START F ILL ING UPYOUR ENGAGEMENT FOLDER

[31:09] - FILLING UP YOUR FOLDER WITH YOUR IDC SOYOU ENGAGE WITH THE RIGHT PEOPLE

[ 3 4 : 3 1 ] - E N G A G E F O R R E A L !

[36:56] - SHOWING YOU HOW TO FILL UP YOURFOLDER + HOW TO ENGAGE

It’s time to go and engage with the photos that you saved in your engagement folder. Leavegenuine comments!

deciding how many people you want to engage with daily/weekly

[44:07] - BREAKDOWN OF ENGAGEMENT GENERALRULES

[43:01] - KNOW HOW MANY PEOPLE YOU ACTUALLYENGAGE WITH

All the things you should and shouldn’t do when it comes to engaging

MODULE SEVEN



[ 4 6 : 3 0 ] - B O N U S E N G A G E M E N T T I P S

[51:32] - A FEW LAST THINGS TO REMEMBER

[ 5 2 : 3 0 ] - Y O U R I N S T A P L A N F O R T H E W E E K

MODULE SEVEN


HOW I SPEND 30-MINUTES ADAY TO GET A CONSTANTFLOW OF NEW LEADS -

BEING SOCIAL ON SOCIAL MEDIA!

In this module I show you my step by step strategy that helpsme get a constant flow of new leads on Instagram. We’ll talkabout the different types of leads (cold, warm, and hot), how tocreate an engagement folder, and why you should create anengagement schedule that works for you.

K E Y M O D U L E T A K E A W A Y S :

WHAT REALLY WORKS WHEN IT COMES TO ENGAGINGWHAT ENGAGEMENT ISHOW TO INCREASE YOUR ENGAGEMENT ORGANICALLYTRACKING + CALCULATING YOUR ENGAGEMENTTHE DIFFERENT TYPES OF LEADS YOU CAN GET ONINSTAGRAMTHE 30-MINUTE A DAY PLANDO’S AND DON’TS FOR ENGAGEMENT


T H E B I G G E S TM I S T A K E I S E E O NI N S T A G R A M I S …… people not making the time toengage and socialize on Instagram withtheir ideal dream clients regularly.

It’s something that people often say“Oh, I didn't know I needed to do that.”Well, I'm here to tell you, you definitelydo.

MODULE SEVENBEING SOCIAL ON SOCIAL MEDIA

TEXTBOOK BREAKDOWN OF MODULE 7

gurus that's ever going to tell you, fuckfollowers. I don't care about followers. Idon't care how many followers youhave. How many followers you havedoes not dictate how much moneyyou can make. In 2019, I grew myInstagram only about a thousandfollowers in the entire year and I morethan doubled my income. You don'tneed a lot of followers to make a lot ofmoney. There are billionaires on thisplanet who literally don't even havesocial media. And they make billions ofdollars every single year.

WHAT REALLY WORKSSo instead of doing those things, whatreally works is showing up regularly andconsistently. Notice I'm not saying fivedays a week, seven days a week.Regular and consistent means: what’ssomething that you can set in yourschedule and commit to? What canyou do regularly and consistently?

Now I'm going to say I definitely think ifyou can show up at least three times aweek, that's better. But one time a weekis better than no times per week.

W H A T M O S T P E O P L ED OThere are a lot of people who simplypost and ghost, all that means is theyliterally post and then they log off. Theyshow up on their stories and in the feed,and they think that's enough. You justmake a story really quick or you make apost really quick and call it good. Somepeople wait and they hope for people tocome to them. They cross their fingers,and they spend a lot of time trackingfollowers and silly vanity metrics thatdon't really convert

I'm probably one of the only Instagram


Pay attention to your engagement andyour metrics that matter. Stop payingattention to followers and bullshit thatreally doesn't convert into sales andleads and money and all the things thatwe're here to do.

Make time to engage with your idealdream client.

Treat Instagram like it is your job.

