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WHO WE ARE

Publiglobe Ltd is an integrated communications agency providing branding,

marketing and advertising services to companies and local authorities.

It is a consolidated network which is continually expanding. At the moment

Publiglobe is made up of 14 branches (10 of which are based in Italy and 4

around Europe). These branches share an organizational and well developed

approach aimed at combining direct knowledge of local markets with a broader

understanding of global trends within the field of marketing.

Thanks to its multidisciplinary team, Publiglobe is able to handle complex and

ambitious projects completely in-house, taking advantage of cutting-edge tech-

nology in a dynamic process that combines a number of different approaches

while emphasizing creativity in design and the utilization of advanced tech-

nologies.

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MISSION

Further developing and spreading our organizational model, which seeks

to maximize resources by involving professionals from a number of different

markets, and creating a network through which these professionals can exchange

experiences, resources and know-how.

Creating a strong network of partnerships both in Italy and abroad in order

to meet every kind of need.

Strengthening an internationalization process designed to build a bridge

between Italian and European enterprises with the aim of combining the “made

in Italy” creative approach with the specificities of local markets.

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UK London

IT

Milano

Torino

Verona

NETWORKFR

Paris

Bologna

Pescara

Roma

ES

Barcelona

Napoli

Foggia

DE

Berlin

Reggio Calabria

Messina

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VALUES

Sharing/Innovation

Sharing solutions along with practical and successful ideas at all levels creates

a culture of innovation which guarantees the constant improvement of the

efficiency and performance of the company.

Turn-key

That is the advantage of having one person as a point of reference who is

responsible for every stage of the project, starting from the strategy and ending

with the delivery of the product or service.

Integration/Uniqueness

An integrated approach in terms of Strategy, Design and Technology ensures

every communications project turns out to be unique, original and efficient.

Made in Italy

Italian companies and enterprises are generally considered to be stylish, creative

and fashionable within international markets.

Operating within an increasingly complex and globalized environment, the

creativity of the “made in Italy” approach represents a successful factor when

it comes to carrying out communications projects.

Quality/Ethics

A corporate culture focused on excellence, results and a strong work ethic

allows for the management of high-quality projects so that major objectives

can be achieved.

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PHARMACEUTICAL & COSMETICS FOOD

FINANCE, ENERGYTECHNOLOGY

Cerotto medicato a basedi ioni argento

Concepito per semplificare l’applicazione da parte di chi esegue la medicazione.

A rilascio controllato e costantedel principio attivo per 7 giorni.

® ®

SOME CLIENTS OF OURS

GOVERNMENT, INSTRUCTION

FASHION, LUXURY & RETAIL EXHIBITIONS & TRADE SHOWS

SOCIAL WELFARE

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Brand StrategiesAdvertising CampaignsMedia Planning & PlacementInternal Communications & AuditsMarketing Plans & MaterialsPublic RelationsEvents ManagementDirect MarketingMedical & Pharma CopywritingCME Materials & Promotions

Corporate IdentityGraphic DesignPackaging DesignWeb DesignVideo Production & Post-production3D, Motion graphicsAnimation

Exhibition standPrinting production managementInteractive and multimedia Corporate & Product SitesWeb DevelopmentInteractive ApplicationsSocial Media ApplicationsMobile Applications

STRATEGY DESIGN PRODUCTION

WORKING RANGE

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a small portfoliofor a complete work, visit www.publiglobe.com

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Publiglobe is able to step in at every stage of the process of production,

from the first appearance of a brand to the full implementation of a marke-

ting campaign. It endows projects with personality and originality by using

cutting edge technology and innovative approaches tailored to suit the

specific needs of every project. We have successfully undertaken editorial

projects, communication campaigns, the study of corporate identity and

packaging designs. The common denominator which distinguishes our

work has always consisted in paying particular attention to detail, which

allows us to find innovative solutions.

IDENTITY, ADVERTISING & DESIGN

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THE BEAUTY GENERATIONLAS VEGAS - MANDALA BAY CONVENTION CENTER

31ST JULY - 2ND AUGUST

For more than 40 years Cosmoprof

has represented the most important

international trade show in the field of

beauty products and is known as the

“appointment with beauty”, bringing

together the latest in beauty products,

cosmetics and personal care. Publiglobe

has directed Cosmoprof’s visual identity,

communications approach, as well as

offering organizational and technical

support since 2009.

COSMOPROF INTERNATIONAL CAMPAIGN

COSMOPROFNORTHAMERICA.COM

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Branding, identity and advertising are the hallmarks of Cosmoprof. “On

Hair” features a tight schedule of trendy fa-shion shows, as well as cult

haircuts reinterpreted by internationally renowned hair stylists.

