Rapid Deployment solutions

Qiu Robert

12 July 2011

© 2011 SAP AG. All rights reserved. 2

Agenda

MOTIVATION

SOLUTIONOVERVIEW

PORTFOLIOROADMAP

CALL FORACTION

© 2011 SAP AG. All rights reserved. 3

SAP Rapid Deployment solutionsAddressing the market reality…

CUSTOMER EXPECTATIONS

Instant value for business needs

Low and predictable cost

Consumer-grade quality and usability

Integrated and flexible solutions

“Big complex Suite implementations and upgrades

are out, while smaller easier-to-consume

innovative applications are in.”

Gartner, January 2009

© 2011 SAP AG. All rights reserved. 4

SAP Rapid Deployment solutionsWhat we need to provide…

HITTING THE NAIL ON THE HEAD

Complete solutions „ready-to-run‟

Value in less than 90 days

Fits with existing landscape and ready to

expand in modular steps

Predefined services at fixed price

Flexible pricing and deployment

© 2011 SAP AG. All rights reserved. 5

SAP Rapid Deployment solutions…Packaging now becomes part of the SAP DNA…

SAP

SOFTWARE

PRECONFIGURED

CONTENT

SAP PREDEFINED

SERVICESENABLEMENT

CONTENT

SAP RAPID DEPLOYMENT SOLUTION

Complete solution, ready-to-run

Fixed scope, fixed cost, 100% transparent

For new customers, but also fits with existing landscape, ready to expand in modular steps

Fast time to value

Low software : services ratio

Flexible pricing and deployment

© 2011 SAP AG. All rights reserved. 6

SAP Rapid Deployment solutions…Which helps the solution strategy become real…

WHAT WE DO

Governance

Infrastructure

Industrialized

creation

Enablement

support

COVERAGE

LOB

Industry

Analytics

Technology

FLAVORS

Customer

segments

Channels

(direct/indirect)

Countries

On-demand/

on-premise/

on-device

© 2011 SAP AG. All rights reserved. 7

SAP Rapid Deployment solutionsFrom labor-intensive implementation to guaranteed customer value

RAPID DEPLOYMENT SOLUTIONSTRADITIONAL DELIVERY MODEL

SOFTWARE

Modular SAP Software

Option to license sub set

Integrates to future &

current landscape

PRECONFIGURATION

Best practice processes

E2E business solution

Automation

High reusability

PREDEFINED SERVICE

Step-by-step delivery

methodology

Fixed scope, fixed cost

Delivered in < 3 months

Low Risk

ENABLEMENT CONTENT

Guides

Educational material

SOFTWARE

SERVICE

© 2011 SAP AG. All rights reserved. 8

SAP Rapid Deployment solutionsBill Of Material

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SAP Rapid Deployment solutionsFast growing portfolio in 2011

SALES, SERVICE MARKETING

5 solutions available

Q2: Sybase Mobile Sales for SAP CRM (enhanced functionality and device support)

Q2: SAP CRM Sales, Service, Marketing (on EhP1)

Q2: SAP CRM for product and service bundling (focus industry: Discrete)

Q2: Data Migration for Utilities for Customer Relationship Management/Billing

Q3: +1

SUPPLY CHAIN, PROCUREMENT

3 solutions available

Q1: SAP Supply Network Collaboration for customer collaboration (focus industry: CP)

Q1: SAP SRM for self-service procurement

Q1: SAP Extended Warehouse Management

Q2: SAP SRM for self-service procurement (on EhP1)

Q2: SAP SCM for global available-to-promise check

Q2: SAP Service Parts Planning

Q2: SAP Transportation Mgmt. for ocean carrier booking

Q3: +4, Q4: +1

PRODUCT DEVELOPMENT, MANUFACTURING

3 solutions available

Q1: SAP Manufacturing Integration and Intelligence (MII) for energy analysis

Q1: SAP MII for batch manufacturing

Q1: SAP Portfolio & Project Mgmt. for portfolio monitoring

Q1: SAP ERP for subsidiary rollout*

Q2: SAP Manufacturing Exec. for discrete manufacturing

Q2: SAP Product Structure Synchr. for bills of materials

Q4: +3

HUMAN RESOURCES

Q1: SAP ERP for the employee and mgr. portal

Q3: SAP Shared Services Framework for human capital management (HCM)

FINANCE

1 solution available

Q1: SAP Shared Services Framework for financials

Q3: +1

Q4: +1

IT

1 solution available

Q1: SAP NetWeaver Master Data Management for customer data integration

Q2: Data Migration for Utilities for Customer Relationship Management/Billing

Q3: +3

2010: 15

2011: +38

RDS portfolio

© 2011 SAP AG. All rights reserved. 10

SAP CRM rapid-deployment solution

SAP CRM rapid-deployment solution

Line of Business CEO, CMO, VP of Sales, VP of Marketing, VP of Customer Services,

VP of Services, Sales Operations, Call Centre Operations,

Marketing Programs Management

Industry All industries

Geography/Market Global / Large Enterprise/Subsidiaries

Sales Opportunity /

projected 12 months

revenue

Separate license and offerings for Sales, Marketing, and Service,

provide existing or net new customers an incremental, modular path

to meet organizational needs and grow the SAP solution footprint as

desired. Accelerators for each implementation enable rapid

realization of value, and serve as a platform for add-ons and growth.

