Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 1,432 27.5 94 4,597 32.1 110 20,366 27.7 95

Great Pub Great Food Silver 4,170 80.0 174 10,902 76.1 166 39,943 54.3 118

Mainstream Pub with Food - Suburban Value 4,811 92.3 166 12,659 88.3 159 59,011 80.2 144

Mainstream Pub with Food - Suburban Aspiration 1,575 30.2 81 5,208 36.3 98 25,728 35.0 94

Mainstream Pub with Food - Country Value 1,024 19.7 159 2,314 16.1 131 5,522 7.5 61

Mainstream Pub with Food - Country Aspiration 509 9.8 79 1,824 12.7 103 8,844 12.0 97

Bit of Style 409 7.9 31 1,789 12.5 50 13,671 18.6 74

YPV Mainstream 34 0.7 32 34 0.2 12 337 0.5 23

YPV Premium 72 1.4 21 308 2.1 32 2,959 4.0 60

Community Wet 2,634 50.6 163 5,816 40.6 131 34,559 47.0 152

Total 18+ Population in Catchment 5,210 14,329 73,573

ABC1 104 110 99

C2DE 95 88 101

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

44.5

% Index

41.4

73,573

55.5

0.5 Mile Catchment

%

58.6

2,605 1,672

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

52.7

47.3

Pub Catchment Report - PO16 9AR

E Senior Security F Suburban Stability H Aspiring Homemakers

2,388

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

2

5,210

446

14,329

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

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Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 3 0.1 11 0.1 2,126 2.9

A02 Uptown Elite 0 0.0 0 0.0 10 0.0 I37 Budget Generations 0 0.0 0 0.0 4,050 5.5

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 525 0.7

A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 0 0.0 136 0.9 1,916 2.6

B05 Premium Fortunes 0 0.0 28 0.2 57 0.1 J40 Make Do & Move On 24 0.5 31 0.2 341 0.5

B06 Diamond Days 0 0.0 60 0.4 1,086 1.5 J41 Disconnected Youth 34 0.7 34 0.2 337 0.5

B07 Alpha Families 0 0.0 176 1.2 730 1.0 J42 Midlife Stopgap 47 0.9 272 1.9 1,873 2.5

B08 Bank of Mum and Dad 236 4.5 495 3.5 2,169 2.9 J43 Renting a Room 0 0.0 0 0.0 66 0.1

B09 Empty-Nest Adventure 80 1.5 418 2.9 1,855 2.5 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0

C10 Wealthy Landowners 0 0.0 0 0.0 81 0.1 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0

C11 Rural Vogue 0 0.0 0 0.0 60 0.1 K46 High Rise Residents 0 0.0 0 0.0 0 0.0

C12 Scattered Homesteads 0 0.0 0 0.0 5 0.0 K47 Streetwise Singles 15 0.3 43 0.3 2,200 3.0

C13 Village Retirement 0 0.0 0 0.0 50 0.1 K48 Low Income Workers 0 0.0 47 0.3 1,422 1.9

D14 Satellite Settlers 0 0.0 0 0.0 146 0.2 L49 Dependent Greys 0 0.0 0 0.0 808 1.1

D15 Local Focus 0 0.0 0 0.0 1 0.0 L50 Pocket Pensions 14 0.3 177 1.2 982 1.3

D16 Outlying Seniors 0 0.0 0 0.0 55 0.1 L51 Aided Elderly 46 0.9 178 1.2 1,404 1.9

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 44 0.8 256 1.8 1,314 1.8

E18 Legacy Elders 0 0.0 669 4.7 3,735 5.1 L53 Seasoned Survivors 0 0.0 20 0.1 527 0.7

E19 Bungalow Heaven 851 16.3 1,859 13.0 4,570 6.2 M54 Down-to-Earth Owners 67 1.3 159 1.1 920 1.3

E20 Classic Grandparents 1,043 20.0 1,898 13.2 4,585 6.2 M55 Offspring Overspill 143 2.7 251 1.8 3,086 4.2

E21 Solo Retirees 508 9.8 896 6.3 3,064 4.2 M56 Self Supporters 90 1.7 90 0.6 831 1.1

F22 Boomerang Boarders 238 4.6 751 5.2 2,249 3.1 N57 Community Elders 0 0.0 0 0.0 0 0.0

F23 Family Ties 402 7.7 1,412 9.9 4,858 6.6 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0