Have a plan and stick to it. If you fail toplan you plan to fail. I'm going to giveyou a plan today. You can just copy anduse mine.



W H A T I S G O O DE N G A G E M E N T ?

or DMs you in general. This also goes forreacting to your stories, voting in yourpolls, giving you answers. When you putthose interactive things in your stories,all of that counts.

Basically the reason this stuff is soimportant is because of the way thealgorithm works in 2020. Honestly, thisis the new way of social media, themore engagement you get, the higheryou rank in the algorithm. The morepeople that are engaged with yourcontent, whether they're watching yourstories or they're responding, or they'recommenting or they're saving, orthey're sharing, or you're telling theirfriends about you in their DMs,Instagram goes, “Oh this profile, thisperson, this business, is doingsomething that people really enjoy. Sothat must mean other people aregonna really enjoy this too.” And thenthey show it to more people.

That's why engagement is really, reallyimportant. Basically, the moreengagement you get on your profile,the more Instagram favors you in the

You'll hear me say a lot of the time focuson engagement because engagementis what matters on Instagram.

So engage, by Instagram's terms, isevery time someone likes your photo,comments on your photo, shares yourphoto, saves your photo, follows youafter viewing your photo, or DMs afterviewing your photo, or just follows you


algorithm. And then when Instagramfavors even the algorithm, the morepotential leads and sales you'll have. If you're here to make money, like mostof us are, and grow our businesses, this isreally important.



whatever one you like, andwhichever your IDC enjoys. 2. Using hashtags. You learned allabout hashtags in the previousmodule. Module six, if you haven'twatched that, go back and watchthat. Make sure to watch all of thesemodules. They are all the pieces tothe puzzle of Instagram. 3. Engaging and being social. Thecool thing about engaging andbeing social is you don't have to getup. You don't have to dress cute. Youdon't even have to show your face.You can do it in the bathtub. You cando it on the toilet. You can do it inyour bed. You can do it on the couch.You could do it in your car. You cando it on vacation. You can do it in theoffice. You can engage wheneveryou want. That is the beautiful thingabout social media. A lot of otherways to engage with ideal clientsthat are usually getting dressed upand going to a networking event,which is fun and great. I definitelyencourage you to do that. If you're an

H O W T O I N C R E A S EE N G A G E M E N TO R G A N I C A L L YHow do we actually increase theengagement organically? If you want tolearn about increasing yourengagement paid with ads, that isdefinitely something that you can learnand not something that I'm teaching inthis course. There are three things that I'm going toteach you about to increase yourengagement organically (that doesn'tcost you money).

1. Posting regularly and consistently.The more you show up in your stories,the more you show up in your IGTV,the more you show up in your feed or




extrovert like me and you enjoy thatkind of stuff. Or even if you're anintrovert, you want to put yourselfout there. But this is something thatyou can simply do for as little as 30minutes a day and make a hugeimpact in your business.

T R A C K I N G A N DC A L C U L A T I N G Y O U RE N G A G E M E N T

where things are going really great andthere's going to be times, you're goingto have to go back to the drawingboard. But one of my favorite ways totrack my efforts is to track myengagement percentage, which is whywe created a fancy calculator inside theHashtag Files Society. A big misconception on Instagram isthat engagement needs to be like 20%and you need to have these highamounts of engagement. To be honest,the average engagement is 4-5%, greatengagement would be considered over5%, and if you have something over 10%you're literally crushing it. Even if you're sitting at 3% you're notdead. It's really important to be trackingthese numbers. I track these numbersmonthly. And I'm going to show youexactly how to do that. Really simple. Iused to teach this really fancy mathproblem. But now we've made it into adigital thing.