THE STYLE IS ON AIR

1st

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edition

1st

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edition

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È lifestyle is a free magazine published every three months

which focuses on style. It deals with new trends within the world

of fashion, as well as offering portraits of original and exclusive

lifestyles throughout the world. Its 128 pages tackle culture,

fashion, habits, travels, taste, well-being and events and is fully

designed by Publiglobe.

DESIGN OF A LIFESTYLE

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UniCredit provides its customers with GTB

specialists in each of the 22 countries

where it has offices. Publiglobe is asked to

implement a btb folder for sales force in order

to promote the Euro Clearing Service. The

aim is to realise an appealing, easy to handle,

versatile and efficient product allowing for

specifically tailored consultations.

EURO CLEARING BROCHURE

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In 2010 Publiglobe won the tender for the

institutional communication of the Italian Air

Force. As a consequence, it has designed and

implemented the press and television campaigns,

multimedia and audiovisual applications,

exhibition stands and merchandising.

TO SAFER SKIES

TUTTE LE NOSTRE FORZE

PER UN MONDOPIÙ SICURO.Ogni giorno ciascuno di noi compie la sua impresa, piccola o grande che sia. Ogni impresa ha bisogno di un sogno che dia la forza di andare avanti e di superare tutti gli ostacoli che troviamo sul nostro cammino. Ma c’è un sogno più grande che ci riguarda tutti. È il desiderio di realizzare un futuro migliore. Per questo non siamo mai soli. C’è qualcuno che ogni giorno con dedizione e coraggio vigila su di noi e si prodiga affi nché il mondo diventi un luogo più sicuro.

www.aeronautica.difesa.it

COMPANY PROFILE 14

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Publiglobe designs and oversees the brand and

packaging of Simply Chef, a food product line

consisting of 23 first courses made up of fresh

pasta and ready to taste in a few seconds. Simply

Chef combines experience, tradition, and reliability

with technology and food security. Furthermore, it

was awarded a prize by the panel of TuttoFood as

the “Innovative Product of 2011”.

SIMPLIFY YOUR (KITCHEN) LIFE

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Campaniacom, the first independent Communication Solutions Provider

in central and southern Italy, issues a challenge to the major national

competitors, planning, implementing and managing integrated solutions

for the telephone and connectivity markets. Companiacom has chosen

Publiglobe as a partner in order to manage both the brand and all the

Above, Below & Unconventional communication.

FREE AS A CALL

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Managing the image of a product and its visual representation calls for a mix

of business and creative language alike. Publiglobe has focused its attention

on this mix and has organised in-house ad hoc resources aimed at setting up a

store, putting in place display and corners and promoting visual merchandising.

To this end, Publiglobe can count on the collaboration of architects, interior

designers, 3D visualizers and copywriters on a daily basis.

RETAIL, POP & VISUAL MERCHANDISING02

Diesel has chosen Publiglobe for producing and setting

up all the Italian soft corners. This project has led to

the creation of more than 20 stores between 2009

and 2011. Likewise, Diesel has entrusted Publiglobe

with setting up SS09 shop windows for the brand

55DSL.

DIESEL PLANET

Lecce

Bari

Genova

Viterbo

Bolzano

Foggia

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The proven success of the organization of international events such as Comoprof

and the prizes awarded for the construction of products vindicates Publiglobe’s

reputation as a leader within Italy’s marketing industry, especially when it comes

to meeting ambitious challenges in the organization of international exhibitions

and Trade shows.

Once again, Publiglobe’s multidisciplinary skills allow it to consistently and efficiently

deal with each and every aspect of the organization and management of events,

providing the indispensable creativity and strategic and operational support which

distinguishes all of Publiglobe’s endeavours.

EXHIBITIONS & EVENTS MANAGEMENT

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Publiglobe has been a partner of Cosmoprof since 2009, and has been fully

responsible for the technical management and marketing of the event. Cosmoprof

regularly receives more than 150,000 visitors in a four-day span, who view 12,000

exhibitors from 58 countries within an area which covers 194,000 sqm. During this

event, highly influential and interesting conferences, workshops and meetings take

place. Cosmoprof represents one of the toughest challenges confronting Publiglobe,

but in the end the extraordinary success of the trade show speaks for itself.

MAKE UP OF A SHOW

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COSMOPROF PRESS CONFERENCE

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The Cosmofarma Exhibition is the most important European trade show as

regards health care, beauty care and all the services associated with the

pharmacy world. Publiglobe manages the advertising system and its visual

identity through the web, videos and print media.

