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QlikView Overview

Insert Name Here

Dated February 16, 2012.

Legal Disclaimer

This Presentation contains forward-looking statements, including, but not limited to, statements regarding the value

and effectiveness of QlikTech's products, the introduction of product enhancements or additional products and

QlikTech's growth, expansion and market leadership, that involve risks, uncertainties, assumptions and other factors

which, if they do not materialize or prove correct, could cause QlikTech's results to differ materially from those

expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are

statements that could be deemed forward-looking statements, including statements containing the words "predicts,"

"plan," "expects," "anticipates," "believes," "goal," "target," "estimate," "potential," "may", "will," "might," "could," and

similar words. QlikTech intends all such forward-looking statements to be covered by the safe harbor provisions for

forward-looking statements contained in Section 21E of the Exchange Act and the Private Securities Litigation Reform

Act of 1995. Actual results may differ materially from those projected in such statements due to various factors,

including but not limited to: risks and uncertainties inherent in our business; our ability to attract new customers and

retain existing customers; our ability to effectively sell, service and support our products; our ability to manage our

international operations; our ability to compete effectively; our ability to develop and introduce new products and add-

ons or enhancements to existing products; our ability to continue to promote and maintain our brand in a cost-effective

manner; our ability to manage growth; our ability to attract and retain key personnel; the scope and validity of

intellectual property rights applicable to our products; adverse economic conditions in general and adverse economic

conditions specifically affecting the markets in which we operate; and other risks more fully described in QlikTech's

publicly available filings with the Securities and Exchange Commission. Past performance is not necessarily indicative

of future results. The forward-looking statements included in this presentation represent QlikTech's views as of the

date of this presentation. QlikTech anticipates that subsequent events and developments will cause its views to

change. QlikTech undertakes no intention or obligation to update or revise any forward-looking statements, whether

as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon

as representing QlikTech's views as of any date subsequent to the date of this presentation.

This Presentation should be read in conjunction with QlikTech's periodic reports filed with the SEC (SEC Information),

including the disclosures therein of certain factors which may affect QlikTech’s future performance. Individual

statements appearing in this Presentation are intended to be read in conjunction with and in the context of the

complete SEC Information documents in which they appear, rather than as stand-alone statements.

© 2011 Qlik Technologies Inc. All rights reserved. QlikTech and QlikView are trademarks or registered trademarks of

Qlik Technologies Inc. or its subsidiaries in the U.S. and other countries. Other company names, product names and

company logos mentioned herein are the trademarks, or registered trademarks of their owners.

Dated February 16, 2012.

A New Kind of Software Company

• U.S.-based company,

founded 1993 in Sweden

• 24,000 customers in

100 countries

• 1,200 global partners

• 1,000+ employees across

28 offices in 23 countries

• NASDAQ: QLIK

• Change Their World

grant program

Broad Base of 24,000 Customers

Dated February 16, 2012.

Mobile Devices Search

Innovations Are Remaking Markets

BI CRM

SIMPLICITY SIMPLICITY SIMPLICITY SIMPLICITY

PageRank

Search

iPhone/iPad SAAS-based

CRM Business

Discovery

Dated February 16, 2012.

QlikView: Gartner 2012 BI

Magic Quadrant Leader

• Data Discovery momentum

continues to accelerate

• QlikTech only Data

Discovery vendor in leader

quadrant

• Customers report strong

delivery of business

benefits

• #1 in ease of use

• Increased global and

enterprise adoption Magic Quadrant for Business Intelligence Platforms:

February 2012

Dated February 16, 2012.

The Empowered Consumer

Mobility Search

Social Networking Apps

The Empowered

Consumer

Dated February 16, 2012.

Business Discovery:

Business User-Driven BI

Insight

Everywhere

App Model Remixability

and Reassembly Social and

Collaborative

Mobility

Finance HR

Sales

Marketing

IT

Production

Dated February 16, 2012.