Let's talk about tracking and calculatingyour engagement. Since engagementis the most important, you want to beasking things like “are people engagedwith my content? Are they enjoying it?”Because if you're posting a lot ofconsistent content and you're taking allthe steps and nobody's engaging withit, something's wrong. For me, that usually means that they'renot relating to my content. That meansit's not hitting the mark. That's whenyou get back to the drawing board andyou start figuring things out. That's thething about organic social media, ittakes time. There's going to be times

Login to your account and go toyour dashboard Click on the “Calculate my % now!”button (you can also find it underthe workbooks + tools) Enter your current follower count Then enter the number of likes +the number of comments fromyour 6 most recent posts Click “find my magic Instagramnumber”

1.

2.

3.4.

5.




U S I N G T H EE N G A G E M E N TC A L C U L A T O R I N S I D ET H E H A S H T A G F I L E SS O C I E T Y

seem like a good fit, I remove themfrom following me. When people followyou who aren't going to relate, forinstance when I post about boss ladystuff and I have a bunch ofentrepreneurship men following me,they're not going to relate to being onyour period and running your business.It's just not something they're gonnarelate to. So you want to make sure thepeople who are following you arealigned with your message and yourbranding. And I know it's scary toconstantly remove people from yourfeed, but I like to view the mindset thatfor every one person I removed, that'snot a good fit, two more are going tocome straight to my profile.A few things to remember when it

comes to your followers:

Now I'm encouraging you, if you haven'tgone through and done a cleanout ofthe people who follow you, I highlyrecommend it. You want to make surethat you don't have bots and randompeople. For me, anytime a dude followsme, I remove him from following me.Anytime somebody who just doesn't

To see me use the engagement calculatorinside the Hashtag FIles Society, go to 09:36in the video.




B A C K T O T H E B A S I C SO F E N G A G E M E N T :T H E T H R E E T Y P E S O FI D C T O E N G A G EW I T H O NI N S T A G R A MThere are three types of ideal dreamclients to engage with on Instagram,and I'm going to explain those to youbefore I give you the actual strategy. Thestrategy itself is very simple.

commenting on their photos or thepeople who follow my competitors.) Cold leads, again, are generally peoplewho have no idea who you are. They'recold. You have to warm them up.

C O L D L E A D S

The first type of lead is what we call inmarketing a ‘cold lead’. All the cold leadis, is an ideal dream client that has noidea who you are. They’re cold, theydon't know who you are. They've nevermet you. They don't know anythingabout your business. You're completelybrand new to them. The cool thingabout this is with 1 billion people onInstagram, there's a lot of cold leads. Where do we find these people toconnect with? You can find them inhashtags, your competitor’s comments,and followers. (So people who are

W A R M L E A D S

A ‘warm lead’ is an ideal dream clientthat has some idea of who you are. Theyeither follow you but have notpurchased anything from you, orthey've engaged with you before.They've watched your story. They'vewatched your IGTV, they'vecommented on your thing. They'veread your bio, they've done something.But they haven't purchased. Where can we find these people? Youcan find these people in your own feed.These are people who commented onyour photos or IGTV, your followers, yourstory views, people who watch yourstories. Something really interesting that I wantyou to think about. I get a lot of peoplewho say, “I only have a hundred

They've already purchased from youbefore and they're right there. Theywent from cold to hot. You warmthem up, you charm them with yourpersonality. You showed them whyyou were the best at what you do, andnow they're ready to go. So where can we find these people?They’re always in your DMs orcommenting on your posts. Youalready know who they are, what theylook like, you know their name. They'rejust people who you already recognize,especially those who've alreadypurchased from you before. You'veengaged with them before. A lot oftimes if you go back to warm leads,they become hot leads the more youengage with them. The reason I like toengage with hot leads, especiallypeople who've already purchasedfrom you before, is because what doesis makes them more excited aboutyour products and services. And thenthey're more likely to talk about it andtell their friends, which, there's nobetter lead than someone who comesin from a recommended source.




followers”. Now I want you to imagineyou're in a room. You're stuck in yourhouse right now. If you're reading thisduring Corona, and if all of a sudden ahundred people were to come into yourhouse, would you be able to socialdistance from them? Probably not! But,it's a lot of people! And so the reason Ilike warm leads is because a lot ofpeople don't. They’re constantly focusedon getting new people, new people,new people, new people. When there's a lot of people who arealready interested in you, that if youwere to put more energy into them andnurture them, so they can become a hotlead, they would buy from you.

