READING PERSUASIVE TEXTSREADING PERSUASIVE TEXTS

What is persuasion?What is persuasion? What is What is persuasionpersuasion? ? Persuasion is the act of Persuasion is the act of

influencing someone to believe or consider a influencing someone to believe or consider a certain point of view by using an argument or certain point of view by using an argument or reasoningreasoning

Author's position: what the author believes.Author's position: what the author believes. (Ex: If the commercials we viewed were "written (Ex: If the commercials we viewed were "written texts," the author's position would be, "Cheerios texts," the author's position would be, "Cheerios are good and good for you. You should buy are good and good for you. You should buy cheerios.")cheerios.")

A means of convincing people:A means of convincing people: to buy a certain productto buy a certain product to believe something or act in a certain wayto believe something or act in a certain way to agree with a point of viewto agree with a point of view

How do people How do people persuade????persuade????

(the main parts of a persuasive (the main parts of a persuasive text)text)State the MAIN ideaState the MAIN ideaIntroduce FactsIntroduce FactsState OpinionState OpinionProvide Supporting EvidenceProvide Supporting EvidenceAPPEAL to AudienceAPPEAL to Audience

What is a What is a main idea? main idea? The central topic of a piece of writing The central topic of a piece of writing

or argument. It is what the writing is or argument. It is what the writing is all about.all about.

What is a What is a factfact? ? A fact is something that is true. A fact is something that is true. (E.g. (E.g.

Today is Monday.)Today is Monday.)

What is an What is an opinionopinion? ? Something that is a person's own belief Something that is a person's own belief

or a personal viewpoint.or a personal viewpoint. (E.g. Mrs. Cady (E.g. Mrs. Cady is the BEST teacher ever! *If Mrs. Cady was is the BEST teacher ever! *If Mrs. Cady was changed to Mrs. Thiel, this would be fact.*)changed to Mrs. Thiel, this would be fact.*)

What are the different types What are the different types of APPEALS in persuasive of APPEALS in persuasive

texts????texts???? Logical-Speaks to reader’s common sense.Logical-Speaks to reader’s common sense.

What examples did you find in your advertisement analysis?What examples did you find in your advertisement analysis?

Emotional-Aimed at reader’s heart; speaks to Emotional-Aimed at reader’s heart; speaks to emotions such as fear, love, sympathy, desire to fit in, emotions such as fear, love, sympathy, desire to fit in, and pride.and pride. What examples did you find in your advertisement analysis?What examples did you find in your advertisement analysis?

Ethical-Addresses reader’s sense of right and wrong.Ethical-Addresses reader’s sense of right and wrong. What examples did you find in your advertisement analysis? What examples did you find in your advertisement analysis?

Emotional AppealEmotional AppealA person is made to have A person is made to have strong feelings about a strong feelings about a situation or productsituation or product

Some common persuasive Some common persuasive techniques often used in techniques often used in

advertising:advertising:SlogansSlogansRepetitionRepetitionBandwagonBandwagonTestimonialsTestimonialsExpert OpinionsExpert Opinions

Purpose?

Slogan: “Can you hear Slogan: “Can you hear me now?”me now?”

A catchy phrase or statement often A catchy phrase or statement often used to sell a service or a productused to sell a service or a product

Repetition: Repetition: The name of a product is repeated many The name of a product is repeated many

timestimes

HEAD ON Apply directly

to the forehead

HEAD ON Apply directly

to the forehead

HEAD ON Apply directly

to the forehead

BandwagonBandwagon

A statement suggesting that A statement suggesting that everyone is using a specific everyone is using a specific product, so you should too.product, so you should too.

Can you Can you think of think of

another another example?example?

TestimonialTestimonial

Someone that Someone that used the product used the product says that it says that it worked for them.worked for them.

Expert opinionExpert opinion

Experts approve this product, Experts approve this product, so you should use itso you should use it

““Four out of five dentists Four out of five dentists recommend sugarless gum for recommend sugarless gum for their patients who chew gum”their patients who chew gum”

Audience AwarenessAudience Awareness

Advertisers know how to Advertisers know how to target their audiencestarget their audiences use appropriate persuasive use appropriate persuasive

techniquetechnique

Can you identify the target Can you identify the target audience in the following?audience in the following?

Who’s the audience?Who’s the audience?

Audience?

Purpose?

Audience?

Persuasive technique

?Appeal?

Audience?

Persuasive technique?

Appeal?

Persuasive Techniques Persuasive Techniques AssessmentAssessment

Identify the Persuasive Identify the Persuasive Technique(s) used in the Technique(s) used in the following following advertisementsadvertisements

some ads may use more some ads may use more than one technique.than one technique.

Ad #1Ad #1

Ad #2Ad #2

Ad #3Ad #3

Ad #4Ad #4

Ad Ad #5#5

Ad #6Ad #6

Ad #7Ad #7

““Persuasion is all around you”Persuasion is all around you”

In addition to TV commercials, where In addition to TV commercials, where else do you see persuasion all else do you see persuasion all around you? Is that persuasion around you? Is that persuasion influencing you or your family in any influencing you or your family in any way? Explain.way? Explain.

PARTS OF A PERSUASIVE PARTS OF A PERSUASIVE ARGUMENTARGUMENT

Preparing to write your own persuasive Preparing to write your own persuasive speech.speech. Introduction ParagraphIntroduction Paragraph

The Hook: Grab your audience’s attention with a The Hook: Grab your audience’s attention with a quote, a scenario, question, or a catchy phrase. quote, a scenario, question, or a catchy phrase. Think of what type of appeal you want to create Think of what type of appeal you want to create (emotional, logical, ethical).(emotional, logical, ethical).

Thesis Statement: Simply and clearly state your Thesis Statement: Simply and clearly state your position on the issue.position on the issue.

Three arguments: Choose three arguments you can Three arguments: Choose three arguments you can use to convince your reader of your position and use to convince your reader of your position and briefly state them. Think about what types of briefly state them. Think about what types of persuasive devices you might use in the supporting persuasive devices you might use in the supporting paragraphs.paragraphs.

We will practice We will practice creating creating

Introductory Introductory Paragraphs Paragraphs Tomorrow!Tomorrow!Until then, think about a type Until then, think about a type

of product that you would of product that you would like to pitch to your like to pitch to your

classmates!classmates!