Introducing Red Bee2015

Michael Reeves

BROADCAST BRAND TECHNOLOGYThe creative agency born in TV

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We create and promote media brands

We understand audiences

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And how their behaviour changes from screen to screen

We call it activating audiences

Our understanding of how to activate audiences is at the heart of everything we do

Content for Brands

BrandIdentity

UI & UXDesign

BrandStrategy

Integrated Marketing

Companion Apps

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We’re a multi-disciplinary team

3D Designers

Creatives

Directors Graphic Designers

Copywriters

Producers

Strategic Planners

Developers

UX Designers

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We work with broadcasters and brands all over the world UK

EuropeRussiaAsiaMiddle-East

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And we have an outstanding creative reputation

Content for Brands

BrandIdentity

UI & UXDesign

BrandStrategy

Integrated Marketing

Companion Apps

• Brand positioning

• Brand architecture

• Communication strategy

BrandStrategy

• Responsive logo design

• Channel branding

• Programme branding

• Navigation and information

graphic design

BrandIdentity

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Universal ChannelOne idea, many markets

© Red Bee Media Ltd. 2015

Their brief •Design a global brand

identity for Universal Channel

•How can we learn from USA Network’s channel positioning?

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© Red Bee Media Ltd. 2015

Why do audiences

keep watching House?

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© Red Bee Media Ltd. 2015

Asshole

Genius

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© Red Bee Media Ltd. 2015

High functioning detective

Low functioning

human being

© Red Bee Media Ltd. 2015

100% Characters

© Red Bee Media Ltd. 2015

© Red Bee Media Ltd. 2015

© Red Bee Media Ltd. 2015

© 2013 Universal Television Distribution. All rights reserved.

NEW & EXCLUSIVE

STARTS JAN 13TH 9PM

95%SWAGGER

5%BLAGGER

/UniversalChannelUK @UniversalChUKuniversalchannel.com

© Red Bee Media Ltd. 2015

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© Red Bee Media Ltd. 2014

The outcome • Over 1.1 million additional

viewers tuned in every week following the launch

• 9% lift in overall viewing

• Rose in the channel rankings by 23 places

• Multiple awards including PromaxBDA Gold

Content for Brands

BrandIdentity

UI & UXDesign

BrandStrategy

Integrated Marketing

Companion Apps

• Brand-centric +

televisual

• Responsive web

• Native apps

UI & UXDesign

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© Red Bee Media Ltd. 2013

EMPIntroducing televisual design

Matrix Paradigm

•Full-screen imagery and a

fixed viewport to eliminate

vertical scrolling of

content

•Move vertically through

sections and horizontally

through content

© Red Bee Media Ltd. 2015

Content for Brands

BrandIdentity

UI & UXDesign

BrandStrategy

Integrated Marketing

Companion Apps

• On-air promotions

• Digital marketing

• Cross-platform

campaigns

• Second screen apps

Integrated Marketing

Companion Apps

© Red Bee Media Ltd. 2014

Sherlock

#sherlocklives

© Red Bee Media Ltd. 2013

The challenge

To turn the launch of series 3 into ‘event TV’

© Red Bee Media Ltd. 2014

In summary

Build a storyworld

Encourage fans to play

Light lots of ‘social fires’

Content for Brands

BrandIdentity

UI & UXDesign

BrandStrategy

Integrated Marketing

Companion Apps

How can we

help?