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PROJECT REPORT ON Wealth Management Sector An Analysis Of Existing And Potential Market AT AXIS BANK LTD. AHEMDABAD Submitted By: Sandeep arora Ankit kanungo (MBA-III SEM), In Partial Fulfillment for Degree of Master of Business Administration during the year 2008-09

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Page 1: Report on Axis Bank by Sandeep Arora

PROJECT REPORT ON

Wealth Management Sector

An Analysis Of Existing

And

Potential Market

AT

AXIS BANK LTD. AHEMDABAD

Submitted By:

Sandeep aroraAnkit kanungo (MBA-III SEM), In Partial Fulfillment for Degree of Master of Business Administration during the year 2008-09

AMITY BUSINESS SCHOOL, AMITY UNIVERSITY RAJASTAN, JAIPUR

Page 2: Report on Axis Bank by Sandeep Arora

ACKNOWLEDGEMENT

It is a matter of great satisfaction and pleasure to present this report on Analysis of Wealth Management taking Axis bank as basis. I take this opportunity to owe my thanks to all those involved in my training.

This project report could not have been completed without the guidance of our COORDINATOR - MBA, Dr. SHEELA SRIVASTVA & project guide Dr. AMIT DIWIDI. Their timely help & encouragement helped me to complete this project successfully.

I thank Mrs. VINEET AGRAWAL (VICE PRESIDENT- HR) for giving me opportunity to work at AXiS BANK, as a FINANCE TRAINEE.

I am thankful to Ms. PAMPA GHOSH (MANAGER –WEALTH MANAGEMENT) and MR. SAURABH TRIPATHI (DGM, WEALTH MANAGEMENT) for their encouragement and able guidance at every stage of my training work.

I express my gratitude towards staff of WEALTH MANAGEMENT DEPARTMENT -AXIS BANK, those who have helped me directly or indirectly in completing the training.

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WEALTH MANAGEMENT

SECTOR

AN ANALYSIS

OF

EXISTING AND POTENTIAL

MARKET

COMPANY GUIDE : FACULTY GUIDE :

Ms. Pampa Ghosh Dr. Amit Diwidi

(Manager) (Prof.)

Wealth Management Department Amity Business School

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AXIS BANK (DELHI) Jaipur

INDEX

No. Particulars Page No

1 Executive Summary

2 Objective & Scope of Project

3 Company Profile

4 Theoretical Background**

5 Projections

6 Bibliography

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**

1. INTRODUCTION

2. CONCEPT OF WEALTH MANAGEMENT

Wealth Management Range Key Elements of Wealth Management Services Key Challenge Area

3 Solution Framework

4. Wealth Management – An Emerging Sector

5. Core Elements of Wealth Management Services

Packaged at various levels

Advisory Investment Processing (transaction oriented) Custody, Safekeeping and Asset Servicing End-to-end Investment Lifecycle Management

Key function areas

Financial Planning

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Client Profiling Investment Objective

Portfolio Strategy Definition / Asset Allocation

Defining Portfolio Strategies and Portfolio Modeling

Determination of Portfolio Constituents and Allocation of Assets

Strategy Implementation

Portfolio Management

Portfolio Administration

Performance Evaluation and Analytics

Strategy Review and Alignment

Recalibration of Portfolio Strategy

Rebalancing, Reallocation and Divestment of Assets

6. Key Challenge Areas

Highly Personalized and Customized Services. Personal relationship driving the business. Evolving Client Profile. Client Involvement Level. Passion Investment (Philanthropy and Social Responsibility). Limited Leveraging Capabilities of Technology (as an enabler). Technical Architecture and Technology Investment. Intricate Knowledge of Cross-functional Domain.

7. Solution Framework

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Quality of Service Level Universal Service Offering Investment in People Processes Price not a True Differentiator Unconventional Delivery Channel and Communication Flexibility of Technical Architecture

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8. SERVICES PROVIDED BY WEALTH MANAGEMENT INSTITUTIONS

Custodian Services Trust Services

Retirement Plan Services

9. ADVANTAGES AND LIMITATIONS

10. Consumer Point Of View :

Wealth Management

PMS vs Wealth manager and fund manager.

Is PMS for you?

How to choose a PMS.

Investment philosophy.

Scheme benchmarks.

Minimum investment.

Returns.

Cost structure.

Frequency of disclosure.

Broking house.

Assets under management (AUM).

11. CONCEPT OF ASSET CLASSES

Asset Mix List Of Different Asset Class

Fixed Deposits Merits and Demerits

Interest rates on FDs

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Effective Return

MUTUAL FUND

Open-end fund

Exchange-traded funds

Equity funds

Capitalization

Bond funds

Money market funds

Funds of funds

Hedge funds

Equity investment

Direct holdings and pooled funds

Commodities Market

ART FUND

Diversified portfolio

Tie-ups with galleries

REAL ESTATE FUND Insurance Product

General Insurance

Unit Linked Insurance Plan (ULIP)

Structured Product

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Composition

Risks

GOLD

Factors influencing the gold price

gold becomes desirable in times of Bank failures Low or negative real interest rates War, invasion, looting, crisis

Currency Portfolio composition of currency

12. Companies providing Wealth management services

Kotak securities

INTRODUCTION PRODUCTS ASSET CLASSES USED ASSET SIZE INVESTMENT PHILOSPHY

Morgan Stanley

INTRODUCTION

PRODUCTS

ASSET CLASSES USED

ASSET SIZE

INVESTMENT PHILOSPHY

Moti Lal Oswal

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INTRODUCTION

PRODUCTS

ASSET CLASSES USED

ASSET SIZE

INVESTMENT PHILOSOPHY

Religare Wealth Management

INTRODUCTION

PRODUCTS

ASSET CLASSES USED

ASSET SIZE

INVESTMENT PHILOSOPHY

Standard chartered

INTRODUCTION

PRODUCTS

ASSET CLASSES USED

ASSET SIZE

INVESTMENT PHILOSPHY

Abn Amro Wealth Management

INTRODUCTION

o PRODUCTS

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ASSET CLASSES USED

ASSET SIZE

INVESTMENT PHILOSPHY

HSBC Financial Planning Services

PRODUCTS

ASSET CLASSES USED

ASSET SIZE

INVESTMENT PHILOSOPHY

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Citi Bank

INTRODUCTION

PRODUCTS

ASSET SIZE

ASSET CLASSES USED

INVESTMENT PHILSPOHY

ICICI Wealth Management INTRODUCTION

PRODUCTS ASSET CLASSES USED ASSET SIZE INVESTMENT PHILSPOHY

13. AXIS BANK & WEALTH MANAGEMENT

Procedure for entertaining a client in AXIS BANK Coustmer Profiling at Axis Bank

Upto 30 years of age

30-45 years of age

45-60 years of age

over 60 years

14. WEALTH MANAGEMENT : INDIAN CONCERN

Position of India in Wealth Management Risk aversion of Indian customers

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15. MIDDLE EAST & WEALTH MANAGEMENT

16. WEALTH MANAGEMENT ON GLOBAL PRESPECTIVE

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EXECUTIVE SUMMARYAxis Bank Wealth Management provides discretionary wealth management service, in which wealth managers give recommendations to customers and invest according to customer discretion. My Project is the study of Wealth Management Sector,An Analysis Of Existing And Potential Market.

The study was conducted at the main branch of AXIS BANK,CP,NEW DELHI.

The project was of 6 weeks duration.

During the project I had taken the guidance of Wealth managers & staff to collect the data, & also made use of Company’s various reports. The data collected were then compiled, tabulated and analyzed.

Apart from objectives, Some of the points which is considered in this

topic to make project report more comprehend are :-

1. What a customer expects from a wealth management service

provider.

2. Solution framework for wealth management.

3. Key Challenge Areas.

4. Core Elements of Wealth Management Services.

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OBJECTIVES

1) Through the past results, to identify the potential of wealth management sector.2) Understanding company’s procedure in wealth management department.3) To know the comparative position of the companies offering wealth management services. 4) To have a general notion on different asset classes available in financial market.5) To have a conceptualized view on wealth mangagment services.

COMPANY PROFILE

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Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd.The Bank today is capitalized to the extent of Rs. 358.56 crores with the public holding (other than promoters) at 57.60%.The Bank’s Registered Office is at Ahmedabad and its Central Office is located at Mumbai. Presently, the Bank has a very wide network of more than 701 branch offices and Extension Counters. The Bank has a network of over 2854 ATMs providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country.The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence.

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Theoretical Background

INTRODUCTION

The term Wealth management also now a days having very

importance. So many Banking companies are engaged in the business

of Wealth management.  The premier insurance industry is now

booming because so many bankers are also adopting and playing safe

in the business of insurance the term called is Bancassurance.  Now a

days Wealth Management has very craze in the business world.  In a

survey it was found that India had 100,000 miolliners day end of year

2006 is now grow up by 21% from a year earlier (Asia pacific Wealth

report).

Wealth management services area in financial sector has been witnessing more attention during last couple of years. Capgemini Merrill Lynch Wealth Report 2007 cites number of HNWIs globally to be around 9.5 million with wealth held by them totaling to US$37.2 trillion in year 2006. Value of wealth held by HNWIs represents an increase of around 11.4% since 2005.Considering long-term high value business proposition, number of banks and niche players has started offering full range of wealth management services targeted to HNWIs and emerging affluents.While growing volume of premium services to affluent clients becomes the key driver for most of the service provider firms, many unique elements inherent to wealth management services requires completely different service offering model than the existing model for transactional services. Greatlyaccustomed in offering commoditized financial services so far, demand of unconventional form of service model poses a big challenge in charting growth path for these wealth management firms.

CONCEPT OF WEALTH MANAGEMENT

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The term Wealth management formed with two words Wealth &

Management.  The Meaning of Management They have already seen in

the steering introduction.  The meaning of Wealth is – Funds, Assets,

investments and cash it means the term Wealth management deft with

funds Asset, instrument, cash and any other item of similar nature. 

While defining Wealth Management They have to think in planned

manner.  “Wealth Management is an all inclusive set of strategies that

aims to grow, manage, protect and distribute assets in a much planned

systematic and integrated manner”.

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WEALTH MANAGEMENT RANGE

The Indian market has been segmented by Wealth management

service providers into five categories, namely:

Ultra-high net worth, or Ultra-HNW (in excess of US$30 million), will have a total population of 10,500 households by 2012.

Super high net worth (between US$10 and $30 million) will have a total population of 42,000 households by 2012.

High net worth (between US$1 million and $10 million) will have a total population of 320,000 by 2012.

Super affluent (between US$125,000 and $1 million) will have a total population of 350,000 households by 2012.

Mass affluent (between US$25,000 and $125,000) will have a total population of 1.8 million households by 2012.

Mass market (between US$5,000 and $25,000) will have a total

population of 39 million households by 2012.

The range of Wealth management can be expressed by this exhibit

chart.

STUDENT START  OF CAREERCAREER

ESTABLISHEDRETIREMENT

Liquidity

Management

(Cash Mgt)

* Deposit based comfort

A/c

* Credit cards

* Comfort A/c with credit limit

* Gold Card

* Premium A/c

* Platinum Card

* Premium A/c

* Platinum Card

* Overnight money A/c

* Money Market & Fixed Income Fund

* Near Money Market Fund

* ZINS Plus

* Overnight money A/c

* Money Market & Fixed Income Fund

* Near Money Market Fund

* ZINS Plus

* Special Investments

Wealth

Formation

(Savings Plans)

* Top portfolio

* Flagship portfolio

* Titan portfolio

* Top portfolio

* Flagship portfolio

* Titan portfolio

* Capital formation benefit funds

* Top portfolio

* Flagship portfolio

* Titan portfolio

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Wealth

Optimization

(Lump sum

Investment)

 

* Absolute Return Portfolio

* Holding and Private Equities

* Modular Wealth Management

* Individual Wealth Management

* Premium Portfolio

* Titan Portfolio

Key Elements of Wealth Management ServicesWealth management services involve fiduciary responsibilities in providing professional investment advice and investment management services to a client. Depending on the mandate of the services given to the Wealth Manager, wealth management services could be packaged at various levels:a) Advisoryb) Investment Processing (transaction oriented)c) Custody, Safekeeping and Asset Servicingd) End-to-end Investment Lifecycle Management

Wealth management services comprises of following key function areas of:

(a) Financial Planning

(b) Portfolio Strategy Definition/ Asset Allocation / Strategy

Implementation

© Portfolio Management –Administration, Performance Evaluation

and Analytics

(d) Strategy Review and Modification.

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Key Challenge AreaWealth management firms face many challenges in formulating winning services offering meeting the client needs. Some of key challenges faced by wealth management firms are:1. Highly Personalized and Customized Services2. Personal relationship driving the business3. Evolving Client Profile4. Client Involvement Level5. Passion Investment (Philanthropy and Social Responsibility)6. Limited Leveraging Capabilities of Technology(as an enabler)7. Technical Architecture and Technology Investment8. Intricate Knowledge of Cross-functional Domain

Solution Frame work

A HNWI client expects exclusiveness in services and key to success for a firm lies in offering exclusiveness in services delivery (high quality services on most personalized basis), going beyond client expectations.A solution framework with considered inclusion of following key elements would help firms in meeting and exceeding client needs towards sustainable business growth:1. Quality of Service Level: Highly focused around client needs, a broad framework of service offering would be revolving around: Anticipate, Analyze, Advice, Act and Monitor cycle.