H O T L E A D SA ‘hot lead’ is a lead that you love, it'ssomeone who is right on the brink ofbuying from you. You've already hadconversations with them before,whether that was on a live video andthey were asking you questions, or theywere sliding into your DMS, or they'veemailed you, or you've just seen thempeeking around at your stuff more.

A cold lead is someone who might beskeptical of you because they don'tknow who you are. But if someonecomes in from a recommendation, theykind of already skip over the cold partand they go right into warm or hot. Sohot leads are really great, especially ifthey haven't already bought from you. Ifthey have purchased from you, whenyou sell hopefully you have some sort ofa ladder of different products andservices that you sell. So maybe youhave beginner products and services,and then you have higher ticketproducts and services. If you've soldthem a lower ticket item, a hot lead isreally great to keep engaging withbecause they might still be a reallygood fit for one of your higherprograms or your bigger products, or tojoin your MLM instead of justpurchasing something from your MLM. Hot leads are really great.




When treating Instagram like it's yourjob, you really need to decide whenand for how long.

You'll be engaging each day. Now Ispend, like I said, about 30 minutes aday, five days a week. But you don'thave to do that. You can start out smallwith 5 to 10 minutes, three times aweek. I actually encourage you to startout smaller, and with less, because it'seasier to commit to for most people.

Now, if you're a type A person, and ifyou say you're going to do it, you'regoing to do it, by all means do it. But itdoesn't have to be really crazy. Do itwhen you take a bath, when you’re onthe toilet, I don't really care when youdo it, you just need to pick a time and adate and stick to it. That's step one.

L E T ' S G E T I N T O T H E3 0 M I N U T E S A D A Y ,S T E P B Y S T E P P L A N S T E P O N E I S T OD E C I D E Y O U RE N G A G E M E N TS C H E D U L E

Watch me find a cold, warm, and hot leadon my own Instagram starting at minute19:41.




S T E P T W O I SC R E A T I N G A NE N G A G E M E N TF O L D E R

Go to your profile and click the 3lines in the top right corner Then click “SAVED” category Click the “+” in the top right handcorner Name your folder “Engagement” Click “next” Click “done” and now you have afolder

1.

2.3.

4.5.6.




This is part of the strategy. The strategy isto make it streamlined so you can spendthat 5 minutes or 10 minutes or 30minutes or whatever you decide eachday engaging. So before we start fillingup your engagement folder, you needto decide how many comments a dayyou can do in your timeframe. So for me,in 30 minutes, I can usually do 16 to 20quality comments. Now, keyword.Quality. You don't want to leave a shittyhalf-ass comment, and I'm going to talkabout that a little bit later, but basically ifwe're going to spend the time togenuinely go to someone's profile andbe like, Hey girl, dah, dah, dah, dah, lovethis. Love that. Sorry, you're strugglingwith this. Leave a genuine comment.We don't want to leave just a bunch ofemojis or something that makes usseem like a bot. Because when you dothat, it's literally a waste of your timecause no one's going to trust you.

Based on how many days a week andhow many quality comments you cando in that timeframe, you have got to do

the math. So I can do a minimum of 16comments in 30 minutes, and I'm tryingto do 30 minutes, five days a week. Iwould do 16 times 5, then my goal is todo 80 comments a week.

So 16 comments a day, five days a weekis 80 comments a week. Now, thatnumber 80 is important because that'sthe number of photos I want to fill up inmy folder. Before we fill up our folder, wealso want to make note that we're goingto fill up our folder the day before youstart commenting.

