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Rate card Ad formatChannel 5Gadget ShowMilkshake Leaderboard£6 CPM £3 CPM MPU£6 CPM £3 CPM Masthead/Billboard£14 CPM £7 CPM Halfpage/Double MPU£12 CPM

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Rate card

Ad format Channel 5 Gadget Show Milkshake

Leaderboard £6 CPM £6 CPM £3 CPM

MPU £6 CPM £6 CPM £3 CPM

Masthead/Billboard £14 CPM £14 CPM £7 CPM

Halfpage/Double MPU £12 CPM £12 CPM -

Homepage Takeover £2,500 per day - -

Homepage Takeover(during Big Brother)

£3,500 per day - -

Site takeover - £2,000 per day -

Reskin £15 CPM £15 CPM -

All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx

Creative is required ten working days before campaign start date.

All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.

CPM rates for advertising across our websites

Channel5.comDisplay formats and technical specs

Ad formats

Leaderboard 728x90

MPU 300x250

Expandable Leaderboard728x90 (start)728x315 (maximum expansion)

Expandable MPU300x250 (start)450x500 (maximum expansion)

Masthead/Billboard 970x250

Halfpage/Double MPU 300x600

Reskin/Takeover Please see pg. 6

Additional details

File formatsgif, jpeg, png, swf (with gif back-up file) and 3rd party tags

FlashFlash (swf) files must include a ClickTAG (see pg. 8)

Maximum creative weight 40kb (excluding 3rd party tags)

Further spec guidelineshttp://www.iab.net/guidelines/508676/508767/displayguidelines

All advertising submitted to Channel 5 must comply with the CAP Code:

http://bcap.org.uk/The-Codes/CAP-Code.aspx

Creative is required ten working days before campaign start date.

All creatives are subject to Channel 5 approval.Please refer to Channel 5’s standard terms and

conditions.

The Gadget ShowDisplay formats and technical specs

Ad formats

Leaderboard 728x90

MPU 300x250

Expandable Leaderboard728x90 (start)728x315 (maximum expansion)

Expandable MPU300x250 (start)450x500 (maximum expansion)

Masthead/Billboard 970x250

Halfpage/Double MPU 300x600

Reskin/Takeover Please see pg. 6

Additional details

File formatsgif, jpeg, png, swf (with gif back-up file) and 3rd party tags

FlashFlash (swf) files must include a ClickTAG (see pg. 8)

Maximum creative weight 40kb (excluding 3rd party tags)

Further spec guidelineshttp://www.iab.net/guidelines/508676/508767/displayguidelines

All advertising submitted to Channel 5 must comply with the CAP Code:

http://bcap.org.uk/The-Codes/CAP-Code.aspx

Creative is required ten working days before campaign start date.

All creatives are subject to Channel 5 approval.Please refer to Channel 5’s standard terms and

conditions.

MilkshakeDisplay formats and technical specs

Ad formats

Leaderboard 728x90

MPU 300x250

Skyscraper 120x600

Reskin/Takeover 781x425

Additional details

File formatsgif, jpeg, png, swf (with gif back-up file) and 3rd party tags

FlashFlash (swf) files must include a ClickTAG (see pg. 8)

Maximum creative weight

40kb (excluding 3rd party tags)

Further spec guidelines

http://www.iab.net/guidelines/508676/508767/displayguidelines

All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx

Creative is required ten working days before campaign start date.

All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.

ADDITIONAL DETAILS

• Reskins must have a single background colour or fade to a single block colour on all sides.

• White and grey must not be used as the dominant background colour

• Text must not appear in the centre of the top margin as this will be obscured by the leaderboard

• Creative must be supplied ten working days before campaign start date.

• All creatives are subject to Channel 5 approval. Creative amendments may be required.

• A transparent template of the Channel 5 website can be downloaded by double-clicking the PNG icon below.

Reskins and TakeoverCPM rates for advertising across our websites

RESKIN SPECIFICATION

Dimensions 1280x650

Top margin 110 pixels

Left/Right margin 170 pixels

Maximum creative weight 100kb

File format gif, jpeg or png

PNG image

PageSkinRich Media skins from InSkin

PageSkin™ is an interactive online display ad format that wraps around the entire webpage on Channel5 and The Gadget Show.

This dynamic and high-impact format dominates the web page without disrupting the user experience. With scrolling sides to keep the advertiser’s message in the user’s eye line as they scroll the page this format offers a viable alternative to traditional static reskins.

PageSkin Plus™ allows advertisers to display a larger branding message at the top of the page with the ability to embed video or interactive content within the skin.

PageSkin™ is compatible with both traditional desktop/laptop web-browsers and tablet devices.

The majority of PageSkin™ ads will be built by the PageSkin™ Media Design team. A visual brief, fonts, logos and any images will need to be provided.

For more information on this enhanced format please contact the sales team.

Flash filesRich media specifications

How to assign a clickTAG for Flash v7-10 using ActionScript 2.0

A clickTAG is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL. The clickTAG enables the ad server to gain metrics such as the amount of clicks and impressions enabling advertisers to evaluate how effective the ad campaign has been

To properly track clicks with a flash ad, the original source file (.fla) must be prepared to receive click-through parameters. Destination URLs must not be hardcoded into the ad as this will prevent click tracking.

The code below will allow the adserver to dynamically assign a destination URL to the ad:

on (release){   getURL (_root.clickTAG, "_blank");  }

1. Edit the .fla file2. If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the

SWF.3. A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript

attached to it.4. Associate the on (release) event with that object.5. Place the clickTAG actionscript (listed above) as the instructions for the “on(release)” event.6. Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL

actionscript function.

Contact UsHow to get in touch

Sales Ad Operations

Gareth JonesHead of Digital SalesT: 0208 612 7021E: [email protected]

Please send all copy and rotation instructions to [email protected]

Emma JewittDigital Sales ManagerT: 0208 612 7503E: [email protected]

Aimee GoldsmithOperations ControllerT: 0208 612 7668E: [email protected]

Chris MillsDigital Sales ManagerT: 0208 612 7298E: [email protected]

Tajinder KangTraffic and Analytics ExecutiveT: 0208 612 7782E: [email protected]

Frankie HallDigital Sales AssistantT: 0208 612 7924E: [email protected]

Ashley BeepurTraffic and Analytics AssistantT: 0208 612 7546E: [email protected]