COSMOFARMA EXHIBITION

NEED FOR SPEEDAutopromotec is the most advanced international exhibition specializing in the most

cutting edge material and equipment for auto repair workshops and body shops.

Further, it is a point of reference as for automotive equipment and aftermarket

products internationally. For its 24th edition, Castrol chooses Publiglobe as a

partner and entrusts it with setting up a stand designed to launch a series of

professional lubricants for cars and motorbikes.

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A STAND WITH MORE SPACEThe Italian Space Agency took part in the

International Astronautical Congress with a stand

which sought to represent the excellence of the

Italian space sector. Publiglobe handled the design

and the setting up of the stand on behalf of the

Italian Space Agency, for which it was awarded

the best exhibition.

The stand was 200 sqm., contained satellite

models, presented videos, images and panel texts

illustrating the most meaningful space missions

and the most important aspects of the activities

facing the Italian Space Agency and the Italian

industry at large during the last years.

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TE.CO. is a leader in the sector of special cables for industrial

automation. It has been operating for more than 20 years in

the field of automation and industrial electronics. When TE.CO.

participates in the SPS trade show in Parma, it asks Publiglobe

to design and oversee the exhibition of its systems and Datalogic

Automation. Moreover, Publiglobe deals with the photographic

shooting of all products and their presentation in motion graphics

which are displayed alongside the stand.

HIGH-END CONNECTIVITY

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The survival of a brand is nowadays increasingly connected

with its ability to communicate its own identity in a coherent

form and to convey its contents on cross-media platforms

without disturbing the organic and integrated nature

of its message. Publiglobe has tailored its approach to

this new reality by deploying a “mixed media” strategy

which combines the highly specialized knowledge

of professionals in every sector of multimedia

communication unified by a single marketing image

which ensures the integrity of the brand’s image. Whether

overseeing web development (2.0) or customizing

mobile applications, Publiglobe guarantees the same

attention to detail and dedication to quality.

WEB, MOBILE & MULTIMEDIA

04

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COSMOPROF.COM

beauty, cosmetics, exhibition, trade show, spa industry

hair design, talent show, fashion, scouting

finance, banking, global markets, investments finance, investments, quality certifications International trading & shipping. Building, construction, project

communication provider, ict services, connectivity esthetics, dermatology, exhibition, trade show, workshops wellness park, perceptive experience, thermarium

health care, beauty care, pharmacy, trade show fashion accessories, bags, phone cases, custom items broadcasting, communication, audio, live events

THENEXTALENT.COM

GCGCAPITAL.COM

COSMOFARMA.COM

CAMPANIACOM.IT

FINCOMPASS.IT

AGRODOLCE.EU

ESTHETIWORLD.COM

ICSMEDIA.IT

AQUAGRANDALIVIGNO.COM

ANDROMEDASHIPPING.COM LARONDOLINA.IT

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When traditional communication is no longer enough, when a

very limited budget must be optimized in the most innovative

and cost-effective way, and when word of mouth advertising

becomes essential, Publiglobe can adapt itself to even the most

unconventional of situations, view old problems in a new light,

and put forward innovative and unconventional marketing

solutions which attract people’s attention and successfully

convey messages.

UNCONVENTIONAL05

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Saint Valentine’s Day turns out to be

a good opportunity to confirm the

unconventional nature of the brand

Diesel that also appeals to those who are

not in love. On this particular occasion, it

offers champagne and customized flutes

to everyone in order to toast to love or

just laugh about it.

ONLY YOU, FOREVER ME

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As a solution to the “heavy” fees charged by other operators,

Campaniacom offers a very competitive mobile data-flat rate.

Publiglobe designs the advertising campaign covering the town of

Benevento with balloons and handing out gadgets to inform about the

cheapest ADSL.

THE LIGHTEST BROADBAND

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Three-dimensional technology is an increasingly crucial tool in the develop-ment, exhibition

and marketing of a number of products. Publiglobe prides itself on its dedication to adopting

and utilizing the most cutting edge 3D-technologies to visualize experimental ideas as well

as creating multimedia presentations which fully capture the impact and potential of a new

product.

A specialized department within Publiglobe headquarters guarantees high-profile 3D and

animation services, with an added value in terms of expertise in every sector of design.

3D PRODUCTION

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Whether you are planning a corporate event or looking for a unique and original

gift to emphasize your brand, Publiglobe can provide you with a broad experience

when it comes to designing, selecting and implementing the most appropriate

advertising tools in order to meet your marketing needs.

PROMOTIONAL ITEMS & CORPORATE GIFTS

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