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THANK YOU 732-749-4968 | [email protected] LinkedIn: linkedin.com/in/Renee-Downing-Creative-Clinic Art Director | Graphic Designer INTRODUCTION Hello. Allow me to introduce myself... I am an accomplished graphic designer and art director with a contemporary aesthetic. My creative acumen was developed over 15 years in a direct marketing (CRM) and advertising agency, and continues to influence a uniquely disciplined approach to creative solutions that achieve results. I’ve worked with Fortune 500 and emerging businesses in financial, pharmaceutical, healthcare, technologies, education and other sectors. I provide print and digital communications including branding, responsive websites, landing pages and app design and programming, online and email marketing, direct mail, advertising, presentations, event planning, signage and everything in between. Areas of Expertise include: Vast expertise in Photoshop, Illustrator, InDesign, Acrobat and PowerPoint Experienced in HTML design and coding, and CSS using Dreamweaver, Flash Fluent with various web and email CMS, such as Pardot, Sales Force and WordPress Development and endorsement of a distinct Graphic Identity, with a pragmatic approach to the challenges of maintaining brand integrity across diverse applications Talent for creating digital artwork and particularly adept at translating complex ideas into cohesive infographics Well-versed in pre-press and production specificationspress approvals As a Creative Director, I’ve performed in roles from campaign inception through production, including strategy and concept development, account management, client relationships, budgeting and typesetting. I have met my goal of achieving results and progressively gaining intelligence in the capacity of team leader, contributor, and in many cases the “go-to” creative marketing resource for clients. Contact me any time you require exceptional creative! 732-749-4968, [email protected] or view my resume, portfolio and endorsements at linkedin. com/in/Renee-Downing-Creative-Clinic. Sincerely, Renée RENÉE DOWNING 40 Federal Road Monroe Township, NJ 08831 p: 732-749-4968 e: [email protected] PRINT AND DIGITAL MEDIA

Renee Downing Art Director | Graphic Designer Mini Portfolio - February 2017

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THANK YOU732-749-4968 | [email protected] LinkedIn: linkedin.com/in/Renee-Downing-Creative-Clinic

Art Director | Graphic DesignerINTRODUCTION

Hello. Allow me to introduce myself...

I am an accomplished graphic designer and art director with a contemporary aesthetic. My creative acumen was developed over 15 years in a direct marketing (CRM) and advertising agency, and continues to influence a uniquely disciplined approach to creative solutions that achieve results. I’ve worked with Fortune 500 and emerging businesses in financial, pharmaceutical, healthcare, technologies, education and other sectors.

I provide print and digital communications including branding, responsive websites, landing pages and app design and programming, online and email marketing, direct mail, advertising, presentations, event planning, signage and everything in between.

Areas of Expertise include: Vast expertise in Photoshop, Illustrator, InDesign, Acrobat and PowerPoint Experienced in HTML design and coding, and CSS using Dreamweaver, Flash Fluent with various web and email CMS, such as Pardot, Sales Force and WordPress Development and endorsement of a distinct Graphic Identity, with a pragmatic approach to the

challenges of maintaining brand integrity across diverse applications Talent for creating digital artwork and particularly adept at translating complex ideas

into cohesive infographics Well-versedinpre-pressandproductionspecificationspressapprovals

As a Creative Director, I’ve performed in roles from campaign inception through production, including strategy and concept development, account management, client relationships, budgeting and typesetting. I have met my goal of achieving results and progressively gaining intelligence in the capacity of team leader, contributor, and in many cases the “go-to” creative marketing resource for clients.

Contact me any time you require exceptional creative! 732-749-4968, [email protected] or view my resume, portfolio and endorsements at linkedin.com/in/Renee-Downing-Creative-Clinic.

Sincerely, Renée

RENÉE DOWNING40 Federal RoadMonroe Township, NJ 08831p: 732-749-4968e: [email protected]

PRINT AND DIGITAL MEDIA

Renée Downing | Art Director | Graphic Designer732-749-4968 | [email protected] | LinkedIn: linkedin.com/in/Renee-Downing-Creative-Clinic

BRANDING: Fibonacci concept with supporting photographic style, rich color scheme, infographics

Developed brand based on Fibonacci metaphor symbolizing the company’s formulated, advanced approach to CRM

Created synergy across media with dominating use of vibrant, lively photography and illustrations reinforcing the overall theme

Concepts, design, typesetting, programming

Layout (Photoshop, Illustrator, InDesign, PowerPoint)

Website development (Wordpress)

White Paper

Brochure

Data Sheet

Website

Web Ad

PowerPoint

Renée Downing | Art Director | Graphic Designer732-749-4968 | [email protected] | LinkedIn: linkedin.com/in/Renee-Downing-Creative-Clinic

