Embed Size (px)
DESCRIPTION
Building talent communities using the power of social media. Presentation delivered at "Inform Slovakia" 23 September 2009, Bratislava
Citation preview
Recruiting and Social Media
David Bizer, Staffing Manager
Bratislava – 23 September 2009
2
Agenda
1. Social Media Overview
2. The HR Professional’s Role
3. Case Studies
4. Viral Marketing/Community Building Outside
Recruitment
5. Getting Started
3
Social Media Overview
Before you do anything, ask yourself -- What does success
look like?
Source: http://www.youtube.com/user/Socialnomics09
4
Definition
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
Source: Wikipedia
5
What is it really?
It’s about people having conversations online
Source: theconversationprism.com
6
Key Statistics for Human Resources
2/3 of the Global Internet population uses social media
Visiting social sites is now the 4th most popular online activity – ahead of email
Time spent on social media equals 10% of all online time
Source: Nielsen, Global Faces and Networked Places 2009
7
13 hours of video uploaded to YouTube every minute
3.6 Billion photos uploaded to Flickr
3 million tweets per day on Twitter.com
5 Billion minutes spent each day on Facebook
Volume
8
93% of Social Media users believe companies should have a presence in Social Media
*Cone, Business in Social Media Study, September 2008
Companies and Social Media
9
Agenda
1. Social Media Overview
2. The HR Professional’s Role
3. Case Studies
4. Viral Marketing/Community Building Outside
Recruitment
5. Getting Started
10
Define your strategy
Control your employment brand
It’s not an advertising campaign, it’s a conversation
Don’t do it alone, partner with your business
Your job
11
Agenda
1. Social Media Overview
2. The HR Professional’s Role
3. Case Studies
4. Viral Marketing/Community Building Outside
Recruitment
5. Getting Started
12
Case Studies - Recruitment
13
Connecting with your audience
14
Join the community
15
375 members!
Fresh, relevant content is key
16
Integrating your channels
17
Using video
18
Know your audience
19
More than just a job
This 1.7 million dollar campaign netted ~330 million dollars in global publicity for Tourism Queensland.
20
Keep them connected and engaged
Latest Campaign Statistics:
8 million visits
94,000 subscribers
3380/6119 twitter followers
9646 facebook fans
21
ShareThis
22
Agenda
1. Social Media Overview
2. The HR Professional’s Role
3. Case Studies
4. Viral Marketing/Community Building Outside
Recruitment
5. Getting Started
23
What is #moonfruit ?
What’s your passion?
Viral marketing and communities
24
Twitter campaign – viral success
25
Followers
7 days500,000 tweets3000 images500 videos
26
Food is my passion
Think about one of your passions and discover the power of social media.
27
Agenda
1.Social Media Overview
2.The HR Professional’s Role
3.Case Studies
4.Viral Marketing/Community Building Outside
Recruitment
5.Getting Started
28
Did you answer the question? What do you want to get out of this?
Now another – who is your audience?
And another – what content will appeal to them?
Listen, Engage, Measure, Repeat
Get started now
29
Tips for Facebook, Twitter, Blogs, etc
Describe Employee Programs
Interview Employees
Highlight Benefits
Share Interviewing Do’s and Don’ts
Link to thought-leadership pieces your executives write
Publicize Events
Celebrate Success
Post photos from company events
Announce a key hire
Give Career Advice
Use your video content
Remind your audience of presence on other networks
