Reebok: Run Easy

Katy Mullis

Meredith Johnson

Overview of Reebok

Owned by Adidas since 2006 Affiliated with the NFL, the NHL, the

MLB, and many international athletes Also sponsors non-athletes such as

Jay-Z, Nelly, 50 cent “I am what I am”

Reebok Run Easy Campaign “Run Easy” $30 Million Media Marketing Campaign Launched in Spring 2007 in 14

countries and in 11 languages Promotion Through Website, Posters,

Billboards, and Television Ads

Run Easy

Differentiates Reebok from other shoe companies

Goals of Campaign:

-Position Reebok so that it can fight side by side with Adidas

-Re-establish company image with women

http://blog.brandexperiencelab.org/photos/uncategorized/2007/05/02/reebok_implant.jpg

Reactions to the Campaign

Not a Nike Clone Runners’ Reactions Campaign Results

Sources Adidas 2006 Annual Report

Goruneasy.com

Howard, Theresa. (2007, April 4). Reebok to ‘run easy’ in its new ads. USA Today. http://www.usatoday.com/money/ advertising/2007-04-04-reebok-usat_N.htm?csp=34

Janoff, Barry. (2007, April 30). Q + A: Reebok gives Nike (and Adidas) a run for their money. Brandweek. http://www.brandweek.com/bw/search/article_display.jsp?vnu_content_id=1003577887

Reebok.com

Vinjamuri, David. (2007, June 6). Reebok run easy – Slow is beautiful. ThirdWay Advertising Blog. http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html

With user-drive site, Reebok keeps pace with everyday runners around the world. Molecular. http://www.molecular.com/clients/ case_studies/reebok.aspx

Youtube.com