QUALITATIVE & QUANTITATIVE RESEARCH Editor: Stephen Murray

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QUALITATIVE & QUANTITATIVE RESEARCH Editor: Stephen Murray

QUALITATIVE & QUANTITATIVE RESEARCH

Editor: Stephen Murray

1OVERALL FRAMEWORK

2KEEP IN MIND THAT Qualitative research generally deals in words, images and the subjective

Quantitative research generally deals in numbers, logic and the objective

3Quantitative research focuses on the left brain - objective, comfortable with logic, numbers, and unchanging static data and detailed, convergent reasoning rather than divergent reasoning. Qualitative research deals with the right brain - the hemisphere accountable for processing data as words, emotions, feelings, emotions, colour, and music.

QUALITATIVE RESEARCHResearch used in range of activities from exploratory designs to means of completing explanations

Qualitative research assumes that people have meaningful actions or experiences that can be interpreted Agenda

Definition

When to use?

TypesFOCUS GROUPSIN DEPTH INTERVIEWPROJECTIVE TECH.

Pros&Cons

4QUALITATIVE RESEARCHPOPULARITY COMES FROM:

*ECONOMICAL *FLEXIBLE*OPENS A DOOR TO WHY, HOW*RICHNESS OF DATA*BEST TO START WITH...

5QUALITATIVE RESEARCHFOCUS GROUPSCharacteristics:6-12 peopleLead by a trained moderatorin-depth discussion on 1 particular topic or conceptRelaxed, informal atmosphere

Agenda

Definition

When to use?

TypesFOCUS GROUPSIN DEPTH INTERVIEWPROJECTIVE TECH.

Pros&Cons

6QUALITATIVE RESEARCH DESIGN

Qualitative Research: ExamplesCase studies on effect of vocational training in Papua Ethnographic studies on indigenous populations in Oaxaca, Mexico Qualitative Research Types: Case studies Developmental research Historical research Ethnograph studies

Characteristics of Case Studies: It gives very detailed information about individuals / group / communityIt may give a detailed explanation of a complete life cycle or part of itNumber of cases studied may be small but the number of variables studied are usually more in-depth (e.g. if compared to a survey)Case Studies:

Purpose: to do an in depth study

In brief: Background, current status and/or environmental factors that interact for each group (individual, institution or community)

QUALITATIVE RESEARCHIN-DEPTH INTERVIEWCharacteristics:A well trained interviewer+intervieweeInterviewee is exposed to set of probing questionsUsually face to faceInterviewer encourages the interviewee to talk moreGoal:To collect as much as memory, attitudinal and behavioral data from the subject

Agenda

Definition

When to use?

TypesFOCUS GROUPSIN DEPTH INTERVIEWPROJECTIVE TECH.

Pros&Cons

9QUALITATIVE RESEARCH IN-DEPTH INTERVIEWApplications:

-Interviews with professionals-Interviews with witnesses-When detailed probing is needed-Discussion of sensitive, confidential issues-When strong, social norms exist-Interviews with competitors

10QUANTITATIVE RESEARCH SURVEYSURVEY METHOD:

STRUCTURED QUESTIONNAIRE GIVEN TO A SAMPLE OF A POPULATIONDESIGNED TO GAIN SPECIFIC INFORMATION

11QUANTITATIVE RESEARCH - SURVEYTraditional TelephoneComputer-Assisted Telephone InterviewingMail InterviewMail PanelIn-HomeBy appointmentRandom Personal InterviewingE-mailInternetSurvey MethodsTelephonePersonalMailElectronic12QUANTITATIVE RESEARCH - EXPERIMENTATIONEXPERIMENTATION METHOD:

Scientific investigation in which

an investigator manipulates and controls one or more independent variables and

observes the dependent variable for variation concomitant to the manipulation of the independent variables.*

13COMPARISON OF QUALITATIVE-QUANTITATIVE RESEARCHCHARACTERISTICSQUALITATIVEQUANTITATIVEResearch ObjectivesDiscovery of new ideas,insights and feelingsValidation of facts,estimates, relationshipsType Of ResearchUsually exploratoryDescriptive and causalType Of QuestionsOpen-ended,semi-structured, unstructured, probingMostly structured14