F24 Fledgling Free 173 3.3 455 3.2 700 1.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 390 7.5 808 5.6 1,659 2.3 N60 Ageing Access 0 0.0 0 0.0 177 0.2

G26 Cafés and Catchments 0 0.0 0 0.0 168 0.2 O61 Career Builders 0 0.0 97 0.7 622 0.8

G27 Thriving Independence 20 0.4 192 1.3 2,197 3.0 O62 Central Pulse 0 0.0 0 0.0 0 0.0

G28 Modern Parents 0 0.0 41 0.3 193 0.3 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0

G29 Mid-Career Convention 274 5.3 700 4.9 1,889 2.6 O64 Bus-Route Renters 21 0.4 189 1.3 2,572 3.5

H30 Primary Ambitions 36 0.7 545 3.8 4,109 5.6 O65 Learners & Earners 0 0.0 0 0.0 0 0.0

H31 Affordable Fringe 137 2.6 234 1.6 1,729 2.4 O66 Student Scene 0 0.0 0 0.0 0 0.0

H32 First-Rung Futures 157 3.0 478 3.3 1,572 2.1 U99 Unclassified 0 0.0 0 0.0 143 0.2

H33 Contemporary Starts 66 1.3 104 0.7 1,290 1.8 Total 5,210 14,329 73,573

H34 New Foundations 0 0.0 0 0.0 72 0.1

H35 Flying Solo 51 1.0 119 0.8 387 0.5

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

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0115 968 5099

● Supporting kids can cause money strains

● Technology for entertainment

● Elderly singles

● Small private pension

● Long length of residence

● Own a suburban semi or terrace

● Keep bills down by turning things off

● Don't like new technology

● Mature singles

● Traditional suburbs

● Own lower value semis

● Have lived in same house 15 years

● Intermediate occupations

● Pay as you go mobiles● Pre-pay mobiles, low spend

● Parents aged 41-55

● Elderly couples and singles

● Own their bungalow outright

● Neighbourhoods of elderly people

● May research online

● Like buying in store

● Elderly couples

● Traditional views

● Not good with new technology

● Most likely to have a basic mobile

● Long length of residence

4. E21 Solo RetireesSenior singles whose reduced incomes are satisfactory in their affordable but pleasant owned

homes

● Own value suburban semis and terraces

Top 5 Mosaic Types

Lifelong couples in standard suburban homes enjoying retirement through grandchildren and

gardening

Peace-seeking seniors appreciating the calm of bungalow estates designed for the elderly

If you do not have log in details for Segmentation Portal then please contact the

Active families with teens and adult children whose prolonged support is eating up household

resources

Full visualisation of all types and groups are available in Segmentation Portal:

● Own semi or detached homes

● Adult children at home, often students

● Also have a child under 18

1 Mile Catchment Mosaic Type Visualisation

3. F23 Family Ties

2. E19 Bungalow Haven

1. E20 Classic Grandparents

www.segmentationportal.com

5. F25 Dependable MeSingle mature owners settled in traditional suburban semis working in intermediate occupations

Experian Copyright 2016 4

Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Wetherspoon

Glendola Leisure

Hawthorn Leisure

Punch Pub Company

Wetherspoon

Enterprise Inns

Enterprise Inns

Mitchells & Butlers

Coach House

Harvester

Sir Alec Rose

Watermark

Crown Inn

Ironmaster

Cross Keys

Punch Pub Company

Greene King

Greene King

Unknown

Enterprise Inns

Independent Free

Admiral Taverns Ltd

Fuller Smith & Turner

*Other Small Retail Groups

Greene King

Enterprise Inns

Fuller Smith & Turner

Cob & Pen

Golden Lion

White Horse

Waterside Cafe Bar

Portsdown Inn

Cams Mill

Delme Arms

Red Lion Hotel

Wicor Mill

Seagull

Red Lion

White Hart

Cormorant

1.3

1.3

Distance From

Site (Miles)

0.0

0.2

0.6

0.7

8.6

Drivetime from

Site (Minutes)

1.8

1.8

1.8

1.8

1.8

1.8

1.7

1.7

1.7

1.8

1.8

0.9

1.0

1.0

5.5

5.5

9.9

8.6

8.6

Competitor Map and Report

8.3

0.5

1.5

3.4

3.5

3.6

4.4

4.8

5.0

4.3

4.8

5.4

5.3

6.3

Pubs Catchment Site

Experian Copyright 2016 5