2. Universal Service Offering3. Investment in People Processes4. Price not a True Differentiator5. Unconventional Delivery Channel and Communication

6. Flexibility of Technical Architecture: Against the background of lack of clarity on business model and involved process, A loosely oriented technical architecture with optionality and mix of Build – Buy – Integrate components would be considered as a good beginning point.To meet the information technology requirements, a firm has several alternatives (or combination of alternatives) to consider: Integrated solution approach: Developing in-house applications to meet end-to-end

new business requirements. Service Bureau /ASP Model: Information technology service providers offering

integrated end-to-end processing infrastructure and services including core of business processes of wealth management.

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Stand-alone commercial software product/solutions: Pre-packaged solutions that can be focused to specific part of services or provide comprehensive end-to-end processing.

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To provide enough resilience and high business relevance, any of the considered option and associated technical structure should keep due provisions for the following key elements: Rule based processing to manage complex business rules and service definitions. Client profile / data management to cater a profile driven solution offering. Complex decision support and client oriented analytics. Flexibility to incorporate manual processing interfaces in applications.

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Wealth Management – An Emerging Sector

Wealth management services area in financial sector, hitherto used to be the preserve of some top multinational banks and financial firms- offering exclusive services to a select few, has been witnessing more attention during last couple of years.A booming economy, rising stock prices and an increase in income and spending power have brought sharp focus on this sector. With an increasing population of High Net worth Individuals (HNWIs)1, the unsaid tagline of earlier days - “Don’t call us. We’ll call you (if you are that wealthy!)” seems to be completed altered in recent times. Considering long-term high value business proposition, number of banks, financial firms and niche players has started offering full range of wealth management services targeted to HNWIs and emerging affluents.As per recently published Capgemini Merrill Lynch Wealth Report 2007, number of HNWIs around the world and value of their assets has been continuously rising. Number of HNWIs globally is estimated to be around 9.5 million in year 2006, an increase of over 8.35% over previous year. HNWI wealth totals US$37.2 trillion, representing an increase of around 11.4% since 2005. As per report, number of HNWIs in India is increasingly growing – at a rate higher than other region ofworld. Number of HNWIs in India is estimated to be around 100,000 in year 2006 - an increase of over 20.5% over previous year. Though, in absolute terms the above number appears pretty miniscule (if we compare that with the number of retail investors in India2), however, in terms of value it really makes a really huge sum of serviceable investment3.While growing volume of premium services to affluent clients becomes the key driver for most of the service provider firms, many unique elements inherent to wealth management services requires completely different service offering model than the existing model for transactional services. To meet the client service expectations accurately, servicing model and framework has to be deeply oriented with high level of client satisfaction. It is not a surprise that many of successful firms in wealth management sector draw lessons from successful service leaders from hospitality, entertainment and retailing industries, to learn the trick of enhanced client satisfaction.Greatly accustomed in offering commoditized financial services so far, demand of unconventional form of service model poses a big challenge in charting growth path for these wealth management firms.

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Core Elements of Wealth Management

Services

In most basic sense, wealth management services involve fiduciary

responsibilities in providing professional investment advice and

investment management services to Institutions, funds

(Pension/mutual/Hedge), corporations, trusts as well as HNWIs. In the

present context of our discussion,we would keep our focus limited to

HNWIs.

Some of analogous terms used for wealth management could be

considered as Portfolio Management, Investment Management and

many times Fund Management or Asset Management.

Depending on the mandate of the services given to the Wealth Manager, wealth

management services could be Packaged at various levels

a) AdvisoryWealth manger’s role is limited to the extent of providing guidance on investment / financial planning and tax advisory, based on client profile. Investment decisions are solely taken by the client, as per his /her own judgment.

b) Investment Processing (transaction oriented)Client engages wealth manager to execute specific transaction or set of transactions. Investment planning, decision and further management remain vested with the client.

c) Custody, Safekeeping and Asset ServicingClient is responsible for investment planning, decision and execution. Wealth manager is entrusted with management, administration and oversight of investment process.

d) End-to-end Investment Lifecycle ManagementWealth manager owns the whole gamut of investment planning, decision, execution and management, on behalf of the client. He is mandated to make financial planning, implement investment decisions and manage the investment

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throughout its life .Wealth management services comprises of following Key function areas :

a) Financial Planning

b) Portfolio Strategy Definition / Asset Allocation

c) Strategy Implementation

d) Portfolio Management

e) Strategy Review and Alignment

a) Financial Planning

Client Profiling

Client profiling takes in account multitude of behavioural, demographic and investment characteristics of a client that would determine each client’s wealth management requirements. Some of key characteristics to be evaluated for defining client’s investment objective are: Current and future Income level Family and life events Risk appetite / tolerance Taxability status Investment horizon Asset Preference /restriction Cash flow expectations Religious belief (non investment in sin sector like - alcohol, tobacco, gambling firms,

or compliant with Sharia laws) Behavioural History (Pattern of past investment decisions) Level of client’s engagement in investment management (active / passive) Present investment holding and asset mix

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Investment Objective

Based on the client profile, investment expectations and financial goals of the client could be clearly outlined. Defining investment objectives helps to identify investment options to be considered for evaluation. Investment objective for most of the investors could be generally considered amongst the following: Current Income Growth (Capital Appreciation) Tax Efficiency (Tax Harvesting) Capital Preservation (often preferred by elderly people to make sure they don’t

outlive their money.)

b)Portfolio Strategy Definition / Asset Allocation

Defining Portfolio Strategies and Portfolio Modeling

After establishing investment objectives, a broad framework for harnessing possible investment opportunities is formulated. This framework would factor for risk-return trade-off of considered options, investment horizon and provide a clear blueprint for investment direction.Investment strategy helps in forming broad level envisioning of asset class (Securities, Forex, Commodity, Real State, Reference and Indices, Art/Antique and Lifestyle Assets (Car, Boat,Aircraft)), market, geography, sector and industry. Each of these asset classes is to be comprehensively evaluated for inclusion in portfolio model, in view of defined investmentobjectives.While defining the strategy, consideration of client preference or avoidance for specific asset class, risk tolerance, religious beliefs is the key element, which would come into picture. Thus, for a client with a belief of avoidance of investment in sin industries (alcohol, tobacco, gambling etc.) is to be duly taken care of. Likewise, for a client looking for Sharia- compliant investment, strategy formulation should consider investment options meeting with the client expectations.

Determination of Portfolio Constituents and Allocation of Assets

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Guided with the investment strategy, constituents in portfolio model are determined, which would directly and efficiently contribute towards client’s investment objectives. Thus, a broad level investment guidance of – “investment in fixed income in emerging market” would further determine classification within Fixed Income such as Govt. or corporate bonds, fixed or variable rate bonds, Long or short maturity bonds, Deep discounted or Par bonds, Asset backed or otherdebt variants. Return profile, risk sensitivity and co-relation of constituents within portfolio model would help todetermine the size (weightage) of each individual constituent in the portfolio.

c) Strategy ImplementationHaving decided the portfolio constituents and its composition, transactions to acquire specific instruments and identified asset class is initiated. As acquisition cost would be having bearing on overall performance of the portfolio, many times process of asset acquisition may be spread over a period of time to take care of market movement and acquire the asset at favourable price range.d) Portfolio Management

Portfolio Administration

Portfolio Administration involves handling of investment processes and asset servicing. This would also require tax management, portfolio accounting, fee administration, client reporting, document management and general administration relating with portfolio and client. This function would involve back office administration and custodial services to managetransaction processes (trading and settlement) - interfacing with brokers/dealers/agents, Fund managers, Custodians, Cash Agent and many other market intermediaries.

Performance Evaluation and Analytics

Performance evaluation of the portfolio is an ongoing process. Portfolio return is continuously monitored and analyzed with respect to defined portfolio objectives. Analysis dimension could be varied – simple and complex. These may include - absolute return, relative return (in comparison to chosen benchmark), trend, pattern, cost impact, tax impact, concentration, lost opportunity and other form of sensitivity and what-if analysis. Any deviation of portfolio performance observed during performance evaluation would lead tostrategy review and any possible alignment of portfolio strategy.

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e)Strategy Review and Alignment

Recalibration of Portfolio Strategy

Based on performance evaluation and future outlook of the investment, portfolio strategy is evaluated on periodic basis. To keep it aligned with the defined investment objectives, portfolio strategy is suitably re-calibrated from time to time. Many times, review of portfolio strategy would be necessitated due to change in client profile or expectations.

Rebalancing, Reallocation and Divestment of Assets

Any re-calibration of strategy and consequent change in portfolio model would require rebalancing of the assets in portfolio. This would be achieved through rebalancing the asset(divesting over-allocated part and acquiring under allocated), relocation (from one sector the other or from one instrument to other instrument in the same class) or complete divestment.

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Key Challenge Areas

While immense business potentiality of this emerging sector is a driving point for most of the firms, they face many challenges in formulating winning services offering meeting the client needs. In the following section, we would briefly take a look on the key challenges area in the present context.

Highly Personalized and Customized Services

Unlike other stream of financial services, mostly being transactional / commoditized in nature, wealth management services require client specific solution and service offering. No one solution exactly meets the needs of other client. In a situation of highly personalized and customized nature of service offering, developing any form of generic service model does not support growth of the business.

Personal relationship driving the business

To meet client expectation of personal attention, mode of communication in wealth management services tends to be highly personalized. Thus, the conventional grids of communication, such as call centre, data centre does not fit well. Success of wealth management services heavily draws on personal interaction with the dedicated relationship manager, who takes care of whole investment management lifecycle for bunch of clients on one-to-one basis. This essentially requires service firm to invest heavily in human processes to groom and retain a team on competent relationship managers with cross functional skills.

Evolving Client Profile

The biggest challenge in providing wealth management service offering is to factor and reckon the evolving nature of client profile, in terms of investment objective, time horizon, risk appetite and so on. Thus, a service model developed for a particular client cannot remain static over a period of time. Anyservice model has to be flexible enough to consider the dynamic nature of client profile and expectations arising out of it.

Client Involvement Level

The conventional adage – the more money you have, more effort is needed to manage it – proves to be otherwise in case

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of HNWIs. Generally, client involvement in managing the finance remains on the lower side. This brings onus of managing the whole gamut of investment and due performance single-handedly on the shoulders of investment manager.

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Passion Investment (Philanthropy and Social Responsibility)

In the recent years a trend has been observed that bulk of investments by HNWIs has been directed towards passion investments (art, antique, jewellery, coins, unique assets, luxury), philanthropy and social/community causes.As per World Wealth report, 11% of HNW investors worldwide contributed to philanthropic causes with a contribution over 7% of their wealth in year 2006. Ultra-HNWIs contribution was even more - 17% of Ultra-HNW investors that gave to philanthropy contributed over 10% of their wealth. In total, this equates to more than US$285 billion globally. Against this backdrop, new breed of HNWIs expect to strategically manage the wealth and personal resources allocated to philanthropy purpose, in order to maximize its impact. This demands arelationship manager not just to be a passive financial advisor rather a passionate partner sharing interest and inclination of the associated client.

Limited Leveraging Capabilities of Technology (as an enabler)

In the recent times, we have witnessed technology a key enabler to help business to expand its market reach with reduced cost of services offering. Online banking and online trading/brokerage services are the best examples in this regard. Technology leveraging has helped services firm to achieve universal proliferation of market with substantially reducing transaction cost. As business rules and service definitions to guide the applications tends to be quite composite in wealth management services, leveraging the capabilities of technology to meet the business requirement may not be highly feasible in the initial years.

Technical Architecture and Technology Investment

As business architecture is still evolving, a proven basis of resilient technical architecture and framework to support the emerging business greatly remains missing. In absence of this framework, any investment commitment towards application development / system implementation would be fraught with severe risk.

Intricate Knowledge of Cross-functional Domain

By very nature of wealth management, it not just involves matters of plain vanilla finance but has intricate relationship with many elements of domestic / international law, taxation and regulatory norms. In order to provide sound investment guidance, a relationship manager is required to have intricate

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knowledge of domestic/cross-border finance, accounting, legal and taxation subjects.

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Solution Framework

Generic services offering model is going to draw big blank in case of wealth management services. A HNWI client expects exclusiveness in services in a normal manner. In highly competitive market, key to success for a firm lies in offering exclusiveness in services delivery (high quality services on most personalized basis), going beyond the client expectations.A solution framework with considered inclusion of following key elements would help firms in meeting and exceeding client needs towards sustainable business growth.

Quality of Service Level

Quality of service level provided by the service provider firm would the key determinant of growth and success in client acquisition, client satisfaction and client retention aspects.In a sense, service offering could be developed in the form of partnership with the client based on trust and integrity, where the relationship manager remains highly responsive to client sensitivities and expectations.Without over-emphasizing, a satisfied client would provide multitude of opportunities of growth of business – through deepening the relationship, direct / indirect referencing as well as cross selling of products. In the other situation of deficiency in service level, he would not hesitate to move the businessto another firm. This keeps strong emphasis on continued engagement with the client on the aspects of client expectation and servicing, rather than showing extra attention only during the period of client acquisition. Focused around client needs, a broad framework of service offering during whole lifecycle of client investment management would be revolving around: Anticipate, Analyze, Advice, Act and Monitor cycle.