DIGITAL MEDIA: Responsive Website/Landing Page Design, Email, Social Media Ads, Interactive Flash

Graphic Design in accordance with Corporate Identity criteria

Infographics (Illustrator)

Layout/programming (Illustrator, Photoshop, Dreamweaver, CMS)

Animated online ads and interactive presentations (Flash)

Email, website programming (Salesforce, Hubspot, Pardot, html)

Interactive Flash

Pardot “Responsive” landing page – full size

Pardot “Responsive” landing page – smart phone size

Pardot “Responsive” landing page – smart phone size

Animated Social Media Ads

Responsive Web/Landing Pages

Email

Renée Downing | Art Director | Graphic Designer732-749-4968 | [email protected] | LinkedIn: linkedin.com/in/Renee-Downing-Creative-Clinic

DIGITAL ART, INFOGRAPHICS:

Compelling infographics blend vibrant images and content into engaging visuals that entertain and inform

Can stand-alone to tell a story or be used to complement content

Particularly effective in presentations

Proven to ensure the retention of your message and increase response

4,243483s

210WARNING

LETTERS

2,475PRODUCTRECALLS

+15%

+10%

+5%

0

-5%

-10%

-15%

CHECKS

-11%

CASH-1%

CREDIT+3%

DEBIT+3% OTHER

ELECTRONIC

+5%Electronic payments increased 11% (2012 to 2016)

Use of traditional currency decreased 12%

(2012 to 2016)

White Paper

White Paper

VideoNO

YES

OPEN?

OPEN?

NO

OPEN?

Remove unengaged prospects or add them tore-engagement campaigns to reach out later.

END OF DRIPX

Provide lighter, more engaging content to keepprospects interested in your product.

VIDEO OVERVIEW

Provide content for a deeper analysis of theproduct and it’s bene�ts.

WHITE PAPER

Once a prospect shows signi�cant interest, youcan schedule a personal call or meeting.

PRODUCT DEMO

YES

NO

YES

Food Safety

CultureExecutives

Food Managers

Food Handlers

2%

8%

14%

6%

4% 35%

31%

2%

4%

6%

8%

14%

31%35% 35%

31%

14%

8%

6%

4%

2%

Quality: Facality Remediation Efforts

Quality: Product Manufacturing Issues

Discontinuation of Product

Raw Materials (API) Shortage

Increased Demand

Loss of Manufacturing Site

Other Componenet Shortage

Quality: Facility Remediation EffortsQuality: Product Manufacturing Issues

Discontinuation of ProductRaw Materials (API) Shortage

Increased DemandLoss of Manufacturing Site

Other Component Shortage

CAUSES OF DRUG SHORTAGES:

Quality Manufacturing Issues

There is a bioccipital rhythm, which is organized, of about 8 Hz. Frontal activity is a mixture of rapid and slow activity. Bifrontal spike and slow wave activities are noted, which have been noted in previous EEGs. High voltage delta slow waves are also noted intermittently in the frontal areas. The spike activity noted does not generalize but spreads occipitally. Interictally, the EEG has some slow theta activity in the 5-6 Hz range. The spike and slow activity is not frequent but intermittently increases in frequency. Tow episodes of every 1 second, lasting 4 seconds, are recorded. Otherwise, the spike activity appears between 2 minutes to 3 minutes in the EEG. The high-frequency delta waves are not as frequent. One episode lasting up to 5 seconds is also noted. No clinical correlation was noted with this EEG by the EEG tech or by the patient. There is a bioccipital rhythm, which is organized, of about 8 Hz. Frontal activity is a mixture of rapid and slow activity. Bifrontal spike and slow wave activities are noted, which have been noted in previous EEGs. High voltage delta slow waves are also noted intermittently in the frontal areas. The spike activity noted does not generalize but spreads occipitally. Interictally, the EEG has some slow theta activity in the 5-6 Hz range. The spike and slow activity is not frequent but intermittently increases in frequency. Tow episodes of every 1 second, lasting 4 seconds, are recorded. Otherwise, the spike activity appears between 2 minutes to 3 minutes in the EEG. The high-frequency delta waves are not as frequent. One episode lasting up to 5 seconds is also noted. No clinical correlation was noted with this EEG by the EEG tech or by the patient.

Move from Paper to Electronic Platform

Standardize TrainingContent

01

Move from Paper to Electronic Platform

01

02

Standardize TrainingContent

02

03 04 05Align the Training Matrix by Role

04Align the Training Matrix by Role

Improve SOPRetention

03Improve SOPRetention

Provide ManagementVisibility into Training

05Provide ManagementVisibility into Training

Renée Downing | Art Director | Graphic Designer732-749-4968 | [email protected] | LinkedIn: linkedin.com/in/Renee-Downing-Creative-Clinic

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