If I'm commenting Monday throughFriday, 16 comments a day, I'm going topick 80 photos and fill up my folder onSunday so I can get started chiselingaway at those comments on Monday.So how many can you do the timeframe? If your timeframe is only fiveminutes, you probably can't do morethan two quality comments, right?Because you've got to take intoconsideration that you have toeffectively read their actual caption andrespond.

Then how many days a week? So ifyou're doing two comments a day, three

S T E P T H R E E : B E F O R EY O U F I L L U P Y O U RF O L D E R

days a week, that's only six. I'm going toencourage you to do more than thatbecause I really think you can at least do10, but just to start, if that feels good, byall means, do that.

Then pick your day. If you're justcommenting Monday, Wednesday, andFriday, then Sunday would be your dayof filling. If you're commentingWednesday, Thursday, Friday, then youwould fill up on Tuesday. Just fill the daybefore, because it is a little bit of work tofill up this folder, especially if you're doinglike me and filling it up with 80.

If you do have a team, or let's say you're asocial media manager and you'rewatching this video and you want yourclient to be the one who does thecommenting, this is a really great thingfor you to fill up the folder, but for themto do the commenting. So that's what Ido. My team helps me fill them, fill up myfolder now, and I go in and I just makesure I do the commenting. Anytime youhear from anybody on my personalInstagram, it's always me.




S T E P F O U R : F I L L I N GU P Y O U R F O L D E RHow we do that is we're going to startfinding cold, warm, or hot leads. So goback and watch what I just showed onthe demo of how I find cold, warm, orhot leads. Remember we're findingthem from hashtags, from comments,from our own comments, from ourcompetitors comments, from ourcompetitors followers, from people inDMs.

Basically, I just tried to do a mixture of all.Do not ever add anyone to your folderbefore vetting their profile. All thatmeans is they should check some ofyour ideal dream client boxes. So for me,if they don't run a business, I'm notengaging with them. It's literally a wasteof my time. They don't care aboutHashtag Files Society. You don't careabout Hashtag Files Society unlessyou're running a business or a blog oryou're trying to make money onInstagram.

So if your ideal dream client is reallyinterested in fitness and you go to




someone's profile and they literally havememes about how much they fuckinghate fitness and fitness sucks. I don't wantto do fitness. They're probably not yourideal client. You don't want to waste yourtime commenting on them when youcould be commenting on someone else'sprofile that is a good fit.

Once we find some people and we startto vet them, then what I like to do tomake this really fast is I like to add photosfrom their profile. If I'm doing 80comments, 16 a day, instead of finding 16different profiles and vetting 16 differentpeople. I would go to 8 people's profilesand add two of their photos from theirfeed to my profile. I'm going to demo this,so don't worry if you're feeling a little bitconfused.

Then I try to stick with the recent photos ifat all possible, and I'm going to add themto the folder. Remember, it's the sameflag when you go to the menu on yourprofile that says ‘saved’. Then the secondphoto on the top right, you're going to seethis little button is going to pop up thatsays save to collection. You're going to tap

that tap. It comes up really fast. If it goesaway and you don't click it in enoughtime, uncheck the flag, and then checkit again, you'll be able to click it, and thenyou're going to click the folder that youjust created. So I'm pointing on thebottom photo to my engagementfolder. And boom. Now this photo isinside your engagement folder.

S T E P F O U R : I T ’ S T I M ET O E N G A G EWhen you're ready to engage, you'regoing to open up your folder and go totown. Basically, you're going to startcommenting. You're going to go back toyour profile, you're going to click thehamburger, you're going to click ‘saved’,and then you're going to see there'syour folder.

Inside your folder, and I'll demo this, so ifyou're feeling confused, that's okay.Inside your folder you're going to juststart going to town and emptying out all80 of those photos. So 16 a day. Now thekey to this, again, is leaving genuine andthoughtful comments. If you're going totake the time to comment, you want to




seem real and not like a bot, and then youalso want to make sure to remove thephoto from your folder and set a goal tocomment and remove all the photos bythe last day of your weekly engagingschedule.