.

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Universal Service Offering

To meet the client needs in holistic manner, product and service offering range of the firm should be wide enough to cover the investment spectrum across its lifecycle. In an ideal situation, a client would expect to deal with a single firm to get complete range of investment management services. However, for various business considerations of the service provider firm, in many situations it may not be a viable proposition to offer those services. While universal service offering with assortment of services under single umbrella is not attainable in house, it could be achieved through active partnership and affiliation. But, due consideration is required that quality of service level provided by partners/affiliates does not get compromised in any manner. Any shortcoming in service quality, even if caused by partner/affiliate’s services, would be ultimately impairing client satisfaction towards the firm.

Investment in People ProcessesAs relationship manager remains the face of the firm to a client, success of the firm would be greatly dependent on the skills, drive and enthusiasm of relationship managers (to take an extra mile), while bonding and dealing with any of client issues. This aspect is more challenging than as it appears. This necessitates transformation of organizational philosophy towards its people and people processes contributing to business success. Firms would be required to invest heavily in human processes to attract, groom and retain a motivated team of relationship managers, who will make the real difference between winning and losing the game.

Price not a True Differentiator

Pricing as a key differentiator to distinct the service offering from one firm to other may not be highly relevant in case of wealth management services. Focused on performance and quality of service, pricing in isolation will not make much meaning to service seeking clients. Client would always value the pricing from the quality of services received. He will certainly not mind paying extra, if he finds services offeredto him meeting and exceeding his expectations.

Unconventional Delivery Channel and Communication

Delivery channel for service content and mode of communication has to be greatly customized – aligned with the client-desired vehicles. This would require a process of continuous re-inventing and re-defining the grid of delivery and communication channels to meet client expectations.

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Impact of technological advancements and its interplay on service delivery and communication method would certainly be anequally challenging aspect to be factored in, while designing such strategies.

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Flexibility of Technical Architecture

While business potential appears to be quite high, existing business architecture still does not provide any sound basis to formulate technical roadmap. Added to that, dynamic characteristics of client profile bring an increased challenge in drawing a firm implementation blueprint.In the given situation, any big-bang commitment towards technical implementation plan would not be a wise idea. A prudent approach would be to get started on modular basis with progressive integration of functional components in order of its functional significance. Gaining insight and confidence around the business processes, this could be gradually scaled over the period of time.To meet the information technology requirements, a firm has several alternatives (or combination ofalternatives) to consider:a) Integrated solution approach: Developing in-house applications to meet end-to-end new business requirements. These applications are based on existing technology architecture of the firm and are closely integrated with the existing service models. It would be a least preferred choice in the current situation, on count of cost, time, lack of clarity and complexity of solution.b) Service Bureau /ASP Model: A recent trend has been witnessed in the solution provider’s landscape. Many of information techno service providers have come out with novel solution for investment management / investment processing platform in the form of service bureau / ASP. This platform provides integrated end-to-end processing infrastructure and services including core of business processes of wealth management.On the part of a wealth management firm, paying agreed charges to service bureau provider, option of service bureau completely eliminates the requirement of ongoing resource commitment and cost of maintaining information technology infrastructure. While total cost of owning may be the key motivating point for a wealth management firm to adopt service bureau model, the key consideration of providing high quality of service level with enhanced responsiveness may not be adequately answered. c) Stand-alone commercial software product/solutions: Pre-packaged solutions that can be focused to specific part of services or provide comprehensive end-to-end processing. These can bedeployed independently or could be integrated with existing systems. Cost, customization and integration difficulties would be the challenging points.

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A loosely oriented technical architecture with optionality and mix of Build – Buy – Integrate components would be considered as a good beginning point. To provide enough resilience and high business relevance, any of the considered option and associated structure should keep due provisions for the following key elements: Considering the complexity of business processes and involved business rules, rule

based processing would be the core of processing. Client profile acquires many new dimensions with plethora of attributes. Client data

is required to be appropriately managed (aggregate / segregate) to build a profile driven solution offering.

Decision support and client oriented analytics acquire more importance. Applications should provide adequate flexibility to incorporate manual processing

interfaces.

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SERVICES PROVIDED BY WEALTH

MANAGEMENT INSTITUTIONS

(1) Custodian Services

(A) Securities Safekeeping

(B) Income collection from Securities

(C) Settlement of Securities trades as directed

(D) Payment of fund when directed

(E) Timely settlement delivery

(2)  Trust Services

(A) Charitable Trust

(B) Revocable Trust

(C) Irrevocable life Insurance Trust

(D) Special Need Trust

(E) Institutional Trust

(3)  Retirement Plan Services

(A) IRA’s Custodian Or Trustee

(B) Defined Benefit Plans

(C) Defined Contribution Plans

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Wealth Management Practice Orientation Overview

Transactors:

Product Expert: Handles high-volume transactions involving sophisticated products or asset classes, such as foreign exchange derivatives.

Investment Broker: Handles transactions involving basic asset classes, such as equities, fixed income and options.

Investment Managers:

Investment Advisor: Offers strategic investment planning, as well as playing a hands-on role in constructing, reviewing and rebalancing client portfolios.

Relationship Manager: Establishes and nurtures client relationships, delegating portfolio management to internal or external managers.

Wealth Planners:

Wealth Planner: Offers holistic advice in accordance with client’s finances and short-/long-term goals, such as real estate, retirement and generational wealth transfer.

Personal CFO: Aspires to provide quasi family-office services, often acting in a lead discretionary role coordinating with the client’s other trusted advisors.

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The significance of these practice-model categories is that each reflects a different advisory approach, borne of a different perspective. While some firms claim to have a single practice orientation, many actually use multiple models in and across regions—and often leverage different models within their core markets to capitalize on the strengths of individual advisors. As they move into new markets, firms can create or exacerbate friction among the different advisory approaches they use. Importantly, practice orientations need not be mutually exclusive, but the mix of intra-firm practice models does need to be consciously managed.

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ADVANTAGES AND LIMITATIONS

ADVANTAGES: The following are the advantages of

Wealth management concept.

1) Helpful In Tax Planning : The Wealth management

professional always shows the good path to the customers and

provide the service of tax planning.  How to minimize the tax and

save more money?

2) Helpful In Selection of Investment Strategy:  Another

advantage from the customer point of view is with the help of

WM Professional the customer can easily know the investment

strategy and analyze risk and return.

3) Helpful In Estate Management:  With the help of Wealth

management professional They can also manage their estate. 

Estate management is a task to provide objective administration

of their funds tailored to aim in responsible distribution and

protection of their overall estate.

4) Helpful in forward looking :   They can say planning, that

recognizes as Their estate grows and changes occurs They

require some team of professionals who help us in future

planning.

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5) Helpful for Indian Economy :   Banks which are engaged in

business of WM earning revenues from the foreign countries i.e.

outsourcing for economy

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LIMITATIONS

1. WM Reduces The Scope Of Management : Though They all

know that management has existence at all levels of life and

society but the term Wealth management only related with the

higher level means rich people, and is not having any plans and

provisions for poor and lower and middle level of society.

2. Chances of Fraud :   Another demerit or limitation of the WM

concept is it is not showing the actual position.  The customer

doesn’t know about the things going on with using his Wealth

and there may be chances of forgery and fraud with customers.

3. Actual Picture VS Inflation : What is the actual position of

market they don’t know because every thing is done by some

WM professionals.  So they can not assume Their position in the

market that also results in inflation because economy is unknown

about the actual state.  There may be chance that the customers

are in risk but they are showing the false return and vice-versa.

Consumer Point Of View :

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Wealth ManagementTechnically, PMS can be defined as hybrid service provided by portfolio managers, which includes customised stock and mutual fund investing. Portfolio managers can be of two kinds, discretionary or non-discretionary. Discretionary portfolio managers manage the funds of clients independently on their own accord, while the latter manage the funds according to their clients’ direction. Any person who is registered with Securities and Exchange Board of India (Sebi) as a portfolio manager is allowed to offer PMS. A list of these entities can be found at www.sebi.gov.in.

PMS vs Wealth manager and fund manager. PMS is completely different from priority banking and Wealth management. Priority banking or Wealth management is the umbrella of products while PMS is a product. So if priority banking and Wealth management is a grocery shop then PMS is a specific grocery. Priority banking is usually offered to premiere customers who have a relationship manager appointed, who would advice you on your investments across the products offered by the bank like insurance, and investment linked products (mutual funds, bonds and unit linked insurance plan).Mutual funds and PMS differ on the degree of customization, minimum investment and on the fee structure. Minimum investment required for PMS is more than mutual fund. Unlike PMS, there is no concept of profit sharing in mutual funds. Also, the level of customization of your investments is higher in PMS.

Is PMS for you?PMS is for those people who don’t have the time or the expertise to do enough research to take informed investment decisions. If you have the required time and expertise, then you don’t need these services. Also, SEBI has prescribed a minimum of Rs 5 lakh investment for PMS, which means the service is not for small and medium investors.Risks involved. Though PMS is a good option for managing your Wealth, it is not entirely without risk or pain. B.D. Sabu, executive director, Pylon Engineers (India), had opted for Kotak’s PMS services. “Though the relationship manager told me about the commissions and brokerage fees, he did no promise any cut-off or absolute number when asked about returns. The market was moving up when I invested and my money grew to about one and half times. But when the market tumbled suddenly, my earnings fell substantially.” He adds, “The company churned the portfolio frequently, which gave

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them two-way profit on each transaction, as brokerage and profit sharing.” Sabu now feels it is better to understand the market and invest on your own. He withdrew his investments after 14 months, even though he got returns of 25 per cent. Outlook Money tried unsuccessfully to get a response from Kotak Securities on this episode.

How to choose a PMSInvestment philosophy. Akhilesh Singh, business head, Emkay Wealth, says, “The most important factor is to understand the fund manager’s investment philosophy and strategy, which must align with the investor’s objectives.” Singh adds, “Some portfolio managers structure long-term portfolios, while some prefer to actively churn the portfolio for higher short-term returns, which adds to the overall cost and tax liability.”HSBC, for instance, has a product called Strategic, which is for the long term, while Angel’s Bluechip is for medium to long-term investors.

Scheme benchmarks. Make sure that the portfolio is benchmarked to an appropriate index. This helps measure the performance of the scheme and the portfolio manager. Benchmarks are important also as profit-sharing is linked to the performance of the portfolio above the benchmark. So, an aggressive portfolio benchmarked to a low-return index will mean higher over-the-benchmark returns. This means that you will have to share a larger portion of your profit. The wrong benchmark distorts the performance of the fund.

Minimum investment.There are many portfolio managers whose thresholds are much higher than the Sebi-mandated minimum of Rs 5 lakh. Choose a scheme that fits the size of your portfolio.

Returns. It is difficult to judge a scheme’s performance based on returns, as it may vary from the returns of an investor. Also, depending on the time of entry, an investor’s returns may vary from that of others. Before signing the contract, make sure your portfolio manager has a fair record of surpassing the returns from the benchmark index for numerous years.I.V. Subramaniam, CEO and chief investment officer, Quantum Advisors, says: “The performance should be judged over long periods of time during both high and low market levels. There should not be any survivor bias. This happens when an investor withdraws a portfolio due to bad performance, or a portfolio manager removes a portfolio to show the performance numbers of only good portfolios.”

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Cost structure. Portfolio managers usually have two kinds of charges—management fee, which is fixed, and profit sharing, which is variable. You can also pay a fully fixed fee. Further, if the portfolio is churned frequently, it adds to the cost due to higher tax and brokerage. On each transaction you pay brokerage and short-term gains tax of 20 per cent. Management fee ranges from scheme to scheme. You could opt for a higher performance-linked charge as it puts pressure on the fund manager to perform better as he has a share in the profits.

Frequency of disclosure. This varies from firm to firm, and largely depends on the agreement between the investor and the company. Most NAVs are disclosed daily, but you can opt for a company that also discloses portfolios daily.

Broking house. If the broker is internal, it may be possible that your portfolio is churned frequently. Usually, asset management companies have external brokers, while some, such as Religare, have both external as Well as internal broking.

Assets under management (AUM).Though higher AUMs do not guarantee higher returns, it remains an important factor. A low AUM could be an indicator of poor performance. They believe that Rs 100 core AUM is a healthy floor.

CONCEPT OF ASSET CLASSES

Asset Mix

Asset mix is the allocation of a portfolio between asset classes, it

balances return and risk. Returns are a combination of the income

from an investment and the price appreciation over the period. Risk is

usually proxied by the “standard deviation” of returns, how much the

return changes about the long-term average.

List Of Different Asset Class

1. Fixed deposit2. Mutual Fund3. Equity4 Commodities

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5. Art Fund6. Real-Estate Fund 7. Insurance product8. Structured product9. Gold10.Currency11.Oil

Fixed Deposits

FDs, are the most popular today.

With FDs you deposit a lump sum of money for a fixed period ranging

from a few weeks to a few years and earn a pre-determined rate of

interest. FDs are offered by both banks and companies though putting

your money with the latter is generally considered riskier.

Merits and Demerits

The main advantage is that FDs from reputed banks are a very safe

investment because such banks are carefully regulated by the Reserve

Bank of India, RBI, the banking regulator in India.

