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Raising The Bar: Increasing your library’s visibility to enhance fundraising. Wendy Clark Texas State Library and Archives Commission. Think about…. Fundraising Strategies Marketing Strategies ….All Together Now. We know…. ...lots of information - PowerPoint PPT Presentation
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RAISING THE BAR:Increasing your library’s
visibility to enhance fundraisingWendy Clark
Texas State Library and Archives Commission
Think about…Fundraising Strategies
Marketing Strategies
….All Together Now
We know…...lots of information
....do we know how to turn that into real support for our library?
Library users and public library access users 14 years and older
U.S. Impact Studies
basic need
basic need
Use is up…
Library marketing using social mediaSocial media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques… (Wikipedia)
Library marketing using social mediaWhat would a library 2.0 marketing plan
look like?How would you encourage participation?Can you empower rather than control?
Library marketing using social mediaFacebook fans (do you friend your users?)Twitter about programming eventsInstant messaging wikis, flickr and blogs
Library marketing using social mediaExtend the community ‘one stop’
tradition to meet digital divide issuesAddressing information literacy as part
of a larger strategy
Library marketing using social mediaInternal audience (educators, library friends)
External audience (community leaders, business community)
What do we want them to…Think?Feel?Do?
Our message:
Information literacy is a critical life skill in today’s information maze. Libraries and librarians can help you find your way
Our patrons’ message:Libraries and librarians can help my family.
Our community leaders’ message:
•Librarians are valuable partners in building an information literate workforce.
Developing a fundraising strategyWhere to find the "right people" for your
fundraising team
Why donors choose your library…making the donor connection
Off we go…determining the best strategy for your fundraising efforts
Who are the ‘right people’?‘…don't recruit book lovers…Book lovers want a book group. We need fundraisers who know the value of libraries..’
—Peter Pearson, Library Strategies
Making donor connectionsCreate long lasting relationships
Focus on who you have
Cultivate friends and volunteers
Connect emotionally
Treat everyone as a potential donor
Developing a strategyIn a down economy, do you ask for help with
core services?Do you reward donors by funding visible
programs with their money?How does your friends and foundation fit in?
Developing a strategyWhat about endowments?Multi-year giving?Do you have a unified voice with your
partners and supporters?
As you develop your strategy…marketing and fundraising go together to focus on meeting community needs and wants
As you develop your strategy…Relate your community needs to the services you want to offer so potential funders have a clear picture of your direction
As you develop your strategyDefine your needsCome up with a program to meet those needsThen identify potential funders
Ways to identify fundersWho is giving to libraries?Who is giving in your community?Who is a good fit?
Effective grant managementAs you prepare your request:What about sustainability?What about evaluation?
Effective grant managementAs you begin the project…
Set up your grant files
Review what you said you’d do
Read the contract
Clarify grant reporting expectations
Effective grant managementAs you move through the project…
Document your results
Involve others in the project
Be honest
Be flexible
As a grant manager, I…Look forward to working with folks who…
Explain how this project will help
Involve partners
Have measurable results
Communicate
Putting it togetherThink strategically about marketing and fundraising
Involve your users in the process
Challenge yourself