So for me, it would be Sunday night, fill itup with 80, or I have my team do it. Thenon Monday morning I comment on 16posts, Tuesday: 16, Wednesday: 16,Thursday: 16 comments and Friday: 16comments. Then by Friday, after my 16thcomment, my folder will be back to zero.The way to remove a photo is after youcomment on it, click the flag button and itwill remove. I like to click. It didn't show uphere, but there's a button sometimes thatpops up that says remove from collectionor just remove. I just remove it. I don'twant it in my saved photos at all becauseI've already engaged with it and I want itout. This is how you keep track.

This is how you plan. So then at the end ofthe week, if you've removed all of them,you can confidently say, I spent timeengaging with 80 photos this week.

Which is a huge amount of how you getway more leads than ever before.

To see me doing a live demo of this process,go to 36:56 in the video.

A lot of times people are like, “Oh yeah, Iengage.” And I'm like, “well, how manypeople do you engage with?” And theyhave no idea. If you're doing thisconsistently every single week, you cangenuinely say, “Oh, I can engage with180 new people a month.” These are people that can lead to,especially at my close rate of 20% thatmeans I can get a potential of 36 newpeople into the Hashtag Files Society amonth. And if I get 36 new people intothe Hashtag Files Society a month, that'salmost $2,000 a month I can add to myincome. Because with a membershipsite, it's month to month to month tomonth to month. It's not a one timepayment. This is how powerful it can be.And a lot of times it'd be a biggerprogram, it's going to be a lot morepowerful.




Treat it like it is your job & pick anumber you can commit toVet every profileComment on 2 recent photos oneach vetted IDC profileLeave genuine & thoughtfulcommentsKeep track and make sure to“remove” your photos from yourfolder once you are done

To Do:

BREAKDOWN OFENGAGEMENTGENERAL RULES

Be all willy nilly and never engageWaste time commenting on non-ideal dream client profilesComment 1x or on a super old photosLeave a vague comment that canmake you look like a botForget and get lost in your commentweb.

Not To Do:

BONUS ENGAGEMENTTIPSIf you're really vibing with somebody andyou want to take things to the next level,you can always slide into their DMs. Nowvibing with them is two things. One, youeither are really obsessed with theirprofile and you think they're such a goodfit for you, or you've already been goingback and forth and you're just trying totake that to the next level of engagingand building a relationship with them.Remember, we're trying to build arelationship. We're not just trying to getsales. If we're just trying to get sales, itnever works. So how do we slide into their DMswithout seeming like a creepy ass dude?All you're going to do is you're going towatch their stories or highlights, andyou're going to send them a genuineresponse to their story. A genuineresponse that encourages conversation.Let's say I was your ideal dream client,and you watch my story from today, andyou saw my dad joke of the day, whichhas been a new thing that I've been




doing that's hilarious. You could respondby telling me another dad joke or howfunny you thought that was, or thatyou've never heard that one before, and itjust gets the conversation going. Another tip is don't follow people unlessyou really love their content. Don't followpeople just so they'll follow you back.That's the absolute worst thing you cando for your profile. I literally don't followanyone unless we made a really goodconnection. The reason is it will hurt you inthe long run. The reason you get a lot offollows and unfollows is because there areso many bots doing that already. If you follow a bunch of people and youend up following 2000 people. And thenyou go to clean up your feed and youunfollow a bunch of people. It just doesn'tlook good. So I don't follow people unless Iabsolutely love their stuff. Now I know there's some crazy ass peopleout there who are like, you should neverfollow more than 400 people. You shouldnever follow more than 2000 people. You

