Event & Community Marketing Wrap

12.17.15

Agenda

o Events/Organizations

o Next Steps

Events/Organizations

Philadelphia Film Festival – Oct. 22 - Nov. 1The 10-day festival features more than 100 films from 35 countries divided into more than a dozen helpful categories.

Attendance Last Year: >35,000

Demographics:• 60% are year-round members of PFS• Bachelor’s: 63%; Bachelor’s & Master’s: 8%• Single: 54%; Married: 46%

Philadelphia Film Festival – Oct. 22 - Nov. 1Potential Opportunities:• Customized Film Sponsorship, $3,500

• Exposure in select print & marketing materials, press releases, title slides

• Full-page ad in Festival Program Guide & company logo displayed on the Festival Trailer

• Named as Presenting Sponsor of selected film

• 30-second commercial prior to screening during the pre-show (30 min. before film)

• Potential movie: “Room”• Category Sponsorship, $15,000

• Same as above + promo video to appear before 4-10 films

Philadelphia Film Festival Results

• Secured film category sponsorship of “American Independents”

• Showed a 30-second PTP commercial prior to screening for seven films; each film was screened twice over the course of a week

• Distributed 200 PTP inserts for VIP gift bags• Included PTP art collateral & PTP slim jim

created specifically for the festival• Distributed 200 film passes to PTP residents/VIPs• Had PTP presence at festival VIP lounge on screening

days

Fairmount Park ConservancyGLOW in the Park – Oct. 22

An annual fall gathering designed to showcase Philly’s parks that includes music, food trucks, drinks, live entertainment and special surprises.This year will be held at the Smith Memorial Arch in West Fairmount Park.

Attendance Last Year: 350 Online Reach: 22,000 via email newsletters, 18,000 social media followers

Fairmount Park ConservancyGLOW in the Park – Oct. 22

Demographics: • Age 22-34: 72%; 35-44: 22%; 45+: 6%• Bachelor’s: 55%; Bachelor’s & Master’s: 45%• Household Income of $100k+: 45%; $50-100k: 28%;

$50k & under: 27%Potential Opportunity:• Friend of the Conservancy Sponsorship Package,

$2,500• Company logo to appear on all on-site event

signage• 5 tickets

GLOW in the Park Results

• Secured a Friend of the Conservancy sponsorship for the event

• Attended by over 400 young professionals• Contributed to efforts to ensure that parks and their

historic properties are maintained and enhanced for generations to come

• Had a PTP presence at the event (five tickets)• Reached over 22,000 potential renters via email

newsletters; 18,000 people on social media • Fostered an important relationship with Kathryn

Ott-Lovell, former Fairmount Park Conservancy Executive Director, just named Mayor-Elect Jim Kenney’s new Commissioner of Parks & Recreation

Philadelphia Marathon, Half Marathon, & 8K – Nov. 21 & 22An annual marathon and half marathon on Nov. 22 and the Rothman Institute 8K on Nov. 22 that is ranked top 10 in the nation for largest marathons. The course passes iconic landmarks and neighborhoodsAttendance Last Year: • Marathon: 30,000+ runners, 60,000+ spectators • 8K: 3,000 runnersPossible Opportunities:• Food & Entertainment at PTP by the

Start/Finish Line with food trucks, etc.

Philadelphia Marathon Results

• Secured Cheer Zone sponsorship at the intersection of Kelly Drive and Sedgeley Avenue

• Received two tickets at the Philadelphia Marathon Mayor’s Reception

• Printed 100 foam branded signs with PTP logo for spectators to customize their own signs

• Hosted an operations meeting for the marathon staff prior to event; potential for such hosting in the future

• Lacked PTP staff presence at reception and marathon; possibility of having someone in a dedicated role for future events

Bicycle Coalition of Greater Philadelphia – Nov./Dec.