Note that company FDs isn’t as safe as bank FDs because if the

company goes bankrupt you may lose your money. Make sure you

check the credit rating of a company before investing in its FDs. You

should be especially wary of companies which offer interest rates

significantly higher than the average to attract your money.

The other advantage of FDs is that you have the option of receiving

regular income through the interest payments that are made every

month or quarter. This option is especially useful for retirees.On the flip

side, a fixed deposit won’t give you the same returns that you may get

in the stock markets. For instance a stock-portfolio may rise 20-30 per

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cent in a good year whereas a fixed deposit typically earns only 7-10

per cent.

A fixed deposit also doesn’t offer protection against inflation. If

inflation rises steeply during the maturity of the FD your inflation

adjusted return will fall.

The rate of interest on FDs varies according to the maturity with longer

deposits generally earning a higher interest rate. Interest paid on a

fixed deposit is paid either monthly or quarterly according to the

investor’s choice. So if you invest Rs 3 lakhs in a one year fixed deposit

which pays 8 per cent you can earn Rs 2,000 of interest every month

or Rs 6,000 of interest every quarter.

Interest rates on FDs

The rate of interest on FDs varies according to the maturity with longer

deposits generally earning a higher interest rate. Here are the interest

rates offered by ICICI Bank on their FDs. Note that FDs vary quite a bit

from bank to bank so you should search around before investing.

Interest paid on a fixed deposit is paid either monthly or quarterly

according to the investor’s choice. So if you invest Rs 3 lakhs in a one

year fixed deposit which pays 8 per cent you can earn Rs 2,000 of

interest every month or Rs 6,000 of interest every quarter.

Effective Return

Before you invest in FDs you need to understand the concept of

effective return which is higher than the rate of interest on the FD. 

Effective return is relevant if you choose to reinvest your interest every

year which means that you will be earning compound interest.

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MUTUAL FUND

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A mutual fund is a professionally managed firm of collective

investments that collects money from many investors and puts it in

stocks, bonds, short-term money market instruments, and/or other

securities.[1] The fund manager, also known as portfolio manager,

invests and trades the fund’s underlying securities, realizing capital

gains or losses and passing any proceeds to the individual investors.

Currently, the worldwide value of all mutual funds totals more than $26

trillion. [2]

Since 1940, there have been three basic types of investment

companies in the United States: open-end funds, also known in the US

as mutual funds; unit investment trusts (UITs); and closed-end funds.

Similar funds also operate in Canada. However, in the rest of the world,

mutual fund is used as a generic term for various types of collective

investment vehicles, such as unit trusts, open-ended investment

companies (OEICs), unitized insurance funds, and undertakings for

collective investments in transferable securities (UCITS).

Types of mutual funds

Open-end fund

The term mutual fund is the common name for what is classified as an

open-end investment company by the SEC. Being open-ended means

that, at the end of every day, the fund issues new shares to investors

and buys back shares from investors wishing to leave the fund.

Mutual funds must be structured as corporations or trusts, such as

business trusts, and any corporation or trust will be classified by the

SEC as an investment company if it issues securities and primarily

invest in non-government securities. An investment company will be

classified by the SEC as an open-end investment company if they do

not issue undivided interests in specified securities (the defining

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characteristic of unit investment trusts or UITs) and if they issue

redeemable securities. Registered investment companies that are not

UITs or open-end investment companies are closed-end funds. Neither

UITs nor closed-end funds are mutual funds (as that term is used in the

US).

Exchange-traded funds

A relatively recent innovation, the exchange-traded fund or ETF, is

often structured as an open-end investment company. ETFs combine

characteristics of both mutual funds and closed-end funds. ETFs are

traded throughout the day on a stock exchange, just like closed-end

funds, but at prices generally approximating the ETF’s net asset value.

Most ETFs are index funds and track stock market indexes. Shares are

issued or redeemed by institutional investors in large blocks (typically

of 50,000). Most investors purchase and sell shares through brokers in

market transactions. Because the institutional investors normally

purchase and redeem in in kind transactions, ETFs are more efficient

than traditional mutual funds (which are continuously issuing and

redeeming securities and, to effect such transactions, continually

buying and selling securities and maintaining liquidity positions) and

therefore tend to have loTheyr expenses.

Equity funds

Equity funds, which consist mainly of stock investments, are the most

common type of mutual fund. Equity funds hold 50 percent of all

amounts invested in mutual funds in the United States.Often equity

funds focus investments on particular strategies and certain types of

issuers.

Capitalization

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Fund managers and other investment professionals have varying definitions

of mid-cap, and large-cap ranges. The following ranges are used by

Russell Indexes: [7]

Russell Microcap Index - micro-cap ($54.8 - 539.5 million) Russell 2000 Index - small-cap ($182.6 million - 1.8 billion) Russell Midcap Index - mid-cap ($1.8 - 13.7 billion) Russell 1000 Index - large-cap ($1.8 - 386.9 billion)

Bond funds

Bond funds account for 18% of mutual fund asse Types of bond funds

include term funds, which have a fixed set of time (short-, medium-, or

long-term) before they mature. Municipal bond funds generally have

loTheyr returns, but have tax advantages and loTheyr risk. High-yield

bond funds invest in corporate bonds, including high-yield or junk

bonds. With the potential for high yield, these bonds also come with

greater risk.

Money market funds

Money market funds hold 26% of mutual fund assets in the United

States. Money market funds entail the least risk, as Well as loTheyr

rates of return. Unlike certificates of deposit (CDs), money market

shares are liquid and redeemable at any time. The interest rate quoted

by money market funds is known as the 7 Day SEC Yield.

Funds of funds

Are mutual funds which invest in other underlying mutual funds (i.e.,

they are funds comprised of other funds). The funds at the underlying

level are typically funds which an investor can invest in individually. A

fund of funds will typically charge a management fee which is smaller

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than that of a normal fund because it is considered a fee charged for

asset allocation services. The fees charged at the underlying fund level

do not pass through the statement of operations, but are usually

disclosed in the fund’s annual report, prospectus, or statement of

additional information. The fund should be evaluated on the

combination of the fund-level expenses and underlying fund expenses,

as these both reduce the return to the investor.

Most FoFs invest in affiliated funds (i.e., mutual funds managed by the

same advisor), although some invest in funds managed by other

(unaffiliated) advisors. The cost associated with investing in an

unaffiliated underlying fund is most often higher than investing in an

affiliated underlying because of the investment management research

involved in investing in fund advised by a different advisor. Recently,

FoFs have been classified into those that are actively managed (in

which the investment advisor reallocates frequently among the

underlying funds in order to adjust to changing market conditions) and

those that are passively managed (the investment advisor allocates

assets on the basis of on an allocation model which is rebalanced on a

regular basis).

The design of FoFs is structured in such a way as to provide a ready

mix of mutual funds for investors who are unable to or unwilling to

determine their own asset allocation model. Fund companies such as

TIAA-CREF, American Century Investments, Vanguard, and Fidelity

have also entered this market to provide investors with these options

and take the “guess work” out of selecting funds. The allocation mixes

usually vary by the time the investor would like to retire: 2020, 2030,

2050, etc. The more distant the target retirement date, the more

aggressive the asset mix.

Hedge funds

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Hedge funds in the United States are pooled investment funds with

loose SEC regulation and should not be confused with mutual funds.

Some hedge fund managers are required to register with SEC as

investment advisers under the Investment Advisers Act. The Act does

not require an adviser to follow or avoid any particular investment

strategies, nor does it require or prohibit specific investments. Hedge

funds typically charge a management fee of 1% or more, plus a

“performance fee” of 20% of the hedge fund’s profits. There may be a

“lock-up” period, during which an investor cannot cash in shares. A

variation of the hedge strategy is the 130-30 fund for individual

investors.

Latest Asset Under Management for all Mutual Fund houses, sales & redemption figures..

 

Amount in Rs. Crores

Mutual Fund NameNo. of

Schemes*Asset Under Management

    As on Corpus As on CorpusNet inc/dec in

corpus

ABN AMRO Mutual

Fund

368 Jun 30,

2008

6,993.19 May 31,

2008

6,066.30

926.894

AIG Global

Investment Group

Mutual Fund

54 Jun 30,

2008

3,206.23 May 31,

2008

4,138.86

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-932.63

Benchmark Mutual

Fund

12 Feb 29,

2008

4,954.72 Jan 31,

2008

5,611.00

-656.276

Birla Mutual Fund 348 Jun 30,

2008

37,446.00 May 31,

2008

41,426.64

-3980.64

BOB Mutual Fund 22 Jun 30,

2008

53.86 May 31,

2008

64.83

-10.968

Canara Robeco

Mutual Fund

59 Jun 30,

2008

3,913.65 May 30,

2008

4,122.37

-208.72

DBS Chola Mutual

Fund

78 Jun 30,

2008

2,249.56 May 30,

2008

2,100.14

149.42

Deutsche Mutual

Fund

199 Apr 30,

2008

12,740.00 Mar 31,

2008

11,996.00

744

DSP Merrill Lynch

Mutual Fund

226 Feb 29,

2008

19,940.40 Jan 31,

2008

19,136.00

804.396

Escorts Mutual Fund 38 Mar 31,

2008

173.42 Feb 29,

2008

146.93

26.491

Fidelity Mutual Fund 39 May 31,

2008

7,898.64 Apr 30,

2008

8,943.36

-1044.72

Franklin Templeton

Investments

241 Mar 31,

2008

25,621.97 Feb 29,

2008

29,424.58

-3802.607

HDFC Mutual Fund 397 Feb 29, 46,291.97 Jan 31, 43,762.70

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2008 2008

2529.274

HSBC Mutual Fund 201 Jun 30,

2008

15,841.17 May 30,

2008

17,617.11

-1775.934

ICICI Prudential

Mutual Fund

442 May 31,

2008

59,573.08 Apr 30,

2008

57,575.02

1998.06

IDFC Mutual Fund 267 Jun 30,

2008

10,859.28 May 31,

2008

12,513.40

-1654.12

ING Mutual Fund 313 Mar 31,

2008

8,608.29 Feb 29,

2008

9,844.71

-1236.42

JM Financial Mutual

Fund

191 Jun 30,

2008

10,361.38 May 30,

2008

11,988.98

-1627.605

JPMorgan Mutual

Fund

16 Jun 30,

2008

2,351.51 May 31,

2008

2,660.46

-308.95

Kotak Mahindra

Mutual Fund

197 May 31,

2008

21,580.62 Apr 30,

2008

21,228.96

351.659

LIC Mutual Fund 93 Feb 29,

2008

15,103.00 Jan 31,

2008

13,387.40

1715.602

Lotus India Mutual

Fund

226 Feb 29,

2008

9,763.88 Jan 31,

2008

10,057.10

-293.218

Mirae Asset Mutual

Fund

36 Jun 30,

2008

2,373.25 May 30,

2008

2,433.48

-60.23

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Morgan Stanley

Mutual Fund

3 Jun 30,

2008

2,795.95 May 30,

2008

3,416.93

-620.98

PRINCIPAL Mutual

Fund

160 Jun 30,

2008

12,450.17 May 31,

2008

15,708.01

-3257.84

Quantum Mutual

Fund

7 Jun 30,

2008

63.05 May 30,

2008

65.71

-2.66

Reliance Mutual Fund 336 Feb 29,

2008

93,531.68 Jan 31,

2008

77,210.04

16321.638

Sahara Mutual Fund 43 Jun 30,

2008

173.66 May 31,

2008

180.64

-6.98

SBI Mutual Fund 181 Feb 29,

2008

29,492.97 Jan 31,

2008

27,581.54

1911.428

Sundaram Mutual

Fund

233 Feb 29,

2008

14,356.00 Jan 31,

2008

13,285.04

1070.96

Tata Mutual Fund 314 May 31,

2008

24,478.45 Apr 30,

2008

24,121.86

356.585

Taurus Mutual Fund 16 Jun 30,

2008

260.69 May 30,

2008

319.22

-58.53

UTI Mutual Fund 319 Mar 31,

2008

48,347.60 Feb 29,

2008

52,464.71

-4117.114

* indicates currently in operation

 

MUTUAL FUND DATA FOR THE MONTH ENDED - MAY 31 , 2008

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Amount in Rs. Crores

Category

No. of new

schemes

launched

during the

month

Sales RedemptionAsset Under

Management

   

New

schemes

Existing

schemes

Total Total as on

May

31 ,

2008

as on

Apr 30 ,

2008

Inflow/

Outflow

BBank

Sponsored0 0 63987 63987 56330 90719 86736 3983

C Institutions 4 1328 23914 25242 19680 18649 16136 2513

D

Private Sector & Joint Venture :

Indian 12 2832 145600 148432 154833 190170 172571 17599

Predominantly

Foreign8 1105 51912 53017 53263 73525 82697 -9172

Predominantly

Indian16 3979 123265 127244 126730 192744 180667 12077

Grand Total

(B+C+D)40 9244 408678 417922 410836 565807 538807 27000

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Equity investment

Generally refers to the buying and holding of shares of stock on a stock

market by individuals and funds in anticipation of income from

dividends and capital gain as the value of the stock rises. It also

sometimes refers to the acquisition of equity (ownership) participation

in a private (unlisted) company or a startup (a company being created

or newly created). When the investment is in infant companies, it is

referred to as venture capital investing and is generally understood to

be higher risk than investment in listed going-concern situations.

