RECIPE FOR THE

PERFECT

CONTENT

STRATEGY

JUST ADD CREATIVITY!

THE BEST RECIPES ARE BORNE FROM CREATIVE GENIUS

AND AN END GOAL

THEY ALSO NEED STRUCTURE

DATA

IDEAS

PLAN

ACTION

RESULTS

STEP 1 > DATA

13-18 19-24 25-34 35-44 45-54 55-64 65+0%

5%

10%

15%

20%

25%

30%

Audience Split By Age

SOCIAL DATA

SEARCH, SOCIAL, SURVEYS ETC

PERSONAS

MR & MRS THOMPSONTIME RICH

DISPOSABLE INCOMEBUSINESSMAN

MR & MRS ASHWORTHTIME POOR AS BOTH

WORKINVESTING FOR

CHILDREN

MRS BARNESINHERITED WEALTH

INVESTOR.

STEP 2 > IDEAS

SETTINGTHE SCENEFOR CREATIVITY

BE RELAXED

THERE’S NO SUCH THINGAS A BAD IDEA

IT’S WHERE THE GOOD IDEASSTEM FROM

GOOGLE SUGGEST

SEMANTICS

STEP THREE > PLAN

STEP 4 > ACTION

MAKE FRIENDS WITH THE RIGHT PEOPLE

STEP 5 > RESULTS

THE PROOF OF THE PUDDING IS IN THE EATING

GOOGLE DOCS

GOOGLE ANALYTICS

RANKINGS

DO IT ALL AGAIN

Joanne PriceZazzle Media

@JO_PRICEY

WWW.ZAZZLEMEDIA.CO.UK

JOANNE.PRICE@ZAZZLEMEDIA.CO.UK

DOWNLOAD IT > SLIDESHAREREAD IT > THE ZAZZLE BLOG

THANKS.