Publicity, Media and EWB-USAWhy Telling your Story makes a Difference

WHO AM I?Jenny Starkey

EWB-USA Communications Manager

NAU Alumni – Communications Studies

DU Alumni – PR and International Communication

YOU CAN CONTACT ME!720-204-3208 | jenny.starkey@ewb-usa.org

Advertising MarketingBranding

PR– oh my!?

What is Branding?

Branding Examples

How EWB-USA Uses Branding

What is Advertising?

Advertising Examples

How EWB-USA Uses Advertising

• CO Gives Day• Business Journals• PSAs (free form of advertising)• Google AdWords (another Freebie)• Direct Mail campaigns• Eblasts to members

What is Public Relations?

PR Examples

How EWB-USA Uses PR• To increase awareness• To increase interest• To increase donations• To create awareness and dialogue• To create understanding• To make change

What is Marketing?

Marketing ExamplesApple vs Microsoft

How EWB-USA Uses Marketing

• To work with members• To work with donors• To grow the organization• To increase awareness• To become experts in the field

So what do we do, Jenny?!

PR!

But what about…Advertising MarketingBranding

– oh my!?

So What is PR?

• Acting as a public face of the organization• Using the news or business press to carry

positive stories about your chapter and your projects

• Cultivating a good relationship with local press

• Becoming aware of opportunities that fit your chapters needs

WORKING WITH THE MEDIA

• What do you want to say?• Is it news worthy and interesting?• Is it timely and appropriate?• Who do you want to say it to?

• Be prepared • Key messages• Think like a reporter• Use the "blocking and bridging" technique to

steer answers in the right direction• Never lie to a reporter or say "no comment."• For TV interviews, look comfortable and feel

conversational

WORKING WITH THE MEDIA

Resources and Tools• Chapter resources from National– 512 Project Profile– Key Messaging Document– Identity and Style Guideline– Communications Toolkit– Website– Social Media

• Coming Soon!– Press Kits– Copy and paste press releases– Chapter postcards and fliers– Updated identity guide and chapter newsletter templates– Conference breakouts

It’s Right Here!

SUCCESS!

www.ewb-usa.org

ARE YOU FOLLOWING EWB-USA?facebook.com/ewbusatwitter.com/ewbusayoutube.com/ewbusa

I want to hear your stories, your successes, watch your videos, see you pictures, answer

your questions…

jenny.starkey@ewb-usa.org

720-204-3208

FOLLOW: Katya’s Non-profit Marketing Bloghttp://www.nonprofitmarketingblog.com/

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