Direct holdings and pooled funds

The equities held by private individuals are often held via mutual funds

or other forms of pooled investment vehicle, many of which have

quoted prices that are listed in financial newspapers or magazines; the

mutual funds are typically managed by prominent fund management

firms (e.g. Fidelity Investments or The Vanguard Group). Such holdings

allow individual investors to obtain the diversification of the fund(s)

and to obtain the skill of the professional fund managers in charge of

the fund(s). An alternative, usually employed by large private investors

and pension funds, is to hold shares directly;in the institutional

environment many clients that own portfolios have what are called

segregated funds as opposed to, or in addition to, the pooled e.g.

mutual fund alternative.

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Commodities Market

Commodity markets are markets where raw or primary products are

exchanged. These raw commodities are traded on regulated

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commodities exchanges, in which they are bought and sold in

standardized contracts.

This article focuses on the history and current debates regarding global

commodity markets. It covers physical product (food, metals,

electricity) markets but not the ways that services, including those of

governments, nor investment, nor debt, can be seen as a commodity.

Articles on reinsurance markets, stock markets, bond markets and

currency markets cover those concerns separately and in more depth.

One focus of this article is the relationship between simple commodity

money and the more complex instruments offered in the commodity

markets.

ART FUND

Wealth management now includes art, real estate investments.

WITH prices of paintings rising 10 times in the last two years, three

new financial entities have launched ‘art advisory’ services as part of

Wealth management services. While Citibank has been providing art

advisory services like art insurance, art storage and using art as a

tradable collateral for some time, the recent surge in prices has driven

Yes Bank, ABN Amro and Dawnay Day to start this service.

The works of M.F. Hussain, Jatin Das or Anjolie Ela Menon are sought

after by art lovers not only for their aesthethic value but also as an

asset. Art galleries are involved in art valuations, i.e. mapping the

pricing history of an artist or research on art.

Art is now being treated as an investment and high net worth

individuals are prompting banks to look at alternative asset classes,

such as art or real estate, for investment as a part of Wealth

management products.

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Diversified portfolio

Individuals looking at alternative investments rather than the usual

investments in equity-related products.

“Investments in alternative asset classes give clients a diversified

portfolio across a variety of asset classes,”

Yes Bank is expected to launch a Wealth management service that will

offer investment in real estate, art and jeWellery. It expects to kick-

start the real estate service during this fiscal.

“The bank is planning tie-ups with real estate consultant agencies. The

service will largely cater to non-resident Indians seeking opportunities

to invest in real estate in the country,”.

Tie-ups with galleries

In the art segment, tie-up with art galleries. “Contemporary Indian art

will be at focus. The hiring specialists in the field for advisory,” High

networth individuals in India are increasingly looking at contemporary

Indian art as a good investment. With the advent of private art funds

and galleries, art is becoming an emerging asset class.

ABN Amro advises clients on investment in art. However, the execution

depends on the client in conjunction with experts in the field.

It is difficult to generalise. The majority of clients begin with an

investment of around 4-5 per cent of their portfolio,” targets customers

with Rs 2-2.5 crore threshold for investment.

According to the banks, some clients also invest in these asset classes

to minimise risk because they are looking at protecting their capital.

Investment in these asset classes requires a review of client’s age,

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personal ability to take risk and most importantly, client’s interest.

What percentage of assets would be allocated to alternative assets

would depend on the client’s interest and ability to take risk.

REAL ESTATE FUND

India Real Estate Fund is a significant component of the Indian realty

market flooded with Indian and foreign financial institutions. The

growing increase in the industrial, commercial and residential projects

have boosted the real estate market in India. This has thrown open

unlimited scope for the incoming of the India Real Estate Funds. The

profits have encouraged financial assistance from not only domestic

funds but also lured many foreign investors to participate in the India

Real Estate Fund.

The cooperating assistance from the government has further

encouraged liquidity flow into the India real estate market sector. The

foreign contributions in the India Real Estate Fund have been

witnessing a steady rise of 40%-45% per year. The domestic financial

institutions have also build up their investments like their foreign

counterparts. This combined participations from both along with

contributions of the corporate houses has accelerated the growth of

India Real Estate Fund.

Leading India Real Estate Fund:

Some of the leading India Real Estate Fund are :

1. HDFC Property Fund- HDFC India Real Estate Fund (HI-REF), the

first scheme HDFC Property Fund, invest in all the stages of the

real estate projects.

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2. DHFL Venture Capital Fund- DHFL Venture Capital Fund,

promoted by Dewan Housing, has a focus on developing

properties rather than investing in real estate.

3. Kshitij Venture Capital Fund - Kshitij Venture Capital Fund, a

group venture of Pantaloon Retail India Ltd., will be deploying

funds exclusively in developing malls specially in western and

southern India.

4. India Advantage Fund (ICICI)

5. Kotak Mahindra Realty Fund

• India Real Estate Mutual Fund:

The further involvement of the real estate mutual funds have improved

the quality of the construction practices. The 10th Five-Year Plan has

proposed that Securities and Exchange Board of India would regulate

the India real estate mutual funds.

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• Real Estate Investment Trusts:

The primary difference between Real Estate Investment Trusts and a

mutual fund is that investments made in the former are traded in real

estate stocks and not invested in company stocks moreover they

provides a heavier liquidity than the mutual funds.

• India Real Estate Foreign Funds-

The significant international investments in the India Real Estate Fund

are like:

1.Warburg Pincus

2.Blackstone Group

3.Broadstreet

4.Morgan Stanley Real Estate Fund

5.Columbia Endowment Fund

6.Hines

7.Tishman Speyer

8.Sam Zell’s Equity International

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Insurance Product

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The modern concept of insurance practices in India started during the

British rule in 1818 when Oriental Life Insurance Company was

established in Calcutta. India became independent from British rule in

1946, and by 1956 the insurance sector was nationalized, with the Life

Insurance Corporation of India created by combining almost 245

private life insurance companies; 107 private non-life companies

combined in 1973 to form the General Insurance Corporation. But since

the very purpose of nationalizing the insurance sector got sidelined

due to the monopolistic power it enjoyed, coupled with the

bureaucratic mindset of LIC and GIC, insurance again was opened to

private players in 1999. During 2000-2006, almost 15 life and 13 non-

life private insurance players (mostly joint ventures between Indian

and foreign players) started operations in India, indicating the

willingness of foreign institutional investors to enter the Indian

insurance sector. But through all these major changes the actual

impact was felt only in major urban areas, while the vast majority of

the rural population was excluded from the insurance sector. Around

the world, scholars and financial experts believe that in the next 5 to

10 years, India and China are going to be the targets for insurance

companies. So far, most of the insurance companies in India are not

actively tapping the huge potential of the rural markets. Unless the

rural markets are given priority consideration, all predictions about

future insurance industry potential in India are going to be distant

dreams. The present insurance business is not even able to penetrate

20%?30% of the total population of 1.095 billion, and the projected

population figure by 2025 will be approximately 1.501 billion. The

order of the day will be to refocus on micro insurance in India to

capture the huge potential of rural customers Unit Linked Insurance

Plan (ULIP) provides for life insurance where the policy value at any

time varies according to the value of the underlying assets at the time.

ULIP is life insurance solution that provides for the benefits of

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protection and flexibility in investment. The investment is denoted as

units and is represented by the value that it has attained called as Net

Asset Value (NAV).

ULIP came into play in the 1960s and is popular in many countries in

the world. The reason that is attributed to the wide spread popularity

of ULIP is because of the transparency and the flexibility which it

offers.

As times progressed the plans Theyre also successfully mapped along

with life insurance need to retirement planning. In today’s times, ULIP

provides solutions for insurance planning, financial needs, financial

planning for children’s marriage planning also can be done with this.

Structured Product

A structured product is generally a pre-packaged investment strategy

which is based on derivatives, such as a single security, a basket of

securities, options, indices, commodities, debt issuances and/or foreign

currencies, and to a lesser extent, swaps. The variety of products just

described is demonstrative of the fact that there is no single, uniform

definition of a structured product. A feature of some structured

products is a “principal guarantee” function which offers protection of

principal if held to maturity. For example, an investor invests 100

dollars, the issuer simply invests in a risk free bond which has

sufficient interest to grow to 100 after the 5 year period. This bond

might cost 80 dollars today and after 5 years it will grow to 100 dollars.

With the leftover funds the issuer purchases the options and swaps

needed to perform whatever the investment strategy is. Theoretically

an investor can just do this themselves, but the costs and transaction

volume requirements of many options and swaps are beyond many

individual investors.

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As such, structured products were created to meet specific needs that

cannot be met from the standardized financial instruments available in

the markets. Structured products can be used as an alternative to a

direct investment, as part of the asset allocation process to reduce risk

exposure of a portfolio, or to utilize the current market trend.

Composition

Structured products are usually issued by investment banks or

affiliates thereof. They have a fixed maturity, and have two

components: a note and a derivative. The derivative component is

often an option. The note provides for periodic interest payments to

the investor at a predetermined rate, and the derivative component

provides for the payment at maturity. Some products use the

derivative component as a put option written by the investor that gives

the buyer of the put option the right to sell to the investor the security

or securities at a predetermined price. Other products use the

derivative component to provide for a call option written by the

investor that gives the buyer of the call option the right to buy the

security or securities from the investor at a predetermined price.

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Risks

The risks associated with many structured products, especially those

products that present risks of loss of principal due to market

movements, are similar to those risks involved with options. The

potential for serious risks involved with options trading are well-

established, and as a result of those risks customers must be explicitly

approved for options trading.

GOLD

Factors influencing the gold price

Today, like all investments and commodities, the price of gold is

ultimately driven by supply and demand, including hoarding and

disposal. Unlike most other commodities, the hoarding and disposal

plays a much bigger role in affecting the price, because most of the

gold ever mined still exists and is potentially able to come on to the

market for the right price. Given the huge quantity of hoarded gold,

compared to the annual production, the price of gold is mainly affected

by changes in sentiment, rather than changes in annual production.

According to the World Gold Council, annual mine production of gold

over the last few years has been close to 2,500 tonnes. About 3,000

tonnes goes into jewelry or industrial/dental production, and around

500 tonnes goes to retail investors and exchange traded gold funds.

This translates to an annual demand for gold to be 1000 tonnes in

excess over mine production which has come from central bank sales

and other disposal.

Central banks and the International Monetary Fund play an important

role in the gold price. At the end of 2004 central banks and official

organizations held 19 percent of all above-ground gold as official gold

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reserves. The Washington Agreement on Gold (WAG), which dates from

September 1999, limits gold sales by its members (Europe, United

States, Japan, Australia, Bank for International Settlements and the

International Monetary Fund) to less than 400 tonnes a year. European

central banks, such as the Bank of England and Swiss National Bank,

have been key sellers of gold over this period.

Although central banks do not generally announce gold purchases in

advance, some, such as Russia, have expressed interest in growing

their gold reserves again as of late 2005. In early 2006, China, which

only holds 1.3% of its reserves in gold, announced that it was looking

for ways to improve the returns on its official reserves. Many bulls

hope that this signals that China might reposition more of its holdings

into gold in line with other Central Banks.

In general, gold becomes more desirable in times of:

Bank failures

When dollars were fully convertible into gold, both were regarded as money. However, most people preferred to carry around paper banknotes rather than the somewhat heavier and less divisible gold coins. If people feared their bank would fail, a bank run might have been the result. This is what happened in the USA during the Great Depression of the 1930s, leading President Roosevelt to impose a national emergency and to outlaw the holding of gold by US citizens known as Executive Order 6102 which has since been ended.

Low or negative real interest rates

If the return on bonds, equities and real estate is not adequately compensating for risk and inflation then the demand for gold and other alternative investments such as commodities increases. An example of this is the period of Stagflation that occurred during the 1970s and which led to an economic bubble forming in precious metals.

War, invasion, looting, crisis

In times of national crisis, people fear that their assets may be seized and that the currency may become worthless. They see gold as a solid asset which will always buy food or transportation. Thus in times of great uncertainty, particularly when war is feared, the demand for gold rises.

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Currency

The modern hedge fund manager’s liberal tongue-in-cheek definition is: “If it moves up and down independently, then it’s an asset class.” While currencies surely do a lot of moving up and down, they also stand out for other reasons: The global foreign-exchange (FX) market can be considered by far the largest

marketplace in the world, not only geographically but also with reference to trading volume. The daily turnover is growing constantly and has long ago surpassed the $1 trillion mark: forty times the size of world trade.

An important difference between currencies and other markets is that currency prices allow us to analyse also theirreciprocal values. A falling dollar/yen is synonymous with a rising yen because the dollar can be expressed in yen and, vice versa, the yen in dollars. By comparison, the dollar is never measured in units, as the Dow Jones for example.

For the same reason the expression ‘short sale’ – so much maligned in equity trading – does not exist in currency trading because the short sale of a currency is equivalent to a purchase of the other currency.

For similar reasons, the currency market cannot suffer a ‘crash’ (such as the stock market crashes of 1929 or 1987) through which the wealth of all market participants dwindles. In the currency market eachloss is matched by an equivalent gain of the counter-party.

