Random Acts of Kindness - Otterbein

Sarah Douglas, Jordan Roberts, & Kelsey Sommers

Objectives

Create campaign awareness; 40% campus wide

Encourage participation; 20% campus wide

Recruit social media participation

Media

Publication in “Stall Stories”

Otterbein 360 multi-media story

Gantt Chart

MethodsJan. 24– Feb. 4

Feb. 5- 17

Feb. 18

Feb. 21

Feb. 22

Feb. 23

Feb. 24

Feb. 25

Feb. 26- March 8

ResearchPlan strategies and tacticsLaunch Facebook and TwitterYouTube contestHand out free buttonsRandom Acts of Sweetness“Kick-Off Cocoa”Feature story in “Stall Stories”“Post-It Forward”“Recyclemania” partnership“Random Acts of Appreciation”“Tunnel of Hope”Final eventEvaluation

Kick-off Cocoa

Post-It Forward

Be Kind, Recycle

Students encouraged to be kind to the environment

Random Acts of Kindness – Otterbein partnered with Otterbein Circle K for their Recyclemania Event

Random Acts of Appreciation

Students encouraged to reach out to those that help them every day that may be taken for granted

Staff Appreciation signs were hung for students to sign in dorms and classroom buildings

Tunnel of Hope: Giving Back to the Community

Students encouraged to embrace volunteer opportunities

All students invited to participate in Ubuntu mentoring sessions

Final Event

Social Media Testimonials

“Yesterday a friend gave me a post-it from the wall. ‘Magical’ it read. Today I was inspired to do something magical. I added money to all of the expired meters in the parking lot I'm in.”

“Got a Post-it from Arianne Marie Shank that said ‘you are strong’ it was so random and I really needed someone to tell me that today.”

“Thank you for the sweet treat on my desk Friday! It put a smile on my face.”

“I love Feb. for this reason!!”

Evaluation

46% Campus Awareness34% Campus Participation46% of students felt positive impact82 social media followers and fans150 buttons wornPostings received 3219 total views