raise Germany‘s profile and reposition the country in the

globalized world

arouse curiosity and interest in Germany

provide information about Germany, its policies and its people

and in dialogue, build understanding for our values, our views

and forge lasting ties

The Federal Foreign Office promotes Germany with ...

multilingual information on the Internet:

www.diplo.de www.young-germany.de

visits and dialogue events for journalists

the magazine “Deutschland“ and the handbook “Facts about

Germany“ - both in print and online in 10 languages

Media and PR work for Germany

3.4 Media and PR work for Germany

Together with its 226 missions abroad, the Federal Foreign Office wants to ...

Contents

The most important partners in public diplomacy

Goethe-Institut

Institut für Auslandsbeziehungen

Deutscher Akademischer Austauschdienst

Alexander von Humboldt-Stiftung

Deutsches Archäologisches Institut

Fulbright-Kommission

Deutsche UNESCO-Kommission

Zentralstelle für das Auslandsschulwesen

Deutsche Welle

Germany’s international broadcaster is more than just a radio channel:

• DW-Radio is broadcast across the globe – in 30 languages

• DW-TV is regularly watched by 28 million people

• DW-WORLD.de

• DW-Akademie

Arte

German-French television

joint programme strategy and planning

strengthening german-french cooperation,

promoting it as a model abroad

Goethe-Institut

language training

exhibitions

theater, film and musical events,

library service

144 institutes in 75 countries

budget 2005: 178 million €

Deutscher Akademischer Austauschdienst (DAAD)

students and post-doc exchange,

2004: ca 50.000 persons, of which 30.000 non-German nationals. Since 1950: 620.000

500 lectors and teachers abroad

general cooperation between universities

promotion of Germany as a place to study

budget 2005: 109 Million €

Deutsches Archäologisches Institut (DAI)

archaeological research, excavations

Departments in Rome, Athens, Cairo, Istanbul, Madrid

principles of german public diplomacy

credibility (thou shalt not embellish the facts or gloss over handicaps)

promote Germany (there are enough strong points to emphasize)

long-term approach, including the different partner organisations and their specific tasks,

including the different media („cross-media“)

clearly defined objectives for communication, target groups, instruments

taking into account regional and national characteristics

What does this mean for relations between the ministry and the stations abroad ?

fastest possible information about events (speed over detail)

closer and de-centralized communication (speed over security)

quick feedbacks on what works and what does not; evolutionary strategies

The people ask, the Federal Foreign Office responds

Advice and information around the clock by telephone and email as well as on its website

Country and travel information: visa and custom regulations, security advice

Consular service, advice on visas

Information and advice from the Health Service

Contact with German missions abroad / foreign missions in Germany

3.7 The people ask, the Federal Foreign Office responds

www.diplo.de

Tel. 030-18 17 2000

(Information and emergency hotline)

Contents

4. What you need to know about us

Locations

History

Working for the Federal Foreign Office

Facts and figures

Organization

4. What you need to know about us

Contents

Missions abroad

• Consular missions

• Embassies

• Other missions

• Branches of an Embassy

• Multilateral missions

4.2 World map of missions

e.g.

Embassy in Paris

Branch in Kunduz (Afghanistan)

OSCE Vienna (multilateral mission)

Consulate-General in São Paulo

Small mission in Monrovia (Liberia)

Contents

Facts and figures

Staff

Total

In Germany

Abroad

5,948

2,890

3,058

Missions abroad

Total

Embassies

Consulates-General, Consulates, other

Permanent Representations

228

148

68

12

Budget

Budget 2005

Percentage of federal budget

Running costs

Cultural budget

Spending on political tasks

2.52 billion euro

0.93 %

ca. 32,3 %

ca. 22,7 %

ca. 40 %

4.3 Facts and figures

Contents

4.1 Headquarters

Organization of the Federal Foreign Office Political Staff

Federal Minister for Foreign Affairs

Policy Planning Staff

State Secretary Minister of State

Minister of State

1 Central Service

2 Political Directorate-General

E European Directorate-General

VN Directorate-General for the United Nations and Global Issues

7 Protocol

6 Culture and Communication Directorate-General

5 Legal Directorate-General

4 Directorate-General for Economic Affairs and Sustainable Development

3 Political Directorate-General

Crisis Response Centre & Help Desk

2A Federal Government Commissioner for Disarmament and Arms Control

State Secretary

Contents

Thank you very much

for listening!

4.6 Thank you very much!

Contents