Another unique feature of the currency market is that it is active without interruption ‘round-the-clock’.

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Portfolio composition of currency

Modern portfolio theory postulates that relative risk can be reduced by diversification into at least six or more components. This is not necessarily true for currency portfolios. Most delivering percentage returns. The index serves as a proxy for available currency manager portfolio returns in general and has the added benefit of being uncorrelated to returns of other asset classes. Low correlation, liquidity and transparency are good enough reasons for currencies to be considered a prime candidate for inclusion in any investment portfolio.

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Companies Providing Wealth Management Services

Kotak securities INTRODUCTION

is handling Wealth management department with a name of Kotak portfolio management.

PRODUCTS

GEMS Portfolio Origin Select Portfolio Select Optima Klassic Portfolio - Flexi Investguard Portfolio Core Portfolio NRI

They are providing above products according to the customer requirement. The above products are varying to high risk customers to low risk customers with a time origin of investment .They have a separate service for NRI asset management service.

ASSET CLASSES USED

Direct Equity Mutual funds Structured products Insurance products Fixed deposits.

Asset Size

It is also one of the largest, with Assets Under Management of over Rs. 3300 Crores.

INVESTMENT PHILOSPHY

Our mission is to provide clients with wealth management services that result in a performance that meets or exceeds their investment goals. Exposing our clients to undue risk is

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contrary to this mission. We believe that the tools of Modern Portfolio Theory empower us with a methodology for building superior investment portfolios. This has been tested in all types of market conditions for decades and has consistently protected investor wealth from the perils of non-diversification.

Morgan Stanley

INTRODUCTION

Morgan Stanley is a leading global financial services firm providing a

wide range of investment banking, securities, investment management

and Wealth management services. The Firm’s employees serve clients

worldwide including corporations, governments, institutions and

individuals from more than 600 offices in 33 countries

Mutual Fund has a unique investment team model, best described as a

‘Community of Boutiques’, which aims to ensure that each investment

strategy is managed by a dedicated team with specific experience in

that strategy.

Morgan Stanley which has been active in the country since 1993 and is

seeking to develop an integrated platform in India, which encompasses

the full range of businesses the Firm conducts globally.

PRODUCTS

Large Cap Growth Equity with Sridhar Sivaram and Amay

Hattangadi as Lead Portfolio Managers.

Multi/Mid cap Equity with Jayesh Gandhi as Lead Portfolio

Manager.

Multi-Strategy with Navneet Munot as Lead Portfolio Manager.

Morgan Stanley A.C.E. (Across Capitalisations Equity) Fund, an

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open-ended equity scheme managed by Jayesh Gandhi, was

launched in February, 2008 as the first fund open ended offering

of Morgan Stanley Mutual Fund in India.

ASSET CLASSES USED

Mutual funds Structured products Insurance products Fixed deposits.

Asset size

The India Magnum Fund, an offshore fund set up in 1989, marked the

entry of Morgan Stanley in the Indian market. In 1994, Morgan Stanley

launched its first domestic fund, Morgan Stanley Growth Fund (MSGF).

As of December 31, 2007, Morgan Stanley Rs 4380 crores in assets

under management.

Morgan Stanley Investment Management, together with its investment

advisory affiliates, has nearly 1000 investment professionals around

the world and approximately US$577 billion in assets under

management or supervision as of February 29, 2008. By leveraging its

global ‘community of boutiques’ structure and the strength of Morgan

Stanley, MSIM strives to provide outstanding long-term investment

performance, service and a comprehensive suite of investment

management solutions to a diverse client base, which includes

governments, institutions, corporations and individuals. 

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INVESTMENT PHILOSPHY

we use a strict value-investment methodology. We believe this to be

the best way to generate consistently strong returns, whilst minimizing

risks for our clients. Value Investing has outperformed the stock

markets consistently for more than 80 years. It is a very research-

intensive discipline and eschews future projections, focusing instead

on what is the intrinsic value of a company today.

Wealth Management runs focused portfolios comprising 15-25 stocks.

We are only interested in the best value companies in the entire

market. Our goal is to find companies that offer a substantial ‘Margin

of Safety’, which both reduces the risk of losses, whilst allowing for

superior returns.

Moti Lal Oswal Wealth Management

INTRODUCTION

In today’s complex financial environment, investors have unique needs which are derived from their risk appetite and financial goals. But regardless of this, every investor seeks to maximize his returns on investments without capital erosion.

While there are many investment avenues such as fixed deposits, income funds, bonds, equities etc…. It is a proven fact that Equities as an asset class typically tend to outperform all other asset classes over the long run.

Investing in equities, require knowledge, time and a right mind-set. Equity as an asset class also requires constant monitoring may not be possible for you to give the necessary time, given your other commitments.

They recognize this, and manage your investments professionally to achieve specific investment objectives, and not to forget, relieving you from the day to day hassles which investment require.

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PRODUCTS

Value Portfolio   Bull’s Eye Portfolio Next Trillion Dollar Opportunity Portfolio

ASSET CLASSES USED

Direct Equity Mutual funds Structured products Insurance products Fixed deposits

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Asset Size

Motilal Oswal Securities Ltd brings with more than 2 decades of experience & expertise in equity research and stock broking. They are one of the leading portfolio service providers, with asset under management worth Rs. 590 Crores

Investment philosophy

We have established a disciplined and dynamic investment process

that is rooted in the premise that asset allocation and investment style

diversification are the most critical determinants in achieving

consistent investment returns with acceptable levels of risk.

Our investment process is solid and consistent at its core, yet dynamic

in its application. The premise, as outlined above, remains constant. At

the same time, we continually update its application for the most

current economic climate so as to keep our investment

recommendations up-to-date and relevant. Additionally, when applied

to each client’s portfolio, the process accommodates that client’s

specific situation, time horizon, risk tolerance, and other factors so that

the result is a truly customized portfolio.

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Religare Wealth Management

INTRODUCTION

Wealth Spectrum

Portfolio management

Art Intiative

Priority Client Equity Service

In The continuous endeavour to provide the best of the product and

services to the clients, it The Religare and Macquarie are now 50:50

Joint venture partners in the newly created entity Religare Macquarie

Wealth Management Limited.

The new entity is testimony to Religare’s firm commitment to all its

businesses wherein, it believes in offering nothing short of the very

best to its clients and the end consumers. In order to do so, it believes

in creating and delivering value by either going solo or by leveraging

relevant and meaningful partnerships with global majors and domain

specialists. They believe that this joint venture with Macquarie is a

marriage of strengths that combines the sharp understanding, insights

and execution capabilities of Religare in the Indian context with the

global expertise of Macquarie.

The new brand for the venture-Religare Macquarie Private Wealth shall

strive to proactively manage their Wealth and is hungry and keen to

bring about a much needed refreshingly different paradigm shift in the

Indian market place.

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Religare Macquarie Private Wealth shall draw strength and its core

essence from the values of Religare’s “Diligence” and Macquarie’s

“Forward Thinking”.

PRODUCTS :

Panther

Tortoise

• Elephant

Caterpillar

Leo

Panther

The Panther portfolio aims to achieve higher returns by taking

aggressive positions across sectors and market capitalizations. It is

suitable for the “High Risk High Return” investor with a strategy to

invest across sectors and take advantage of various market conditions.

Tortoise

The Tortoise portfolio aims to achieve growth in the portfolio value

over a period of time by way of careful and judicious investment in

fundamentally sound companies having good prospects. The scheme is

suitable for the “Medium Risk Medium Return” investor with a strategy

to invest in companies which have consistency in earnings, growth and

financial performance.

Elephant

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The Elephant portfolio aims to generate steady returns over a longer

period by investing in Securities selected only from BSE 100 and NSE

100 index. This plan is suitable for the “Low Risk Low Return” investor

with a strategy to invest in blue chip companies, as these companies

have steady performance and reduce liquidity risk in the market.

Caterpillar

The Caterpillar portfolio aims to achieve capital appreciation over a

long period of time by investing in a diversified portfolio. This scheme

is suitable for investors with a high risk appetite. The investment

strategy would be to invest in scrips which are poised to get a re-rating

either because of change in business, potential fancy for a particular

sector in the coming years/months, business diversification leading to

a better operating performance, stocks in their early stages of an

upturn or for those which are in sectors currently ignored by the

market.

Leo

Leo is aimed at retail customers and structured to provide medium

to long-term capital appreciation by investing in stocks across the

market capitalization range. This scheme is a mix of moderate and

aggressive investment strategies. Its aim is to have a balanced

portfolio comprising selected investments from both Tortoise and

Panther. Exposure to Derivatives is taken within permissible

regulatory limits.

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ASSET CLASSES USED :

Equities (Including International)

Debts

Commodities

Structured Products

Emerging Investment Classes.

Religare Arts Initiative (RAI)

Religare Arts Initiative (RAI)

The Indian arts Industry is currently valued as one of the growing

industries of the world market. Art prices in India are escalating every

year.

The Religare Arts Initiative is a venture of Religare Enterprises Limited

with a view to provide a quality platform and infrastructure for Arts.

This initiative has been envisioned as a true champion “for the cause

of arts”.

The RAI will provide a platform for artists of all ages, genres, and

statures. They are already in the process of creating a transparent and

highly rich infrastructure that would involve cataloguing,

documentation, art research, and the development of an art aesthetic

on an institutional basis. RAI will work closely with the Indian art and

design schools on the issues such as the curriculum and resources to

bring them into the same quality domain as their international

counterparts.

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RAI’s envisaged activities include building infrastructure for arts,

creation of an arts awareness program, creation of spaces / canvases

for the artists, creation of International quality Gallery Spaces,

providing Art Advisory Services and much more.

ASSET SIZE :

Rs. 410 cr.

Investment Philosophy

They believe that investors are better served by a disciplined

investment approach, which combines an understanding of the goals

and objectives of the investor with a fine tuned strategy backed by

research.

Stock specific selection procedure based on fundamental

research for making sound investment decisions.

Focus on minimizing investment risk by following rigorous

valuation disciplines.

Capital preservation.

Selling discipline and use of Derivatives to control volatility.

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Standard chartered

INTRODUCTION

Priority Banking – personalised Wealth management program at

Standard Chartered Bank. It is their endeav their to be the Right

Partner in all their personal and business ventures. That’s why Priority

Banking has been tailored to offer you the highest level of service,

appropriate to your unique requirements and status.

PRODUCTS :

Excel Banking

In today’s fast moving, technology-driven world, you need your bank to

keep pace with your banking needs. That’s why you need Excel

Banking - a much personalised Wealth management service that has

been designed to help you make the most of your money, without

taking up most of your time.

With the services of their personal Relationship Manager customer

can access complete Wealth management solutions, from routine

banking and transaction management to more complex investment

services and insurance advisory services.

What’s more, you also get fee waivers on premium savings and

current accounts and preferred pricing on a range of complementary

banking products and services.

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Here are the unique features of Excel Banking:

Access to a personal Relationship Manager Exclusive privileges such as a free gold card, free debit cards and discounts on

lockers, demat accounts and overdraft against term deposits Free multi-city cheque book for current account and savings account holders Express cheque collection and national clearing speed service Free demat account Extended branch hour for easier and quick transactions Redirection of interest into any account specified by you Phone Banking and ATM facilities for 24 hour access

Parivaar Account

Parivaar is a unique Wealth Management Solution from Standard

Chartered Bank that offers your family flexibility, convenience and

essential tools for Wealth accumulation and preservation.

Parivaar is much more than a regular Savings Account. It allows you maintain your individual identity while allowing you to tap your family’s financial strength. Here are some of the features of the Parivaar savings account :

Your family can maintain individual savings accounts with the benefit of clubbing balances in grouped accounts.

Anytime, anywhere access to accounts through ATMs, Phone Banking and Online Banking.

Globally valid ATM-cum-debit card can be used at 3,26,000 merchant outlets in India and 14 million outlets worldwide.

ASSET CLASSES USED :

Equities

Debts

Mutual funds.

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Commodities

Structured Products

ASSET SIZE :

Wealth Management Department has asset under management is Rs.710 Cr.

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INVESTMENT PHILOSPHY:

We have developed a different and more focused approach to wealth

management. Understanding that wealth means different things to

different people, we believe that no one is better placed to help you

acquire wealth and grow it, use and enjoy it, protect it and pass it on.

Our appreciation that every investor is complex and different and can

have complex needs, has led us to our development of a highly

innovative new approach that we call our investment philosophy. We

believe it radically improves the management of private client

investments.

Our investment philosophy uses sophisticated profiling and portfolio

construction techniques to aim for investments that deliver market-

leading performance in the way you want, because while performance

is key, it is performance that suits you that really matters. Performance

that reflects your attitudes and personality and gives you the

confidence and reassurance to make decisions with clarity and speed.

