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The MRM system of Rabobank is called: Communicatieshop. The platform (ID manager from Capital ID) is used by all branches worldwide and covers 80% of all marketing and communications. Functionality: Digital Asset Management, Production Management, Event Management, Agency Management, Campaign Management, Marketing Fullfilment.
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Rabobank Communicatieshop
Presentation of Capital ID and ID manager software
February 2013
CLARITY OF MESSAGE
CONSISTENT EXPRESSION
SUSTAINABLE GROWTH
COMPETITIVE ADVANTAGE
VALUE CREATION
MARKETING EFFECTIVENESS
About the ID manager framework
User friendly interface and dashboard for content management
IDm - portals IDm - System Manager
Impression of the Rabobank MRM system
Communicatieshop
The change process
The change process
Focus on Brand Management andProduction Management
Rabobank Dichterbij185 versions – on brand!
185 printed versions Tablet version
Rabobank Magazine ManagerLink with central and de-central media banks
Meer weten?
Neem dan contact op met Koen LuismanDirector Business DevelopmentMobile: +31-6-19 06 95 [email protected]