shouldn't follow more people thanpeople who follow you. I don't listen toany of that. I follow what feels good tome. Somebody that I like, that I love, that Iappreciate, that I respect, or that theircontent inspires me. That is the onlyperson I follow and that's 500 people andthat's 500 people. That's 30 people, thenthat's 30 people, don't read into toomuch of that stuff. I want you to imagine your Instagram asa brick and mortar store, a legitstorefront. You need to make sure youare responding to every single commentand DM you get. Don't try to come at meand tell me you don't have time. Youhave time. Unless you're gettinghundreds of thousands of commentsyou can respond to your DMs andcomments. Because here's the deal, GaryVaynerchuk, he responded to everyretweet he got on Twitter for about fouryears. Now, he's a little extra, and I'm notgoing to tell you to respond to everycomment. If you're getting 300comments and it's literally draining you, Iget that. But if you're getting 20




comments a week, you can respond to20 comments a week, and this is why Iwant you to respond to them. Imagining our Instagram’s as a brickand mortar, a physical store. Let's saypeople come into your store, they walkup to the register and they ask you aquestion. If you turn around and ignorethem, what are they going to do?They're going to walk out, they're notgoing to buy shit from you. They'regoing to go somewhere wheresomeone actually cares about them.That's the same exact thing as ifsomeone comes to your profile or slidesinto your DMs, asks you a question orgives you a compliment or sayssomething and you literally ignorethem, unless you're getting hundreds ofcomments, and then they know you'reprobably not going to respond to them,that you can't physically respond toevery single person. Your Instagram is your brick and mortar.Make sure you take good care of it. Havegood customer service. I literally get

people all the time saying “I'm notmaking sales” and then I go to theircomments and they have people whoare literally interested in asking aboutthe products and services and theyhaven't responded. That's a lead who'swanting and is clearly interested. Any comments each week is betterthan no comments. So if you're havinga bad week and you only do 10comments, it is better than zero. Onecomment better than zero. Don'tmake it hard. Just start small and work your way up.It's a muscle. You're going to have toflex it. You're going to get better atvetting people. You're going to getbetter at commenting faster andsaving to your folder faster, the moreyou do it, the better you're going toget at it. And then, treat Instagram like it's yourjob and it will become your job.




N O W T U N E I N T OY O U R N O T E S +H O M E W O R K B E L O W !

And the really cool thing is the moreyou do this, the more commentsyou're going to get, the more followsyou're going to get, the more viewsyou're going to get. You're going toland a lot of new clients from doingthis.

A C O U P L E O F T H I N G ST O R E M E M B E R

Remember, like anything else, you'regoing to get faster. Also don't fill up your folder further outthen a week because you want to keepthe post as relevant as possible. So don'tgo on the first of the month and fill it upand have it emptied by the end of themonth. Because a lot of times thosephotos are going to be a lot older andthey're not going to be as captivating of aconversation. Have fun. Focus on building connections and thenalso make sure your profiles areoptimized before you do this. So go backand do the profile optimization modelmodule because you want to make itreally easy for when they click back toyour profile, they can find out who youare and what you do.

MODULE SEVEN


N O T E S

W H A T R E A L L Y W O R K S O N I N S T A G R A M ?

W H A T I S E N G A G E M E N T ?

H O W T O I N C R E A S E M Y E N G A G E M E N TO R G A N I C A L L Y ?

W H A T T H R E E T Y P E S O F I D C S H O U L D I B EE N G A G I N G W I T H ?

MODULE SEVEN


H O M E W O R K

M Y K E Y T A K E A W A Y F R O M T H I S M O D U L E :

M O D U L E T O D O / H O M E W O R K L I S T :

O T H E R N O T E S :

S E T A S C H E D U L E + D E C I D EH O W M A N YD A Y S / C O M M E N T S Y O U ’ L LE N G A G E W I T H E A C H W E E K

C R E A T E Y O U R I GE N G A G E M E N T F O L D E R

S T A R T F I L L I N G U P Y O U RF O L D E R

S E T A G O A L T O E M P T Y I TO N E W E E K F R O MT O M O R R O W !

MODULE SEVEN


N O T E S

O T H E R N O T E S / T H O U G H T S :

Documents

res.cloudinary.com...followers. I don't care about followers. I don't care how many followers you have. How many followers you have does not dictate how much money you can make. In