Nonprofit advocacy group working to improve conditions for bicyclists and pedestrians in the Philadelphia region through advocacy and education.In line with PTP’s target demographic of cyclists as potential renters

Potential Opportunity:• Host series of biking-related classes e.g. Urban Biking

101• Sponsor the Vision Zero Conference, a policy that

seeks to reduce all traffic deaths in a given area to zero in a set amount of time

• Host an event with Women Bike PHL- in Philadelphia, one third of bicyclists are women. This group aims to make cycling more fun and feasible for Philly women.

Bicycle Coalition of Greater Philadelphia First-ever conference by the Bicycle Coalition of Greater Philadelphia and Thomas Jefferson University Hospital re: Vision Zero = policy to reduce all traffic deaths in a given area.

Potential Opportunity:• Silver Sponsorship, $2,500

• One Break Out Session sponsorship; company logo in event program book & on event signage

• Half page ad in program book & break out space sponsor

• Listed in BCGP newsletter & Annual Report, company recognition at the podium

Bicycle Coalition of Greater Philadelphia Results

• Secured a sponsorship for the Cadence Cycling Foundation Gala, which raised over $86,000

• Secured a Silver sponsorship for the first-ever Vision Zero Conference to make streets safer for pedestrians and cyclists

• Attended by over 250 people, including many leaders in city government; received coverage in all major media outlets in Philadelphia

• #VisionZeroPHL was trending all day on Twitter• Mayor-Elect Jim Kenney made an appearance

• Toured PTP with Bicycle Coalition staff on 12/15; potential to host spring rides, Bike Build event, or host meetings on site

• Lacked PTP presence at both the gala and the conference

Art After 5 at the Philadelphia Museum of Art

These Friday evening events at the Philadelphia Museum of Art feature live entertainment, food, and drinks.

Potential Opportunities:• Sponsor artist, exhibit, or event e.g. Holiday Jazz on

Dec. 4

Habitat Philadelphia Young Professionals – Nov. or Dec.

Part of Habitat for Humanity; network of professionals from the Greater Philadelphia area who support the mission of building houses, building hope and building Philly. Habitat Young Professionals has 150 members and growing in the 22-40 age group.

Potential Opportunities:• Host one of their monthly “Habi-Hours” at The Oar Pub• Have a group build a house, potentially on-site at PTP• Sponsor the Building HOPE luncheon

Society of Marketing Professional Services (SMPS)

Advocates for, educates & connects leaders in the design and building industry. Philly chapter has more than 120 members and a mailing list of more than 600 A/E/C professionals

Potential Opportunity:• Host an event, like the January 27th Philly’s Phinest

Marketing Awards or the June 15th Year End Bash• Become an Annual Sponsor ($1,000) or Program Sponsor

($500)

Upcoming & Potential Events/Sponsorships

• Began an exciting relationship with the Bicycle Coalition; they are ready to work on some event collaboration and partnerships for 2016. Jackie from PTP was especially excited about getting info on functional sculptures like the Art Museum has that can double as bike parking in front of PTP.

• Reached out to the Philadelphia Museum of Art (PMA) and the Philadelphia Public Relations Association (PPRA) about sponsoring events in the future; they are waiting on PTP to get back to them

• Brokered a deal with the Philadelphia American Marketing Association (PAMA) to host an event at PTP in mid-January 2016

• Reached out to the Habitat for Humanity Philadelphia Young Professionals; there is potential for a PTP pool party in June 2016

Next Steps

Next Stepso Reach out to the Philadelphia Marketing

Association and the Philadelphia Public Relations Association to organize immediate events

o Continue to foster relationships with the Bicycle Coalition, Philadelphia Marathon and the Fairmount Park Conservancy e.g. sponsor the Fairmount Park Conservancy’s 2016 The Oval or The Oval Beer Garden (again)

o Contact the Bicycle Coalition about getting sculptures for short-term bike parking on site at PTP.

o Continue fostering new relationships with Philadelphia groups that target the demographics of potential PTP renters