Hiya guys, this is my critique

By Bekki Asquith

Card 1• Audience • Fonts• Layout• Colour• Recipes• Copy• Images• Outcome• Well went?• Good

standard of work?

• Changes• What would

I do differently?

Card 2• Audience • Fonts• Layout• Colour• Recipes• Copy• Images• Outcome• Well went?• Good

standard of work?

• Changes• What would

I do differently?

Card 3 • Audience • Fonts• Layout• Colour• Recipes• Copy• Images• Outcome• Well went?• Good

standard of work?

• Changes• What would

I do differently?

Card 4• Audience • Fonts• Layout• Colour• Recipes• Copy• Images• Outcome• Well went?• Good

standard of work?

• Changes• What would

I do differently?

My Audience

• I was aiming my product at people who have very little time to find recipes and cook because of their busy lifestyles, but people who still want to eat good, healthy and vegetarian food. More specific audience types would be working mums and/or students.

• I think that my style of cards, the layout and the content, appeal to my audience effectively because of the bright colours, interesting layout and food that is actually being made in the recipes.

My design choices

• I think that the design of my cards appeals well to my audience and fulfils the brief.

• I chose the fonts that I have, carefully. The font ‘orange juice’ that I used for the two titles/names of the meals and the heading for the text portions, was chosen to give a fun and creative element to the cards. I used ‘home & hearth outline bold’ for the other writing on the page that is not the main bodies of text. The main bodies of text are written in ‘roundslab serif’. I chose this simple font that it would be easy to read but not boring.

• I think that I made the layout of the cards quite simple and spaced out. I didn’t want to overcrowd the cards because I think that this makes them look like there is too much on the page and this is very unappealing to people/the audience. People who are busy all the time (my target audience) are looking for something simple.

• The colours that I used were with the intention of attracting the attention of my audience. I think that people who are quite busy all of the time are looking for something fun and energetic, which the colours of my cards show and should therefore attract my target audience. The colours and the layout of the cards fulfil the brief because they demonstrate that all of the cards are part of a set.

• The recipe selection are all simple and easy recipes which will appeal to the audience and fill their purpose. All of the recipes are or include information of how they can made to be vegan meals.

• The images show the idealised meal or shots of the meal as it being cooked or prepared; this will attract busy people because if something catches their eye which looks nice, they will stop and look at it. Once they realise that the recipes are actually really easy and simple to make then they would appeal to them more.

Outcome

• I am very happy with the final product here. I think I am so pleased with the cards because I had no real idea of how I wanted them to look at the start and now they have all come together. I think that the production ran smoothly and I do not remember encountering many problems while I made them. The standard is good and I am very pleased with the final result. If I were to make these cards again then I would change the images. I would like to take all of them myself and get the perfect shots that I need rather than settling for something I didn’t want or using sourced images.