Pain Points Customers desire to become a truly customer-centric enterprise,

continuously improve sales and marketing effectiveness, and deliver

a superior customer experience fostering loyalty through system tools

integrated across the enterprise where providing transparency to the

interaction s with the market. Of additional value are implementations

with fast ROI, low risk, with predictable pricing and scope delivery.

Business KPIs Differs for sales, service, and marketing offerings. Some examples

Sales-Pipeline acceleration, quicker deal closure, Increased revenue

Marketing- increased rate of lead conversion ,lower campaign costs

Service- increased first contact resolution and tele-productivity

Package Description The CRM rapid-deployment solution combines SAP Software

(license), SAP predefined services, pre-configured content, and

enablement content offered as optional package elements.

Value Proposition The SAP Rapid Deployment Solutions offer accelerated

implementation times for fixed scope functionality enabling faster time

to value and providing a platform for incremental footprint growth

solving prioritized customer challenges.

Business Scenarios Account and Contact Management, Campaign Management,

Opportunity Management, Customer Service and Complaint

Management, various reporting.

Pre-requisites Identified in the implementation accelerators (Consumption guide,

e.g.) for each of the SAP RDS for sales, marketing, and services

SAP CRM rapid-deployment solution

Material Codes and

App Names

SAP CRM rapid-deployment edition;

Named user required (7010304) No Named user (7010306)

SAP Predefined services (by feature package)

rapid deployment of SAP CRM for service (9002346)

rapid deployment of SAP CRM for marketing (9002347)

rapid deployment of SAP CRM for sales (9002081)

Average Deal Size Est (250k-1m) USD; software to approx 2:1 (or less)

ROI < 3 Months

References Altra Motion (please contact Guy Bardsley)

Implementation

partners, offerings

and assets

SAP Consulting

Sales Portfolio

Opportunities

supported

Yes

Net New Customers

or Install base

Primarily Install Base

Sales Kit http://Service.sap.com/solutionpackages Sales,

Service and Marketing CRM Solution Discovery

Sales Kit

Solution Map http://Service.sap.com/solutionpackages Sales,

Service and Marketing CRM Solution Discovery

Scenario Map for SAP CRM Rapid-Deployment

Edition (with ERP Integration) (under RELATED LINK

top right)

Further Information [sales portal], [Service Marketplace-SAP Rapid

Deployment solutions]

SAP brings together software and services in a

new offering that gives compelling CRM

functionality quickly and affordably!!!

© 2011 SAP AG. All rights reserved. 11

Standard

Account and Contact Management

Activity Management

Groupware Integration

Sales Reporting

Opportunity Management

Pipeline Performance Management

Lead Management

Integrated SAP ERP Quotes and Orders*

Note*: Only for existing SAP SD customers

Standard

Account and Contact Management

Activity Management

Groupware Integration

Marketing Reporting

Campaign Management

Segmentation Management

Lead Management

Standard

Account and Contact Management

Activity Management

Groupware Integration

Customer Service and Support

Knowledge Management

Sales Marketing Service

SAP has worked steadily to fill out its CRM offering, resulting in end-to-end

process integration support that no longer comes at the expense of missing CRM

functionality.” - Forrester

“

Sales, Service and Marketing Functionality that helps you achieve

your CRM vision

© 2011 SAP AG. All rights reserved. 12

SAP Rapid Deployment solutionsIt Works!

SOLUTION CREATION & PACKAGING

Field driven portfolio sign-off

Quarterly release cycles

Factory approach, production cycle <6 months

DELIVERY MODEL

100 partners attended enablement globally

9 partners qualified for RDS delivery

Support for on-premise and hosted/cloud deployment

Agreements ready with 5 qualified cloud partners

30% of all projects delivered by partners

CUSTOMER SOLUTION DELIVERY

Implementation effort reduction of more than 40%

20 live customers live in <10 weeks

RDS Software:Services

CRM RDS 1:0.7

BC RDS 1:1.7

SRM RDS 1:2

ITSM RDS 1:1.4

Treasury RDS 1:1.5

Sybase Mobile CRM RDS 1:3.7

ENABLEMENT FOR SCALABILITY

Brand launch in September 2010

9 partner offerings on Eco Hub

Dedicated public web experience

© 2011 SAP AG. All rights reserved. 13

SAP Rapid Deployment solutionsIt works for more and more customers!

© 2011 SAP AG. All rights reserved. 14

Questions?

Thank You!

Contact information:

Robert Qiu

Robert.qiu@SAP.com

+86/21 6108 3374