QR Codes & Mobile Marketing for Real Estate

A Quick Look at the Quick Response Marketplace:Getting Smart, Going Mobile

QR

Thursday, October 20, 2011

40% of all mobile phones in the U.S. were smartphones in July 2011. By the end of this calendar year, smartphones

will likely dominate.*

40%* as of 7/11, according to a Nielsen report released 9/1/11


63% of survey respondents say mobile search has changed the way they

gather information.*

63%* according to The 2011 Mobile Search Insights Study released 4/11


53%* according to a Google-commissioned study released 4/27/11

53% of smartphone users who research products/services on their phones make

purchases.


92%* per Barkley/Service Management/The Boston Consulting Group study 8/18/11

92% of survey respondents considersmartphones or tablets a “real

convenience” for research and/or purchase products or services.*


42k* per a 9/12/11 news release, as seen in numerous trade media outlets

Lowe’s, the home improvement retailer, is deploying 42,000 iPhones (replacing

scanner guns) in its stores to accommodate on-floor product

research and transactions.*


14M* according to a comScore study conducted 6/11

14,000,000 QR code scans occurred in the U.S. in June 2011.*


72%* according to an MGH agency report 4/11

72% of smartphone users would be likely to recall ads with QR codes.*


54.7%* according to a comScore MobiLens study released 8/12/11

54.7% of those who’ve scanned QR codes have an income of $75k

or higher.*


4,549%* according to a Mobio Identity System report 5/11

QR code usage increased by 4,549% from 1st quarter 2010 to 2011.*


MOBILE TAG... YOU’RE IT!Digital Messages & The Physical World Converge

--REAL ESTATE EDITION--


MOBILE TAG... YOU’RE IT!Digital Messages & The Physical World Converge


Sayonara

© JumpScan

( . )


2D Barcode

A 2-dimensional bar code by any other name is still a...

Data Matrix CodeMobile BarcodeMobile TagQuick Response CodeQR Code

...2-dimensional barcode.


Microsoft Tag

JagTag

Custom 2D Barcode

...2-dimensional barcode.

AT&T Mobile Barcode

A 2-dimensional bar code by any other name is still a...


Open SourceUniversalSimple to Use

QR Codes:


How does work?


1. Download a mobile barcode scanner to your smartphone.

Android - QuickMark, i-nigma, ScanLifeiPhone - QR App, QRReader, i-nigmaBlackberry - QR Code Scanner ProWindows Mobile - i-nigma, ScanLifePalm OS - i-nigma

2. Scan away.

FOR USERSYou hold the power...

FREE {


1. Determine what digital message you want to share.

2. Generate your QR code.

FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...

FREE {http://qrcode.kaywa.com

http://delivr.com

URL (link to mobile friendly content)vCard free textphone number

SMS

http://www.qrstuff.com

http:bit.ly *Thursday, October 20, 2011

http://qrcode.kaywa.com

http://qrcode.kaywa.com







3. Save your code as a graphic file.


Offers tracking analytics

Save image as Select nameSave

* Shorten URLs with a link shortening service. Try bit.ly or is.gd.Reduces code data for better scanningIs customizable, better for history logs

Right click


5. Track your code.


Flat surfaces so code is scannable

Google analyticsTrack use of unique data (links, location)Measure results

4. Place your QR code.Rule(r) of thumb: no smaller than 1”x1”Space between multiple codes

bit.ly dashboard

Protect if out in the elementsAvoid lo res printing



25 million people have scan ability

From July to December ’10, scanning increased 1,200%

57% of FB and Twitter users have scanned at least once in the last year ; 40% have scanned 5x or more

72% in a survey said QR codes aid advertising recall

© JumpScan



Exterior Signage NoveltyRetail Branding Real EstatePrintDisplaysBiz Cards Press Kits HeadstonesPromotions Mobile Payment

Mobile Couponing How-to Info Directional


Case in Point: RightNow at SXSW

Case in Point: Ralph Lauren


Case in Point: Crossville, Inc.

Case in Point: A&M Label


Reach your consumers with specific, helpful information.

Connect to mobile-friendly digital contentUse multiple codes for specificityGive in-the-moment value to consumers

Find reasonable ways to track & respondTarget information as directly as possible

THE TAKE-AWAYS FOR REAL ESTATEEvery smart phone is an open house waiting to happen...

Specific byLISTING& ROOM {

PHOTOGALLERIES

VIDEO TOURS

CONTACT INFO

PROPERTYDETAILS


?...Questions?


Contact me!

Sources and resourcesMore details and ideasSpecific answers for your needs

A copy of this presentation

If you’d like...


Documents

QR Codes & Mobile Marketing for Real Estate