ABN AMRO WEALTH MANAGEMENT

ABN AMRO NRI Services, under the aegis of Van Gogh preferred banking brings to you a personalized and comprehensive solution through Their exclusive Wealth Management Services. They will help you preserve and enhance your Wealth generated in India and abroad with a range of exclusive Investment and Insurance solutions.ABN AMRO Asset Management is the separately organised investment management division of ABN AMRO Bank. ABN AMRO Asset Management is headquartered in London and Amsterdam with other main units in Atlanta, Chicago, Hong Kong and Singapore. It has significant experience in managing money for over 2000 institutional clients including central banks, pension funds, insurance companies and other institutions. In addition to managing funds for institutional clients, ABN AMRO Asset Management offers tailored investment management services to private clients. It employs 2000 people worldwide in over 30 countries, with portfolio

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managers and analysts located around the world. All investment products benefit from the valuable sourrce of local expertise, while portfolios are often managed locally. This local knowledge is used as input for international co-ordination of the investment policy. ABN AMRO Asset Management’s approach to full-service investment management underlines Their commitment to long-term client relationships. They believe that excellence can only be achieved when investment performance and risk management are combined with high-quality client servicing. Their goal is to add value by offering risk-controlled outperformance in the context of specific benchmarks and investment horizons of their investors.

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PRODUCTS

INVESTMENT SERVICES : They recognize financial needs vary and there is no “one-size-fits all” approach. ABN AMRO Investment Services brings to you an unmatched blend of personalized services and an array of innovative and exclusive products suited for each of your investment needs. Whether you are in India or abroad, They extend Their hand of partnership as your trusted financial advisors.Their expert Investment Counselors ensure that your individual risk profile is drawn so that They can cater to your specific and precise investment needs. Optimal asset allocation among a wide range of investment products helps to create a portfolio best suited to your requirements and preferences, while maintaining the best balance between risk and return 

INSURANCE SERVICES : Being away from India doesn’t mean you have to compromise the safety and security of your loved ones. In fact, your savings from your time overseas can easily be channelised to meet your family’s needs for today and in the future. ABN AMRO Insurance Services brings to you an unrivalled combination of steady returns with minimum risk.

Your insurance plans will provide your family the added financial security in case of an unforeseen exigency. These investment cum protection plans can help you create Wealth for funding your long term needs like education and marriages of your children and creating your retirement corpus. They offer you a world of choice in insurance that can be customized to meet your individual needs.

ASSET CLASSES USED

Expertise In All Asset Classes

As a global, full-service investment manager, they offer their broad customer base capabilities in all major asset classes, and a spectrum of products including both fundamentally driven investment approaches and more quantitative investment processes. ABN AMRO Asset Management has significant experience in managing money for consumers as well as for institutional clients including central banks, pension funds, insurance companies and other institutions.

ASSET SIZE

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US $40.40crINVESTMENT PHILOSPHY

Our investment philosophy takes root in the belief that fundamental research as an investment process yields returns and hence we lay emphasis on company specific research. The underlying principles that help us formulate the investment process: Investments are made in ‘businesses‘? and not ‘companies‘?; the latter is just an avenue. Companies (within that business) that can generate returns on capital in excess of their cost of capital over a business cycle are preferred. Earnings growth of a company is the prime driver and over a period of time the stock price of the company shall be a slave of the same. Hence, investments in stocks are to be made at reasonable valuations. Own companies that can generate long-term, sustainable earnings, managed by qualified professionals capable of executing a well conceived strategic plan

HSBC Financial Planning Services

your portfolio can be managed in a fully discretionary manner from a

selection of ‘Best of Breed’ third party panel of Portfolio Management

Service providers.

The main objective is to help you to preserve your wealth in line with

your investment objectives.

Inflation, falling interest rates and fluctuating market conditions require you to plan your finances carefully. Celebrate important occasions in the future by managing your Wealth Well now. HSBC’s Financial Planning Services offer assistance to secure your future. Their Financial Planning Services are available for existing HSBC customers and are free of cost.

Launched in India in November 2002, HSBC Investments manages assets of over INR 10,684 crores, spread across 21

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schemes and plans under the HSBC Mutual Fund umbrella, as of end August 2006. HSBC Investments has also soft-launched HSBC Alpha Account, the Portfolio Management services (PMS) Business to manage wealth for High Net worth Individuals. Currently, the PMS business offers two product baskets, namely, the

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PRODUCTS

Signature Portfolio Strategic Portfolio.

ASSET CLASSES USED

Traditional investments :Direct Equity Advisory : Customized advice on direct equity portfolios based on your risk profile and specific requirements. The proposition, backed by comprehensive in-house research, entails building portfolios with fresh funds or restructuring legacy portfolios to provide better risk adjusted returns.

Mutual Funds : Our open architecture philosophy and ‘Best of Breed’

selection of debt and equity mutual funds allows you to buy the top

performing mutual funds available in the market.

Non - traditional Investments :

Structured Products : Combinations of derivatives and financial

instruments create structures that have significant risk/return features

that may not be otherwise available in the marketplace. Structured

products are designed to provide investors with highly targeted

investments tied to their specific risk profiles, return requirements and

market expectations.

Real Estate Venture Funds : To provide you with diversification avenues

which reduce the overall portfolio risk, we seek to bring to you

opportunities in real estate space through venture capital funds

available in the market.

ASSET SIZE

Globally, the Group Investment Business currently manages and distributes assets over US $ 297 billion worldwide, at the close of May 2006. Assets, which range from retail mutual funds and money market funds to lifecycle products to portfolios for private clients and institutions.

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INVESTMENT PHILOSOPHY

Need-based sales approach with innovation

Our team works to suggest financial solutions based on your risk appetite, profile and needs. Using customer insight, we have developed a financial planning tool. It analyses and generates a comprehensive financial plan based on your existing financial position, expected future cash flows, inflation and identified financial objectives. Our Relationship Managers extensively use this tool to do financial planning for you taking into account your long-term objectives and / or medium to short term requirements. For consistent and uniform delivery of financial planning as per the defined customer need centric process, there is a dedicated, independent Sales Quality team to conduct regular quality checks close to the point-of-sale.White-listed funds

The concept of white listed funds lies in the bank’s open architecture model, which lays emphasis on meritocracy. We carefully look at various products available in the market and after thorough due diligence select product providers / schemes which adequately correspond to the needs of our customers. White listed funds are selected based on various proprietary models that are used for intense quantitative analysis. These funds help our clients build a long-term portfolio and in achieving long-term financial goals.Technology is a potent weapon

For consistency in the manner in which our Relationship Managers identify customer needs and suggest suitable solutions, we extensively leverage technology to support our sales process. Our indigenously developed systems like Wealth Management System, Financial Planning System and Customer Relationship Management System have been built basis customer insights. We constantly look at evolving these systems to address sales process requirements arising out of dynamically changing market conditions and customer needs. We therefore treat technology as a vital ally in executing our philosophy of customer need centricity in a structured and uniform fashion.Sharing the knowledge

We frequently organise wealth management events and investment seminars, where you can interact with investment experts and fund managers. This provides us a platform to know and understand the market and economic developments and trends.

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Citi Bank

INTRODUCTION

Citi has the largest footprint among wealth managers in the Asia Pacific with more than 20 offices across the region. Over 2,000 wealth management professionals, including 600-plus private bankers, financial advisors and investment specialists, serve 6000 high net worth individuals and families, including half of all billionaires in Asia ex-Japan. Citi Global Wealth Management is a top-tier global wealth manager providing some of the best institutional capabilities available today. Serving both private and institutional clients, Citi Global Wealth Management taps the strength and resources of Citigroup to maximize value and service. The Global Wealth Management division at Citi comprises three of the most respected brands in wealth management:

PRODUCTS

Citi Private Bank Citi Smith Barney Citi Investment Research.

ASSET SIZE Rs.530Cr.

ASSET CLASSES USED

INSURANCE PRODUCTS :

Structured products :

Art advisory services :-

In today’s market, art presents an attractive investment option. To assist you with advice on various art investments, or to help you in buying or selling art, Citigold has tied up with

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a reputed art house, Osians - Connoisseurs of Art Private Limited.Osians is based in Mumbai and possesses the expertise, archival infrastructure and professional capacity to systematically cohere various sTheirces of knowledge and provide select Citigold clients objective information on purchasing, preserving, valuing and selling art for seasoned connoisseur and emerging collectors.Citigold together with Osians will now help you strengthen your investments in art by providing you the following services:

Documentation and Archiving Authentication, Certification and Valuation Preservation and Restoration Insurance and Custodial Services. Publication and Design Services Art and Cultural Events Management Corporate Gifting Museum and Collection Building Services. Estate Planning

Citi bank Time Deposits

Deposits held in units of Rs. 1000 for easy liquidity. Flexible tenures from 15 days to 5 years. Overdraft facility of up to 90% against your deposit to fund another

investment opportunity. Automatic roll over facility to renew your deposit when it matures. An exclusive set of structured products like market linked products.

INVESTMENT PHILSPOHY

Citi bank is investing customers portfolio according to which stage of life they are :-

Young adult Married and yet to have kids Parent with young kids. Parent with settled child.

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And according to expenses they are thinking of :-

Buying a house Going on a holiday Getting married Going abroad

ICICI Wealth Management

INTRODUCTION

In India ICICI bank is a very Well known banks in the field of Wealth

management.  ICICI Bank will float subsidiary for the purpose of WM

activities in Canada & other market even as ICICI has rolled out ICICI

Group Global Private Clients for those with net worth of $ 1 million or

more.  ICICI GCPC launched their business in Dubai very recently in the

month of April-08 and caught 2500 clients.  They are going to add

another 1000 high network clients this year.

ICICI Bank is using the services of global players like Merrill Lynch, City

group, and UBS for catching the clients for Wealth Management

business.  ICICI Bank and its subsidiaries are engaged in the

development of various attractive products (services) for the clients

with net worth of $ 1 million.

The eyes of ICICI Group Global Pvt. Clients on the rising number of

dollar millionaires at present they are 100,000 in number in few year

the number will definitely increase.  India’s No.2 lender banker ICICI

expects to sustain the 70% growth in its private Wealth management

business. ICICI has 150,000 customers with investible surplus of at

least Rs. 10 lakhs equity, real estate and private equity is driving the

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private banking business in India. India has market of Wealth

management about $ 600 billion.

PRODUCTS

N.A

Asset classes used

ONLINE TRADING : They also bring to you the best value for money through competitively priced brokerage charges for online share trading services from www.icicidirect.co. With a 3-in-1 account consisting of a trading account, ICICI Bank savings account and demat account, you can stay connected to the market at all times. To add to this, They give you waiver on the account opening charges too!With a 3-in-1 account consisting of trading, ICICI Bank account and demat account, you can enjoy:

Competitive priced brokerage rates Reduced account opening charges Online share trading services

MUTUAL FUNDS :They offer you advice on the entire universe of mutual funds. So be it equity funds, where you look for growth and capital appreciation or debt funds for capital preservation, They can help you select the right mix to suit you. Choose from an array of more than 15 fund houses with innumerable schemes.Customised Products

Structured Products : Their Structured Product offerings are tailor-made to suit your investment objective and risk appetite. Their services include Portfolio Management Services and specially designed products that are Equity or Index-linked in nature.

Alternate Asset Products : They offer products which complement your existing investments eg. Art Funds, Private Equity Funding, Realty Funds. So, if you’re looking beyond the stock market, you’ll find us there too!

Life and General Insurance

Asset SIZE

Rs.1230 Cr.

INVESTMENT PHILOSPHY Our approach emphasizes a globally diversified investment strategy designed to provide above average performance, at below average risk.

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AXIS BANK & WEALTH MANAGEMENT

One of India’s leading private sector banker Axis bank also combined

with Banque Privee Edmond de Rothschild Europe based Wealth

management expertise institution & is going to make new standard for

the NRI’s Wealth management.

The LCF Rothschild group has based its reputation in the area of

Wealth management on its big banking experience.  Actually the

institution is engaged in the task of providing financial advise to the

Europe’s leading families, Government and various corporations for the

last ‘7’ generations.

The Axis Bank 5th largest bank by market capitalization in India

provides payroll services to over 12000 corporates across 2.8 million

salary accounts.  The market capitalization of Axis Bank was 235

million in the last year 2007 is engaged in the business of Wealth

management, with its international presence in Dubai, Singapore Hong

Kong, Shanghai and so on.

Asset Size

Rs.181.20 Cr.

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Procedure for entertaining a client in AXIS BANK

1. Any customer who has a portfolio having more than 30 lakhs can

request for wealth management services at any branch of Axis

Bank.

2. After the request of customer the wealth mangment relationship

manager will meet the customer and make a view about his risk

taking ability according to his current financial position and

future needs.

3. The customer has to fill a risk profilier form,details of which is

interpreted in a software called “mohar” by which the analyst will

come to know the actual risk taking ability of customer.

4. Documentation :- The customer has to make available the

following documents to the Bank :-

a. Pan card Copy

b. 8 Photographs

c. One Address Proof

5. The client has to open four accounts with the Axis Bank :-

a. Wealth Saving Account :- This account is used to park all

the money of the customer which must be 30 lakhs or

more than that .

b. Demat Account :- This is used to park all the assets in

electronic form of the customer .

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c. Trading Account :- This account is used to buy or

purachase the asset in a electronic way.

d. Wealth Account :- This account is opened in the mohar

software to handle the portfolio of the customer.

6. The whole 30 lakh or more is not invested in a lumpsum but it is

invested in trenches in a period of 4 months.

7. The service provided by the Axis Bank is a Non- Discretionary

type of service, in which the decision of investing money is taken

with customer recommendation.

8. All the transaction done for the customer either sell or purchase

of the asset classes is done fully electronically through “Mohar”

software.

