QWL-Till RM

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    1.1 INTRODUCTION

    Work is an integral part of our everyday life, as it is our livelihood or career or business. On

    an average we spend around twelve hours daily in the work place that is one third of our entire

    life. It does influence the overall quality of our life. It should yield job satisfaction, give peace of

    mind, a fulfillment of having done a task, as it is expected, without any flaw and having spent the

    time fruitfully, constructively and purposefully. Even if it is a small step towards our lifetime

    goal, at the end of the day it gives satisfaction and eagerness to look forward to the next day.

    MEANING OF QUALITY OF WORK LIFE:

    Quality of work life has different meanings to different people. Quality of work life is a

    process by which an organization responds to employee needs for developing mechanisms to

    allow them to share fully in making the decisions that design their lives at work.

    The term refers to the favourableness or unfavourableness of a total job environment for

    people. QWL is the degree to which members of organization are able to satisfy their personal

    needs though their experience in the organization.

    DEFINITION:

    QWL can be defined as, The quality of relationship between employees and the total

    working environment

    The work in American Institute 1980 has quality of work life in terms of employees

    perception as their physical and mental well being at work.

    Quality of work life is the degree to which members of a work organization are able to satisfy

    important personal needs through their experiences in the organization. The institute has defined

    some areas that were most important work life issues during the 1980s.

    - J. Lloyd Suttle

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    WORK LIFE ISSUES:

    Motivation

    Reward And Compensation System

    Environment & Human Relations

    Career Prospects:

    Job Satisfaction

    Job Security

    Welfare Measures

    Training And Development

    Stress Level & Work-Life Balance

    Participative management

    Democracy in work place

    Job enrichment

    FEATURES:

    The aim of QWL is to identify and implement alternative programs to improve the quality of

    professional as well as personal life of an organizations employees.

    It enables workers to identify his role in the whole process performed.

    It envisages equal treatment of employees and their right to privacy and freedom in

    speech.

    It is characterized by serving the more basic needs of the workers as well as their higher

    order needs.

    FUNCTIONS:

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    The basic functions of quality of work life are as follows:

    It seeks the employee the higher skills or work and to provide environment

    that encourages them is improve their skills,

    It leads to the favorable or unfavorable quality at family life and life

    satisfaction,

    It acts as best motivating factor for better working.

    THE HUMAN RESOURCE DEPARTMENTS ROLE:

    Perhaps the most crucial role of the department is winning the support of key managers.

    Management support particularly top management support appears to be an almost universal

    prerequisite for successful QWL programs.

    The department also has both a direct and indirect influence on employee motivation and

    satisfaction.

    Satisfaction

    Direct

    Orientation

    Training and

    Development

    Career Planning

    Counselling Supervisor Employee

    Indirect

    Safety and

    Health policies

    Compensation practices

    Other policies and Practice

    Motivation

    Human

    Resource

    Departme

    Q

    U

    A

    L

    I

    T

    Y

    O

    F

    W

    O

    R

    K

    L

    I

    F

    E

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    As the above figure illustrates, the department makes direct contact with employees and

    supervisors through orientation, training and development, career planning, and counselling

    activities. At the same time, these activities may help a supervisor do a better job of motivating

    employees.

    1.2 INDUSTRY PROFILE

    The automobile industry occupies a prominent place in the world. The automobile has enabled

    people to travel and transport goods farther and faster and has opened wider market areas of business

    and commerce. The auto industry has also reduced the overall cost of transportation by using methods

    such as mass production, mass marketing and globalization of production. The manufacture, exports

    and servicing of automobile have become key elements of industrial economies. The automobile

    consist of cars, trucks, buses, scooters, motorcycles ete. are manufactured and exported on a large

    scale along with auto accessories, auto parts, tyres and tubes, brakes and auto electrical spares etc.

    The automobile industry provides jobs for millions of people, generates billions of dollars in

    worldwide revenues and provides the basis for a multitude of related service and support industries.

    Automobile manufacturers and exporters are global players. They have taken advantage of the

    continuously liberalized world trade ion terms of exports and have opted for local

    production/investment in countries with still well protected markets. Automobile industry of India is

    now finding increasing recognition worldwide and a beginning has been made in exports of vehicle as

    well as components. The automobile industry along with the component industry is also contributing

    to the export efflort to the country.

    Indian auto components industry touched an estimated production of US$10 billion in 2005-06, an

    increase of 14.94% than the previous year. Exports touched US$1.8 billion in 2005-06, accounting

    for 18% of the total production. Three countries namely Thailand, China and India are expected to

    gain from the outsourcing trend. Based on product categories, the auto ancillary industry can be

    divided into segments like Engine parts, Drive transmission and Steering parts, Suspension and Brake

    parts, Electrical parts, Equipment and other parts.

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    Surge in automobile industries since the nineties has led to robust growth of the auto component

    sector in the country. In tandem with the industry trends, the Indian component sector has shown

    great advances in recent years in terms of growth, spread, absorption of new technologies and

    flexibility. Indian auto component industry has seen major growth with the arrival of world vehicle

    manufacturers from Japan, Korea, US and Europe, Today, India is emerging as one of the key auto

    components canter in Asia and is expected to play a significant role in the global automotive supply

    chain in the near future.

    The auto parts industry has emerged as one of indians fastest growing manufacturing sectors and

    globally competitive one. The Auto components industry in India is dominated by around 500

    players, which contribute more than 85 percent of Indias production. The industry has very deep

    forward and backward linkages with almost every other engineering manufacturing sector of the

    economy. It supports industries like automobiles, machine tools, steel aluminum, rubber, plastics,

    electrical, electronics, forgings and machining.

    India has also emerged as an outsourcing hub for auto parts for international companies such as ford,

    General motors, Daimler Chrysler, Fiat, Volkswagen and Toyota. India enjoys cost advantage with

    regard to castings and forgings. The manufacturing costs in India are 25 to 30 percent lower than its

    western counterparts. Indias competitive advantage does not come from cost alone, but from its full

    service supply capability.

    To encourage the smooth growth of the industry, the government of India has allowed automatic

    approval for foreign equity investment up to 100 percent of manufacture of auto components. Further,

    the engineering export promotion council under the aegis of ministry of commerce and industry,

    Government of India, over the years has been engaged in promoting exports of engineering goods

    including auto parts.

    Besides the Automotive Components Manufacturers Association of India (ACMA) represents the

    Indian auto component industry. The enhancement, collection and dissemination of information. 5

    Indian companies in the automotive sector have received the coveted Deming prize. Many

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    international auto components major including Delphi, Visteon, Bosch and Meritor have set up

    operations in India.

    The domestic private players are Bharat forge Limited, Tata Auto component systems, Sundaram

    Fasteners, Brakes India. The international private players are MICO, Visteon and Delphi.

    1.2 COMPANY PROFILE

    About the company

    The TVS Group is Indias leading supplier of automotive components and one of the countries most

    respected business conglomerates.

    Originating as a transport company in 1911, it now comprises over 29 companies that

    operate in diverse fields like automotive component manufacturing automotive and electronics.

    Underlying the success of the group is an ethos of commitment to the values of Quality, service and

    reliability. Continuous innovation and close customer interaction have enabled the group to consolidate

    its position at the leading edge of the automotive industry.

    Br