The Evolving BI Landscape

STACK

VENDOR BI

• Managed

reporting

END USER

• Pre-calculated

dashboards

OPERATIONAL DATA SOURCES

IT DEPARTMENT

REPORT-CENTRIC ARCHITECTURE

(IT-driven, tightly controlled)

IT ROLE

• Data preparation

and governance

+ • Responsible for

building all the

analyses

Dated February 16, 2012.

The Evolving BI Landscape and IT’s Changing Role

STACK

VENDOR BI

• Managed

reporting IT ROLE

• Data preparation

and governance

+ • Enable business

users to create

their own

analyses

IT ROLE

• Data preparation

and governance

+ • Responsible for

building all the

analyses

END USER

• Pre-calculated

dashboards

BUSINESS USER

• Self-service

analysis

• Create analysis

relevant to specific

business problems

• Change analysis

on the fly

QLIKVIEW

• Dynamic

dashboards

• Search live data

• Any device

OPERATIONAL DATA SOURCES

IT DEPARTMENT

REPORT-CENTRIC ARCHITECTURE

(IT-driven, tightly controlled)

BUSINESS DISCOVERY ARCHITECTURE

(Business user-driven, self-service)

Dated February 16, 2012.

Social Business Discovery

All Your

Decisions

Discover

Apps, Search, Visualize,

Remix and Reassemble

Collaborate

Open

Social Platform

Social

Business

Discovery

Workspaces,

Secure and Private,

Conversations

Any Social or Business

Network

Dated February 16, 2012.

QlikView on Mobile

Engaging

User Interface

One QlikView,

Any Device

Complete

Business Discovery

Experience Live Data

Manageable

And Secure

QlikView

On Mobile

Not Just Gorgeous,

But Genius

Dated February 16, 2012.

QlikView on Mobile:

The HTML5 Advantage

• Delivers the same QlikView

experience across

mobile devices

• The same analytic apps

work on all devices

• Reduces IT’s support burden

• Secure: Data is stored on

the server, not the device

Dated February 16, 2012.

QlikView Business Discovery Platform

QLIKVIEW SERVER

OPERATIONAL DATA SOURCES

QLIKVIEW CLIENTS

• Visual dashboards

• Associative search

• Interactive analytics

• Reports

• Any device

• Scalable

• Secure

• Manageable

• Combine any data

• Works with what you have

EXCEL SQL SAP ERP

ORACLE SALESFORCE DATA

WAREHOUS

E

INFORMATICA

OPERATIONAL DATA SOURCE

Dated February 16, 2012.

QlikView: Number One in Performance

and Total Cost of Ownership

*Gartner: BI Platforms User Survey, 2011

is #1 in: Performance

Satisfaction with development tools

Lowest total cost of ownership

Dated February 16, 2012.

QlikView: Number One in BI Customer Loyalty

*BARC: BI Survey 10, October 2011

Customer loyalty

Query performance satisfaction

Product quality/Inclination to purchase more licenses

Bought for features

In “BI Giants” category, is #1 in:

is #1 BI Competitor

Dated February 16, 2012.

Global Enterprise Deployments

Dated February 16, 2012.

QlikCommunity: Strength In Numbers

• Self-service BI requires

self-service support

• Leverages the expertise of

71,000+ users

• Vibrant, thriving online global forum

at community.qlikview.com

• Most-visited and active user

community in the BI industry

• Free apps and best practices

• Significant QlikTech employee

participation

QlikCommunity

Membership

Through December 2011

71,000

Dated February 16, 2012.

Summary

• Gartner: "QlikView is the poster child for

a new end-user-driven approach to BI.”

• The QlikView Business Discovery platform

delivers true self-service BI that empowers

business users by driving innovative decision

making

• QlikView social Business Discovery puts

the social and collaborative experience

front and center

• QlikView on Mobile delivers anywhere,

anytime access on virtually any deviceMore

• Over 24,000 customers in 100 countries

Dated February 16, 2012.