9.Charges :- 1% Annual Charges on equity portfoilio + 0.75 %

brokerage either sell or buy .

No charges on mutual fund portfolio .(Asset management

Companies gives 2.5% commission to Axis Bank on investing client

money in their mutual fund. )

Asset management Companies charges 2.25 % only on purchase of

mutual fund directly to the customer without any involvement of the

Axis Bank.

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Coustmer Profiling at Axis Bank

Based on different financial needs an average life cycle has been

divided into 4 stages of Financial Planning as given below.

Upto 30 years of age

30-45 years of age

45-60 years of age

over 60 years

Upto 30 years of age

General Profile :-

Out of college/Professional Course.

Junior or Mid level employment.

Have had an average work life of 5-8 yrs.

Unmarried or recently married.

Small family.

Nuclear family / Joint family.

General Characterstics :-

Salary surpluses,especially if single or DINK.

Minimal family responsibilities

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Propensity to spend/overspend

Find investment/saving as Boring & waste of time.

Lack of inclination to invest.

Lack of proper information on investment.

Do not need regular income from investment.

Investment Needs :-

Repayment of professional studies loan.

Plan for tax.

Saving for white goods/new vechile.

Biggest need is to save enough for a down payment for

a house.

Start to build an emergency fund.

Recommendation :-

Negotiate tax-efficient salary.

Budget and keep track of expenses.

Use credit card prudently.

Save regularly and consciously.

Recommended Investment Style :-

Should be an aggressive investor.

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Should focus on long term capital growth rather than

short term capital preservation.

Have a long term investment horizon,as a balance of

productive working life is high.

Can invest in high risk, high gain products

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Recommended distribution of asset :-

90 % investments in equity.

10 % investment in debt.

Should start SIP or recurring deposit through auto debit

facilities to ensure disciplined and compulsory savings.

Should start planning for or at least start thinking about

retirement.

Product Recommendations :-

If salaried, approximately 24% of basic is necessarily

invested in PF and can be supplemented with NSC &

PPF.

If self employed/professional, should start a

PPF/Pension plan investment to provide for retrials.

Invest part of the surplus marked for equity

investment , in equity oriented funds like :

o Diversified equity funds(60%)

o Sector funds(10%)

o Tax saving funds(20%)

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Between 30-45 yrs :-

General profile :-

Married ,usally with children

Middle to senior level employees.

Have had an average work life of 10-15 yrs.

May have dependent parents

Usually a personal vehicle owner.

Already invested in a home/seriously thinking of

investing in a home.

General Characteristics :-

Surplus funds are limited.

Lifestyle expenses go up

Children need/expenditure is of prime importance.

Household expenses are gradually increasing

Realize the need for investment planning but lack

time for investment planning.

Investment Needs :-

Shelter income from taxes.

Plan for children’s higher education

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Start to build capital for retirement ,if not started

already.

Maintain an emergency fund & keep adding to it.

Buy a home/service a home loan.

Save for holidays/recreation.

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Recommended Investment Style :-

Can take medium to high risk.

Should continue to focus on capital growth.

Investment horizon is still more than 5 yrs.

Follow thumb rule of 100 less your age in years as

percentage of savings to be invested in equity.

Upto 60% of surplus funds can be invested in equities.

15% of surplus funds in liquid funds.

25% in Bonds/PPF/NSC.

Product Recommendations :-

Diversified equity funds,more tilted towards

large caps for capital growth for retirement or seed

money for home loan.

Build up a direct equity.

Invest in children specific mutual funds to

provide for children’s higher education needs .

NSC and PPF to balance investments in equity.

Tax efficient saving through ELSS.

Keep adding to short term floating rate funds

and bank FD’s for emergency fund.

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Get medical insurance for your dependent

parents.

Get household contents insured.

Get a life insurance against your home loan.

Get an accident insurance against any

disabilities.

Between 45-60 yrs.

General Profile :-

Usually at the peak of carrer

Grown up children.

May need take care of dependent children.

Retirement is not very distant.

Could opt for VRS.

May have a inherited portfolio of investments from

parents.

General Characterstics :-

surplus fund higher than in previous life stage.

High outgo on household expenses.

Childrens expenses continue to increase.

Life style expenses still high.

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2-3 major oputflows of money (overseas

education/marriage/set up business).

High liquidity is a must.

Sensitized to medical and retirement needs.

Recommendations :-

Decide when to reire.

Acquire all necessary consumer durables while still to

plug future outflows.

Consolidate and continue with wealth creation

Start de-riskiking yoyr portfolio.

Revisit and revise financial goals.

Rebalance your portfolio as per future needs.

Medical insurance a must.

Pension plans must be started if not done already.

Prepare a will.

Recommended

Investment Style :-

Greater vunerability to

risk hence focus on moderate balanced growth.

Shift focus from capital

growth to capital preservation.

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Investment time

horizon comes down.

Turning point as

investment debt now outpaces investment in equity.

Up to 40% of surplus

funds in equity.

Up to 60 % of surplus

funds in debt.

Product recommendation :-

Prepay or finish all loans by 55 years of age.

Invest in balanced funds or MIP’s

Phase out high risk sector funds gradually.

Keep investment in well-diversified large cap funds.

Investment in debt should be around NSC & Bonds.

Short term deposits and floating rate funds,along with

cash or liquid funds should be maintained for liquidity.

Consolidate direct equity portfolio:gradually move part

of it to high divinded yield stocks.

Keep all surplus funds in liquid/floater funds.

Above 60 years of age

General profile

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Retired/working part time

Living in self owned house.

Children may be living separately.

Dependent parents,needing medical attention,may be

part of family.

Could have grand children.

Have more leisure time.

General Characteristics

Income from existing investments,usally the only source

of regular income.

Surplus funds usually not available for additional

investments.

Capital preservation is the primary need.

High life expectancy hence present capital has to

stretch over a long time.

Life style expenses go down.

Medical expenses go up.

Investment needs.

Regular income needed from investments.

Emergency funds for medical etc.

to be liquid and high.

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Preservation of wealth.

Money for traveling/gifts.

Need funds to pursue hobbies to keep busy.

Recommendation

Monitor expenses to fit into the retirement income.

Ensure tax efficiency of returns on investments

Explore second careers/part time employment.

Check excess liquidity as it needs to reduced returns on

investments.

Too much cash should not be kept with oneself in the

house,as it may be a risk.

Do maximum purchase transaction through debit cards

to avoid the needs of cash withdrawls.

Recommended investment style

Most chaleenging phase of life.

Capital preservation of utmost importance.

Low risk appetite.

Income generation & consumption phase of investment.

Investment horizon low.

Maximum 15% equity exposure.

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Product Recommendations

Invest in MIP’s and balanced equity funds.

Senior citizen’s saving schemes.

Post office monthly schemes.

FD’s with monthly schemes.

RBI Bond

Continue with direct equity portfolio with high dividend

yield stocks.

Avail all possible tax breaks available to senior citizens

Switch some investments from equity to debt and

money market products.

Go for systematic withdrawls plans(reverse of SIP).

Growth portion of portfolio should be reduced to

maintain only enough amount.

Silver health mediclaim.

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WEALTH MANAGEMENT : INDIAN CONCERN

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Position of India in Wealth Management

The wealth management industry in India is experiencing an

evolutionary phase of development, according to Celent. With the

liberalization of the Indian economy and subsequent growth and

prosperity across sectors, the wealth management industry is poised

to gain greater traction. Celent segments the Indian wealth

management market and looks at trends and opportunities at the

provider end.

According to the report, India is slated to become a US$1 trillion

market (in assets under management) for wealth management

providers by 2012, with a target market size of 42 million households

In the annual survey done by Cap Gemini, SA and Merrill Lynch it was

found that ranks of millionaires grew 6% in the previous year, because

the number of richer people grew in India & China where India is

competing China.  India & China posted the biggest gain in millionaires

advancing by 23% & 20% respectively.

When They are watching the world wide increase in number of

millionaires the facts collected by Cap Gemini, S.A. and Merrill Lynch

survey report.  India has 23% growth in the last year.  The biggest

Asian economy China stands on second position with 20%, west Asia

16%, United States 4% and United Kingdom (UK) 2%. So They can

understand that there is more opportunities in the Wealth

management business in Asia specially in India.

Risk aversion of Indian customers

The repercussions of the mutual fund scandal of the 1990s are still

evident. Many Indian retail customers averse to diversifying their asset

base into higher risk classes. To account for this conservative

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tendency, PFS offerings can be tailored to emphasize the value of a

lower-risk investing approach.

“New money” mass affluent customers are not accustomed to Wealth management. Most customers are used to obtaining financial services on an as needed basis without much regard to a full view of their financial Well-being. Aspart of the opportunity to define and develop offerings for India’s emerging HNW population, customers may need an introduction to the concept of private banking (or Wealth management).Shortage of skilled personal financial advisors. To date, the PFS opportunity has been limited to a very small segment of the population, so domestic banks have not generally developed expertise in comprehensive personal financial management. Global banks can take advantage of this gap by leveraging advisory competencies that they have cultivated in other markets, importing that expertise into the Indian market.

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Southern Asia :-INDIA,SRILANKA

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WEALTH MANAGEMENT ON GLOBAL

PRESPECTIVE

Wealth managers and private banks are anticipating unprecedented

growth over the next three years, according to the latest findings from

PricewaterhouseCoopers 2007 Global Private Banking/Wealth

Management Survey, with chief executives predicting that, on average,

their assets under management will increase at a staggering rate of

30% per annum.

The survey, which captured the views of senior executives of 265

organisations within the global private banking and wealth

management industry, highlighted that markets in Asia Pacific and

Eastern Europe are expanding the fastest, as organisations rush to

service the new wealth creators in these regions. In Asia Pacific, CEOs

expect their organisations’ assets under management to grow at an

annual rate of 34%. CEOs’ plans for growth include entry into these

lucrative markets, including by acquisition. Almost 90% of CEOs feel

that there will be at least some, if not significant, consolidation in the

industry and more than 50% of CEOs plan to open operations in new

countries over the next two years to access new clients.

The survey reveals a period of exceptional opportunities for wealth

managers. Buoyed by rising global wealth, wealth managers

everywhere are anticipating extremely high rates of profitable growth

that have not been seen during probably at any other time. The survey

highlights that this is a time when strategic choices have to be made

by chief executives and finite resources have to be focused on serving

existing clients as well as supporting highly ambitious growth plans.

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PricewaterhouseCoopers latest findings also revealed a real

commitment among wealth managers to increase ‘share of wallet’,

compared to previous surveys. Share of wallet has emerged as the

new key performance indicator, globally as well as in emerging

economies like India, as wealth managers seek to become trusted

advisers and gain new clients. Currently under 50% of wealth

managers hold more than 40% of their clients’ investable wealth but

over the next three years this proportion is estimated to increase

dramatically to almost 80% of wealth managers holding over 40% of a

client’s wealth.

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PROJECTIONS

After studying the overall concept of Wealth management we can say that it has various aspects some are favorable and friendly for the economy and some are very dangerous for the economy. 

According to World Wealth Report 08- Merrill Lynch, Capgemini :

The early months of 2008 revealed further complications to the conditions facing the global economy at the end of 2007, heightening uncertainty among investors regarding the near-term global outlook. Deepening credit market woes threaten growth prospects in key mature markets. However, still-strong fundamentals in emerging markets are likely to sustain high levels of growth—a divergence that will likely impact consumer and business segments and shapepolicy choices. The balance between emerging market strength and mature market recovery is likely to persist through 2008, with the short-term outlook subject to variability given that aspects of potential risk may still be unknown.

By and large, the global economy has two distinctive obstacles to overcome:

Inhibitors to growth in mature markets. High risks of inflation in emerging markets.

These challenges will shape global HNWI growth prospects going forward.

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Given 2007 performances and taking into consideration recent developments in world markets, the projection of global HNWI wealth will grow to US$59.1 trillion by 2012, advancing at a rate of 7.7% per year.

This projection is based on several factors:

Recent economic downturns in the United States have been shorter by historical comparison attributed, in part, to increasingly effective monetary policy. Therefore, the current complications are not expected to weigh on growth prospects as heavily as they may have in the past. Similarly, research suggests that emerging markets’ recoveries have outpaced analysts expectations. Moreover, as HNWI portfolios continue to grow more diversified over the long term, spread across international boundaries and asset classes, their investments become increasingly mobile.Thus, as growth in one region or market slows, HNWIs can move freely, reallocating their funds to other areas, often more quickly than the troubled market itself can react and recover. Ultimately, this evolution will make HNWI investments less vulnerable to market downturns.

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BIBLOGRAPHY

1.Wealth Management July06 private banking poll-r8 report.

2.www.moneycontrol.com.

3.www.google.com.

4.ICICI Prudential Asset Management Report.

5. World Wealth Report 2008 - Merrill Lynch, Capgemini.

6. “Year-End Review of Markets & Finance,” The Wall Street

Journal, January 2, 2008; Russia Trading System,

http://www.rts.ru/en, accessed April 2008.

7. The Economist Intelligence Unit, January 2008.

8. Investment Strategy - No.6 August 2006 Societe Generale Asset

Management.

9.Goldman Sachs Asia Pacific Report.

10. IBM Business Consulting’s Wealth Management Report.

11. Axis Bank Reports.

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