What we are about

Target Market and Location● Millennials ages 16-34

○ Enjoy high quality products, want an experience and something authentic

● Somerset area○ Higher priced area since our menu will be higher quality

● Iowa State Students○ One of the top fittest universities → want a healthier menu

4 E’sEsthetic: Natural colors, potted plants, patio water feature

Escapist: Option of observing chef make their food in front of them

Educational: Informational pamphlets and cooking classes

Entertainment: Fun music that keeps the customer engaged in their surroundings

Sustainability● Donate any expired or soon to be expired food to Food at First

● Buy food at it’s peak season, ensures freshness and is less expensive

○ Farms that follow sustainable and ethical practices

● Solar powered water heaters, CFL Light Bulbs with sensors

● Recycled paper for menus, linen napkins, green cleaning supplies, eco mats

Interior Layout

Interior Design

Interior Architecture and Accessibility

● Only one floor; no need for an elevator● Space between tables allows for

wheelchair accessibility● Handicap Accessible Bathrooms● Ramp at front door

Exterior

Exterior Architecture

Uniforms1. Hostess uniform: dark jeans,

cotton polo2. Sushi chef: dark pants,

polyester/cotton sushi jacket, polyester chef hat

3. Waitress/Waiter uniform: striped cotton shirt, dark jeans, polyester apron

4. Waitress/Waiter uniform: striped long sleeve cotton shirt, dark jean shorts, polyester apron

Closed toe shoes for all employees

Music ● Relaxing, indie vibe

○ Some artists include: ■ The Black Keys■ MGMT■ Mumford and Sons■ Lana Del Rey

● Semi-upbeat music to keep customers engaged

Scent● Terracotta essential oil diffusers● Subtle, yet present, fresh scent● Oils included:

○ Lemon○ Rosemary ○ Orange (diluted)○ Grapefruit (diluted) ○ Lime ○ Ginger○ Basil

● Calming affect ● Scents switched periodically to

reduce scent “overload”

Websitehttp://shengxinmao.wixsite.com/pureeats

Home● Open Hours● Contact Information● Location

Menu● Order

Contact● Your suggestion

About● About us● Events

Promotional ActivitySoft opening

-Exclusive -1 week prior to opening

Ribbon cutting for grand opening

Brand ExtensionGift Shop which includes:

● Books● Terracotta burners and oils● Sushi rolling materials● Gifts of the community

Seasonal classes and events

Calendar of Events-Prices vary based on event and materials needed

- Discounted prices for students to encourage attendance

Questions?