Appendix #1:

Disruptive Technology, Power and Simplicity Slide

Dated February 16, 2012.

Disruptive Technology,

Power and Simplicity

IT Dependent Business User Driven

An

aly

tic C

ap

ab

ility

Low

H

igh

®

User Type

Dated February 16, 2012.

Appendix #2:

QlikView 11

Dated February 16, 2012.

How Do People Make Decisions?

We make decisions based on multiple sources of insight:

DATA

• Enterprise platform

• Rapid analytic

app platform

• Comparative analysis

PLACE • Mobile Business

Discovery

PEOPLE • Social Business

Discovery

Dated February 16, 2012.

Comparative

Analysis

The Five Themes of QlikView 11

Social

Business

Discovery

Rapid

Analytic App

Platform

Mobile

Business

Discovery

Enterprise

Platform

Dated February 16, 2012.

Comparative

Analysis

The Five Themes of QlikView 11

Social

Business

Discovery

Rapid

Analytic App

Platform

Mobile

Business

Discovery

Enterprise

Platform

Dated February 16, 2012.

What Is Social Business Discovery?

• Create: Collaborate on creation of analytic apps

• Communicate: Ask and answer questions in formal

or informal groups, in real-time and asynchronously

• Explore: Explore data together to forge

new paths to insight and decision

Dated February 16, 2012.

Our Two-Pronged Approach

to Social Business Discovery

Social /

Collaboration

Tools

Social / Collaboration

Environment

Dated February 16, 2012.

Annotations: Discussions

and a Lasting Decision Record

Dated February 16, 2012.

Collaborative Sessions

Bring Decision Makers Together

Dated February 16, 2012.

Collaborative Sessions:

Real-Time Decision Making

Dated February 16, 2012.

Comparative

Analysis

The Five Themes of QlikView 11

Social

Business

Discovery

Rapid

Analytic App

Platform

Mobile

Business

Discovery

Enterprise

Platform

Dated February 16, 2012.

• Extends QlikView associative experience to enable interactive

comparison of multiple groupings

– Compare sales for different products or demographics

– Analyze consumer purchasing baskets

Comparative Analysis

Drives Deeper Insight

Dated February 16, 2012.

Comparative Analysis in QlikView 11

Dated February 16, 2012.

Comparative

Analysis

The Five Themes of QlikView 11

Social

Business

Discovery

Rapid

Analytic App

Platform

Mobile

Business

Discovery

Enterprise

Platform

Dated February 16, 2012.

QlikView 11 Theme:

Mobile Business Discovery

Engaging

User Interface

One QlikView,

Any Device

Complete

Business Discovery

Experience Live Data

Manageable

And Secure

QlikView

On Mobile

Not Just Gorgeous,

But Genius

Dated February 16, 2012.

New Mobile Capabilities in QlikView 11

• Support for multiple tablet platforms

(Apple iPad and Android)

• Optimized user experience for smartphones (Apple iOS, Android)

Dated February 16, 2012.

Comparative

Analysis

The Five Themes of QlikView 11

Social

Business

Discovery

Rapid

Analytic App

Platform

Mobile

Business

Discovery

Enterprise

Platform

Dated February 16, 2012.

Prototype Review Deploy Feedback Improve

RAPID ANALYTIC APP PLATFORM

APP DEVELOPMENT WITH TRADITIONAL BI

• Has “end” users

• Can take months if not years

• User is passive recipient of minimally interactive content

Dated February 16, 2012.

QlikView 11 Theme:

Rapid Analytic App Platform

• Improved application development

• Extensibility

Dated February 16, 2012.

Improved Application

Development in QlikView 11

• Version control integration streamlines development

• Metadata enhancements for developers help improve

the business user experience

• Improved Ajax dialog boxes make it easier for business users

to create and modify objects

• Granular chart dimension control simplifies presentation

of data in charts

• Improved layout options make it easier to create QlikView apps

Dated February 16, 2012.

Granular Chart Dimension

Control in QlikView 11

Dated February 16, 2012.

Improved Layout Options

in QlikView 11

• Conditional enabling of dimensions and expressions

makes apps more intuitive and easy to use

• Container object enhancements make better use

of screen real estate

• Improved tab navigation makes it easier to find content

Dated February 16, 2012.

Conditional Enabling of

Dimensions and Expressions

Dated February 16, 2012.

Expanded Extensibility with QlikView 11

• Document extensions provide a way to execute

custom code with QlikView

• QlikView Workbench extension object template

for Visual Studio speeds up development

• Also released recently:

• New Salesforce.com connector

• Informatica PowerCenter connector

Dated February 16, 2012.

Comparative

Analysis

The Five Themes of QlikView 11

Social

Business

Discovery

Rapid

Analytic App

Platform

Mobile

Business

Discovery

Enterprise

Platform

Dated February 16, 2012.

QlikView Enables

Both Agility and Governance

• Visual dashboards

• Associative search

• Interactive analytics

• Reports

• Any device

• Assemble and

prepare data

• Help validate data

• Deliver relevant data

• Ensure security

and scalability

BUSINESS USERS

MOVE FAST

IT RETAINS CONTROL

OVER DATA

Dated February 16, 2012.

QlikView 11 Theme:

Enterprise Platform

• Performance improvements

• Ease of administration

• Security management

Dated February 16, 2012.

Performance Improvements in QlikView 11

• Publisher performance improvements mean fresher data

• Load balancing improvements reduce complexity and cost

• More granular clustering optimizes available computing resources

Finance Finance

Sales Sales

Dated February 16, 2012.

Ease of Administration in QlikView 11

• QlikView Management Console

saves administrators time

• QlikView Management Services

API enhancements enable

additional automation

• AccessPoint redesign helps IT

better support business users

Dated February 16, 2012.

New AccessPoint

Redesign in QlikView 11

Dated February 16, 2012.

Security Management in QlikView 11

• Document-level auditing improves audit accuracy and lowers risk

• Granular download and export control improves manageability

• Publisher QVD task generation makes it easier to manage and

secure data centrally

Dated February 16, 2012.

Wrap-Up: The QlikView 11 Story

QlikView 11 helps you make decisions

based on multiple sources of insight.

DATA

• Enterprise platform

• Rapid analytic

app platform

• Comparative analysis

PLACE • Mobile Business

Discovery

PEOPLE • Social Business

Discovery

Dated February 16, 2012.

Appendix #3:

What Makes QlikView Unique

Dated February 16, 2012.

The Three Things

that Make QlikView Unique

Region

Product

State Sales

Person

AN ASSOCIATIVE

USER EXPERIENCE

QLIKVIEW’S CORE

TECHNOLOGY

BUSINESS DISCOVERY

ADOPTION PATH

Dated February 16, 2012.

An Associative User Experience

Region

Product

State Sales

Person

AN ASSOCIATIVE

USER EXPERIENCE

Dated February 16, 2012.

QlikView’s Associative Experience Puts Users in Control

Region

State

Product

Sales

Person

IT Driven

• Linear, pre-defined thinking

• Insights missed in hidden data

• Months to change

• Data-centric

User Driven

• User decides where to start

• All data, always visible

• Minutes to change

• Insight driven

Traditional Associative

Region

Product

State Sales

Person

Dated February 16, 2012.

QlikView Shows You

What’s Associated — and Not

Selections: green

Unassociated: gray

Associated: white

Dated February 16, 2012.

QlikView’s Core Technology

Region

Product

State Sales

Person

QLIKVIEW’S CORE

TECHNOLOGY

Dated February 16, 2012.

QlikView’s Core Technology: The Basics

• Compresses data to 10% of its original size

• Holds data in memory for a super-fast user experience

• Optimizes the power of the processor

Dated February 16, 2012.

QlikView’s Core Technology:

The Secret Sauce

• Maintains associations in the data automatically

• Calculates aggregations on the fly as needed

Dated February 16, 2012.

Business Discovery Adoption Path

Region

Product

State Sales

Person

AN ASSOCIATIVE

USER EXPERIENCE

QLIKVIEW’S CORE

TECHNOLOGY

BUSINESS DISCOVERY

ADOPTION PATH

Dated February 16, 2012.

QlikView’s Land and Expand Approach

WORKGROUP WITH

BUSINESS PROBLEM

TRADITIONAL BI

CAN’T SOLVE

MULTIPLE

DEPARTMENTS

ENTERPRISE DEPARTMENT

Dated February 16, 2012.

QlikView’s Land and Expand Approach

PROBLEM SOLVED

IN DAYS OR WEEKS

WITH QLIKVIEW

CHAMPIONS

EMERGE

MULTIPLE

DEPARTMENTS

ENTERPRISE DEPARTMENT

ADOPTS

QLIKVIEW

Dated February 16, 2012.

QlikView’s Land and Expand Approach

PROBLEM SOLVED

IN DAYS OR WEEKS

WITH QLIKVIEW

CHAMPIONS

EMERGE

DEPARTMENT

ADOPTS

QLIKVIEW

MULTIPLE

DEPARTMENTS

ADOPT QLIKVIEW

ENTERPRISE

Dated February 16, 2012.

QlikView’s Land and Expand Approach

PROBLEM SOLVED

IN DAYS OR WEEKS

WITH QLIKVIEW

CHAMPIONS

EMERGE

DEPARTMENT

ADOPTS

QLIKVIEW

MULTIPLE

DEPARTMENTS

ADOPT QLIKVIEW

ENTERPRISE-WIDE

QLIKVIEW ADOPTION

Dated February 16, 2012.

Appendix #4:

Customer Case Studies/Template

Dated February 16, 2012.

World leader in 3D design, engineering and

entertainment software.

Challenges

• Link departmentalized BI efforts under one corporate umbrella

• Grow a strong BI competency center

• Provide more intelligence, deliver more data and allow for velocity

through the user base, without traditional BI’s years or months of waiting

Solution

Deployed QlikView as the company’s worldwide enterprise standard for:

• Functional dashboards across the enterprise

Results

• 56 dashboards in less than one year for more than 800 business users

• Consolidated over 25 years of customer and product data from multiple

sources, including SAP, into QlikView

• Increased visibility for more strategic sales, customer service and

revenue opportunities

56 GLOBAL DASHBOARDS IMPLEMENTED WORLDWIDE

Dated February 16, 2012.

Consumer electronics and technology products giant.

Challenges

• Existing BI tools required expert skills to use

• No visibility of each site's operating ratio, component losses,

human resources structures, and cost/performance analysis

Solution

Deployed QlikView for:

• Integrating with strategic business process re-engineering

• Delivering real-time shop-floor data visualization to local

and international offices

• User-level interaction allows rapid data drill-down

on productivity metrics

Results

• Zero-wait visibility of each site's operating ratio, component losses,

human resources structures, and cost/performance analysis

ZERO-WAIT SHOP FLOOR DATA VISUALISATION

Dated February 16, 2012.

U.S. health insurer covering 131,000 members in 14 states

Challenges

• Required performance trends and KPI analysis on 140 million

subscriber and provider records

• Needed to integrate Oracle, SQL Server, Access, and Paradox data

Solution

Deployed QlikView for:

• Claims processing and provider reimbursement analysis

• Claims representative customer satisfaction tracking

Results

• Deployed in under two weeks

• Improved profitability through dramatic data accuracy improvements

• Increased customer satisfaction

140 MILLION DATA RECORDS DEPLOYED

IN UNDER 2 WEEKS

Dated February 16, 2012.

Subsidiary of PepsiCo, Inc. and manufacturer

of industry-leading sports drink Gatorade.

Challenges

• Sought real-time sales data to proactively respond to market changes

• Wanted to improve reporting time

• Needed to handle tens of millions of data records

Solution

Deployed QlikView to analyze:

• Sales and profitability by account

• Sales expenses

• Billing

Results

• Reduced reporting time from 1-4 hours to 3 minutes,

saving $237 per employee, per report

• Gained real-time visibility of company-wide sales performance

• Realized full return on investment in four months

TENS OF MILLIONS OF DATA RECORDS

REPORTING TIME REDUCED FROM

1-4 HOURS TO 3 MINUTES

$237 SAVED PER EMPLOYEE, PER REPORT

Dated February 16, 2012.

The publicly-funded healthcare system of England,

providing the majority of healthcare in the country.

Challenges

• Needed to consolidate, visualize and analyze financial data across

all regional NHS hubs

• Wanted to reduce contract spend throughout NHS supply chain

Solution

Deployed QlikView to regional hubs and financial personnel nationwide for:

• Benefits reporting

• Spend vs. cost analysis

• Supplier and purchaser analysis

• Organizational benchmarking analysis

Results

• $66 million in procurement cost savings over two years

• Improved regional hub performance through better data insight

• Significant reduction in management time spent on reporting and analysis

$66 MILLION IN PROCUREMENT COST SAVINGS

Dated February 16, 2012.

World’s largest manufacturer of audio, video, communications,

and IT products for consumers and professionals.

Challenges

• Infinite number of analytical “questions” with too much data

to address quickly

• Years of historical data trapped in dozens of different systems

Solution

Deployed QlikView across seven key functions, including:

• Finance

• Sony Style shops

• Marketing

Results

• A single BI environment for the first time

• Complete integration of SAP BW, Oracle, and SharePoint data

A SINGLE BI ENVIRONMENT CONSOLIDATING

DATA FROM DOZENS OF SYSTEMS

Dated February 16, 2012.

One of the largest electronics and services companies in the

world.

Challenges

• Call centers in eight countries handling 60,000 calls a month

with no universal KPI tracking system

• Little insight into outsourcing partner performance and its

effects on the bottom line

Solution

QlikView deployed as the BI standard to key European call centers

within three weeks to measure:

• Service and support KPIs

• Repairs tracking

• Spare parts services

• SLA measurement

• Guarantee cost analysis

Results

• Handling 100+ GB of data with single digit response times

• Complete independence from IT resources, freeing IT up for other projects

ANALYZES AND VISUALIZES DATA FROM

60,000 CALLS A MONTH

Dated February 16, 2012.

World's largest car rental company,

with 8,000 locations in 150 countries.

Challenges

• Needed a visual solution to facilitate full integration

of historical financial data

• Identify new offers and services that could improve

customer care and responsiveness, thereby increasing

business results

Solution

Deployed QlikView enterprise-wide to Finance and

Operations for:

• Multiple dashboards for instant reporting to

Management Control

• Daily reports for business-critical financial reporting

• Vehicle fleet management tools

Results

• Streamlined the entire structure of decision-making and

planning at Hertz Spain

• Immediate market seasonal scenario visualization,

allowing for better business planning and reaction time

MULTIPLE DASHBOARDS FOR INSTANT

REPORTING TO MANAGEMENT CONTROL

Dated February 16, 2012.

Area for graphic

Sub-title copy

Challenges

• Bullet copy

• Bullet copy

Solution

Deployed QlikView for:

• Bullet copy

• Bullet copy

Results

• Bullet copy

• Bullet copy

COMPANY NAME

DATA POINT DATA POINT COPY

Dated February 16, 2012.

Appendix #5:

Change Their World

Dated February 16, 2012.

Grant Program

• Free QlikView user licenses, service hours, and training

• Over 40 active projects worldwide in 18 countries on 6

continents

• Over 400 named users

• Dozens of international partners contributing time

Employee Involvement

• Employee Service Event for disadvantaged children

• Numerous relief drives – Haiti, Pakistan, Japan

• Executive bike races raise funds for African orphans

Change Their World

Thank you!